Podsumowanie Tygodnia 8.09 – 14.09.2015

Dotarliśmy już do połowy września. Zatem już wkrótce rozpoczną się kampanie wykorzystujące motywy Halloween, a nim zdążycie się zorientować w telewizji i internecie wszędzie będzie ciężarówka Coca Coli. Tymczasem jednak zerknijmy co się działo w zeszłym tygodniu, nie było tego może wiele, ale Waszą uwagę powinny przyciągnąć zwłaszcza zmiany na Facebooku i ich nowe formaty reklamy mobilnej.

Headline for Podsumowanie Tygodnia 8.09 – 14.09.2015
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Podsumowanie Tygodnia 8.09 – 14.09.2015

Starcraft now works in the browser and it's amazing

I love the original Starcraft. It's hands-down the game I've spent the most time playing and was my first introduction to dial-up multiplayer back in 1999. Now, someone's managed to port Starcraft into the browser for the first time thanks to HTML5.

Wampir próbuje ciastek Oreo w jesiennej kampanii reklamowej (wideo) - Wiadomości - Marketing przy Kawie - praktyczne ...

Trwa jesienna kampania ciastek Oreo (Mondelez). Jej hasło to „Oreo pełne cudów". Motywem przewodnim są animowane spoty telewizyjne i internetowe utrzymane w bajkowej konwencji. Pokazują one, co może się stać, jeżeli poczęstujemy ciastkiem np. wampira.

Facebook Upgrades and Improves its Conversion Lift Tool

A few months ago, Facebook launched Conversion Lift, a tool that helps advertisers get the most out of every click, and the ability to know whether their Facebook ads are working or how well they are working. Now, Facebook is improving Conversion Lift, giving advertisers the opportunity to test the specifics of an ad campaign,...

Hipster Barbie's Instagram Mocks Every Annoying Hipster Instagram Post

This hipster barbie Instagram account does a great job of mocking the unoriginal, stereotypical and tremendously authentic posts that we see on Instagram every day. Each photo features an avalanche of hashtags and a superficially wise quote with a healthy dose of sarcasm for people who take their Instagrams too seriously.

W końcu Google zaczął redukować zapotrzebowanie na pamięć w Chrome. Są dowody! - AntyWeb

W ubiegłym tygodniu pisałem o debiucie Chrome 45, gdzie domyślnie blokowane są animacje we Flashu. Okazuje się, że w przeglądarce zmieniło się znacznie więcej. Na tyle dużo, że jest ona zauważalnie mniej pamięciożerna. Chrome nie ma ostatnio dobrego PR-u.

Rugby World Cup 2015 ads: the best so far

The TV ad shows international rugby stars from across the world pretending to be players from the home nations in order to fool shopkeepers around the UK into selling them Lucozade Sport. The spot positions the drink as the secret weapon of the home nations.

Chrome blokuje Adblocka [prasówka] - AntyWeb

Google bierze się za narzędzia do blokowania reklam. Wczoraj świat obiegła wieść o problemach z działaniem wtyczki Adblock, która stała się całkowicie nieskuteczna w reklamach pojawiających się na YouTube. Najwyraźniej kalifornijska firma ma dość tego typu narzędzi i wypowiada im ostateczną wojnę. To oczywiście zła wiadomość dla użytkowników.

Zomato raises $60M and launches a white-label service to help restaurants go online

Restaurant search service Zomato has raised a fresh $60 million in funding in a round led by new entrant Temasek Holdings and existing investor Vy Capital. Founded in 2008, Zomato offers an online and mobile search service for 30 million restaurant-seekers in 20 countries.

YouTube Trends 08.2015 - pobierz raport za darmo!

Raport YouTube Trends. Sotrender - lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube'a i Twittera.

See How You Can Login to Instagram with Multiple Accounts

If you're working on multiple Instagram accounts, you probably find it really annoying having to constantly log out of one account to access another. This doesn't have to be the case though. You can switch between different Instagram accounts with a lot of ease, with a simple iPhone jailbreak called igSpeedster.

Kogo podglądasz na Instagramie? TOP5 influencerów : Brief

8 sygnałów, że czas zmienić pracę Zmiana pracy to, niezależnie od sytuacji, w jakiej się znajdujemy, duże przeżycie. Musimy pożegnać się z tym, co znamy - z osobami, z którymi dzieliliśmy większą część dnia codziennego, z miejscem, do którego przychodziliśmy dzień w dzień, z zasadami panującymi w danej organizacji.

Facebook Makes Pages More Mobile-Friendly, Adds New Display Options

You don't need a mobile app or mobile-friendly website, just use Facebook, Pages there are already optimized for mobile - and everyone's on Facebook anyway. This is, effectively, how Facebook is pitching business owners, with a new update to the way Pages are presented on mobile devices, including more prominent CTAs, new presentation offerings and an improved mobile layout.

30-second video ads coming soon to Instagram

Instagram has announced big changes to its advertising platform, meaning you're likely to soon start seeing longer ads from a broader range of sources. Ads can now be 30 seconds long, up from the regular 15-second limit, and are also able to use landscape photo and video following Instagram's recent lifting of the square format restriction.

Facebook is turning Pages into an online mall

MENLO PARK, Calif. - Facebook is making it a lot easier for companies to run their business through Facebook. The social network will open up two new sections: Shopping and services, which allows businesses to feature their products and services directly from their Facebook pages.

Piotr i Paweł zostawił awizo

Piotr i Paweł zostawił awizo | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Znamy datę premiery pierwszego dużego dodatku do Wiedźmina III. Udostępniono też teaser! - AntyWeb

Zgodnie z zapowiedzią pierwszy duży dodatek do Wiedźmina III: Dziki Gon pojawi się w październiku. Twórcy ujawnili konkretną datę i opublikowali zwiastun, na którym uchylają rąbka tajemnicy na temat nadchodzących przygód Geralta. O dodatku wiemy niewiele. Jego premierę zapowiedziano na 13 października. Wśród postaci, które się w nim pojawią będzie na pewno Shani (znana m.in.

Facebook Testing New Layout for Brand Pages

How happy are you with your Facebook business Page? Pretty settled, pretty happy with how you've got it all formatted, with the background image cleverly integrating your profile image, etc.? Well (as per normal with Facebook) don't get too comfortable, Marketing Land is reporting that Facebook is looking to update the format and look of Pages.

Dom badawczy Maison: Żytnia Extra nie straciła dobrej reputacji - Wiadomości - Marketing przy Kawie - praktyczne wska...

Kampania reklamowa „Kac Vegas? Scenariusz pisany przez Żytnią" wymknęła się spod kontroli i odbiła głośnym echem w mediach. Wizerunkowo jednak marka nie straciła wiele - wynika z badania opinii przeprowadzonego przez dom badawczy Maison na zlecenie Fundacji na rzecz Reputacji Marki „Premium Brand".

Free instagram stats and analytics from Socialbakers

The free Instagram stats tracker from Socialbakers shows your most-liked and most-commented Instagram posts and your most-active Instagram followers.

Storify - Create stories using social media

Create stories using social media. Turn what people post on social media into compelling stories. Collect the best photos, video, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.

Fanpage Trends 08.2015 - pobierz raport za darmo!

Zobacz, co działo się na Facebooku w Polsce w minionym miesiącu. Przeczytaj raport Fanpage Trends przygotowany przez Sotrender.

Reklama zasłoni ci posty na Facebooku

Nowy format reklam będzie się wyświetlał użytkownikowi jako normalny post na Facebooku. Po kliknięciu w niego, rozwinie się na cały ekran mobilny. Dzięki temu, że reklamy ładują się na Facebooku, czas ich otwierania skrócony jest do minimum. W nowej reklamie będzie można przeglądać przedstawione oferty, filmy, zdjęcia i informacje a nawet obejrzeć interesujące nas produkty pod różnym kątem.

Tinder's Super Like Says More Than A Simple Right Swipe

Tinder has today unveiled a new feature called Super Like, which is just about as close to 'love' as you can come on the ultra-popular dating app. In essence, Super Like lets users alert a potential match of their undying affection before they swipe, displaying a little notification when the Super Liking user's profile is served to the object of their desire.

Big Brand Theory: L'Oréal Stays Connected to Their Audience via Social

L'Oréal is one of the most well-known and recognizable brands in the world. Given the company's huge presence, managing their social media channels must be an equally enormous task - I got the chance to speak with Emma Williamson, L'Oréal's manager for Consumer Affairs and Social Media for the Australia and New Zealand region, to get some insights into how L'Oréal approaches social and social media engagement.

How Gmail's New Native Ads Could Change Email Marketing

Amid the buzz of Google's new logo last Monday, a lot of people missed Tuesday's announcement that native Gmail Ads are now available to all advertisers. The option to run these Gmail ads is now available in AdWords as part of a Display Network campaign.

Twitter is testing highlights in your notifications

Twitter is experimenting with new notifications that show users their most popular tweets in the Notifications tab, as well as mentions from prominent users. The trial displays tweets that have received the most views in your notifications tab. The analytics button reveals stats like the number of impressions and engagement counts.

Dying Light still hasn't stopped making fun of Destiny's Red Bull DLC promotion

In June Destiny partnered with energy drink Red Bull on a campaign that saw players buying cans in order to unlock in-game DLC. Dying Light developer Techland took this as an opportunity to poke fun at the competition with its own campaign that urged players to drink water - any water - in order to unlock DLC in its game.

Cats, Dogs, and Chinchillas: Famous Pets of Instagram

It's no big secret that pets are the secret stars of the Internet. It was once said that about 15 percent of all web traffic is cat-related (sorry, dogs). Instagram, with its rich, image-based platform, has allowed pet owners to narrate the lives of their furry friends one photo at a time.

Timberland Looks Beyond Millennials in New Ad Campaign

Effort Geared Toward Urban Markets Explores Everyday Adventures Outdoor brand Timberland is debuting an ad campaign called "Made for the Modern Trail" that highlights everyday adventures, exploring what the outdoors mean to urban shoppers. The brand's footwear and apparel is more often worn to outdoor concerts on the waterfront than to hike in the mountains, the company learned from three years of research.

Facebook Gives Verified Profiles Its Mentions App With "Live" Streaming And Posts Just To Followers

Journalists might start sharing a lot more of their links to Facebook, as now they can finally opt out of spamming their friends and instead only post to their public followers. Today, journalists and other Verified Profiles on Facebook are getting access to the Mentions iOS app previously reserved for Verified Pages, as we reported they would.

This new Destiny: The Taken King trailer is pure sci-fi hype

Destiny's mega-expansion / massive overhaul The Taken King is launching next week, and it's being promoted with a new live-action trailer. Three guardians land inside the titular king's giant floating fortress, the Dreadnaught, and they blast a few new enemies with hand cannons and flaming hammers before coming face to face with Oryx himself.

This Cleverly Designed Movie Poster Makes a Bad Review Seem Like a Good One

It turns out negative movie reviews can be turned into positive ones, with just a little ingenious design. Guardian film critic Benjamin Lee didn't like the new Tom Hardy movie Legend very much, giving it two stars.

Google launches Android Pay, its new mobile payment platform

Google's answer to Apple Pay has arrived. Android Pay, the company's new mobile payments platform, is beginning to roll out in the United States, Google announced Thursday. The platform is live at more than one million restaurants, stores and other locations in country, Google said, adding that it will be expanding the platform more in the coming weeks and months.

Ikea Just Had the Perfect Reaction to the Apple Pencil

Ikea Singapore continues its run of amusing advertising (which has included everything from the famous Bookbook catalog-as-gadget film to a slew of comical Facebook memes) with a quick-hit ad poking fun at the Apple Pencil, unveiled this week. It's perfect, of course, because Ikea's own pencils are such a familiar part of the store experience.

People Magazine Celebrates Jennifer Lawrence's Compulsive Photobombing in New Ad

Keen celebrity followers probably already know that Oscar-winning actress Jennifer Lawrence is a notorious red-carpet photobomber. But did you have any idea how extensive her list of victims is? It includes Taylor Swift, Liam Hemsworth and Sarah Jessica Parker, to name a few. And she isn't alone; Benedict Cumberbatch and Dustin Hoffman like a good photobomb, too.

Native Videos About to Overtake YouTube Shares on Twitter

Not to be outdone by Facebook's big native video push, Twitter is starting to make some noise on that front, as well. Social analytics provider Socialbakers analyzed the video efforts of the 500 largest brand profiles on Twitter from January through July, finding that: Native videos are about to surpass videos shared from YouTube.

Pintasking usprawni i przyspieszy pracę w wielu aplikacjach na Androidzie - AntyWeb

Messenger, Flynx oraz Onenote - do wczoraj korzystałem z trzech aplikacji oferujących bardzo przydatną funkcję pracy w postaci dymku, bąbelka. Po jak poznałem Pintasking lista poszerzyła się o czwartą aplikację, bo właśnie o takiej możliwości przełączania się pomiędzy aplikacjami marzy każdy zaawansowany użytkownik Androida.

The Most Discussed Issues on Facebook from August [Infographic]

Each month, Facebook produces a series of regional reports on the hot issues, including what the top issues were, which demographic groups were the most active in the related discussion, and even when each specific discussion peaked, during the month.


Headline for Lektury #71
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Lektury #71

Sep 14, 2015 - marketingprofs.com - 69
Seven Habits of Highly Successful Social Media Professionals

Social media has the power to make or break a brand. Today, more than 71% of all adults online use Facebook, and over 250 million people use Twitter. Yet, as powerful as social media is, many people still underuse or misunderstand it.

Sep 14, 2015 - theatlantic.com - 75
Ignore Your Feelings

A profanity-filled new self-help book argues that life is kind of terrible, so you should value your actions over your emotions. Please consider disabling it for our site, or supporting our work in one of these ways Subscribe Now > Michael: It comes from my experience-certainly in my life but also with my patients I knew in the mental hospital, many of whom had to live life with severe deficits.

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39 Blogging Tools to Help You Work Faster & Write Better - Life Learning

Sep 14, 2015 - medium.com - 86
39 Blogging Tools to Help You Work Faster & Write Better - Life Learning

When you're finding amazing content to share on social media - the kind of thing that grabs attention and gets people to click, share, and comment  - one of the most valuable, most original places to turn is your own blog and the content you personally create.

Sep 14, 2015 - thenextweb.com - 81
How to achieve your goals faster

We've all dreamed of these lofty goals in life at one point or another. Setting goals is an essential technique to  accomplishing what we truly want in our lives, and more importantly -living a more fulfilling life. And the importance of goal setting is only increasing as our ability to focus continues to diminish with the rise of new media and technology.

Sep 14, 2015 - prdaily.com - 91
3 branding lessons from Lego

Today, seven Lego sets are sold every second, but 10 years ago, Lego was in pieces. The family-owned company had been heading closer to bankruptcy since 1999. In 2003, sales dropped globally by 29 percent. By January 2004, Lego announced a huge deficit, saying it was losing one million dollars a day.

Sep 14, 2015 - blog.brand24.net - 97
The Ultimate Guide to Social Listening with Brand24 [1] - Thoughts on marketing, social & business

Taking first steps with a new tool might be complicated. Especially that you probably use plenty of them at the same time and each differs significantly from the other. If you want to take the most of a tool, you should get to know all the functionalities and learn how to leverage them.


W końcu udało mi się usiąść i napisać coś nowego. Także na Pijaru Koksu możecie przeczytać nowe Samo Dobro (tym razem z sierpniowymi znaleziskami) oraz artykuł dotyczący ostatnich kampanii Old Spice. Na Duchowych Kulturystach z kolei zrobiło się mocno serialowo, opisałem nową produkcję Netflixa, czyli Narcos oraz razem z Rafałem Piwońskim (PoczekalniaBlog.pl) przyjrzeliśmy się bliżej Breaking Bad i The Walking Dead.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.

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