Długi weekend miałem całkiem pracowity, ale nie pod blogowym względem. Mimo tego udało mi się napisać jeden wpis i drugi dość mocno “rozgrzebać”. Dość o mnie jednak, przejdźmy do meritum, czyli listy newsów!


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Podsumowanie Tygodnia 7.11 – 14.11.2016
Listly by Jakub Prószyński

Wieki temu budził grozę wśród mieszkańców Warszawy, teraz powraca, by siać postrach w Internecie. „Operacja Bazyliszek” to kolejny film krótkometrażowy, który powstał w ramach projektu Legendy Polskie Allegro. W głównych rolach występują Paweł Domagała, Olaf Lubaszenko i Michalina Olszańska.

Postać świętego Mikołaja w czerwonym stroju oraz kultowe ciężarówki Coca-Cola od lat stanowią najsilniejsze atrybuty świąteczne marki. Coca-Cola oficjalnie rozpoczyna odliczanie dni dzielących nas od Świąt. Marka przygotowała nowy spot przedstawiający tradycję i zwyczaj obdarowania bliskich (i nie tylko!) radością.

Vine may survive after all. Twitter is currently vetting multiple term sheets from companies offering to buy Vine, and hopes to make a deal soon, multiple..

Facebook might muscle-in on LinkedIn's recruiting business with ways for business Pages to promote job listings. The new Jobs features could give companies..

YouTube, the second most popular website on the internet, has the ability to effect change and the adoption of new technologies in visual mediums like no other website. In the past it’s used that ability to good use. It was an early adopter of 4K content and continues to possess the largest repository of said content. The same is true of 360 video. Now YouTube is finally embracing HDR, which means newer videos are going to get a lot more realistic looking.

Johnnie Walker, the whisky brand that famously traversed the world, makes stops in American cities like Los Angeles, Santa Fe, New Orleans and Washington, D.C., in its latest campaign from Anomaly, timed to Election Day.

The idea was to capture the fact that Scotch super glue fixes broken things as fast as it takes for us to understand the story in the visual.

In its pledge to do more for creators and to help them build a real community around their creations, YouTube is now rolling out 3 new engagement tools.

If you’re a frequent Twitter user with an Android smartphone or tablet running Nougat, you’ll be glad to hear that the stable version of the application has finally been graced with multi-window compatibility, launcher shortcuts and a shiny new circular icon.

Pinterest tweaked its notifications and messages section, eliminating its You tab and moving those notifications to its News tab.

A new multi-platform campaign uses a cheeky tone to bring the convenience of single-serve coffee to the forefront.

Looking to capitalize on the influence of word-of-mouth recommendations, Facebook is ramping up it's efforts to boost consumer review activity on the platform.

Co zrobić, gdy w naszej szafie znajduje się przejście do równoległego wymiaru, przez które przedostają się potwory kradnące rzeczy? Pójść do Ikei po nowy mebel – proponuje Grupa Filmowa Darwin.

As Messenger continues its steady growth as a communications channel distinct from its social network parent Facebook, the company today is taking the wraps..

Take a look at who took home the big prizes at this year's show and the work that clinched the wins.
Today, Google announced that its Map Maker tool, which let users edit information and suggest changes in Google Maps, will be shut down in March of 2017. In its place, the same editing and suggestion features will be migrated to the main Google Maps app as part of the company’s Local Guides program, which rewards people for policing and improving local mapping data for their community by granting access to beta features and gifting Google Drive storage.

Prisma's app now supports real-time style transfer for livestreaming videos broadcast to the Facebook Live platform.

Now the copying is going the other direction, as Snapchat clones Instagram Stories' rewind feature. But Snapchat is still innovating on the augmented reality..

Wiadomości agencji interaktywnych w WirtualneMedia.pl

Facebook has announced several new resources for business leaders and business influencers to get the best start on the platform.

7 listopada marka Hoop Cola rozpoczęła kampanię „Prześlij gwiazdkę”. Działania prowadzone będą do świąt Bożego Narodzenia. Oś opowieści przedstawionej w spocie stanowi tradycja wspólnego wypatrywania pierwszej gwiazdki, której pojawienie się jest znakiem do rozpoczęcia kolacji wigilijnej.

Play zachęca użytkowników numerów na kartę, by rejestrowali je właśnie u niego. W reklamach wystąpiła Agnieszka Chylińska wraz z gwiazdami YouTube, m.in. Pauliną Mikułą („Mówiąc inaczej”), Łukaszem Jakóbiakiem („20m2”) i Karolem Gązwą, czyli Blowkiem.

Facebook's Messenger bots have proved to be a huge hit amongst businesses, and now the social networking giant is looking to capitalize on the feature.

As Pinterest grows, we’re looking for new ways to help businesses reach their marketing goals. Sophisticated marketing technology is an important part of this vision because it helps businesses tap into Pinners’ high-intent behaviors.

During one of those rainy New York City nights when you have nothing to do, Yena Kim decided to put a cardigan on Bodhi, her Shibi Inu, and snap a photo. Bodhi started smiling and "giving me amazing angles," Kim said. "I uploaded those first photos on a Sunday night, and by Monday, Bodhi was featured on GQ," she said.

People love their new-product videos. They're a regular staple on Adweek and Google's monthly YouTube Ads Leaderboard, ranking the most viewed brand spots on the video site. And Google, Microsoft, Apple and GoPro placed four such spots in the top five for October.Game maker Supercell is also a regular brand on the list, and put two Clash Royale games on the list last month—for spots actually released in August and September, but which continued to get high view counts in October.Elsewhere, BMW made the list with its new BMW Films piece, coming a decade and a half after the original groundbreaking series aired.And there were two political ads on the list—one from Gerald Daugherty, whom you might remember from this story, and one from none other than America's new president-elect.See all 10 spots below.Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).

Raport Fanpage Trends. Sotrender – lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube’a i Twittera.

Rusza ogólnopolska kampania wizerunkowa sieci sklepów Saturn przygotowana przez agencję K2. Już dziś startuje kampania radiowa, a dzień później, 9...

Facebook has just launched Flash a proper Snapchat clone for users in emerging markets.

Reader Chris Ruberg, digital marketing specialist at OneCommand, shared the screenshot below with SocialTimes, speculating that the social network was trying to make page notifications more like its new messaging updates.

On Tuesday, PlayStation Network Senior Vice President Eric Lempel jumped on Sony’s PlayStation blog with news that the company has thrown open the doors to a two-week sale to celebrate 10 years of the PlayStation Store. The event covers games published for the PlayStation 4, PlayStation 3, and the PlayStation Vita handheld as well as digital video content. The discounted items offered this week will revert to their original pricing at 8 a.m. PT on November 15.

Welcome to the Instagram for Business blog. See how businesses of all sizes around the world are inspiring people with their stories, and get the latest news from Instagram HQ.

Pinterest has announced a new checkmark to help people keep track of all the ideas and recipes they’ve tried out in the past.

Facebook zaliczył 11 listopada bardzo interesująca wpadkę. Użytkownicy dowiedzieli się, że ich konta mają charakter “ku pamięci”.

Facebook's experiment with semi-anonymous social networking centered around interests, via a standalone app called Rooms, failed. But the learnings from that..

Few would disagree that this week has been a challenging one for many Americans. But today is Veterans Day, and Jeep is celebrating the occasion (and its own 75th anniversary) with an inspiring ad dedicated to the men and women who served by way of the very first vehicle to be considered for a Purple Heart to honor its service in WWII.

Instagram has confirmed that it’s working on adding a live video feature to its app. CEO Kevin Systrom discussed the company’s live video ambitions in an interview with the Financial Times today....

Many are looking for some sweetness today. Ben & Jerry's is pretty good at that. Following the surprising—and for many, worrying—results of the U.S. presidential election, have a look at the brand's "One Sweet World," a soft-serve story (from agency Nice and Serious) about a troubled town called Coneville.

If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos.

So, a unicorn farted golden rainbows into a bottle, and the resulting, um, product is for sale. And it's guaranteed to give you "the best-smelling poop of your life" or your money back. This is not a scatological acid trip, but it might be the closest you'll get.

In this fanciful holiday ad for Mondelēz's Milka chocolate, an enterprising alpine lad just can't wait a whole month for Christmas to arrive. So, he constructs a cool steampunk-style time machine in a bid to travel into the mysterious, eggnog-scented future of 2412 … the 24th of December, that is. Impatient brat! Hey, H.G.

You are strolling on a sidewalk when you see this unusual-looking machine.

It's not easy making a lighthearted commercial to cap off 2016. Not with Brexit and President-elect Trump leaving a path of scorched earth behind them—or more to the point, ahead of them—and putting lots of consumers in the grimmest of moods this holiday. How do you find joy after such an annus horribilis?

Game world is now discussing the most expected EA shooter release, dreaming about the great squad assembling and taking part in the most hard fought b

Twitter has announced the winners of their first annual Twitter Awards for advertisers.

Hashtags are often used (and misused), by marketers - they play a vital role in giving posts some extra exposure, so it's important to get them right.

Premier League to moja ulubiona profesjonalna liga piłkarska. Okazuje się, że od niedawna ma również najpiękniejszą stronę internetową.
Co się działo na blogu? Rozpocząłem nowy cykl w którym opisuję ciekawe i nietypowe kampanie content marketingowe – klik, klik. Oprócz tego powoli rozpoczynam pracę nad Pijaru Kejsem ze Spotify (duuuużo danych, których nie ma nigdzie indziej) i przymierzam się do pierwszej Biografii Marki. Także czeka mnie sporo pracy koncepcyjnej.
Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.