Podsumowanie Tygodnia 6.09 – 12.09.2016

To jak, gotowi na rozpoczęcie kolejnego tygodnia? Zacznijmy zatem od nadrobienia newsów, informacji o zmianach na Facebooku, Instagramie i Twitterze oraz kilku ciekawych danych. Na zachętę, wiedzieliście że rynek reklamowy w tym roku osiągnie wartość 548 miliardów dolarów?

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Podsumowanie Tygodnia 6.09 – 12.09.2016

Instagram Trends sierpień 2016

Co działo się na Instagramie w sierpniu? Pobierz raport za darmo!

Żywiec rozpoczyna kampanię z okazji 160. rocznicy powstania browaru (wideo)

5 września do emisji trafił spot telewizyjny marki Żywiec, przygotowany z okazji przypadającej w tym roku 160. rocznicy powstania Arcyksiążęcego Browaru w Żywcu. W reklamie marka przypomina o swoim pochodzeniu.

Ad of the Day: Australia Just Made the Most Diverse Ad Ever … to Sell Lamb

Diversity has been an explicit theme of more progressive advertising for some time. But this ad takes it to a new level—featuring a parade of Australians from different religions and cultures, and with various physical looks and abilities, all to sell, oddly enough, Australian lamb. "What's the best thing about diversity?

About.com launches The Balance, a personal finance website for everyone

In a quest to dismantle itself and become more relevant in the 21st Century, IAC-owned About.com is launching another standalone vertical in the form of The Balance, a personal finance website tailored to today’s millennial.

Google is launching Shop the Look to let you search and shop by outfit

If there is one threat to Google Search, it’s that the majority of content created today lives inside social apps like Instagram and Snapchat and can’t easily be indexed to show in search results.

Microsoft is taking Slack head on, and reportedly doing it under the Skype umbrella. According to MSPowerUser, the software giant is developing new messaging software that closely mirrors Slack functionality. The new effort is called Skype Teams, and it promises to cater to the the same large teams and newsrooms that already use Slack every day, while also leveraging Skype’s core feature set.

Finally: Somebody Built an Adventure Game Using Google Forms

All Your Time-Tossed Selves by prolific interactive fiction designer Porpentine is a short, elegaic adventure game built in the Google Forms survey creator.

Instagram is killing a big feature

Say goodbye to your photo maps.

Instagram now sucks a whole lot less in low light

Instagram's latest update introduces a new low light capture mode.

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place.

A British Candy Brand Will Air This Funny Ad Entirely in Sign Language With No Subtitles

Channel 4 in Britain recently made one of the greatest ads ever about disability with "We're the Superhumans." The spot, timed to the 2016 Paralympic Games, was a follow-up to 2012's "Meet the Superhumans" but went well beyond the original to create its own brilliant, freewheeling world of fun.

YouTube Content Creators Up In Arms Over Alleged Censorship, Claim #YouTubeIsOver

The hashtag #YouTubeIsOver is currently fluttering all over Twitter. Many content creators are up in arms over YouTube’s alleged censorship and have taken to all forms of social media to air their grievances. Has YouTube’s censorship rules actually changed in the last few days? Who is affected by the censorship? How did the campaign against

Durex is selling an eggplant-flavored condom because it's easier to talk about sex in emoji

Durex has announced an eggplant-flavored condom which it thinks will make it easier for young people to talk about safe sex.

Sotrender – lepsze decyzje w marketingu w social media.

Sotrender – lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube’a i Twittera.

Snapchat to eliminate local stories in cities

The New York and Los Angeles stories will soon disappear.

Pinterest Ads: The Complete Guide for Business

Everything you need to know about Pinterest ads—known as Promoted Pins—to get your first campaign up and running and start highlighting your best content.

Babbel and Netflix want to teach you to speak Spanish like a Colombian drug kingpin

Have you ever found yourself needing to say “Can I have a kilo of cocaine please?” in Spanish and coming up short? Me neither (😉), but language learning site Babbel thinks there’s an untapped market of aspirant bilingual drug runners, and has teamed up with Netflix to launch a Spanish learning course based on the hit show Narcos.

Check Out Heineken's Eye-Popping Art Project at the Abandoned Miami Marine Stadium

Heineken and Publicis New York show their can-do spirit in a video that celebrates Miami Marine Stadium. The landmark structure on Biscayne Bay hosted world-class powerboat races, concerts and other events for 30 years until sustaining damage from Hurricane Andrew in 1992.

MINI Invites You To Fast Forward Any Online Video

The new social campaign from MINI encourages you to accelerate videos the same way you could accelerate your brand new Mini Cooper S.

Dos Equis Introduces Its New 'Most Interesting Man,' and He Sure Is Different

In a bit of Doctor Who-esque regeneration, Dos Equis on Wednesday introduced its new Most Interesting Man in the World—to replace Jonathan Goldsmith, who retired from the role earlier this year. And this MIM isn't just a new face.

Honda Just Remade Its Famous 'Cog' Ad, but With a Major Twist

Honda's "Cog," made by Wieden + Kennedy in 2003, is one of the most famous car ads of all time. The remarkable Rube Goldberg-style spot featured a chain reaction of car parts that culminated in a finished Honda Accord. It took more than four months of prep time and 70 takes for the final shoot.

Ad of the Day: Under Armour Unleashes a Wild and Furious New Ad With Cam Newton

Under Armour had a huge hit with its Michael Phelps "Rule Yourself" spot, which broke in March and helped drive the sportswear brand through the Olympics last month.

Facebook is celebrating Star Trek’s 50th anniversary with new Like buttons

Facebook is celebrating 50 years of Star Trek in a fun way: changing up their suite of Like buttons.

According to Lindsey Shepard, Facebook Messenger’s marketing lead, the company began to...

Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans

We love ourselves some limited-edition custom packaging.

Here's the First Commercial Matthew McConaughey Has Directed for Wild Turkey

If you were expecting some enjoyably nonsensical philosophizing to suddenly liven up the bourbon category now that Matthew McConaughey is Wild Turkey's creative director—well, his first directorial effort for the brand probably isn't as wild as you were hoping.  The spot, posted below, is perfectly serviceable, if rathe

Adidas Takes a Shot at Under Armour With an Ad About Creativity, Not Just Hard Work

Playing a sport well, and becoming a career athlete, doesn't just mean you've studied a list of plays, stuck to a workout regimen and mastered exactly how something should be done, though that's certainly a part of it.

Twitter Rolls Out Improved Direct Messages With Read Receipts And More

Twitter has added typing indicators, read receipts and more new features, in a move to position Direct Messages as a fully fledged messenger app.

Facebook Canvas Custom Audiences: How to Create - Jon Loomer Digital

Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content.

Facebook Pages Can Cross-Post Videos to Pages With Different Owners, Business Managers

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.7";
fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));Facebook page administrators can now cross-post videos to pages with different owners and under different Business Managers.

LinkedIn Revamps Desktop Publishing Experience, Adds Other New Features

LinkedIn announced the revamping of its new desktop publishing experience, as well as three new features that quietly began rolling out over the past month.

Instagram has released a new report looking at how fashion brands can make best use of the platform - and the principles covered can largely be applied to all businesses.

Netflix / Narcos: Narcos Season 2, Bullet Teaser

For Season 2 of Narcos, Netflix decided to use the historical death of Pablo Escobar as a “spoiler” and a driving force behind the ad campaign.

Unlocking All Trophies In Snapchat: The Ultimate Guide

by Geoff •
July 1, 2016 •
Snapchat •
Comments Off on Unlocking All Trophies In Snapchat: The Ultimate Guide •

LinkedIn has announced new Conversion Tracking tools for Sponsored Content and text ads campaigns.

Here Are the Winners and Losers of This Summer's Movie Marketing

It's September, which means a few things: School is back in session. Squirrels are starting to hunt for and bury their winter food. We're all pulling hoodies out from the back of our closet. Pumpkin-spice has reemerged from its summer hibernation. And the summer movie season is officially in the rearview mirror.

Digital Media Is Propelling the Ad Market to $548.2 Billion This Year

Advertising will grow to a $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency.

This Agency Compiled a Nifty Little Notebook Packed with One Client's Bizarre Quotes

We spend a lot of time with clients—trying to make them laugh and drink, reassuring them of our endless (sometimes even slavish) capacity to do anything they put their mind to. And however much they like us as people, clients are keenly aware of this dynamic ...

The Hangouts extension for Chrome now functions like a standalone app

The upgrade brings a fresh, new interface to the plugin that has been specifically designed to mimic the look of the Hangouts application for Android and iOS.

LinkedIn has announced an update to their long-form publishing platform, including new presentation options.

Facebook steps in to prove the value of chatbots with Tommy Hilfiger

Facebook’s seemingly half-baked chatbot platform soured many on the potential of conversation user interfaces. The first bots built by outside developers back in April were clumsy and more trouble than just using a website. So Facebook’s Creative Shop is getting involved, working with bot maker Msg.ai and the Tommy Hilfiger fashion brand to make a flagship chatbot worthy to point to.

Facebook photo-sharing app Moments expands to web, adds support for full-res photos

Facebook Moments, the company’s private photo-sharing application which took the place of mobile photo sync late last year, is now expanding beyond the confines of your mobile phone and your personal network. While previously, the app allowed you to share your photos with select Facebook friends, the new version allows you to share a web link to your private album with anyone – even those you’re not connected with on the social network. They can then join the album, and proceed to add their own photos.

Facebook has released a new 64-page guidebook to help businesses maximize the opportunities of international audiences.

New social network Gab.ai preaches freedom of expression for internet users

If the First Amendment is your thing, there’s a new space on the internet just for you. Gab.ai, which only launched under a month ago, has caught the attention of thousands of right-leaning users, with 12,000 registered and 42,000 waitlisted for the site, which promises almost total freedom of speech to its users.

Co prawda ten weekend sobie przeleżałem i postanowiłem dać umysłowi odpocząć, ale blog nie świeci pustkami. Możecie przeczytać o reklamowaniu whisky w internecie – o tutaj, ale też o tym jak PGE wykorzystało odpowiedni moment, żeby stworzyć naprawdę fajną akcję – historia Sebusia.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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