Podsumowanie Tygodnia 4.10 – 10.10.2016

Październikowe poniedziałki, najgorzej… To chociaż poprawmy sobie nastrój kolejnym Podsumowaniem Tygodnia. Dziś poczytacie o nowych kampaniach koncernu Heineken, nowych inicjatywach Facebooka (nie ma tygodnia, żeby czegoś nie wdrożyli) i oznaczaniu materiałów sponsorowanych na Youtube.

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Podsumowanie Tygodnia 4.10 – 10.10.2016

Znamy finalistów XIV edycji Konkursu Złote Spinacze - Portal PublicRelations.pl

Dnia 3 października w siedzibie ZFPR została ogłoszona lista wszystkich nominowanych projektów do II etapu Konkursu Złote Spinacze 2016. Jury wybrało projekty, które otrzymały nominację do finału w 27 kategoriach konkursowych Złotych Spinaczy 2016. Zwycięzców poznamy 2 grudnia br. podczas uroczystej Gali, która odbędzie się w hotelu Westin w Warszawie.

Instagram Trends wrzesień 2016

Co działo się we wrześniu na Instagramie? Zapraszamy do lektury najnowszego wydania raportu Instagram Trends przygotowanego przez Sotrender!

Gdańsk buduje silną markę miasta. Dlatego ujednolica loga wszystkich podległych mu jednostek

Do końca tego roku na publicznych budynkach pojawią się nowe, dwukolorowe tablice z herbem Gdańska. Ujednolicone znaki graficzne pojawią się też m.in. na stronach internetowych poszczególnych spółek, wizytówkach i oznakowaniu służbowych samochodów. Zmienią się też nazwy miejskich jednostek. - Mają być identyfikowane z miastem - mówią projektanci z gdańskiej ASP.


Podobno człowiek zmienia swoje życie o 180 stopni raz na siedem lat. Wychodzi na to, że u mnie ta zasada się sprawdza. W styczniu 2009, w dobie szalejącego kryzysu, zrezygnowałam z pracy w korporacji. Nie była to decyzja łatwa, pół roku nad tym myślałam, ale czułam, że potrzebuję coś zmienić. Dziś z perspektywy czasu wiem, że była to jedna z najlepszych decyzji, jakie podjęłam – w żadnej korporacji nie doszłabym do tego miejsca, w którym jestem teraz. Tymczasem minęło 7 lat i ja znów wywracam swoje życie do góry nogami :).

Google’s Pixel smartphones get a new look with Pixel Launcher

Google’s just-revealed Pixel smartphones will feature a new user interface designed to make it easier to access Google’s Assistant – the now smarter, virtual helper that aims to one-up Siri. Part of this revamp includes the introduction of the Pixel Launcher, the company announced.

Facebook Is About To Launch A Massive Facebook Live Ad Campaign -

If paying celebrities, creators and influencers millions to use Facebook Live wasn't enough, Facebook is about to run a massive campaign for Live.

Ad of the Day: Dollar Shave Club Shamelessly Mocks Axe and Old Spice in Shower Gel Ads

Attention, men. If your body wash makes you feel like a muscle-bound rage monster, or a cologne-oozing nightclub sleaze, Dollar Shave Club wants you to consider a simpler option.

Everything Google announced at today's Pixel hardware event

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WhatsApp Also Just Got "Inspired" By Snapchat -

Facebook isn't done with Snapchat and is now rolling out an updated camera feature on WhatsApp. And yes, it looks A LOT like Snapchat.

Twitter Adds New Periscope Display Option for Twitter Profiles

Twitter has added a new option for users to display a Periscope link on their Twitter profile - but it's a little confusing.

YouTube Allows Influencers, Creators to Add ‘Includes Paid Promotion’ Disclaimer

Product manager Muli Salem announced in a blog post that the Google-owned video site is allowing influencers and creators to add text disclaimers that appear over their videos for the first few seconds, alerting users that the video they are watching “includes paid promotion.”

Pinterest hires former Twitter exec Todd Morgenfeld as its first CFO

Pinterest has hired its first chief financial officer, Todd Morgenfeld — who was most recently vice president of finance at Twitter — the company said today. He was at Twitter for about a year and a half before joining Pinterest.

Twitter Trends 09.2016 - pobierz raport za darmo!

Raport Twitter Trends. Sotrender – lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube’a i Twittera.

A Simple Visual Trick Shows Google's Evolution From Search Engine to Cellphones

The Google search bar is evolving yet again. You might say it's growing up. Or maybe it's growing out.

Staropramen: Sofa

Staropramen Sofa is the ultimate beer-lover sofa with exclusive features such as a built-in beer fridge, sliding shelves, charging sockets and an inte

Shopify now lets stores sell directly in Facebook Messenger

Shopify was early to bring its merchants the ability to converse directly with customers via Facebook Messenger, and now it's launching the ability to..

On @Jack’s One Year Anniversary, Twitter Remains a Mess

Jack Dorsey took over as CEO of Twitter one year ago today. And very little has changed.

Prisma adds art filtered video, GIFs coming next

Art filter photo app Prisma is adding a big new feature to its iOS app in an update landing today: support for videos.

Poo-Pourri's New Viral Video Gives You Tips on How to Poop at a Party

Poo-Pourri has created an online film division called Number 2 Productions, which will be led by Suzy Batiz, founder, executive producer and CEO.

Netflix signs deal with theater chain to put original films on the big screen

Netflix is continuing its slow crawl into the movie theater, according to a report from the Wall Street Journal. The WSJ says that Netflix has struck a deal..

Absolut Vodka strives for creative boost with BBH

Absolut Vodka is looking for a tighter strategic approach and "top-level creative campaigns", its top marketer has said, after parent Pernod Ricard appointed Bartle Bogle Hegarty London as its lead global creative agency.

Whether it’s to show solidarity for a social issue or you just want to change things up, you may want to occasionally swap out your standard Facebook profile photo. When you change your picture, you now have the option to make it temporary.

Giphy Cam now lets you create shareable Snapchat-style GIFs in augmented reality

The Giphy Cam is bringing you into the world of the GIF. That's right, the Giphy Cam will now include stickers that place animations next to real-life footage of you, the user, kind of like Pokémon Go.

Music identification app Shazam’s new Lite version saves your phone some space

With all the photos, music, and apps your stored on your mobile device, space can get pretty tight. But now, Shazam is helping you free some of it up. On Thursday, the music identification app released a new, much lighter version of its software, following in the footsteps of other popular applications like Facebook's Messenger Lite -- it's creatively named Shazam Lite, and it weighs in at just 1MB, a far cry from the 27MB of the full-sized app.

Oculus shows off Facebook Messenger video calls in virtual reality

Onstage at the Oculus Connect 3 conference, Facebook CEO Mark Zuckerberg answered a Facebook Messenger video call from his wife while in the new social VR environment.

Instagram Stories has 100 million daily active users after just 2 months

Instagram Stories is benefitting from the large active user base Instagram itself enjoys, and now has 100 million daily active viewers. That’s two-thirds of the daily active user population for Snapchat, which reported 150 million global active users across its entire platform in late September. Even with a built-in audience to build from, and prime real estate positioning at the very top of Instagram’s user interface, the rapid pace of its adoption is impressive.

Heineken blends recruiting and marketing in new campaign

Reaching out to millennials, the Dutch brewer's cool new interactive tool also pushes creativity and unity in a worldwide company with 250 brands.

How to Create Social Media Buttons for All the Top Social Networks

Learn how to create social media sharing and follow buttons for 6 of the top social networks -- Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest.

LinkedIn now lets you find work without the fear of getting caught by your boss

LinkedIn has finally made it possible to look for work without anyone else catching on. We’ve all been there, eager for a career change but worried that any overt interest in a new job could result in the loss of the current one, especially if a nosy boss or pesky colleague got wind of it.

New Report Looks at Best Times to Post to Social Platforms by Industry

TrackMaven have conducted a study of more than 17,000 brands on social to determine the best times to post by industry.

Awesome Pics From HubSpot | www.FreeStockPhotos.org

Looking for free, unique, high quality pictures? Look no further.

About two months ago, Pinterest rolled out video ads. While some marketers are intrigued, brands and agencies say that the ads only make sense for brands aligned with niche categories that are popular on Pinterest.

YouTube Trends 09.2016 - pobierz raport za darmo!

Raport YouTube Trends. Sotrender – lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube’a i Twittera.

Instagram Got a New Office. It Looks Like Instagram

Instagram's new offices looks like the app.

Facebook releases a standalone app for events

Facebook has such an enormous audience that even minor features still wind up with tens of millions of users. The app’s Events feature, which Facebook says now has more than 100 million daily...

Facebook Releases Campaign Planner Ad Tool: This Week in Social Media : Social Media Examiner

Social media news and developments making social media marketing easier. (Facebook Campaign Planner, LinkedIn B2B Reviews, Facebook Messenger Encryption)

Snapchat story playlists put you in charge of the viewing experience

Snapchat has scrapped its auto-advance function in favor of a new Story playlist feature that’s all about personal curation.

Microsoft is building a Windows 10 version of its famous Paint tool. While the software maker has barely updated Paint in recent releases of Windows, the new Paint app will be completely overhauled. Twitter user WalkingCat has discovered video demonstrations of the new app, and it's clearly designed with Windows 10 in mind.

The winners: Masters of Marketing Awards 2016

This week saw the Masters of Marketing 2016 award winners announced at a star-studded dinner hosted by Stephen Mangan.

Bumble bans mirror selfies and other dumb photos from users’ profiles

There are certain kinds of photos users of dating apps tend to loathe, and the suggestive mirror selfie tends to be at the top of that list, somewhere near photos of guys holding a fish and gym selfies. That’s why today, the dating app Bumble has taken action to ban selfies of users posing in their underwear, or while wearing swimsuits indoors. In addition, you can no longer upload photos of just your child, though Bumble hasn’t gone so far as to ban images of children altogether.

Introducing strategy’s 2016 Brands of the Year

Check out the stand-outs from this past year, plus who to keep an eye on.

Jeśli nie nadrobiliście jeszcze najnowszych wpisów, to bardzo zachęcam. Opisałem jak będzie wyglądać moja nowa misja bloga – zostanie Biografem Marek. Oprócz tego pojawiła się też czwarta część cyklu “Kreatywny Instagram”. Dajcie lajka i udostępniajcie dalej.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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