Podsumowanie Tygodnia 4.08 – 10.08.2015

Kolejny sierpniowy tydzień za nami. Na dodatek zapowiadany jako ten najbardziej upalny. Zobaczymy, czy kolejny też będzie taki gorący, ale pod względem newsów. A w Podsumowaniu Tygodnia mamy między innymi spot kończący kampanię Lidla z Pascalem i Okrasą, wykorzystanie drona do promocji Fantastycznej Czwórki i niesamowity spot reklamowy DC Shoes.

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Podsumowanie Tygodnia 4.08 - 10.08.2015

There's Now a Trailer for the Deadpool Trailer, and It's Delightfully Meta

Breaking the fourth wall doesn't happen all that often in movies-especially not in today's overly earnest and gritty superhero movies. That's what makes Deadpool special. He's fast-talking, brash, in-your-face and constantly going meta with references to his own role in a fictional universe, which makes him the perfect pitchman for his own trailer.

Developer marki Call of Duty ośmieszył YouTubera - gamedot.pl

W internetowej środowisku można poczuć się bezkarnym. Ba, to właśnie w sieci promowane są osoby, jakie nie przebierają w słowach, formują niewybredne komentarze. Czasem jednak ktoś przypomina o poszanowaniu drugiej osoby - o miłości do bliźniego. 😉 @SooSuperior more love, man.

In Clever Drone Stunt, Fantastic 4's Human Torch Comes to Life and Flies Around New York

It's a bird. It's a plane. No wait, it's just a human drone, on fire, flying through the sky. Viral video agency Thinkmodo, with its knack for pranks and crazy stunts, recently created its very own Human Torch to promote the upcoming Fantastic Four film, which hits theaters this week.

DC Shoes: Pipe Dream

DC presents Robbie "Maddo" Maddison's "Pipe Dream," giving the world a chance to witness history being made as Maddo rides his dirt bike on the powerful and iconic waves of Tahiti. From his helmet to motocross boots, Maddo was dressed for FMX when he took his dirt bike into the unchartered saltwater terrain of the Pacific Ocean in French Polynesia.

Adidas is taking on Nike with a massive $200 million offer for James Harden

Adidas has vowed to invest more money in basketball, and their first big move is a monster shoe endorsement offer made to James Harden of the Houston Rockets that could make him one of the 25 highest-paid athletes in the world. Adidas has made a 13-year, $200 million offer to Harden, according to Darren Rovell of ESPN.

Kodak Moments app update lets you share and print photos more easily

It's super easy to shoot photos from your smartphone, but printing them poses a dilemma. Some people possess those fancy photo printers where they can immediately choose what photos to print - provided they have a fully stocked ink and paper supply.

Twitter is testing out a breaking news tab in its mobile apps

Twitter has indicated that it's going to get into the news game in a big way, and today it looks like the company is making its latest attempt at serving its users timely and relevant news content - as reported by BuzzFeed and confirmed by Twitter, the company is rolling out a "news" tab that'll appear in its iOS and Android apps.

Interactive website explains famous logos' hidden meanings

While scanning the web recently we found this - an interactive infographic website created by DesignHill, explaining some interesting facts about 70 of the world's biggest logo designs and their hidden meanings. Head over to DesignHill's logo facts microsite to discover something new about some of the biggest brand identites around - and perhaps pick up some inspiration while you're there.

Hootsuite rolls out scheduling for Instagram posts, sort of

Instagram doesn't want to allow you to schedule posts, but social monitoring and posting tool Hootsuite has added a feature that aims to almost let you schedule content to be posted to the photo network. According to the company, scheduling Instagram posts is one of the most requested features from users.

Nowy odtwarzacz YouTube dostępny dla wszystkich | YouTube

Google testowało nowy odtwarzacz w serwisie YouTube już od kilku miesięcy. Niestety, był on dostępny tylko dla wybranych użytkowników. Do teraz, gdyż firma z Mountain View w końcu zdecydowała się wdrożyć nowego playera dla wszystkich. YouTube poinformowało o rozpoczęciu wdrażania nowego odtwarzacza filmów na wszystkich kontach. Zapewne już pojawił się także na waszych profilach.

Cotygodniowe spersonalizowane playlisty na Spotify już działają i są przerażająco skuteczne! - AntyWeb

Jakiś czas temu pisałem o funkcji Discover Weekly na Spotify. W jej ramach każdy użytkownik miał otrzymać własną, spersonalizowaną i co tydzień aktualizowaną playlistę ze specjalnie dobranymi do jego preferencji i gustu muzycznego utworami. Nowość już działa i wiecie co? Jest niesamowicie wręcz skuteczna.

Johnnie Walker Blue Label: 360 Mentoring | Ads of the World™

Advertising Agency: iris worldwide, UK Creative Directors: Grant Hunter, Jonathan Cockett Art Director: Nicolas Mollien DoP: Jelle van der Does Di

Good Campaign of the Week: Seeds of Change "Save the Flowers"

Campaign: Save the Flavors Agency: BBDO San Francisco Client: Seeds of Change Would you sink your teeth into an endangered species? This is the question posed by a new campaign asking consumers to rethink their approach on food consumption. BBDO San Francisco and the organic food company Seeds of Change are encouraging people to save endangered plant varieties.

Heinz cooks up a new logo with Kraft Foods

Branding Feature Heinz and Kraft Foods are two of the biggest food processing groups in the world. Chances are we've all eaten a can of beans distributed by one of these giant companies. July saw the merging of Kraft Foods and Heinz, creating the logically named Kraft Heinz Company.

Hootsuite rolls out scheduling for Instagram posts, sort of

Instagram doesn't want to allow you to schedule posts, but social monitoring and posting tool Hootsuite has added a feature that aims to almost let you schedule content to be posted to the photo network. According to the company, scheduling Instagram posts is one of the most requested features from users.

Instacart Makes Its First Acquisition With "Acqui-hire" Of App Maker Wedding Party

On-demand grocery delivery service Instacart has made its first acquisition since raising hundreds of millions in venture funding for its growing business. The company is "acqui-hiring" the team from NEA-backed Wedding Party, a mobile application that allowed wedding guests and friends to contribute their own photos and videos to a shared, digital album.

Snapchat usage statistics and revenue - Business of Apps

Snapchat is a video messaging app which allows users to record and send so called 'snaps' that are only viewable for a set duration between one to 10 seconds after which they are automatically deleted. The app was developed by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011.

Facebook Let's You "Speed Text" a Happy Birthday Wish

Are you one of those people who just can't remember a birthday? Facebook has taken care of that with all those reminders. You have no excuse to forget. All you have to do now is come up with a nice birthday wish, right? Well, people have been get really lazy about it lately, and all one...

Tinder helped Forbes make an app that only elite young "game changers" can use

Are you a game changing entrepreneur looking to network with other game changing entrepreneurs but aren't able to call them because you only know how to use apps? If so, then Forbes has an app just for you.

YouTube videos will no longer get stuck at 301+ views

YouTube videos' view counter famously gets stuck at "301+" views, but that beautifully ambiguous state is going away forever. YouTube announced this morning that it's doing away with 301+ and will start to keep video views more up to date.

Adidas has acquired fitness app Runtastic

Runtastic, the app that helps you track how much exercise you're getting, has been acquired by Adidas. Terms of the deal were not shared, but Runtastic says Adidas is "the perfect match when it comes to taking our business to the next level."

Google Keep and Slides updates allow you to present on video calls and export notes to Docs

Google has rolled out a couple of small but useful changes to its Keep and Slides products. First up, Slides now lets you carry out a presentation to a video audience, which means your colleagues on the other side of the world can join in with your presentations the same as people in the room.

Facebook's Email Killer: Offering More Ways to Message a Page

At Facebook's f8 conference earlier this year, Facebook outlined a plan for post-sales communication to be done through Facebook messages, bypassing email and embracing a conversational format. The company today took a step toward making pages a message-friendly format.

Connect with Public Figures Through Live

By Vadim Lavrusik, Product Manager We're excited to introduce a new way for you to connect and interact with your favorite public figures on Facebook - through live video. Starting today, public figures can share live video from Facebook Mentions , the app that makes it easy for athletes, musicians, politicians and other influencers to talk with their fans and each other.

New Twitter Ad Editor Lets You Bulk Edit Your Ads In Excel

Twitter is still trying to get businesses to advertise more on the platform. Today, Twitter introduced the Twitter Ads Editor, a new ad platform that even allows you to bulk edit your ads on Excel. Also Read: Instagram To Launch Self-Serve Ad Platform? Until now, editing ads within a Twitter campaign was a bit of...

Kibice robią sobie zdjęcia w nowych koszulkach Arsenalu. Nie spodziewają się, że za ich plecami...

Ktoś im się po chamsku wbija na zdjęcie. Jakiś Olivier Giroud z głupią miną, jakiś Laurent Kościelny doprawia rogi. Sztubackie i infantylne zachowanie, doprawdy. ale za to filmik z całej akcji - przezabawny! Klub poprosił kilku kibiców, by zechcieli przypozować do zdjęć w nowych koszulkach Arsenalu.

Lego Marks Singapore's 50th Anniversary by Asking Kids to Redesign the City

Leave it to a bunch of 6-year-olds to put urban planning into perspective. In honor of Singapore's 50 years of independence from U.K. rule, Lego and creative shop Iris created an impressive model of the city, made of the toy brand's tiles, representing what the metropolis might look like 50 years hence-then invited some kids to improve on it.

Adidas Knocks Soccer Heroes Off Their Pedestal in Debut Work From 72andSunny

Adidas knocks soccer giants off their pedestal in the brand's first work to debut out of new agency 72andSunny. The new ad, "Create Your Own," shows an aspiring football pro leveraging his creative skills to take on some of the sport's icons including Leo Messi, Gareth Bale, Thomas Muller, Mesut Ozil and James Rodriguez -- and even NBA pro Ricky Rubio.

Pornhub is emulating Netflix with its new premium streaming service

Adult entertainment giant Pornhub - the flagship in the portfolio of online video conglomerate MindGeek - is launching a premium offering as a Netflix-style streaming service, one complete with ad-free HD viewing, faster playback, and exclusive content. This appears to be the site's first step into the world of paid porn after years spent feasting on free (and often illicit) content.

Cristiano Ronaldo disguised himself as a homeless person to launch his Monster headphones

Cristiano Ronaldo wants to sell you his headphones. The soccer superstar has partnered with consumer electronics company Monster to launch ROC Live Life Loud: a new company and brand offering an "exclusive lifestyle electronics collection curated by Ronaldo." These include headphones (either on-ear, in-ear, or over-ear) and a floating Bluetooth speaker.

Sharing photos with everyone at an event just got much easier, thanks to the Slide app

Sharing photos is one of the driving forces of social media, from Instagram to Snapchat. Slide has an all-new approach to the photo sharing game: local sharing with strangers. The app utilizes Bluetooth technology to communicate with people nearby who also have the Slide app installed on their iOS devices.

It's real! Lexus finally shows off its mag-lev hoverboard in action

Following the unveiling of its sensation-making hoverboard in June, Lexus is talking more about the futuristic Slide levitating device. The luxury brand says it recently completed testing of the hoverboard at a specially-built "hoverpark" in Cubelles, Barcelona, in Spain. The board is only for demonstration purposes, the company says, but it really does hover.

Terry Crews and Isaiah Mustafa Are Now Battling for the Hearts of Old Spice Fans

For the first time, Old Spice's two resident ad stars, Terry Crews and Isaiah Mustafa, are appearing in commercials together. In a new campaign to help customers choose a scent to match their personalities, Mustafa and Crews star in seven spots slated to be released throughout the fall.

Facebook now allows video targeting with new viewer restrictions

Facebook has upped its video ante with the implementation of new targeting tools that enable brands and advertisers to select who sees their videos. Content creators will now be able to target viewers by age, location, language and gender, helping them to control how their videos are shared.

Facebook's new patent could make you rethink your friends list

Facebook secured a patent on Tuesday that could help filter spam emails and offensive content, improve searches and allow lenders to use your social habits to determine a credit approval. The patent explains that if you apply for a loan, your lender could potentially check out the credit rating of your Facebook friends.

Heineken to push 50% of marketing budget into Rugby World Cup sponsorship

Heineken UK is investing nearly half of the master brand's budget in this year's Rugby World Cup in an effort to maintain its recent sales momentum and dial up its association with 'world class events'.

Ad of the Day: France's Kronenbourg Crosses the Channel and Gorgeously Trolls the U.K.

The England-France rivalry lives on, and this week's fuel to a long-simmering feud is a charmingly duplicitous campaign from French brewer Kronenbourg 1664.

Pożegnalna reklama Lidla z Pascalem Brodnickim i Karolem Okrasą

Po trzech latach kończy się współpraca reklamowa kucharzy Pascala Brodnickiego i Karola Okrasy z siecią dyskontów Lidl. Firma zapowiada, że nadal będzie prowadzić serwis KuchaniLidla.pl, a nowy cykl reklam zacznie w najbliższym czasie.

Angry Birds 2 Video: Piggy Island

Angry Birds 2 and advertising agency Wieden + Kennedy from London have released this exciting new spot. This is really the most entertaining thing we have seen this week. The short video features piggies on a piggy island. They all can be lazy and hang out on the soft sandy beach, swim in the crystal clear water and eat.

Google Maps' "Night Mode" Feature Makes It Easier To Navigate In The Dark

A new update to the Google Maps iOS application promises to make it easier to navigate when it's dark outside, potentially reducing the risk associated with using the app while behind the wheel. (Not that you should be actively using the app while driving, but...admit it, you're probably guilty of this.)

The developer of the best Android app for Twitter works for Twitter now

The man behind one of Twitter's best third-party Android clients has been hired by Twitter itself. Joaquim Vergès (no relation!), developer of Falcon Pro, tweeted today that he is going to work for the company after a somewhat conflicted history. Guys, big news. It's finally official. I'm joining the @Twitter Android core UI team!

Angry fans are bombarding the 'Fantastic Four' social feeds warning others not to see the movie

"Fantastic Four" opened in theaters Friday, and with its release has come a plethora of poor reviews. "Even if lip-service is paid to some great threat to life on Earth as we know it, the filmmakers bring nothing new to the formula, resulting in a film that's all wind-up and no delivery," The Hollywood Reporter wrote.

Spotify counter-punches, adds new features to match Apple Music

With Apple Music gaining success quickly, Spotify must react just as speedy. Take a look at how the service has reacted and their plans for the future.

These are the 5 apps you need on your phone this week

App stores are crowded places these days, and because storage space on your phone is often at a premium, you'll want to find and fill it with not only the best, but also the most helpful apps out there.

NFL replays will be a lot more fun this season, thanks to RFID chips in players' shoulder pads

The NFL is about to get a lot geekier. This season, every NFL player will have RFID chips embedded in his shoulder pads. The data gleaned from that wireless tracking technology will be displayed in video game-like format in the NFL 2015 app for the Xbox One and Windows 10.


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Lektury #66

Aug 10, 2015 - nowymarketing.pl - 75
Instagram sprzedaje 3x lepiej niż Facebook - NowyMarketing

Czy Instagram potrafi generować ruch i sprzedawać? Okazuję się, że tak i to bardziej skutecznie niż Facebook. Dzięki wdrożeniu LikeAndBuy.It na profilu DeeZee.pl, sklep zaczął wreszcie zarabiać na ruchu z Instagrama. Konwersja z Instagrama była o 300% wyższa niż z mobilnego Facebooka. LikeAndBuy.It stał się piątym najważniejszym źródłem ruchu w sklepie.

Aug 10, 2015 - thestoryoftelling.com - 90
The Difference Between Strategy And Tactics And Why You Need To Know | The Story of Telling

Imagine your business mission and vision as a mountain in the distance. Your strategy is the route map-the path you choose that's going to take you to that mountain. Tactics are the steps you take on the journey to advance your way along that chosen path towards the mountain-thus realising your vision.

Aug 10, 2015 - blog.hubspot.com - 80
8 Reasons Why Your Blog Posts Are Hard to Read (And How to Fix 'Em)

We've all been there. You click on a blog post about marketing tips ... or the latest attempts to colonize Mars (whatever strikes your interest). You skim the article for a few seconds, and then you click that back arrow so fast, it's like you were never there.

Aug 10, 2015 - simplymeasured.com - 74
10 Brands to Watch on Snapchat Right Now | Simply Measured

The fastest-growing social network is a great place for content experimentation and exercising your creative chops. You don't have to be one of the chosen few on the Discover feature to craft engaging snaps for your follower base. There are four keys to getting the most out of Snapchat for your brand: 1 - Do your research.

Aug 10, 2015 - copyblogger.com - 95
10 Content Marketing Goals Worth Pursuing - Copyblogger

Ever wonder why content marketing works so well for some businesses - and doesn't seem to do anything at all for others? Curious about why some content that seems great doesn't do anything to build a business? " Content is king " has been an online cliché for years now, but it's not true.

Aug 10, 2015 - jeffbullas.com - 81
16 Irreplaceable Tools For Content Marketers To Make Your Content Unique

Unique content gets you found. It places your brand at the top of the pops as a thought leader - someone people trust and admire. Unique content helps you push the boundaries. It challenges the status quo and inspires your team to innovate. But it's not easy.


Plany publikacyjne są ambitne. Co prawda są wakacje, ale póki wena nie odpuszcza, to trzeba korzystać. W ostatnim tygodniu na Pijaru Koksu pojawił się wpis dotyczący tego jak skonfigurować sobie Facebooka, żeby otrzymywać bardziej adekwatne posty. Z kolei na Duchowych Kulturystach opublikowałem dwa wpisy około growe. Jeden to moje studium Wiedźmina 3, a drugi krótkie rozważania nad konstrukcją bohaterów w grach. Zachęcam też do polubienia fanpage’a.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.

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