Podsumowanie Tygodnia 31.03 – 6.04.2015

To był tydzień żartów, rywalizacji na rynku streamingu muzyki oraz nowych inicjatyw takich serwisów jak Tinder. Widać wyraźnie, że zarówno społecznościowe serwisy, jak i marketerzy powoli wychodzą z zimowego marazmu. Tym lepiej dla mnie, bo mam o czym pisać i szykują się ciekawe case study na przyszłe miesiące. Zapraszam do dzisiejszego Podsumowania Tygodnia.

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Podsumowanie Tygodnia 31.03 - 6.04.2015

Spotify Launches on PlayStation Music Today

Hi everyone! In January, we announced PlayStation Music, a new music destination that brings Spotify to PS4, PS3, and Xperia mobile devices in 41 markets around the world. This exclusive partnership brings the best in music and the best in gaming together on PlayStation Network, and I am thrilled to announce that Spotify on PlayStation Music is coming to PS4 and PS3 today!

Artists are changing profiles blue for Jay Z's new music streaming service

LOS ANGELES - If you're seeing blue on Twitter and Facebook, you're not alone. Many of the world's biggest artists are rallying behind Jay Z's new music streaming service Tidal by changing their profile and cover photos to teal blue on Sunday night.

Facebook Can Now Notify You About Events Near You

You're on Facebook for the brands, right? A new button allows you to get notifications whenever your favorite brand/musician/page is hosting an event near you, so that you don't miss out. A new section shown in the events dashboard allows you to subscribe to pages to receive notifications when there's an event hosted by the page near your location.

Gmail for Android Now Shows Different Accounts in One Inbox

Google is unleashing a significant update to its Android Gmail app today that should please users with several email accounts. You can now view emails from all your different accounts in one spot with a new "All inboxes" option.

Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out-and she wants to help schedule your next meetings.

Zdjęcia z Google+ od dziś dostępne w Google Drive, a Gmail z ciekawymi nowościami - AntyWeb

Google potrafi zaskakiwać, udowodnił to już nie raz, zaskakując nowościami w swojej licznej grupie usług. Dziś uraczył nas od razu dwiema wiadomościami o nowych funkcjach w Google Drive oraz w mobilnej wersji Gmaila. Zacznijmy od Google Drive, bo tu pojawiła się chyba najbardziej wyczekiwana funkcja, a mianowicie możliwość wyświetlania zdjęć i filmów z Google+.

Gwiazdy FC Barcelony w nowej kampanii marki Beko (wideo)

Beko, druga co do wielkości marka urządzeń AGD w Europie, rozpoczęła nową globalną kampanię reklamową, promującą oficjalną współpracę z klubem FC Barcelona. Głównym motywem kampanii jest duch zespołowy. W nowym spocie telewizyjnym zobaczymy największe sławy klubu FC Barcelona, w tym Lionela Messiego, Neymara Jr., Gerarda Piqué, Luisa Suareza i Andrésa Iniestę, którzy wzajemnie wspierają się i inspirują, stanowiąc zgraną drużynę nie tylko na boisku, ale również podczas zasłużonego relaksu.

Facebook Can Now Notify You About Events Near You

You're on Facebook for the brands, right? A new button allows you to get notifications whenever your favorite brand/musician/page is hosting an event near you, so that you don't miss out. A new section shown in the events dashboard allows you to subscribe to pages to receive notifications when there's an event hosted by the page near your location.

YouTube megastar Michelle Phan launches new lifestyle network

If launching her own beauty line and record label wasn't enough, YouTube beauty guru Michelle Phan announced today that she's partnering with Endemol Beyond USA for their new lifestyle network, ICON. Phan will be the creative director for Endemol Beyond, which currently boasts 500 million monthly views via its multi-platforms: YouTube, Yahoo, AOL, Amazon Fire TV, among others.

Marketers Say Debuting Amazon Dash Right Before April Fools' Day Was Genius

For a few hours on Tuesday, social media users were puzzled over whether Amazon Dash was an actual, Internet-of-Things invention or an early April Fools' Day joke. The Seattle-based e-commerce giant introduced WiFi-enabled buttons for consumers to place around the house, letting them-by physically pressing the button-instantly re-order products like toilet paper and coffee through Amazon Prime.

Curator, Twitter's Answer to Storify, is Now Publicly Open

Earlier this year, Twitter teased Curator, its own media aggregation tool that combines select tweets and vines into an embeddable collection. Today, Curator is now publicly available to media organizations. Those qualified to try out the free service can head to curator.twitter.com and sign in with their Twitter account.

This Site Shows Everything Streaming On Periscope Right Now

Twitter's new live-streaming app, Periscope, launched less than a week ago but it's still a little tricky to discover feeds on the service right now. A new third-party website, Periscope Streams, makes it easy to get an overview of everything that's streaming on Periscope live.

Pennzoil's High-Octane Aerial Stunt Shows a Dodge Drifting on a Floating Platform

Need a lift? Take this cool 90-second Pennzoil spot from J. Walter Thompson for a spin. Stunt driver Rhys Millen hurtles through the streets of Cape Town, South Africa, in a canary yellow 707 horsepower Dodge Challenger Hellcat for much of the film, called "Airlift Drift," promoting the client's synthetic motor oil made from natural gas.

Jack in the Box Unveils the World's Largest Coupon, an 8-Story-High Monstrosity

I'm sure we've all had some unflattering theories about how Jack in the Box would achieve a Guinness World Record ("Most People Made Uncomfortable by Creepy Mascot" was my guess). But the fast-food chain recently unveiled the world's largest coupon, made to promote its new Buttery Jack burger.

Facebook is tracking you all the time, new study claims

Over the years, Facebook and privacy haven't exactly gelled together. Just look at its apology for its much-maligned Beacon feature, which sent out alerts that detailed people's online purchases. Now, Facebook is in hot water yet again after a recent report accused the social network of extending its Internet tracking activities to those who are not even Facebook users.

Facebook Adds Subscribe Button for Pages' Events

With the oft-mentioned drop in Facebook pages' organic reach, page administrators of event-heavy pages, such as those for musical artists, have been hit hard. The social network launched a feature this week aimed at solving that issue.

Pinterest Celebrates 5th Birthday

Pinterest on Tuesday celebrated its fifth birthday, sharing some statistics showing how the company has grown in the last half decade.

Roundup: All Of Google's Jokes For April Fools' Day 2015

Google has yet again gotten into the spirit of April Fools' day this year and the company hasn't disappointed so far. Usually, Google does so many jokes that it's hard to follow, so we're rounding them all up here for your viewing pleasure. That's right, Google has done the unthinkable and invented self-driving Chromebooks.

Google's Inbox App Now Lets You Set Custom Snooze Times

One of the most useful features in Google's new Inbox email client is the ability to set Snooze times for when you want to save some email to read for later. Google's now making the tool a little more versatile. Previously, you could only assign generic morning, afternoon and evening times.

April Fools' Day 2015: Our Giant Roundup of the Best Brand Hoaxes

About AdFreak AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Robert Bednarski na czele Facebooka w Europie Środkowo-Wschodniej

Według naszych ustaleń Robert Bednarski obejmie stanowisko szefa polskiego biura Facebooka, które odpowiada za działalność portalu (głównie zarządzanie ofertą reklamową i pracami badawczymi) w Polsce i 12 innych krajach Europy Środkowo-Wschodniej. Nieoficjalnych informacji portalu Wirtualnemedia.pl nie chce komentować Robert Bednarski, tłumacząc, że nie zamierza odnosić się do plotek, a konkrety dotyczące swojej dalszej kariery zawodowej będzie mógł podać za kilka tygodni.

You're about to see a lot more baby photos in your Facebook feed

Facebook now has a dedicated feature that lets parents tag their children in photos. The social network rolled out a new feature on Tuesday called Scrapbook for parents to create customizable shared photo albums of their children in the Facebook app and on the web.

Talented Graphic Designers With Gorgeous Instagram Pages You Should Follow

Instagram is a great source of visual inspiration, and graphic designers should know a thing or two about creating attractive, eye-catching and meaningful images. This means that in addition to photographers, graphic designers are the ones to follow on the social media platform-writer Mary Stribley has recently highlighted " 50 most amazingly talented graphic designers to follow on Instagram" in an article for Canva Design School.

Facebook właśnie zaprezentował jedną z najdziwniejszych aplikacji wideo, która... może się przyjąć

Facebook zaprezentował dziś swój poboczny projekt, nad którym pracownicy pracowali „po godzinach". Poznajcie Riff, czyli wizję Facebooka na wspólne tworzenie filmików ze znajomymi. Pracownicy portalu chcą, żebyś dzielił się radością i wrzucając filmik na tablicę, najpierw wciągnął w niego jeszcze kilka osób. Ma to pobudzić kreatywne soki i sprawić, że wideo będzie jeszcze ciekawsze i jeszcze fajniejsze.

Facebook Already Humming with Rio 2016 Olympic Activity

The 2016 Summer Olympic Games in Rio de Janeiro, Brazil, were 500 days away as of March 24, but that doesn't mean Facebook was quiet. Felipe Kozlowski, who works on sports partnerships in Latin America for Facebook, wrote in a Facebook Media blog post that the Brazilian Olympic Committee posted 18 exclusive videos with the hashtag #500Dias to the Time Brasil Facebook page.

Some Facebook Page Admins See Response Rate on Pages

Some Facebook page administrators are seeing a new statistic on their pages: response rate. Reader Veronica Gentili shared the screenshot to the right (in Italian, as she is based in Italy). Page admins: Have you seen anything similar?

Make Your Facebook Photos Stand Out With Stickers

Remember how thrilled you were when you first discovered Stickers on Facebook Messenger? You were so happy you started having conversations with your best friend that were only made of stickers. Well, maybe not. But today, Stickers are just about to make sense on Facebook, finally, maybe.

Serie A. AC Milan rozpoczął współpracę z Hello Kitty

AC Milan rozpoczął współpracę z Sanrio - japońską firmą stojącą za marką Hello Kitty. Niedługo zaprezentowana zostanie nowa, ekskluzywna kolekcja. I nie, to nie jest primaaprilisowy żart - ta informacja pojawiła się na oficjalnej stronie Milanu we wtorek.

Which Big Brands Have the Most Twitter Followers in Common?

Which marketers tend to attract the same Twitter followers? To find out, Simply Measured recently analyzed the 100,000 newest followers of the social network's 10 most-followed global brands. Here is a somewhat noteworthy discovery: Starbucks shares an overlap of 16 percent of followers with fashion retailer H&M.

With #Lovebot, Durex Wants To Heal The Broken Hearts

Every day, hundreds of thousands of people take their emotions onto Twitter. It is after all the "say it all, share it all" platform. Durex realized there were a lot of "broken hearts" sharing their sorrow on Twitter and they decided that, as the "love" brand, they should do something about it.

Uber Hires a Security Chief From Facebook

Silicon Valley is home to some of the world's brightest technical minds. And from Apple to Google, every big company covets the talent of its competitors. Now add Uber, the ride-hailing company, to that group.

Pinterest Debuts A New "Pin It" Button Designed To Speed Up Bookmarking

Last summer, Pinterest acquired a visual discovery site called Icebergs, and today that team is showing off what it's been up to, having since relocated from Spain to San Francisco. While over the past several months, Pinterest's focus has been on improving search and discovery on its site, the former Iceberg team members have been working to improve the process involved with saving pins themselves.

Megapanel styczeń 2015: Wirtualna Polska przed Onetem, duże wzrosty Facebooka i Gazeta.pl

W pierwszym miesiącu 2015 liderem wśród portali pozostaje Grupa Wirtualna Polska, która wyprzedziła Grupę Onet-RASP oraz Grupę Allegro-GG - wynika z Megapanelu PBI/Gemius za styczeń 2015. Duże wzrosty użytkowników wciąż notują Facebook oraz Gazeta.pl. Najnowszy Megapanel nie przynosi zmian w czołówce. Liderem pozostaje Grupa Google w ujęciu miesięcznym notuje wzrost o ponad 461,9 tys.

FOX Launches Social Media 'Fear Factory' Campaign to Promote Poltergeist

Interactive and real-time marketing can be a powerful way to engage audiences. Perhaps the most famous example of real-time marketing was Oreo's ' Dunk in the dark' post, which has become a case study in real-time digital marketing success. Today, Fox launched its own real-time campaign to promote the new Poltergeist trailer.

Survey: Facebook is Becoming a Primary News Source for Millennials

Social media has become a news reader for many users. Users are using everything from Whatsapp to Twitter's new Periscope app to gather news and stay informed about the world. According to data aggregated by eMarketer, Facebook still holds the most allure as a social news source, especially among millennials.

Facebook Page Admins Can Designate Preferred Page Audience

More Facebook page administrators are now seeing the option of designating a Preferred Page Audience, which was apparently introduced in February, and the social network appears to be experimenting with other tweaks, as well. Reader Chris Ruberg of OneCommand shared the screenshots above and below with SocialTimes.

LinkedIn Buys Refresh.io To Add Predictive Insights To Its Products

LinkedIn, the social network for professionals with nearly 350 million users, has been making a push into the area of anticipatory computing, where it predicts what kind of information you need to know, when you need it.

Confirmed: Twitter Buys TenXer For Under $50M To Improve Its Tools For Engineers

Social network Twitter has long been under fire for some of its internal issues when it comes to products and how engineers work to develop and improve them. Now it's made an acquisition that could help it improve things on that front.

Pinterest Acquires Team From Hike Labs, Including Google Reader, Blogger Veteran Jason Shellen

Pinterest today scored two notable new hires with the acquisition of a small, two-person startup known as Hike Labs, which had been developing a mobile publishing application called Drafty. But Pinterest says this was not a technology deal - rather, the company was interested in gaining the expertise of Hike Labs' co-founders Jason Shellen and Mike Demers.

Facebook is Shutting Down Access to Hashtags in its API

Update: A Facebook spokesperson said, "We made this change because we heard from people that they want more control over the information shared with apps. The Post Search API allows apps to access public posts of people who may not have logged into the app, so we're deprecating this API to give people more control over how their information is used by apps."

Tinder Welcomes Its First Ads

Up until now, advertisers and marketers took advantage of Tinder's rather lenient rules and created campaigns within the app without spending a dime. However, yesterday the app debuted its first ad, and we are sure that many more will follow. Also Read: Puppy Dogs Hijack Tinder To Get Adopted Tinder's first is a video ad from Bud...

Microsoft Turns 40

Microsoft was founded on this day in 1975, which means that today is its 40th birthday. Of course, 40-year-old companies are very different to 40-year-old humans, right? A 40-year-old human isn't the trendsetter they once were but is trying their best to stay relevant by investing in fancy gizmos that help them feel young.

Now Men Can Browse on Pinterest Without Being Embarrassed!

Pinterest "belongs to women". No, not literally, and I am not about to launch into some sexist argument. It's just that women happen to be the biggest and most engaged audience on Pinterest. That, and all the cookie recipes, dresses, shoes or decoration tips make Pinterest a more "feminine" social network.

Tinder would be worth $1.6 billion as a standalone business

Vimeo/Tinder Dating app Tinder has grown into a monster business, and an analyst note from JMP Securities shows just how big it could get. JMP Securities published an analyst note on March 31 for InterActiveCorp, the large internet company that owns Tinder, as well as sites like ask.com, ask.fm and match.com.

Tinder launches Bud Light ad campaign because bros

Tinder this week launched its first video ad campaign, partnering with Bud Light to promote the beer brand's "Whatever, USA" contest. The campaign invites users to "swipe right" on Bud Light's Tinder profile to enter for a chance to win a trip to the as-yet-unnamed Whatever, USA.

Dropbox Is Testing An Online Note-Taking Service With "Project Composer"

It appears that Dropbox is bringing back HackPad, the collaborative documents service the company acquired a year ago. The Y Combinator-backed startup had grown to become a popular tool for taking quick notes at conferences, events, as well as in the classroom, due to its simple design, ease of use, and real-time nature.

Reedsy Launches Behance-Like Profiles To Let Authors Showcase Their Books

Reedsy just launched author profiles on its website where writers can collect and showcase their work on a single page. This way, Reedsy provides a simple way to share your profile on the web, much like an About.me link. As a reminder, Reedsy unbundles the good old publishing company and provides all the services you need to self publish a book.

Google Now could soon have more to show from Google+

Google has never been shy about using one of its services to promote another, and now it looks like Google Now is about to get a fresh injection of Google+. 9to5Google is reporting that a small set of users are seeing Google+ Stories show up in their Google Now card lists on Android.

HBO is Replying to Tweets from Three Years Ago

Be careful what you tweet because years later a company might just reply. People were tweeting about their willingness to pay for standalone HBO Go accounts long before it announced HBO Now and the channel's finally getting back to them. @eriwen Hi, Eric. Please follow us so we may DM you.

Headline for Lektury #51
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Lektury #51

Apr 06, 2015 - jakoszczedzacpieniadze.pl - 67
Do it! - czyli dlaczego nie możesz utknąć w strefie komfortu

Strefa komfortu, to stan, w którym nie czujesz potrzeby, aby stawiać sobie jakiekolwiek wyzwania. Po prostu żyjesz sobie z dnia na dzień, robiąc to co musisz. Tkwiąc w niej, nie wystawiasz się w gruncie rzeczy na żadne ryzyko (uświadomione). To niebezpieczne, bo przyzwyczajasz się do tego i Twój wygodnicki mózg będzie utwierdzał Cię w przekonaniu, że tak jest dobrze.

Apr 06, 2015 - blog.bufferapp.com - 76
How to Calculate Social Media ROI: A Delightfully Short Guide

If the concept of social media ROI feels rather enormous, you're not alone. I am amazed-and sometimes astounded-at the breadth of the topic. So that's made the exercise of writing a "delightfully short" guide to social media ROI all the more fun and challenging.

Apr 06, 2015 - socialmediatoday.com - 65
Brands: Going Social Just Makes You So Popular

For most brands now, social media is key. It reflects their personality. The chance to engage, react, promote. They can tackle problems instantly and get good press in the process. They can also go viral - brands love that. Sometimes it's not even from the brand themselves.

Apr 06, 2015 - brainpickings.org - 59
How to Learn: Lewis Carroll's Four Rules for Digesting Information and Mastering the Art of Reading

by Maria Popova "Mental recreation is a thing that we all of us need for our mental health." Long before he met the real-life little girl who inspired him to write Alice in Wonderland under the pseudonym Lewis Carroll, Charles Lutwidge Dodgson was a prominent mathematician and logician.

Apr 06, 2015 - hellobrio.com - 67
Streamline Your Blog by Choosing Featured Labels, Tags, or Categories

In a very unsexy way, a blog is a database. Each blog post has a ton of content attached to it, including the author, the date, the meta description, photos, links, and your labels (or tags and categories if you're in WordPress).

Apr 06, 2015 - postplanner.com - 69
101 Best Twitter Lists To Follow in the Twitterverse

Aaron is the Grand Master of Customer Delight at Post Planner. When he is not writing, he's finding the perfect cup of coffee and trying to perfect his coffee art. Connect with him on Facebook and Twitter.

Apr 06, 2015 - socialmediaexaminer.com - 77
How to Repurpose Blog Content for Social Media |

Do you spend a lot of time writing blog posts and creating social media content? Ever feel like you don't have enough time to focus on both? The solution is simple: repurpose your blog content by using it in new ways on social media.

Apr 06, 2015 - nautil.us - 65
The Meme as Meme - Issue 23: Dominoes - Nautilus

On April 11, 2012, Zeddie Little appeared on Good Morning America, wearing the radiant, slightly perplexed smile of one enjoying instant fame. About a week earlier, Little had been a normal, if handsome, 25-year-old trying to make it in public relations.

Apr 06, 2015 - simplymeasured.com - 57
New Research: Who Follows Brands on Twitter? | Simply Measured

In an ideal world, we'd be the only brand our Twitter followers are interested in. That'd make our lives as marketers way easier. According to Simply Measured's new research, that's not the case. We looked at the most recent 100,000 followers for each of the ten most-followed brands on the Interbrand Top 100 Global Brands list, and found...

Apr 06, 2015 - snip.ly - 77
12 Facebook Tactics Working Right Now

We've scoured the web to find out what's working on Facebook right now---all the tactics, new additions and post types you need to know today.

Jeśli nie czytaliście, to polecam ostatnie wpisy na blogu, czyli Nie bądź więźniem swojego bloga oraz Gdzie szukać ciekawych treści. Ostatnio tworzę treści trochę mniej powiązane z samymi socialami, a bardziej dotyczące samorozwoju, blogowania i tworzenia. Nazbierało mi się trochę myśli w tych tematach po wielu dyskusjach na Facebooku oraz w kuluarach podczas konferencji. Oczywiście nie zależy mi na byciu głosem rozsądku blogosfery, czy mentorem dla innych. To co piszę można raczej potraktować na zasadach “porad starszego brata”, co z tym zrobicie to już Wasza wola, ale napomknę tylko, że to wszystko znam z autopsji i wiem, że działa.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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