Podsumowanie Tygodnia 3.03 – 9.03.2015

Cały zeszły tydzień miałem ochotę przespać. I w sumie nie dziwne, bo nie działo się nic co sprawiłoby, że serwisy w stylu TechCrunch, The Verge czy The Next Web pisałyby “mindblowing” etc. Po prostu kolejne 7 dni podczas których dowiedzieliśmy się co wdroży nowego Twitter, że reklamy na Instagramie będą się klikać itd. Zerknijcie zresztą sami.

Headline for Podsumowanie Tygodnia 3.03 - 9.03.2015
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Podsumowanie Tygodnia 3.03 - 9.03.2015

Middle-earth: Shadow of Mordor wins Game of the Year at GDC

Developer Monolith Productions' Middle-earth: Shadow of Mordor took home the top honor of Game of the Year at the 15th annual Game Developers Choice Awards. The mobile puzzler Monument Valley from ustwo Games, in addition to being a favorite of House of Cards' Frank Underwood, also loomed large over the evening, taking home the most awards of any game, including Best Visual Art, Innovation and Best Handheld/Mobile Game.

Mama isn't home, so the kid and his dad are kicking up the jam

When Mama isn't home, it's time to jam. The amazing father and son duo, Russ and Toby Bauer, who brought you an awesome dance anthem by playing a trombone and an oven door, are back with a cover of "Sandstorm" by Darude.

5 IFTTT recipes to share Instagram pics like a boss

If you're a dedicated Instagram user, you need to check out the many ways IFTTT can help you share your images. There are hundreds of recipes available, as well as the option to create your own. From posting an image to Twitter (without it just showing up as a link) to automatically uploading pics to a Facebook album, the possibilities are endless.

14 najbardziej angażujących kobiet polskiego internetu

Z okazji Dnia Kobiet sprawdziliśmy, wpisy których autorek cieszą się największym zainteresowaniem w polskim internecie. W rezultacie, mamy przyjemność przedstawić Państwu 14 najbardziej angażujących kobiet polskiego internetu.

Coke Experiments With New Universal Branding

Coca-Cola Spain is launching a new look that unites Coca-Cola, Coke Zero, Diet Coke, and Coke Zero Zero (caffeine-free Coke Zero) under one unifying design based upon Coca-Cola's iconic red packaging. From what we can make out in a translated FAQ, this new branding strategy should roll out globally later this summer.

Twitter Trends Luty 2015

Luty na Twitterze upłynął pod znakiem muzyki, rozdania Oscarów oraz rozpędzającej się kampanii prezydenckiej. Choć politycy wykazywali się w lutym wzmożoną aktywnością, idol nastolatek, Dawid Kwiatkowski pozostał najbardziej angażującym twitterowiczem i kolejny raz zmienił swoją nazwę użytkownika.

Zrobili polską wersję czołówki serialu Dexter osadzoną w latach 80. Jest kaszanka, Trybuna Ludu i... hit

Przeróbek seriali w internecie można znaleźć tysiące. Jedne są lepsze, inne gorsze, ale czołówka serialu Dexter, którą zrobili polscy twórcy kanału FunVeo, jest naprawdę wyjątkowa. Jej głównym bohaterem zostaje porucznik Dexterewicz, który za dnia pracuje w Urzędzie Spraw Wewnętrznych, a nocą walczy z niesprawiedliwością władzy ludowej.

Google Drive for Android now has drag and drop support

The latest update for Google Drive for Android adds a small but crucial feature for those who manage their documents through Google. Now, users can drag and drop files into folders on mobile. By long-pressing on a document, you can now select any number of files and move them back and forth between folders with relative ease.

Ford closes out 'The Year of the Horse' with a Mongolian Mustang adventure

Last year, Ford debuted the latest generation of its famous muscle car, the enduring Ford Mustang. Fittingly, this was also the year of the horse, the corresponding zodiac of year as marked by the Chinese Calendar.

Skoda's Build-Your-Own Review, #AvengersAssemble & Coca-Cola Shake Up Their Marketing Strategy - SocialBro

Image courtesy of Skoda. This week we've unearthed a Tweet worth $2.5 billion, checked out Coca-Cola's revamped product strategy, and unlocked an exclusive opportunity on Twitter that had #AvengersAssemble fans Tweeting frantically. Let's dive into this week's highlights.

What Are The Most Important Facts Of Digital Marketing In 2015?

The world of digital marketing is changing fast and new trends are forming every day. Marketers need to have a thorough idea of the landscape and adjust their strategy accordingly. So what are the important stats we need to know? Also Read: A New Dawn in Digital: Neuromarketing Meets Social Media At the end of 2014, 40% of...

Online petition urges Facebook to remove 'fat' emoji from status updates

A group of body-image activists are circulating an online petition that asks Facebook to remove a "feeling fat" status and emoji from status-update options. The Change.org petition has amassed more than 14,000 signatures so far, and sparked a debate over whether the social network is promoting body-shaming.

Instagram Updates Ads To Include Clickable Links - Social Media Week

91 days until SMW's June 8-12 Conference. Click Here to learn more. Instagram took a big step forward as a marketing tool today, giving advertisers the ability to link out from Instagram posts for the first time. As reported on Marketing Land, the functionality is part of a new carousel-based ad unit that the company introduced today.

Carnival in Brazil: 534M Interactions from 49M Facebook Users

Carnival in Brazil Feb. 13 through 18 was the subject of more than 534 million interactions (posts, likes and comments) from 49 million Facebook users, as well as 127 million interactions on Instagram.

Google Launches First Ever AdWords App on Android - Search Engine Journal

Google announced the launch of its first ever app dedicated to managing AdWords campaigns. The app is now available worldwide on the Android operating system, with an iOS version said to be in the works. "Businesses, large and small, are increasingly using smartphones to manage everything from customer support to product orders to marketing.

Shazam planning to expand its service to 'object recognition'

As if Shazam wasn't awesome enough, now the app that IDs music tracks, TV shows and ads is talking about moving beyond audio and into object recognition. In a chat with news outlet Reuters at Mobile World Congress this week, Shazam boss Rich Riley said his team is working on a new feature to allow users to ID everyday objects via a smartphone's camera.

The North Face inspiruje kampanią "Power in me" / Z branży - Portal PR Newsline.pl

The North Face inspiruje kampanią "Power in me" 3 marca br. ruszyła ogólnoeuropejska kampania marki The North Face, której celem jest zainspirowanie szerokiego grona odbiorców do odkrycia swoich prawdziwych możliwości i eksploracji otaczającego świata.

Lubię to - linked by Isobar z marką Knorr / Z branży - Portal PR Newsline.pl

Lubię to - linked by Isobar z marką Knorr Agencja Lubię to, należąca do grupy Dentsu Aegis Network Polska, rozpoczęła współpracę z mark Knorr za sprawą wygranego przetargu w grudniu zeszłego roku. Do zadań Lubię to należało przygotowanie koncepcji kampanii promującej w mediach społecznościowych Esencję do sosów Knorr.

Twitter Taps Partner Data To Help Marketers Target Their Ads

Twitter announced a new ad-targeting feature today called partner audiences, allowing Twitter advertisers to aim their ads at audiences like "coffee buyers" and "cereal buyers."

Facebook is changing how it counts Likes

Facebook is changing the way it counts Likes, the company announced on Thursday. Don't panic, though; the changes only apply to celebrity and business pages. Facebook will no longer factor in Likes from users who have voluntarily deactivated their accounts or users who have passed away, according to a blog post.

Pinterest To Offer Advanced Targeting And Animated Ads

Pinterest is diving deeper into the advertising ocean, by shifting its focus into providing solutions for those who want to invest a hefty chunk of money for promotion. With personalisation being the holy grail of advertising and social media platforms fighting for better targeting tools, Pinterest could not let the competition drive by.

Vince Vaughn's Hilarious Stock Photos Were Made From These Equally Ludicrous Originals

By now, you've probably seen Fox and Getty's wonderful promotion for the movie Unfinished Business, with Vince Vaughn, Dave Franco and Tom Wilkinson posing for boringly clever stock photos. Well, it turns out the images were Photoshopped from real stock photos. We've done you a solid by pairing the originals with the spoofs and turning them into GIFs.

Etsy files to go public with $100M IPO

Online retailer Etsy is going public. The company today filed its form S-1 with the U.S. Securities and Exchange Commission, kicking off the process for raising $100 million in an initial public offering and a debut on the Nasdaq, under the fitting symbol ETSY.

Adidas's 'Take It' Continues Reign as Most Socially Engaging Ad

It's time to take a look at the top 10 ads of the week by digital share of voice*, powered by iSpot.tv . iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing, and Yahoo!

Michał Fedorowicz zwycięzcą konkursu Blog Roku 2014

Michał Fedorowicz odbiera nagrodę za Blog Roku 2014 ( ) - O kulturze można pisać bez zbędnego napuszenia i na kolanach, ale w sposób przystępny i bezpretensjonalny.

'House of Cards' just sent this indie game to the top of the App Store

Frank Underwood is going indie. Kevin Spacey's fictional president in House of Cards is well-known for his love of shoot-'em-ups like Call of Duty , but in season 3, he's spotted playing two independently produced mobile games: an iPad puzzle quest called Monument Valley and the interactive story mod called The Stanley Parable.

Instagram ads are now clickable and can include image carousels

Instagram is making an important change to the way ads are presented on its platform: you can now click on them. This only works on the new Carousel ads the platform is unveiling today, however. These ads allow you to swipe left and right to look through an image slideshow, and the links appear below the images.

Ad of the Day: Tinder Plus Takes a Girl on Wild Adventures in Love, Sex and Travel

Monday's release of Tinder Plus, the paid version of the popular dating app, was met with a certain amount of consternation, particularly among elderly users over 30. But this 90-second spot for the premium version is something most people will be able to get cozy with. Created by MagnaCarta.tv and director Matthew K.

Alexandria Tour

Explore the world of The Walking Dead

Twitter Launches Digits' Friend-Finding and Two-Factor Code

If you're a developer using Twitter's Digits to sign users up for your app or service, get ready to offer a more secure log-in and a way for users to quickly find their friends. Today Digits introduced friend-finding and two-factor verification to the service.

Vince Vaughn's Hilarious Stock Photos Were Made From These Equally Ludicrous Originals

By now, you've probably seen Fox and Getty's wonderful promotion for the movie Unfinished Business, with Vince Vaughn, Dave Franco and Tom Wilkinson posing for boringly clever stock photos. Well, it turns out the images were Photoshopped from real stock photos. We've done you a solid by pairing the originals with the spoofs and turning them into GIFs.

Google Revamps Contacts With New Design, Features

Google today announced a huge, long-overdue update to its Contacts app that features Material Design and makes it easier to keep track of details for people you know. Still in preview mode, it also integrates calendar appointments and emails.

YouTube Trends 02.2015

Comiesięczne raporty YouTube Trends opracowuje od lipca 2014 r. Sotrender. Sotrender to pierwsza w Polsce firma badawcza specjalizująca się w badaniach i analizach mediów społecznościowych, założona w 2011 r. przez doświadczonych badaczy internetu. Raporty opracowuje Sotrender Research Team pod kierunkiem dr Jana Zająca i dr Dominika Batorskiego.

Social Media Newsfeed: Twitter Embeddable Videos | The Young Turks on Facebook

Click here to receive the Morning Social Media Newsfeed via email. Twitter Videos Now Embeddable on Websites (SocialTimes) Twitter has been making major improvements to its video capabilities, aside from its Vine app. Now, Twitter announced that you can embed a video from Twitter to a website.

Zuck Says "Sure", Facebook Would Love To Work With Google On Global Internet Access

Connecting the world doesn't have to be a cutthroat competition, Mark Zuckerberg signalled on stage at Mobile World Congress earlier today When asked if Facebook's Internet.org access initiative would consider working with Google's Project Loon, he said "Sure.

Social Media Newsfeed: Dorsey ISIS Death Threats | Twitter Followers

Click here to receive the Morning Social Media Newsfeed via email. Twitter Co-Founder Jack Dorsey Receives Death Threats from ISIS for Deleting Accounts (The Next Web) A post purportedly written by ISIS supporters is threatening Twitter co-founder Jack Dorsey as well as company employees because the terrorist organization's accounts are frequently deleted from the microblogging service, reports BuzzFeed.

Tinder launches premium service that costs twice as much for people over 30

You might want to check your bank account before swiping right on Tinder. The dating app is officially launching its suite of premium features, the cost of which vary based on how old you are. In the U.S., users under 30 will pay $9.99 per month, while those 30 and older will pay $19.99 for the same service, the company announced Monday.

Twitter launches embeddable video

Twitter on Monday began giving publishers the ability to embed Twitter video on their sites, meaning YouTube and Facebook now have some new competition in the category. YouTube has let publishers embed videos for years, but starting Monday, tweets on twitter.com began sporting an embedded video market generator that publishers can copy and paste into their stories.

Converse's Street-Style Campaign Shows How People Rock Their Chucks Around the World

Converse's Chuck Taylor, the stitched-canvas, rubber-toed basketball shoe, is somehow at home everywhere from magazine spreads to mosh pits. So it's no surprise that celebrities from Andy Warhol to George Harrison, Kristen Stewart to Tommy Lee have all laced up a pair of Chucks at one time or another.

What Dress? Check Out This Photo Of A Baby Weasel Riding A Flying Woodpecker!

The Internet has something new to obsess over. And this time, no one is debating the colors in the image. You may have heard a little something about a certain dress last week. Yeah. So. That was last week.

Agency Rigs Its Office to Count Everything That Goes On in Excruciating Detail

Do you love numbers? Not as much as Sid Lee does. The agency's Paris office is channeling Count von Count with a side project in which it set up digital sensors to count everything that goes on-how many cups of coffee are poured in a day, how many times the toilets flush, how many times employees use the "command + z" keyboard shortcut (that's undo, for all you mouse-clicking Neanderthals), how many documents the fax machine sends (zero, since 2013, because ha ha, umm ...

Coca-Cola Celebrates Its Iconic Bottle's 100th Birthday With 15 New Ads

It's the 100th anniversary of Coca-Cola's classic glass bottle, and the soda brand is celebrating hard-with 14 new global ads in different styles. The first might be best described as a super-diverse high-five stop-action hand party, shot by pop photographer David LaChappelle.

Kanały A+E Networks z First PR

Nadawca powierzył FIRST PR komunikację wiosennych premier swoich trzech kanałów tematycznych: Lifetime, CI Polsat (Crime + Investigation) i HISTORY. Agencję wybrano w drodze zamkniętego przetargu, w którym wzięły udział trzy agencje. Wiosną zeszłego roku agencja FIRST PR wspierała A+E Networks w działaniach public relations poświęconych premierom stacji HISTORY.

Coca-Cola nakręciła piłkarską reklamówkę na PGE Arenie (wideo)

Akcja, która właśnie się rozpoczyna, będzie promowana na całym świecie. W Copa Coca-Cola biorą udział nastolatki z ponad 60 krajów. Turniej promuje aktywny styl życia i uniwersalne wartości, takie jak przyjaźń, szacunek i działanie zespołowe. Jak mówi o swej akcji organizator, jest ona dla młodych ludzi okazją, by spełnić marzenia o piłce nożnej, zdobyć nowych przyjaciół i dowiedzieć się, jak to jest być częścią drużyny.

Headline for Lektury #47
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Lektury #47

Mar 09, 2015 - snip.ly - 50
Time-Saving Templates and Tools for Social Media

A list of time-saving templates, tools, techniques, and hacks to help you get more done on social media and your blog.

Mar 09, 2015 - nowymarketing.pl - 49
Powrót DOOH przyszłości, czyli jak już wkrótce będzie wyglądać Digital Signage - NowyMarketing

Już za kilka lat, dzięki rozwojowi technologicznemu, reklama DOOH będzie jednym z najciekawszych i dających największe możliwości nośników reklamowych. Oto kilka przykładów z krajów, gdzie już tak jest. W Polsce DOOH to ciągle raczej niszowa forma reklamy - najbardziej odważni szacują, że stanowi ok. 1 proc. ogólnych wydatków na reklamę.

Mar 09, 2015 - thenextweb.com - 45
The 29 Rules Of Social Media - And Which Ones To Break

How did you end up learning the unwritten rules for social media etiquette? For me, it was a lot of watching and waiting, a bit of experimenting, and tons of trial and error. When I first started out on social media, I had just the most basic rules and intuitions.

Mar 09, 2015 - thenextweb.com - 43
7 Strategies To Achieve Great Things On Social Media

"How cool would it be to have 1 million Facebook fans?" This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it. Would it be cool to have 1 million Facebook fans? Absolutely!

Mar 09, 2015 - iag.me - 50
How to Build and Manage your Twitter Community With Commun.it

This article has been updated, September 2014 We all lead busy lives and managing your social media channels is a good way to use up what little time we have. There is no doubt that one of the most powerful social networks at the moment is Twitter.

Mar 09, 2015 - thenextweb.com - 50
5 Things To Make Your Facebook Experience Great Again

Facebook is great for talking to old friends and being embarrassed by your family. But with all the bloat and growing friends list, it's time to start pruning your feed. There was a time, oh so long ago, when Facebook was awesome.

Mar 09, 2015 - jonloomer.com - 49
No, Facebook Organic Page Reach Is Not Dead

AUDIO VERSION: I also recorded an audio version of this blog post. Click below to listen. Let me know if this is something you find helpful!] Want to drive lots of website traffic? Report on the death of a celebrity before it's true.

Mar 09, 2015 - marketingtechnews.net - 42
Case study: How influencers can cut through social noise

In a world where consumers are overloaded with information, thrown at them from every angle, brands find themselves having to rethink their traditional global marketing strategies. The ever-saturated consumer marketplace is forcing them to think more creatively about how best to achieve the all-important cut-through and engagement with consumers.

Mar 09, 2015 - blog.hubspot.com - 42
Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Ba da ba ba ba, I'm lovin' it. We can instantly identify their logos. We can hum along to their jingles. We're on a first name basis with their mascots. We can repeat their slogans as mantra. How were big brands like McDonald's able to attain such a ubiquitous status?

Nowy wpis postaram się wrzucić przed weekendem, bo sobotę i niedzielę spędzam w Katowicach na Intel Extreme Masters, a w poniedziałek będę miał dla Was ciekawego newsa. Póki co więcej nie zdradzę.

Pamiętajcie, że możecie przyznawać punkty powyższym newsom i tworzyć ranking najciekawszych z nich. Jeśli zaś uważacie, że coś powinno się koniecznie znaleźć w Podsumowaniu Tygodnia, to piszcie na pijarukoksu@gmail.com. Będę wdzięczny za każdy cynk.


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