Podsumowanie Tygodnia 3.02 – 9.02.2015

Kolejny tydzień 2015 roku za nami. I był to również tydzień Twittera, bo o nim robi się coraz głośniej. Nowe funkcje, wdrożenia, a nawet współpraca z Google. Czy Facebook ma się zacząć bać? Nie sądzę, skoro małżeństwo Zuckerbergów bez problemu potrafi przekazać szpitalowi w San Francisco 75 milionów dolarów (w Polsce chyba nawet nie ma startupu o takiej wycenie!). Także, krótko – dzieje się!

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Podsumowanie Tygodnia 3.02 - 9.02.2015

Gervinho bohaterem memów po finale Pucharu Narodów Afryki! GALERIA
Wy­brze­że Kości Sło­nio­wej najlepszą drużyną Afryki. O ich triumfie zadecydowały rzuty karne. Pił­ka­rze WKS, po­ko­na­li Ghanę w serii jedenastek 9:8. Bo­ha­te­rem memów zo­stał Ge­rvin­ho, który to w wymowny, bardzo spokojny sposób, sie­dząc na krze­śle oglądał poczynania kolegów. Wyglądało to jakby od samego początku wiedział, że jego ekipa zwyzięży w finale!
Iggy Azalea got into a Twitter fight with Papa John's during the Grammys
It's not delivery. It's Iggy. Grammy-nominated rapper Iggy Azalea was not taking any nonsense from Papa John's when she posted a text message conversation with her local pizza franchise on Twitter just a few hours before hitting the red carpet. @PapaJohns I ordered a cheese pizza but instead I got tons of calls and messages like this one.
Dungeons and Dragons comes to life on digital maps
A projector combined with a Web-based tabletop role playing game tool make for a new and really cool way to play Dungeons and Dragons. Reddit user Silverlight is a developer for Roll20, an online tool for virtual tabletop role playing game sessions, so he knows a thing or two about blending technology into traditional RPG play.
Check it out: HBO maps out an activation
A takeover of Union Station is immersing new viewers and old fans alike in the world of Game of Thrones. Commuters in Toronto's Union Station need to watch where they're going. Or, at the very least, glance down at their feet.
The 20 Most Popular Brands on #Twitter
@YouTube maintains its position as the most popular brand on Twitter, with its more than 48 million followers placing it well ahead of all other brands, including the official @Twitter profile. Indeed, @Twitter isn't even second on its own network - that space has long been reserved for @Instagram, although both remain many millions behind @YouTube.
The 5 Biggest Tweets From the 2015 GRAMMYs [INFOGRAPHIC]
Twitter loves awards shows, and awards shows - and their nominees, presenters and performers - love Twitter. The GRAMMYs are no exception, and the 2015 event saw stars from the world of music take to Twitter to share their feelings about the night. But which stars' tweets fared best?
Twitter's Growth Rate Is Tiny Compared to Facebook
Twitter's growth problem is well-established. In the fourth quarter of 2014, the platform added just 4 million more monthly active users, which equates to growth of just 1.4 percent. Over that same period, Facebook, which is already four times the size of Twitter, grew 3.1 percent.
Google Acquires Photo Backup Service Odysee
Google has acquired self-serve mobile backup service Odysee for an undisclosed sum today. The company will join the Google+ team, and will likely use its expertise to boost Google's photo management offerings.
Dzika natura reklamuje nowe zapachy Old Spice (wideo)
Kampania składa się z kilku półminutowych spotów, które łączy wspólna sceneria - dzika, nietknięta ludzką dłonią natura. W każdym z filmików akcja opiera się na zaskakujących i zabawnych pomysłach, które mają przyciągnąć uwagę widza. Najważniejszą rolę odgrywają w nich dezodoranty oferowane przez Old Spice w trzech nowych odmianach - Timber, Amber i Citron.
Jak współpraca Google i Twittera wpłynie na marketing
Wyobraźcie sobie sytuację, w której potęga mediów społecznościowych łączy siły z hegemonem rynku wyszukiwarek. To nie abstrakcja - być może lada moment będziemy świadkami ruchu, który znacząco zbliży do siebie światy social media i marketingu w wyszukiwarkach. Krótkotrwała współpraca Twittera i Google miała miejsca już w 2009 roku.
Mark Zuckerberg and wife Priscilla Chan make $75M donation to San Francisco hospital
Facebook founder Mark Zuckerberg and his wife Priscilla Chan have donated $75 million to the San Francisco General Hospital and Trauma Center, making what's believed to be the largest private gift from individuals to a public hospital in U.S. history.
Adidas is the first major brand to use Twitter's Group DM for marketing
Well, that was quick. Less than two weeks after rolling out its Group Direct Messages, a marketer has jumped onto the platform. On Friday, Adidas started rewarding fans for their support of the brand's #ThereWillBeHaters campaign by offering a private group conversation with some soccer stars on Twitter, including Real Madrid CF star Karim Benzema.
J.K. Rowling Just Answered Four Revealing Harry Potter Questions
Harry Potter Questions The Boy Who Lived got his own holiday in the UK on Thursday as fans gathered for Harry Potter Book Night. After the event, which was created by Bloomsbury, the publishing house behind the beloved series, J.K. Rowling took to Twitter to thank fans.
Ad of the Day: Android Celebrates Unlikely Animal Buddies in Maybe the Cutest Spot Ever
Dogs and cats living together. Mass hysteria! The latest ad for Google's Android is hysterical, and adorable, as it features various pairings of different animal species playing and frolicking with each other.
An Egg McMuffin Rises With the Sun on This Tasty McDonald's Billboard
You probably remember McDonald's famous, Grand Clio-winning sundial billboard, created by Leo Burnett almost a decade ago, which used the sun's shadows to suggest what you should be eating and drinking at certain times. Now, here's a kind of sequel-a McDonald's billboard from Canada that's likewise in harmony with the movements of the sun.
Fanpage Trends 01.2015
Grudzień ub. roku był miesiącem lekkiego przestoju na Facebooku. Dla odmiany w styczniu wypoczęci użytkownicy Facebooka wykazywali się większą energią, co widać w naszych statystykach - prawie wszędzie odnotowaliśmy wzrosty. Przeciętna strona w styczniu 133 lajki pod postami, czyli o 9% więcej niż w grudniu.
Coke's automated #MakeItHappy Twitter promotion runs into trouble
For anyone unfamiliar with Godwin's law, it states that any online discourse will eventually devolve into mentions of Hitler or Nazism. Coca-Cola may not have been familiar with Godwin's law when the brand launched its ambitious and good-spirited #MakeItHappy campaign.
The best corporate Instagram account from Minnesota you haven't heard of
Sure, the Target Instagram account has more than 500,00 followers. And yeah, the Nature Valley account is still one of my favorites with all its outdoorsy pics from the western U.S. Even the Minnesota Zoo's account is tremendous with all its uber-adorable furry friends.
LinkedIn Beats In Q4 With $643M In Revenue, EPS Of $0.61
LinkedIn today reported the results of its fourth financial quarter of 2014. The company handily beat Wall Street's expectations with its revenue of $643, up 44% from the year-ago quarter, for non-GAAP earnings per share of $0.61. Wall Street expected earnings per share around $0.53 and revenue of just under $617 million.
Twitter ogłasza wyniki finansowe za 2014. Są rekordy
W czwartek zarząd spółki przedstawił wyniki finansowe za 2014 rok. Przychody przekroczyły 1,4 miliarda dolarów, względem 665 milionów rok wcześniej. EBITDA wzrósł do 301 milionów dolarów z 75 milionów w 2013. Wynik netto spółki ciągle jest ujemny i wynosi -578 milionów dolarów, względem -645 milionów rok wcześniej.
Chipotle Is Asking Fans to Write Haikus, and Some of Them Are Truly Impressive
Chipotle has come up with a pretty clever way to get people to express their deep love for burritos. Today, Chipotle is running a social media campaign asking people to post a haiku on Twitter or the brand's Facebook page for the chance to win prizes.
Mark Zuckerberg Stresses Friendship on Facebook's 11th Birthday
Facebook celebrated its 11th birthday Wednesday, and co-founder and CEO Mark Zuckerberg marked the date by reminding users that in the end, it's all about friendship. Zuckerberg posted: Today is a day to celebrate friends. It's also Facebook's birthday, but today isn't about celebrating us. It's about friendship.
Top 10 Social Media Blogs: The 2015 Winners! |
Are you looking for some good social media blogs to read? Look no further! Our sixth-annual social media blog contest generated over 600 nominations. A panel of social media experts carefully reviewed the nominees and finalists. Each of the social media blogs was analyzed based on a number of factors, including content quality, post frequency and reader involvement.
Microsoft Is Acquiring Calendar App Sunrise For North Of $100 Million
Software giant Microsoft is in the process of trying to reinvent itself, and part of that reinvention evidently involves acquiring startups that have created products that compete with its own. The latest acquisition is calendar app maker Sunrise, which Microsoft shelled out at least $100 million for according to our sources.
Facebook Opens Its Ad Awards to Instagram Campaigns
Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said.
Google Launches Tips and Tricks Focused .How Domain
The Internet has become the go-to place for how to do just about anything. Now Google is making it a bit easier to surface those how-tos with the new .How domain. The new domain is available now via the Google Registry for anyone that has knowledge they want to share with the world.
Sony Hack Has Cost Its Business $15M So Far
A large-scale hack of Sony's servers last year brought huge publicity to the company - as employee and industry insider emails leaked, a planned Sony Pictures film release was scrapped and then subsequently rushed out as an online release, and the finger of blame was pointed at North Korea.
Zobaczycie, Humble Bundle Star Wars będzie hitem. Zresztą... już nim jest
Najnowsza odsłona Humble Bundle to prawdziwa gratka nie tylko dla zapalonych graczy, ale zwłaszcza fanów Gwiezdnych wojen. Za drobne pieniądze można kupić masę gier rozgrywających się w uniwersum stworzonym przez George'a Lucasa, a rozwijanym teraz przez Disneya. W ramach cyklicznej akcji Humble Bundle zazwyczaj można kupić za kilka dolarów multiplatformowe indyki.
2665 blogów rywalizuje o tytuł Bloga Roku 2014 : Brief
Do 10 lutego 2015 roku trwa głosowanie na blogi i teksty zgłoszone do 10. edycji konkursu Blog Roku. Najwięcej, bo aż 389 blogów startuje w kategorii Pasje i Twórczość. Dochód uzyskany z głosowania zostanie przeznaczony na cele Fundacji Dzieci Niczyje. O tytuł Bloga Roku 2014 w jubileuszowej edycji konkursu rywalizuje 2665 (stan na 4.02.2015) blogów.
KFC Leaves FCB for Wieden + Kennedy After a Decade
After over a decade with FCB, KFC will shift its creative business to Wieden + Kennedy. Wieden + Kennedy bested longtime lead agency FCB in a closed pitch. CMO Kevin Hochman, who joined KFC in January 2014, has previously worked with Wieden + Kennedy on Procter & Gamble brands like Old Spice.
Hasbro has secretly released a Monopoly set with $23,000 in real money
Monopoly is a pastime about bankrupting your friends and rolling in that sweet - though fake - dough. But game tensions may be hotter for the 80 lucky people who unwrap Monopoly sets containing real cash. As part of a promotion for the game's 80th anniversary in France, Hasbro has replaced the iconic paper bills with real euros in 80 regular Monopoly sets.
Twitter Debuts Promoted Tweets Syndication
A little over a year ago, Google+ decided to distribute its promoted posts on Google's display network, reaching wider audiences and gaining placements in various websites. Today, Twitter is trying a similar approach and will start showing promoted tweets outside its platform as well.
Durex - Wybierz co Cię kręci
Wybierz 5 rzeczy, które Cię kręcą i sprawdź jak, mówiąc ogólnie, dojść wspólnie
Youtube Trends 01.2015
Rozpoczynając styczniowe wydanie raportu YouTube Trends, zasadniczo moglibyśmy powtórzyć kilka zdań z tego zeszłomiesięcznego. SA Wardęga kolejny miesiąc z rzędu okupuje pierwsze miejsca wszelkich zestawień, w których się pojawia. Kanał z największą liczbą subskrybentów? SA Wardęga. Najszybciej rosnący kanał? SA Wardęga. Najchętniej oglądany kanał? SA Wardęga. Dwa najczęściej oglądane filmy w styczniu?
Smirnoff comes down to earth
It's not about having the most epic night of your life anymore, so the Diageo brand changed its tune to focus on everyday drinking moments. Smirnoff hopes a new, Canada-specific positioning will better reflect how people interact with the vodka line here by getting away from the promises it and its competitors have made in the past.
Monotype Acquires Branded Digital Sticker Startup Swyft Media For Up To $27M
Monotype Imaging Holdings, a publicly traded company focused on fonts, just announced that it has acquired New York City-based ad startup Swyft Media. The startup helps messaging apps like Kik, KakaoTalk, TextPlus, and Viber make money by selling branded, digital stickers and other ad products - as a recent story in Fortune put it, Swyft "is turning emoji into cash."
Vine Masher Lets You Create Easily Shareable Playlists
Vine's 6 second video length makes it easy to binge watch dozens of loops at a time, but sharing multiple videos with your friends can be a bit cumbersome. A new tool called Vine Masher makes your life easier by letting you create a linkable playlist.
Apparently Super Bowl Fans Really Like Cars And Chips On Social Media
We've gotten to the point where pretty much every social media and advertising company has to release its own report about Super Bowl ad trends and effectiveness. One of the more interesting ones was a collaboration between Chute and Ditto.
LinkedIn's Connected Contacts App Arrives on Android
Back in July, LinkedIn created Connected to replace its Contacts app on iOS. Today, the app finally arrives on Android. Connected is meant to be smarter than your average phonebook app, letting you know about shared interests and other details you have in common with the people in your network, in addition to functionality you'd expect from LinkedIn such as news on work promotions or job changes.
Under Armour acquires weight loss app, MyFitnessPal, for $475 million dollars
In its earnings release this afternoon, Under Armour announced that it would be acquiring two mobile app companies, MyFitnessPal and Endomondo. Combining that with its own users, the company says it will have a digital health community that is 120 million strong.
Headline for Pijaru Ficzery #43
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Pijaru Ficzery #43

Feb 09, 2015 - wersm.com - 61
Tumblr's Update Makes Writing Even More Awesome
A few days ago we wrote about Tumblr's important updates on iOS. Today, we will see all the changes Tumblr has made to its interface that makes writing longer posts easier. Also Read: Tumblr Makes It Easier To Explore Its 214 Million Blogs Tumblr has designed a dynamic layout whose goal is to turn writing into a more intuitive experience.
Feb 09, 2015 - mashable.com - 58
Twitter launches new advertising tool for small businesses
Twitter is making it easier than ever for small businesses to advertise on its platform. The company introduced quick promote Wednesday, a new advertising feature that allows businesses to promote tweets directly from their analytics dashboard.
Feb 09, 2015 - adweek.com - 62
Facebook Multi-Product Ads Now Available via Power Editor
Facebook introduced multi-product ads last June, and they are now available via Power Editor. The social network said in a June Facebook for Business post revealing the then-new feature: Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile.
Feb 09, 2015 - techcrunch.com - 52
YouTube Launches Multi-Angle Video Experiment
Here is a small but fun experiment that YouTube is rolling out today: videos that let you switch between different camera angles while the video is playing. These multi-angle videos are only an experiment right now and there's only one video that actually showcases this feature so far.
Feb 09, 2015 - antyweb.pl - 52
Filmy na Instagramie będą się zapętlać i nic z tym nie zrobimy - AntyWeb
Z założenia każda zmiana na serwisie społecznościowym powinna poprawiać komfort jego użytkowania. Tu ewidentnie chodzi o reklamodawców. Instagram najpierw szturmem podbił iOS, później rozkochał w sobie użytkowników Androida. Oczywiście nie wszystkich - komentarze jakoby serwis służył tylko i wyłącznie umieszczaniu zdjęć własnego jedzenia nie są przesadzone. Z tym właśnie sam kojarzyłem początkowo Instagram.
Feb 09, 2015 - theverge.com - 61
An undo button is finally coming to Tinder, but you'll have to pay for it
Paid features for dating app Tinder that will let you undo accidental rejections and search for people in different areas are one step closer to arriving in the US. Today, Tinder accidentally released an update to its iOS app noting that both features - which were announced back in November - were present in its latest build, however those mentions were quickly retracted.
Feb 09, 2015 - mashable.com - 47
Twitter tests 'Instant Timelines' - with tweets from users you don't follow
Signing up for Twitter can be a tedious and confusing process for new users. Normally, creating an account means being nudged into listing areas of interest, following some relevant accounts suggested by Twitter - and hoping some of the content that pops up as a result is compelling.
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Lektury #43

Feb 09, 2015 - entrepreneur.com - 60
Focus on Doing This One Thing Every Single Day
In college, I had the wonderful privilege of playing football for coach Terry Hoeppner at Indiana University. He was the type of leader who made a lasting impression on me after the first meeting for the rest of my life.
Feb 09, 2015 - socjomania.pl - 48
Szybki poradnik używania Instagrama - dobre i złe praktyki - Socjomania
Instagram to serwis społecznościowy do dzielenia się zdjęciami. Zdjęcia dodaje się korzystając z aplikacji w smartfonie, natomiast posty można przeglądać także na komputerze. W grudniu 2014 roku Instagram poinformował, że serwis ma ponad 300 mln aktywnych użytkowników (wzrost z 200 mln do 300 mln w ciągu 9 miesięcy).
Feb 09, 2015 - socialmediatoday.com - 55
As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and don't get it.
Feb 09, 2015 - socialmediatoday.com - 64
6 Awesome Ways to Jumpstart Your Personal Brand
When it comes to personal branding, it's pivotal to position oneself as a professional in a prospective field, while providing insight and knowledge to those interested without coming off as "pushy." It's a difficult task, but once mastered, it can create a consistent funnel of leads and opportunities.
Feb 09, 2015 - jeszczejedenblog.pl - 62
Darmowe programy do tworzenia grafiki - Jeszcze Jeden Blog
Przygotowałem dla Ciebie listę tych, z których sam korzystam i gorąco polecam. Z ich pomocą stworzysz zarówno proste obrazki, jak i infografiki czy nawet memy! Wszystkie są oczywiście darmowe, niektóre posiadają tylko płatne funkcje dodatkowe, bez których jednak można się obejść. Udanego projektowania! Spośród wszystkich narzędzi, które Ci dziś przedstawię, ten ma największe możliwości.
Feb 09, 2015 - troyann.pl - 52
Najciekawsze profile na Instagramie: edycja 2015 - Troyann.pl
Instagram w tym roku skończy pięć lat, a ma się lepiej niż kiedykolwiek. Za kilka dni miną cztery lata od kiedy jestem tam aktywny i serwis ten zmienił się nie do poznania. Dlatego dziś znowu pokażę wam moje ulubione, najciekawsze profile na Instagramie.
Feb 09, 2015 - socialbakers.com - 45
The Walking Dead and Game of Thrones: Keeping Fans Engaged on the Second Screen
Social media has provided new opportunities for both fans and producers of great entertainment. HBO's Game of Thrones, and AMC's The Walking Dead, are perfect examples. TV is the new movies. High-end original programing is taking off, creating incredibly loyal audiences of scale.
Feb 09, 2015 - msitudinis.wordpress.com - 64
Jak Ty to robisz?
Gdybym zastanawiała się, jakie pytanie jest mi najczęściej zadawane to z pewnością byłoby to "Jak Ty to robisz?". Zazwyczaj słyszę je, kiedy tylko wychodzi na jaw nowa oferta pracy, stażu, innowacyjny projekt czy moje autorskie przedsięwzięcie. Dlatego właśnie chcę podjąć próbę odpowiedzi, która nie będzie standardowym poradnikiem, lecz autorskim świadectwem (no dobrze, powiem to: kejsem),...
Feb 09, 2015 - prdaily.com - 57
6 social media lessons from McDonald's YouTube hit
Gone are the days where companies can successfully spray-and-pray social media content. Today, your messages can easily get lost in the social media chatter. But you can break through if you're willing to engage brand fans-and listen. That's what McDonald's did with its " Our Food/Your Questions " program, which features videos shot at McDonald's facilities that answer tough questions about its food.
Feb 09, 2015 - mashable.com - 46
Google disabled 524 million 'bad ads' in 2014
Google banned more than 214,000 advertisers, and removed more than 524 million "bad ads" from its AdWords network in 2014, the company announced in a blog post.
Feb 09, 2015 - snip.ly - 60
No, Facebook Organic Page Reach Is Not Dead
According to dozens of reports, Facebook killed organic reach for pages. Of course, this is far from the truth. But whatever gets clicks, right?
Feb 09, 2015 - jestkultura.pl - 59
Tak pracuje i podbija świat: Paweł Opydo, autor ZombieSamurai.pl
Jest w Polsce taki autor, u którego strona główna bloga zmienia wygląd raz na miesiąc, nowe teksty rzadko kiedy notują liczby lajków mniejsze od trzycyfrowych a estetyką współprac z markami można się potem wymieniać na zajęciach z designu w marketingu. Ma na imię Paweł. Prowadzi bloga ZombieSamurai.pl .

Ten tydzień zapowiada się na nie mniej pracowity niż poprzedni. Także jeśli znajdę siły po pracy, to w tym tygodniu jeszcze na blogu się coś ukaże. Jeśli jednak będę padać na twarz, będziecie musieli poczekać do weekendu. Wiem, nie jest to najlepsza strategia na rozwój bloga i podnoszenie statystyk, ale najważniejsze jest to, żeby dostarczać Wam fajne treści, a nie żebym się nad nimi męczył, prawda? Także do spisania, a jeśli jesteście ciekawi co tam się u mnie ciekawego dzieje, to zaglądajcie na mojego Twittera, tam wrzucam trochę luźnych przemyśleń/wniosków i dużo retweetuję.

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