Podsumowanie Tygodnia 29.03 – 4.04.2016

Po weekendzie spędzonym na przeprowadzce ledwo ogarniam rzeczywistość, ale jakoś udało mi się skompilować nowe Podsumowanie Tygodnia dla Was. A w nim przede wszystkim Prima Aprilis, nowości od Instagrama oraz Snapchata, a także nowe kampanie Prince Polo i LG.

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Podsumowanie Tygodnia 29.03 - 4.04.2016

Watch People Climb Toyota and Saatchi's Insane RAV4 Rock Wall in Times Square

We're three months into 2016, and it might be the year advertisers redefined the billboard. We've already seen obnoxious, stupid yet fun billboards that play with the form in delightful ways.

Netflix's Clever YouTube Prerolls Use Your Searches to Cue Up Specific Scenes From 'Friends'

How do you make a sitcom like Friends, which went off the air 12 years ago—a year before YouTube even existed—seem relevant to YouTube users today?

Mamy już 10 lat! Tak powstał Antyweb - AntyWeb

Antywebowi właśnie stuknęło 10 lat, od kiedy w sieci pojawił się pierwszy wpis na blogu. Trochę trudno mi w to uwierzyć, bo z jednej strony bardzo dobrze pamiętam początki, z drugiej strony wydaje mi się, że było to w zupełnie innej rzeczywistości.

You can now post 60-second videos on Instagram

Instagram update increases video time limit to 60 seconds

Tumblr is bringing back replies

Tumblr users can now interact with one another more easily. Today, the blogging platform is bringing back replies and launching the redesign of its notes feature. Tumblr’s been working on...

New Instagram search bar takes stalking to the next level

Instagram is testing a feature that'll let you search a specific person's Instagram followers, as we well as who they're following.

Pinterest makes DIY easier with new How-to Pins

Pinterest is introducing a new Pin called How-to, which is available for brands to provide posts with instructions without linking outside sources.

Facebook Adding Detailed Filters to Mobile Search?

Reader Chris Ruberg, digital marketing specialist at OneCommand, shared these screenshots with SocialTimes, displaying the ability to filter searches by criteria including post sources, location and date.

Vine brings on Hannah Donovan as the new GM

Vine, the six-second, looping video platform from Twitter, has just hired Hannah Donovan as the new general manager. Donovan has built her career in..

Tinder acquihires Humin to go beyond dating, and get an SF office too

Dating app Tinder is acquiring Humin the San Francisco startup which took a high-wire approach to contact management, trying to merge lots of disparate..

Tapstack App is a Snapchat for Grown-Ups, boosting long distance friendship

Back in 2013 I came across an intriguing startup in Berlin which had a genuinely original take on social networking (hard, even then). Sharing your mood..

WhatsApp beta adds Quick Reply and font stylizations, moms everywhere rejoice

Here's how to make your texts bold, italic, or strikethrough in WhatsApp.

Jason Statham’s going to tell you to buy the new LG G5, so don’t argue

LG has revealed the big-name star who's going to be promoting the new G5 smartphone, and it's British action man actor Jason Statham. Will he be punching the phone? Gruffly chiding it in a threatening manner? We'll find out on April 1.

From today, people using both the iOS and Android versions of the Twitter app will be able to add descriptions of up to 420 characters to images within Tweets.

Snapchat adds a boatload of voice and video calling features

Snapchat added a host of new messaging features to its app Tuesday, including voice and video calling, audio and video notes and stickers.

Coca-Cola: The unexpected machine

The set-up connected via streaming with the party that was happening at that exact time in Ibiza through a 360º projection. Within the installation, A

IKEA: Receipt

Advertising Agency: DDB, Hamburg, Germany Chief Creative Officer: Eric Schoeffler Executive Creative Director: Fabian Roser Creative Director: Nico

Reebok Classic #freeyourfury – wyładuj furię z ambasadorami marki - NowyMarketing

Rytm wybijany przez JIMKA nadaje tempa nowej produkcji Reebok Classic zrealizowanej we współpracy z Martą Wierzbicką, Alanem Anderszem, Natalią Nykiel,...

Traveling Soon? This Facebook Trick Tells You Which Friends Have Already Been There - Social Media Week

If you're making travel plans, it's useful to know which friends have already visited that destination. Thanks to Facebook, there's a clever trick that helps you see these friends within seconds.

Here are the brands that appear most in 'Batman v Superman'

Samsung, Ford Jeeps, and both Ray Ban and Tom Davies eyewear make prominent appearances in the action epic.

Czesław Mozil wśród sobowtórów reklamuje Prince Polo jako autentyk (wideo)

Informacje na temat prowadzonych najnowszych kampanii reklamowych. Wiadomości w dziale Kampanie Reklamowe

Hotel Chain Makes Duvet Suits, So You Never Have to Leave That Comfy Bed Again

The branded April Fools' pranks are coming later this week, but Jurys Inn Hotel Group swears this one isn't a joke—well, not an April Fools' joke, anyway.  Hate getting out of bed?

Facebook Messenger now lets you check-in to KLM flights

Facebook is taking the first steps at making Messenger way more useful.

This Global Agency Is Now Adding 3,500 Staffers to Facebook at Work

Three and a half months ago, Weber Shandwick became the first global marketing agency to test out Facebook at Work.

Facebook Reactions: New Data Shows Most Users Still Just ‘Like’ Posts

Facebook Reactions are finally here. This means people can express emotions beyond simply ‘liking’ things that pass through their feed.

Reklama dnia: Serial „Friends” powraca - świetna kampania pre-roll na YT - NowyMarketing

Ogilvy & Mather Paris stworzyło szeroko zakrojoną kampanię pre-roll na YouTube, mającą na celu promowanie serialu „Friends” we Francji, teraz w...

Isover: Play

Thermal and sound insulation. Advertising Agency: Babel, Paris, France Creative Director: Paul Wauters Art Director: Frédéric Munoz Copywriter:

Google rolls out carousel ads in search results, starting with car shopping

Today Google is introducing a new mobile ad format that most may be familiar with, particularly if they're big Facebook and Instagram users. Called "Model

PepsiCo wybrało agencję

Agencja Deloitte Digital CE wygrała przetarg na kompleksową obsługę działań digitalowych dla marek z portfolio napojów gazowanych PepsiCo.

Instagram Updates Overlay for Action-Driving Ads

Instagram added more information to the overlay on its action-driving ads, which previously only supported “go to website” or “go to app store.”

Facebook is bringing video ads to its Instant Articles platform

The recent announcement that Facebook would soon allow all publishers to access its Instant Articles platform wasn't the only change coming to the platform

Najlepsze primaaprilisowe żarty 2016 - pełna lista

Oto najlepsze żarty na prima aprilis 2016 - lista aktualizowana na bieżąco. Sprawdź najlepsze primaaprilisowe żarty z całego świata.

Nowa kampania AXE “Find Your Magic” na przekór męskim stereotypom - NowyMarketing

Axe - topowa męska marka prezentuje kampanię, która ma za zadanie podkreślić indywidualność mężczyzn i radykalnie obalić stereotypy,...

All of Google’s jokes for April Fools’ Day 2016

Here we go again. It’s April Fools’ Day, and like every year, Google is doing its best to outdo itself. This is the first year the company is doing so under its new Alphabet parent company, so we’ll see if that has any impact. But if the jokes are anything like in previous years, we’ll see jokes ranging from ridiculously lame to very clever, spanning the simple blog post to the elaborate gag.

Mark Zuckerberg's H&M collection is just gray T-shirts and blue jeans

Because your life doesn't need to be complicated.

On-demand moving app Lugg hits Silicon Valley

Lugg, the startup that helps people with small moves, requested via an Uber-like mobile app, is this week expanding its reach into additional markets. While..

Most Americans spend two full workdays a month on Facebook

Procrastinating on Facebook appeals equally to the young and old, but sending disappearing messages on SnapChat is truly for millennials. The latest figures on digital traffic that the audience measurement company comScore released this week suggests Snapchat (and, to a lesser degree, Instagram) are huge draws for those under 35 while older demographics don't show much interest in the app. Facebook is...

Cannes Contenders 2016: Staff picks

The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.

Coming soon to Instagram: Square milkshakes from Sonic - Digiday

Sonic has made a new line of Shakes that will only be sold on Instagram.

Nie wróżę sukcesu Google Spaces. Facebook już tego próbował - AntyWeb

Google Spaces to testowana wewnętrznie aplikacja dedykowana tematycznym dyskusjom grupowym - prawda, że gdzieś już to słyszeliśmy?

HeavyBubbles - rewelacyjny spot z Górą z Gry o tron »

W sieci pojawiła się zabawna reklama nowej wody gazowanej Heavy Bubbles, w której występuje Hafthor Julius Bjornsson - aktor znany z roli Góry...

Praca w branży dla Ciebie!

Oferty pracy w firmach korzystających z Brand24

Ad of the Day: Booking.com Is Helping Jordan Peele and Chelsea Peretti Plan Their Wedding

Comedians Jordan Peele and Chelsea Peretti are planning their wedding, and it's not going well. Luckily, they're using Booking.com, so it's easy to make changes.  The duo—engaged in real life—star in new ads for the accommodations website, fictionalizing their struggle to find accommodations for their special day.

Has Facebook Finally Removed The 20% Rule?

There will be cries of joy from social media marketers! It seems that Facebook has finally removed the 20% rule for ads. No more rejected creatives because

Kwiecień pewnie będzie uboższy jeśli chodzi o content, bo w procesie twórczym skutecznie przeszkadza wspomniana wyżej przeprowadzka. A już jedenastego kwietnia blog będzie obchodził piąte urodziny (która to data znowu mnie zaskoczyła), więc może przygotuję jakiś drobny konkurs lub specjalny wpis z tej okazji. Bądźcie czujni.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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