Podsumowanie Tygodnia 28.07 – 3.08.2015

Wchodzimy w nowy miesiąc i trochę nową rzeczywistość social media. Google+ już powoli staje się zombie, a Snapchat powszednieje. Nawet ja się ostatnio jakoś z nim bardziej polubiłem, mimo że ostatnio pisałem, że jakoś nie bardzo chce mi się z niego korzystać. Jednak zmiana telefonu wpłynęła na to, że snapuję częściej. Tyle jeśli chodzi o wstęp, zapraszam do głównej części Podsumowania Tygodnia.

Headline for Podsumowanie Tygodnia 28.07 – 3.08.2015
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Podsumowanie Tygodnia 28.07 – 3.08.2015

It Now Only Takes A Swipe To Make The Perfect Instagram

Instagram is rolling out version 7.3 of its app on Android and apparently it is coming with more than just the expected new Explore feature. According to Droid Life, the update is bringing a new "edit" screen that condenses all edit and sharing features in one, including on-image swipeable filters!

If you created a LinkedIn account at any point in your life, you've probably grown accustomed to receiving a flood of daily emails that, in most cases, go straight to the trash bin. Thankfully, the career-building social network has now realized the spammy-ness of its ways, and it's making changes.

Top 70 Social Media Trends in July

July 2015 social media - The July 2015 social media ideas will offer considerable insight to advertising and marketing professionals looking for consumer insight that will ...

The Terminator comes to WWE 2K16, but you'll have to pre-order

While the wrestling industry is busy scrubbing Hulk Hogan from existence, WWE 2K16 has announced which wrestler you'll be able to earn by pre-ordering. The Terminator. You can play as the Terminator "only" if you pre-order, and two models will be included in the package: The Terminator from the original film, and one modeled after the sequel, Judgment Day.

Facebook users in Europe can now assign someone to manage their account when they die

Facebook users in the US have been able to nominate someone to manage their account pages after they pass away - allowing it to be turned into a sort of memorial, if desired - but the company has only just now started rolling the option out for UK users.

Raport Interaktywnie.com "Media społecznościowe 2015"

Twitter, Linkedin, Instagram, Snapchat, Pinterest... świat social mediów to od dawna już nie tylko Facebook, ale społeczna nadaktywność w sieci nie jest wskazana. Lepiej mniej, a dobrze - przestrzegają eksperci. O tym, jak wybrać kanał odpowiedni dla naszej marki i jak skutecznie go wykorzystać piszemy w najnowszym raporcie Interaktywnie.com.

Pandora now lets you listen to an hour of music after you engage with an ad

Subscribing to Pandora One isn't the only way to avoid ads in your music session anymore: a new "Sponsored Listening" tool lets you listen to an hour of uninterrupted music if you engage with an ad before your stream begins.

LinkedIn Pages Get A New Admin Center

How much time and money have you invested to promote your business on LinkedIn lately? Yeah, I thought so... For some reason, LinkedIn has not managed to convince businesses - except for huge tech companies - to invest in its platform. Some say it get too expensive for SMBs, others claim the platform is just too...

Twitter launches event targeting

When major events like the World Cup take place, millions of people flock to Twitter to check out the buzz and voice their opinions. In many cases, these events present golden opportunities to marketers looking to connect with consumers through social media.

Carlsberg: probably (some of) the best marketing in the world

Disclaimer: I don't actually like Carlsberg. The taste, I mean. Yet somehow I seem to end up drinking it. And that's kind of the point. This article isn't about Carlsberg the beer. It's about Carlsberg the unbelievably successful marketing machine. Let's take a look at some of Carlsberg's best marketing efforts.

Google kills annoying pop-up ads that demand you download apps

It's an all-too-familiar experience on the mobile web: Click on a site and an ad overtakes your screen to ask you if you wouldn't rather stop reading and download the site's app instead. Does anyone ever want to do that? Obviously not, as common sense tells us, but Google needed proof.

Według Megapanelu największe grupy serwisów zyskały po 2-3 mln internautów - Internet - Newsy - Press.pl - najnowsze ...

W serwisie internetowym Press znajdziesz informacje dotyczące mediów w Polsce i na świecie. Dowiesz się o reklamie, marketingu, public relations i Internecie.

Facebook Marketing Partner AdEspresso Launches Facebook Ads Gallery

AdEspresso, a Facebook Marketing Partner, announced recently the launch of the Facebook Ads Gallery. The tool allows Facebook advertisers to get some inspiration from successful completed campaigns. Users can search for certain keywords, placements (such as mobile/desktop News Feed and right-side rail), verticals and objectives.

Why Two Billboards in Massachusetts Were Made to Look Like They're Not Even There

There are lots of ways to make billboards more appealing. You can turn them into art. You can make them into homes or playgrounds. You can get them to help the environment. Or you can just completely white them out. The latest response to billboard blight? Seamlessly blending them into their surroundings.

Snapchat Drops Yahoo, Warner Music From Discover

Six months after Snapchat launched its publisher portal Discover, the mobile messaging app has dropped two media companies in favor of ones that would appear to appeal more to Snapchat's young audience. On Monday Snapchat replaced Yahoo's and Warner Music Group's Discover channels and added channels for BuzzFeed and iHeartRadio.

Instagram's Ad Sales Are Expected to Top $2 Billion by 2017

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 billion in ad sales by 2017, outselling Google and Twitter when it comes to U.S. display ads.

Ad of the Day: M&M's Heads Into the Bedroom for a Little 'Tainted Love'

Occasionally, M&M's ventures into PG-13 territory, often with amusing results. One of the candy brand's best ads, from 2008, showed Blue licking himself-much to the horror of the woman who walks in on him.

Ad of the Day: Eli Manning and Tony Romo Do Their Best Rob Lowe for DirecTV

DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced pathetic versions of himself-the kind of guy who has cable instead of DirecTV. But now, the campaign is back, with NFL stars stepping into Lowe's shoes but with the setup otherwise basically intact.

Facebook is testing new tags for your profile page

Have you ever looked at your Facebook profile page and lamented that the one thing it was missing was - profile tags? You know, like the ones on LinkedIn that purport to list your professional skills so colleagues and potential employers can instantly see what you are good at?

Send messages via WhatsApp or Viber in Google Now

Google Now just got an update so you can ask it to send messages using your favorite services. In the past, you could say "OK, Google, send a message to Owen" and it would just send via your default messaging app.

This French Drink Brand Took 7 Days to Post the World's Slowest Facebook Status

Pulco, a French drink brand owned by Orangina Schweppes, is a default summer drink. (Because when else would you have a cool citrus-lemon beverage?) And amid an epic heat wave recently, it capitalized on that positioning with #LaParesseADuBon.

TD Bank Gets Absurdly Cinematic to Show Off Its Drama-Free Banking

You expect big-budget, slam-bang drama from Hollywood action movies. But doing simple banking chores like depositing checks shouldn't make you feel like you're trapped in an out-of-control Michael Bay production. Ad agency Tierney develops that fun storyline in a trio of spots, using familiar cinematic tropes to illustrate how TD Bank provides a better experience for its customers.

Facebook Ad Examples - Thousands of Real Ads with 1 click

Search the largest gallery of Facebook Ads Examples for Free. See what other advertisers (and your competitors) are doing on Facebook!

Object-Swapping Apps : Shufl

Shufl - Rather than having people shell out their hard-earned cash for a shiny new item, Shufl introduces a new way to acquire desired items. The app hosts...

Drony w akcji Big Milka, czyli jak połączyć technologię z eventami

Drony w akcji Big Milka, czyli jak połączyć technologię z eventami | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Intensywny marketing przyniósł Orange korzyści - zarabiają i przybywa klientów z abonamentem - AntyWeb

Orange Polska zaprezentowało raport kwartalny. Pisząc krótko: jest dobrze. Nawet lepiej, niż wcześniej prognozowano. Spadły przychody, ale wzrósł zysk. Przybywa klientów z abonamentem, a ci są przecież dla operatora szczególnie ważni. Fundament zmian na lepsze? Marketing. Zwiększono na niego wydatki i w najbliższym czasie korporacja nie zamierza na tym polu spuszczać z tonu - konkurencja nie śpi.

Business Insider z polską edycją?

Serwis doinwestowany 25 milionami dolarów przez Axel Springer rozszerza działalność i chce stworzyć grupę mediową - informuje The Wall Street Journal. Firma przygotowuje się nie tylko do zaprezentowania nowego serwisu o nazwie Tech Insider, ale planuje także przygotowanie kolejnych zagranicznych educji - polskiej i niemieckiej. Mają powstać do końca tego roku.

Żubr się wychyla w nowej kampanii reklamowej piwa (wideo)

Spot kończy się zabawną i dwuznaczną puentą "Wychylenie jednego Żubra daje lepszy efekt niż pozostałych gatunków". - Dowcipne hasła z reklam naszego piwa nie raz przeszły do codziennego języka piwoszy, mamy nadzieję, że tak będzie i tym razem. Puenta najnowszego spotu jest, jak zawsze, dwuznaczna i zabawna.

Carli Lloyd, Kobe Bryant run power play on Twitter troll

True Detective Season 3? American hero Carli Lloyd and NBA legend Kobe Bryant teamed up to run a power play on a Twitter troll who accused the Women's World Cup hero of chasing celebrity status. It all started Monday after one Twitter user expressed doubt about how Lloyd is maintaining physical form.

D&D Meets VR: Inside One Startup's Quest to Create the Ultimate Quest

I'm standing in front of a table in a rustic old tavern, a picture of a dragon on the wall behind me, a fireplace off the side, and battle music setting the tone as I prepare to roll a 20-sided die.

Snapchat Is the Fastest Growing Social Network (Infographic)

Perhaps the most heavily weighted metric we use to judge the success of social networks is growth. Your network may have interesting technology, or better privacy protections, or the cleanest interface of all, but it may as well count for nothing if you can't grow.

Report: Social Media Apps Are the First Used Each Day

Opera Mediaworks, a mobile ad platform for brands, has released its Q2 2015 State of Mobile Advertising Report, detailing the kinds of apps users engage with each day, and measuring overall traffic and revenue across mobile platforms. Opera Mediaworks found social media apps to be the most common "first app of the day" for users in the U.S, while entertainment apps are most commonly the last apps used each day.

VSCO Cam's new Collections feature lets you curate your favorite images

VSCO Cam is best known as a great image editor for mobile devices that makes it easy to tweak and improve the images captured by your smartphone or tablet. But VSCO has long had greater ambitions for the app than just editing images.

Facebook ordered to allow Germans to use fake names

If you want to use a pseudonym on Facebook, Germany is where you want to be. The Hamburg data protection authority, which regulates Facebook in Germany, has ruled the service can't force Germans to use their real names. Additionally, Facebook is prohibited from asking German citizens to provide an official ID.

Heavy metal captchas use band logos to keep bots away

The idea of captchas using metal band logos has been around for ages. It's a well-worn meme, but Heavy Gifts (a site that sells, well, heavy gifts) has run with the idea. MetalCaptcha is a free service that replaces the traditional captcha images with band logos submitted to the site.

Google Search Now Shows You When Local Businesses Are Busiest

Google Search got a small, but notable, update today that focuses on helping users determine when it's the best time to visit a nearby business. After performing a search for a business on Google, then clicking the title to see details like its address, phone number and open hours, for example, Google will also now show you "popular times" for the business in question.

Nike Just Did It With Awesome First-Person VR Videos

Do you need more proof that VR and social media are here to stay? Well, we got it. And this time it comes from one of the pioneers of innovation - read Nike. Yes, the multinational giant launched a series of videos that leverage the hottest trends in the digital industry.

Remember Smiirl And Their Facebook Counter? They're Back With More!

Remember Smiirl? The French tech company that offered the first mechanical 'Like' counter for Facebook? Their success was overwhelming, even for them, and now they are back for more. Also Read: You Can Now Promote Your CTA Button On Facebook When it hit the market a couple of years ago, everyone was talking about it and everyone wanted...

This Ludicrously Awesome KFC Bucket Takes Your Selfies and Prints Them Out

Have you ever thought to yourself, "You know what would be really cool? What if when I'm hanging with my hipster friends later, eating fried chicken in the park, we could immediately print out photos of our fun times together!"? If this sounds like something you'd do, well, KFC Canada and agency Grip Limited have just the novelty for you!

Tagplay lets you manage website content using social media and hashtags

There are plenty of really good tools for managing a website, but when you toss in social presence on top of it all, life for a small business owner can get tough. Tagplay is hoping to streamline website and social updates into one convenient service.

Nearly half of Facebook's users only access the service on mobile

Today Facebook revealed that it now has more than 1.49 billion monthly active users, 655 million of whom only access Facebook via a mobile device. That means 44 percent of Facebook's active user base literally never touches the service via desktop.

Pierwsza ważna aplikacja firmy trzeciej na Windows 10 jest koszmarna

Dziś w Sklepie Windows pojawiła się pierwsza istotna aplikacja firmy trzeciej dedykowana systemowi Windows 10. Jest to Twitter, który stworzył potworka jeszcze gorszego, niż ten dostępny na Windows 8. Twitter nigdy za bardzo nie dbał o swojego klienta dla systemu Windows. Być może z jego danych wynika, że większość użytkowników tego systemu i tak woli jego wersję webową.

Microsoft przyszedł do naszego biura, umył nam okna i opowiedział o Windowsie 10 - AntyWeb

Mieliśmy dziś dziwny dzień. Odwiedziła nas ekipa z polskiego oddziału Microsoftu. Wiadomo - premiera Windowsa 10. Chwilę po wejściu do biura...umyli nasze okna. Brzmi jak żart, prawda? Okazało się, że to nie był żart. I choć sami zaktualizowaliśmy już nasze biurowe komputery do Windowsa 10, chętnie posłuchaliśmy o nowościach w systemie.

With 450M Users, Facebook Events Is Primed For A Standalone App

Mark Zuckerberg says Facebook Events has hit global scale with 450 million active users, while noting that Groups now has 850 million. Facebook hasn't shared a user count for Events in a long time, if ever. That "global scale" he mentioned on today's earnings call could foreshadow the launch of an enhanced Events feature or a standalone Events app.

Snapchat's Newest Business Model: Beach Towels?

The frattiest startup in recent memory just released its latest revenue-building attempt to woo investors, the " Official Snapchat Beach Towel." The Venice-based ephemeral messaging app has obviously left its Amazon Prime account in the hands of the startup's weed dealer, given the copious Hitchhiker's Guide to the Galaxy references in the description and the very idea that anyone wants to own a $25 towel with Snapchat's logo on it.

Google Translate's App Now Instantly Translates Printed Text In 27 Languages

One of the most intense experiences you'll ever have is visiting a country that speaks a language different than yours. There's a host of tools you can use, but Google's Translate product has leapfrogged just about everything out there over the years.

You can now use Google Now to dictate messages to friends

Google Now is about to get even handier. The voice-powered personal assistant was recently updated by Google to include a new dictation feature that works within a variety of popular messaging apps. If you're typing out texts by the dozen, Google Now will save your thumbs some stress.

Angry Birds 2 is out now for Android and iOS

Okay, so I know since Angry Birds came out in 2009, we've had Angry Birds Space, Angry Birds Rio, Angry Birds Friends, Angry Birds Seasons, Angry Birds Star Wars, Angry Birds Go!, Angry Birds Transformers, Angry Birds Fight!, Angry Birds Stella, and somehow even more. But none of those titles mattered.

Amazon signs Top Gear's Clarkson, Hammond, and May for new show

Former Top Gear presenters Jeremy Clarkson, Richard Hammond, and James May have signed up for a new motoring show on Amazon Prime, set to air in 2016. The news ends months of speculation about the trio's future on TV after the BBC refused to renew Clarkson's contract following a "fracas" during filming this year.

Najlepsze kanały na świecie: Top YouTube Channels - czerwiec 2015 | YT360.PL

Dzięki badaniom internetu, takim jak Video Marketing Raport od Muse albo YouTube Trends od Sotrender, możemy śledzić rodzimy świat wideo. A kogo ogląda najchętniej świat? Właśnie ukazał się czerwcowy raport Top YouTube Channels, tworzony przez Tubular. Zacznijmy od najważniejszej, moim zdaniem, kategorii, czyli zestawienia najpopularniejszych kanałów na YouTube.

Akcja ewakuacja! Tak przenosiliśmy się do biura zapasowego ATMAN - AntyWeb

Pamiętacie naszą czerwcową ewakuację do biura zapasowego ATMANa? Nadawaliśmy ją na żywo, rozdając przy okazji kilka fajnych nagród w konkursie z pytaniami. ATMAN przygotował fajne wideo z tamtego dnia. Działo się. Zapraszamy do subskrypcji naszego kanału na YouTube. Jednocześnie dziękujemy Wam za ponad 4600 subskrypcji i ciepłe przyjęcie naszych materiałów.

Facebook's Playbook For Monetizing Messenger And WhatsApp

With 700 million Messenger users, investors are eager to see Facebook earn money on the platform. But Zuckerberg put the brakes on those expectations today during the Q2 earnings call, explaining that Messenger and WhatsApp will run the same monetization playbook as Facebook and the News Feed: Get people organically interacting with businesses before you let companies pay to reach customers.

Ad of the Day: Droga5's Clever Energy Ad Lets People Choose Their Fuel Source

If you had the option to use sunshine, wind or fossil fuels to charge your cellphone, which would you choose? Droga5's first work for its newest client, energy company NRG, shows air travelers getting just that choice while waiting in a terminal.

Snowball - inteligentne powiadomienia na Androidzie - AntyWeb

Mnogość aplikacji i gier na moim smartfonie czasem powoduje istny koncert powiadomień z tychże pozycji. Oczywiście, można powyłączać w ustawieniach indywidualnie w każdej aplikacji czy grze powiadomienia, ale komu by się chciało to robić za każdym razem, przy okazji każdego nowego instalowanego programu, gry?

Pocket starts recommending articles and videos in a new public beta

Save-for-later service Pocket is testing out recommendations for the first time, introducing personalized picks for articles and videos into a public beta channel it is opening today. Pocket's 17 million registered users can sign up to join the beta program for Android, iOS, and the web.

Dropbox app receives update alongside Windows 10 launch

After months of anticipation and an enormous marketing campaign, Windows 10 is finally out in the open and available for installation. Now, the onus is on developers to ensure that their apps have been updated to best fit what is being pitched as the final iteration of Microsoft's flagship OS.

BuzzFeed Is Now Worth $1.5 Billion

NBCUniversal is reportedly investing $250 million in BuzzFeed at a $1.5 billion valuation, according to Re/code's Kara Swisher and Peter Kafka. BuzzFeed declined to comment on the report. Most recently, BuzzFeed raised a $50 million Series E round last summer, led by Andreessen Horowitz's Chris Dixon.

Google Hangouts gives users more control over how they're contacted by others

Hangouts users on Android will now get a better idea of who's trying to contact them. Google is quietly rolling out a new feature for Hangouts under the "how others get in touch with you" heading. In there, you may see a section named "customize invites," which lets you receive invites from people who have your phone number, email, or the mysterious "everyone else."

Facebook Testing Buy & Sell Button

Look out, eBay and craigslist: Here comes Facebook. The social network is apparently testing a Buy & Sell button-not surprisingly, in the New Zealand city of Auckland-which takes users to a page where they can browse items that are available for sale in the area.

News Feed FYI: A Better Understanding of "Hide"

The goal of News Feed is to show you the content that matters to you. The actions people take on Facebook-liking, commenting or sharing a post-are some of the main factors we consider to determine what to show at the top of your News Feed.

Headline for Lektury #65
11 items   1 followers   0 votes   485 views

Lektury #65

Aug 03, 2015 - copyblogger.com - 59
3 Resources to Help You Create the Content that Already Exists in Your Imagination - Copyblogger

Even though it may seem like starting to write is the most difficult part of the content creation process, just starting is not good enough. As writers, we also need to have both a strong vision and unwavering confidence that enable us to complete, publish, and promote our projects.

Aug 03, 2015 - nowymarketing.pl - 76
Oreo - ciastka, które podbiły świat - NowyMarketing

W Polsce Oreo pojawiło się w 2011 roku. W Stanach Zjednoczonych zostały wprowadzone już w 1912 roku. Dziś stały się produktem wręcz kultowym. Fanpage Oreo na Facebooku ma już ponad 40 milionów fanów. Fenomen Oreo spowodował, że w sieci zaczęły pojawiać się nawet filmiki generowane przez samych użytkowników sieci tzw.

Aug 03, 2015 - blog.brand24.net - 55
The Marketer's Guide to Using Snapchat for Business - Thoughts on marketing, social & business

Some people tend to believe Snapchat is just another way to share cats' photos or uninteresting issues and what's more it's used by teenagers only. Is that true? Well, not necessarily - more and more brands and celebrities run their profiles on Snapchat. What can they show to the observers?

Aug 03, 2015 - fastcompany.com - 70
How 12 Companies Make Meetings Memorable, Effective, and Short

It's no secret a lot of us hate meetings. According to the National Statistics Council, 37% of employee time is spent in meetings, and 47% of employees consider too many meetings to be the biggest waste of time during the day--more than social media or email.

Aug 03, 2015 - problogger.net - 74
Content Isn't King... Here's What Is! - @ProBlogger

Over the years I've heard many debates in the blogosphere about what is 'king'. 'Blogging is King' was something many argued almost 10 years ago as it began to rise in popularity. 'Content is King' was the catch cry for many years... then it became 'Community is King' for a while as community management became [...]

Aug 03, 2015 - thenextweb.com - 71
Twitter should stop worrying about 'normal people'

There's a well-worn argument that Twitter's problem is that it is not appealing to 'normal people.' It's a trope that's repeated by analysts, journalists and even the company's own iCEO Jack Dorsey. The natural comparison is to Facebook, which has far larger user numbers and still reports admirable growth.

Aug 03, 2015 - garyvaynerchuk.com - 75
Starting a Blog, Where to Start a Blog, and Why Blogging Is Not Dead

Starting a blog has never been easier and here is where to start a blog: Snapchat, Twitter, Facebook, Medium. Now, I know what you're saying --- "Those aren't blogs". Actually, they are. Any social media platform can be treated like a blog because that is where people are listening. Currently, ...


Snapchat Strategy

Aug 03, 2015 - medium.com - 62
Snapchat Strategy

execution and ideas surrounding snapchat

Aug 03, 2015 - socialmediatoday.com - 76
Creating a Winning Social Media Marketing Strategy [Infographic]

Business Insider estimates that Americans spend more of their time on social media than any other online activity, including email. Because of this user engagement, using social media to promote your business can be one of the lowest cost channels in your marketing toolbox, but realizing business benefit demands that you have a plan.

Aug 03, 2015 - problogger.net - 60
Content Isn't King... Here's What Is! - @ProBlogger

Over the years I've heard many debates in the blogosphere about what is 'king'. 'Blogging is King' was something many argued almost 10 years ago as it began to rise in popularity. 'Content is King' was the catch cry for many years... then it became 'Community is King' for a while as community management became [...]

Aug 03, 2015 - linkedin.com - 71
Alkohole w social media. 9 zasad skutecznej komunikacji.

Statystyczny Polak wypija co roku ponad 10 litrów alkoholu. Weekendowe spotkania ze znajomymi, urodziny, kupno nowego samochodu - zawsze znajdziemy dobry powód, żeby wznieść toast piwkiem, lub jakimś mocniejszym trunkiem. Nie dziwi więc popularność alkoholi w social media. My po prostu lubimy się napić. Także w wirtualnym świecie.

Pewnie przegapiliście info, ale będę również aktywny na blogu Duchowi Kulturyści. Gorąco zachęcam do zajrzenia i polajkowania fanpage’a. Z ostatnich tekstów na blogu polecam Wam moje rozmyślania na temat tego, kim powinien być bloger. W tym tygodniu ukaże się tekst o trendach oraz #SamoDobro.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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