Podsumowanie Tygodnia 28.04 – 4.05.2015

Wypoczęci po majówce? Gotowi na nowe wyzwania? Jeśli coś przegapiliście w internecie lub w ogóle byliście offline, to najpewniej znajdziecie to w poniższym zbiorze linków. Choć i tak muszę przyznać, że to był nudny tydzień, bo wszystkie media żyły głównie “walką stulecia”.

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Podsumowanie Tygodnia 28.04 - 4.05.2015

Jay Z goes on tweeting spree to defend his Tidal streaming service

Jay Z fired back at critics of his Tidal music service on Sunday, claiming the site is "doing just fine" and that its subscriber base is growing. The rapper, who relaunched Tidal after purchasing its parent company Aspiro Group earlier this year for $56 million, urged critics to hold off on dismissing the service too soon.

Geo-Targeted Photo Unlock Coming To Snapchat?

Sounds exciting, doesn't it? As Business Insider reports, Snapchat is on its way to developing an exciting new feature, that will open the way for advanced gamification, both from users and brands' perspective. Also Read: Twitter Will Start Rolling Out Geo-Targeted Tweets According to the reports, some of Snapchat's top men (including CEO Evan Spiegel), submitted a...

Facebook Messenger gets in your face, rolls out video chat

Get ready, Messenger users: Facebook's popular app is about to get a whole lot more in your face. Facebook announced on Monday a new iOS and Android update for Messenger that brings the ability to video chat other users.

As Dove Debates Beauty, Ram Celebrates Women for Being Strong to the Core

"Have you ever thought, 'I could never do that?'" That's the question posed by a new minute-long Ram Trucks spot from The Richards Group, which shows women meeting challenges like mountain climbing, surfing big waves and performing on stage.

Introducing Buffer for Pinterest: Easily Schedule Your Pins, Manage and Measure

Pinterest is a happening place. With more than 70 million users and 50 billion Pins, there's always something new to cook, craft, buy, read or be inspired by on the visual social network. For businesses or individuals looking to build or grow a presence on Pinterest, consistently posting valuable and interesting Pins is a great strategy to help people discover and share your Pins.

Coca-Cola Rewards Your Positive Attitude On Twitter

On Twitter, a lot of what we share has a negative feeling to it. Yes, we love to rant, vent and complain on Twitter. In fact, a recent research conducted among 50000 Internet users revealed that up to 47% of all tweets are negative. Also Read: Puma Released The World's First "Shop As You Watch"...

How Age-Gating Works On Instagram

Age-gating is a feature that allows brands to restrict access to content so that only people who are over the legal age can view their content or follow their profiles. The most common occurrences concern alcohol brands. Also Read: How to Promote Content And Track Leads On Instagram Twitter asks users to enter their date of birth...

Snapchat Persuades Brands to Go Vertical With Their Video

Snapchat is asking digital video advertisers if they are straight shooters. The popular messaging app is encouraging marketers and media companies to shoot ads vertically, a clear departure from the common practice of using wide-angle landscape shots.

Locowise Launches Instagram Analyser

Why should Facebook page administrators have all the fun? Social analytics and reporting firm Locowise followed up the introduction of Facebook Page Analyser last month with a counterpart for Instagram. Instagram Analyser allows Instagram users to compare their profiles with 2,500 others to determine which types of posts have been successful for them and where there is room for improvement.

Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

Coca-Cola has embraced a useful visual shorthand for friendship-the fist bump-in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments. The work, by Pereira & O'Dell, includes Web films, social activation, mobile, print, TV, radio, packaging and out-of-home.

Google Now becomes way more useful with support for 70 more apps

Google Now just got a lot more powerful. Google is expanding its Android-based predictive search service's capabilities to include 70 more third-party apps, the company announced Tuesday. The goal of Google Now is to show relevant search results - in the form of "cards" - automatically, without you having to ask.

Strona o Powstaniu Warszawskim najlepsza na świecie, zdobyła internetowego Oscara - nagrodę Webby Awards 2015

Witryna poświęcona Powstaniu Warszawskiemu zdobyła 2 nagrody w międzynarodowym konkursie Webby Awards 2015. Jest to najważniejsze wyróżnienie w internecie - stanowi odpowiednik filmowych Oscarów. Stworzona przez BrightMedia warsawrising.eu otrzymała nagrodę główną w kategorii „Instytucja kultury" oraz nagrodę przyznaną w głosowaniu internautów. Strona stanowi uzupełnienie wystawy „Powstanie Warszawskie 1944", która w 2014 r.

EB powraca

EB powraca | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Twitter just acquired a startup Dick Costolo invested in, TellApart

Get ready for Twitter ads that follow you from desktop to mobile and back. Twitter just acquired a marketing software startup, TellApart, that it hopes will help boost its bottom line. The deal terms were not disclosed. TellApart is a venture-backed startup that had raised $17.8 million since its inception in 2009, including a 2010 Series A round.

Periscope Saw Over 1 Million Sign-Ins During Its First 10 Days

Twitter today gave the first official news about the growth of its live-streaming video acquisition Periscope, with CEO Dick Costolo saying more than 1 million people signed in to the app in the first 10 days after its official launch on March 26.

Twitter's Partnered with Google to make its Ads more Appealing

Twitter's just announced another set of fairly disappointing set of results and snuck news of an interesting partnership that might help into its release. It's teaming up with Google's DoubleClick platform to improve the way it measures advertising performance and attribution.

Steam Kills Paid Mods For Skyrim After User Backlash

Last week, Steam launched the ability for developers to build mods that could be sold on the Workshop. The first game to get the new feature was Skyrim, with more to come in the future. Unfortunately for the company, that didn't go down well.

YouTube to start making feature films with its biggest stars

YouTube is continuing to put money behind its community of video makers, and today it's announcing five new partnerships including one to begin making feature films this year. The feature films will be made in partnership with AwesomenessTV, which was purchased two years ago by DreamWorks Animation.

Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

Mike O'Brien | April 28, 2015 | Comments Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #NationalSuperheroDay on Twitter. Using Twitter to promote an upcoming product launch or movie release is nothing new, so in order to stand out Marvel is having its fictional characters "create" the brand's promotional tweets.

Dropbox Brings Ability to Comment on Files to All Users

Dropbox has announced that all users will soon get its new commenting feature. The option debuted in March, but has only be available to Dropbox for Business Early Access customers until now. The feature, which allows you to add comments to Dropbox files and have conversations in the side-pane, can also be disabled for individual documents, allowing a degree of granularity.

Renault UK Launches the New Twingo Campaign

The UK section of the French vehicle manufacturer has launched a new digital campaign to promote its new model of Twingo. The key figures in this project were Scorch London , the video production company, and Manning Gottlieb OMD as the main strategist. This campaign questions what women want in a car.

Facebook Is Shutting Down Its API For Giving Your Friends' Data To Apps

It was always kind of shady that Facebook let you volunteer your friends' status updates, check-ins, location, interests and more to third-party apps. While this let developers build powerful, personalized products, the privacy concerns led Facebook to announce at F8 2014 that it would shut down the Friends data API in a year.

Protein World makes £1 million immediately after the 'Beach Body Ready' campaign backlash

Protein World, a little known British diet shakes and supplements company that only launched 18 months ago, apparently made around £1 million ($1.5 million) in four days after being unintentionally boosted by enormous backlash from "body shaming" campaigners over an advert.

The Iron Throne to arrive in Dubrovnik, the real-life King's Landing

Visitors of Dubrovnik, Croatia, where a good portion of HBO's Game of Thrones is filmed, will soon be able to see the Iron Throne in its natural setting. Dubrovnik Mayor Andro Vlahušić revealed in a Monday interview with local TV station RTL that the city, which once hosted a replica of the throne, is getting "the only original Iron Throne from Game of Thrones."

Twitter's New Dedicated Food Account Could Help Broaden Appeal

Twitter is launching @TwitterFood today, a dedicated account that sifts through the myriad food-related tweets shared on the social network and offers up a curated selection of hand-picked missives from heavyweights in the field, including Martha Stewart and Alton Brown, as well as choice posts from the general public.

Facebook Says There Are Now 40M Active Small Business Pages

Facebook is announcing some new programs today for small businesses, particularly ones that advertise. At the same time, the company's also arguing that plenty of businesses find out value on the social network without buying ads. Specifically, Facebook says the number of active small business Pages keeps growing - it's up to 40 million, compared to 30 million last June.

Body Honesty: The New Social Media Trend That Deserves A Billion Likes

Our social media feeds often seem dominated by "perfect" women. A quick stroll through Instagram reveals any number of slender, toned, large breasted, thigh gapping (okay, I know that isn't a word), 'dream' women. This steady stream of perfection isn't quite as steady these days.

Microsoft's New Browser Will Be Called Microsoft Edge

We knew that Internet Explorer was dead. We knew a successor was coming. We just didn't know the official name, beyond the "Project Spartan" placeholder. Now we do: Microsoft's new browser is called Microsoft Edge. Just announced at the company's build conference, Edge will be the primary/default browser built into Windows 10.

Anonymous Chat App Secret is Closing

Secret, the app that was first an anonymous sharing app and then an anonymous chat app, is soon to be nothing at all. Despite its reboot at the end of last year, the company has announced that it will close its virtual doors.

Foursquare has a new problem: Employees are checking out

Foursquare has a problem: Many of its employees have checked out. The company has lost more than two dozen employees over the last year - and several key members of its engineering team just in the last few months - including Vice President of Engineering Harry Heymann, Senior Director of Engineering Kushal Dave, and Senior Software Engineer Govind Kabra, among other employees in areas such as content and recruiting.

How to Use YouTube Cards to Promote Your Business |

Is YouTube a part of your social media marketing? Or do you only post videos occasionally? YouTube Cards let you add interactive cards to your videos. They provide excellent motivation for viewers to act on your calls to action. In this article, I'll explain how to use YouTube cards to promote your business, products and services.

Pinterest obchodzi 5 urodziny - NowyMarketing

W marcu tego roku Pinterest skończył 5 lat. Aplikacja ma obecnie na całym świecie jakieś 70 milionów użytkowników. Z tego ponad 80% to kobiety. Zdjęcie royalty free z Fotolia Największą popularnością Pinterest cieszy się w stanach Zjednoczonych, Kanadzie i Wielkiej Brytanii. Przez cały czas swojego istnienia aplikacja zebrała około 50 bilionów przypięć na ponad bilionie tablic.

Google Plus sends first tweet 4 years after starting Twitter account

Nearly four years after it created a Twitter account, Google Plus has finally sent out its first tweet. According to its Twitter profile, the sluggish social network created an account (@GooglePlus) in July 2011 but just tweeted on Friday the following: Hello Twitterverse! Can we get some love for our #firstTweet?

Facebook 'Instant Articles' may bring full news stories to your feed this month

Later this month, you might start seeing full New York Times, Buzzfeed, and National Geographic articles and videos directly in your Facebook feed. It's called Instant Articles, according to The Wall Street Journal , and it's been a long time coming.

Music Streaming Site Grooveshark Closes As Part Of Legal Settlement

After years of legal battles, music streaming service Grooveshark has shut down. The only thing on its site now is a statement: "Today we are shutting down Grooveshark. We started out nearly ten years ago with the goal of helping fans share and discover music. But despite best of intentions, we made very serious mistakes.

You Can Now Use Shazam, Instacart, And Other Android Apps With "Okay Google" Commands

You've been able to use your voice ("Ok Google") to do all sorts of stuff on Android for a while now. But said stuff has almost entirely been built-in by Google itself; third-party developers haven't really been able to tap into that functionality. Today, that changes.

Instagram wants its @music account to be a discovery tool and community all-in-one

Instagram is giving fans and music artists a new way to interact from today, following the launch of its @music channel. The @music account will aim to give a 'behind-the-scenes'...

Give Unwatched YouTube Videos Some Love With This Site

With 300 hours of video uploaded to YouTube every minute, there's a lot of videos on the site that are never watched or given the love they deserve. This interesting little site, PetitTube, helps you find unloved YouTube videos and give them a view.

Nowości w Sotrenderze: automatyczne raporty dla Twittera

W dzisiejszym rozpędzonym świecie wszyscy cierpią na brak czasu, więc jako cel postawiliśmy sobie sprawienie, by Sotrender był tak użyteczny i czasooszczędny jak to tylko możliwe. Dlatego też wprowadziliśmy nową funkcję pozwalającą za pomocą kilku kliknięć przygotowywać superszybkie, profesjonalnie wyglądające i obszerne raporty PDF o profilach na Twitterze ( możecie również tworzyć raporty dla Facebooka).

Grupa Spider's Web z blogiem i usługami prawnymi - Bezprawnik.pl

Twórcami serwisu Bezprawnik.pl są Przemysław Pająk, wydawca serwisów Spider's Web i sPlay oraz Jakub Kralka - prawnik, który od stycznia 2014 roku prowadzi blog Techlaw.pl. - Techlaw.pl - Prawo Nowych Technologii - powstał z potrzeby popularyzowania podstawowej wiedzy o zawsze problematycznym prawie autorskim.

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Lektury #55

May 04, 2015 - searchenginejournal.com - 67
12 Facebook Tactics Working Right Now | SEJ

If you feel challenged by Facebook marketing these days, you should know you're not alone. In an increasingly crowded news feed, Facebook's algorithm updates can make it tough for brands to get much notice. In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.

May 04, 2015 - inc.com - 74
Start Blogging, Start a Business, and Build an Authentic Brand

Some months ago I published a post about commonly misused words. Several hundred thousand people read it, so it was reasonably popular, but as with most posts, in time the views slowed. Then one day, seemingly out of nowhere, tens of thousands of people read it.

May 04, 2015 - thenextweb.com - 63
5-Steps to Goal Setting In The Modern Age

In the wake of the new year, I've thought a lot about setting goals. Both in the context of my personal life and professional life. As a CEO it's my responsibility to ensure that goals get set and accomplished throughout our company.

May 04, 2015 - thenextweb.com - 60
17 Life Lessons from Professional Freelancers

Shannon is the Chief Content Officer for CloudPeeps, where she crafts words, creates strategies, and recruits loyal brand advocates. She's also the founder of asongaday.co, hand-curated songs delivered to your inbox, and an enthusiast of live music, sunshine, craft beer, and quality content. This post originally appeared on the Cloudpeeps blog.

May 04, 2015 - maximizesocialbusiness.com - 72
10 Fantastic Instagram Posts and Why They Work

Don't let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Let's look at ten fantastic Instagram posts, why they work, and how you can use these ideas for your future Instagram content.

May 04, 2015 - problogger.net - 52
18 Lessons I've Learned about Blogging

In November 2002 I first heard the word blog after a mate e-mailed me a link and said I should consider starting one. Within 24 hours I'd created my first blog (a blogspot blog that doesn't exist today).

May 04, 2015 - mashable.com - 62
14 traits every successful social media manager should have

The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Competent social media managers not only need to be on top of current events and trends, they need to understand what works and what doesn't, have an in-depth understanding of multiple channels, and have a vast toolkit for analyzing data.


Odpoczywając i mając “luźny” umysł człowiek wpada na różne pomysły. U mnie narodziła się idea na cykl “Samo Dobro”, czyli zbiór różnych materiałów, które niekoniecznie mają związek z marketingiem, ale chciałbym się nimi podzielić. A czasami jest tego zbyt dużo, żeby linkować wszystko w social media, z kolei tam trudno to potem odnaleźć. Pewnie raz na dwa tygodnie przygotuję takie repozytorium z aplikacjami, ciekawymi zdjęciami lub projektami internetowymi. Dajcie znać, czy według Was ma to sens i chcecie coś takiego ode mnie dostawać, komentarze czekają.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.

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