Podsumowanie Tygodnia 26.05 – 1.06.2015

Dzisiejsze Podsumowanie niczym prezent na dzień dziecka. Już praktycznie połowa 2015 roku za nami, wkrótce będzie można się pokusić o zestawienie najciekawszych kampanii z pierwszego półrocza. Tymczasem jednak sprawdźmy co się działo w internetach przez ostatni tydzień maja.

Headline for Podsumowanie Tygodnia 26.05 – 1.06.2015
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Podsumowanie Tygodnia 26.05 – 1.06.2015

Facebook's New Feature That Can Listen To Your TV May Lead To New Ads

Facebook announced a new audio recognition feature today, billing it as shortcut to help its users more easily share what they are doing. But another likely motive for Facebook is to gather more data about users' entertainment viewing habits to be used as ammunition in the battle with Twitter for second-screen territory.

Twitter Has Held Talks to Acquire Flipboard

Twitter has been engaged in an ongoing series of talks to acquire Flipboard, according to multiple sources with knowledge of the situation, in an all-stock deal that would value the company at over $1 billion.

Pizza Hut's 'World's First' Pizza Box Transforms Into A Movie Projector

Pizza Hut has been rolling out some pretty interesting campaigns recently. Yesterday, we published this hilarious commercial in which the brand took down the selfie stick obsession in a parody PSA to all 'narcissistick' addicts. Now, we have this novel idea created by Ogilvy & Mather Hong Kong that has transformed ordinary Pizza Hut boxes into cool movie projectors.

Twitter brings live-streaming app Periscope to Android

Periscope, the promising live-streaming app owned by Twitter, arrives on Android today. Like its cousin on iOS, which debuted two months ago to the day, Periscope for Android lets you watch and record broadcasts from your mobile device.

How Nikestore Pulled Off the Ultimate Troll on One Customer

Whoever runs the @Nikestore Twitter account has to suffer through plenty of online abuse. The account's Twitter mentions are often filled with angry customers every time one of its sneakers sells out at a seemingly impossible speed. But, the the person behind the account still manages to have some fun by intereacting with its more vocal followers.

2015 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting? In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities.

GfK Polonia przejmie od Gemiusa badanie polskiego internetu

Firma GfK Polonia wygrała konkurs spółki Polskie Badania Internetu na realizację stałego pomiaru odwiedzalności serwisów i aplikacji internetowych w naszym kraju. Dotychczas takie badanie pod nazwą Megapanel prowadził Gemius.

Some Big Announcements from Socialbakers

We've revamped our market-leading services - integrating Instagram and Ads into Socialbakers Analytics, bringing Paid Post Detection to social marketers, improving our Executive Dashboard - and, soon, we'll be introducing video analysis and a groundbreaking partnership with Sina Weibo. Socialbakers Analytics is redesigned, reimagined, and more powerful than ever.

Redesigned Google Photos app for Android revealed in detailed leak

A new Photos app for Android is coming, and we may have just gotten an early preview of what's in store. Alongside a new photo-sharing service separate from Google+, Google is expected to announce a new Photos app for Android with better photo management and editing tools at its Google I/O developer conference on May 28.

Watch a pro racer do real-world drifting wearing an Oculus Rift

Virtual Drift: a bizarre question with a surprisingly practical answer As publicity stunts go, Virtual Drift is a pretty complicated one. Here's how it works: start with a driver from Formula D, a professional drift racing league. Build him an absurdly heavy custom helmet with an Oculus Rift instead of a visor.

Facebook is testing a new tool to lock down user logins

As services go mobile, logins have gotten a lot stickier and a lot harder to track. Once you've logged in on a phone or tablet, that login will usually stick around until you actively turn it off, a particular problem if that phone ends up lost, stolen, or just re-sold.

Ad of the Day: Scrabble Tells a Delightful Love Story Entirely in Anagrams

When it comes to telling a brand story through anagrams, Lola Madrid's new Scrabble spot tops them all. Luckily, the wordplay in this charming 80-second film is more clever and compelling than my little joke above. (Though spot tops is a palindrome as well as an anagram!)

Colonel Sanders Just Took Over KFC's Twitter, and He's Amusingly Terrible at It

Harland Sanders needs a little help with the Twitter. The KFC colonel, who was recently revived as the chain's advertising star, took over its feed Wednesday afternoon, saying he was excited to offer some "clear and concise communication" directly to the brand's fans. Some 18 tweets later, it's clear he needs to work on the concise part.

Raport POLSKA.JEST.MOBI 2015 już do pobrania!

Dzień dobry wieczór! Wreszcie jest! Wreszcie doprowadziłam do szczęśliwego finału nową publikację 🙂 Już dzisiaj możesz pobrać najnowszy i najciekawszy raport POLSKA.JEST.MOBI 2015. Zapraszam! To już jego trzecia edycja, ale w tym roku zaszło wiele zmian. Po pierwsze, zmienia się tytuł raportu - już nie "Marketing mobilny w Polsce", a "POLSKA.JEST.MOBI".

2015 Internet Trends Report

Published on KPCB's Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural "The Internet Report" was first published in 1995. Since then, the number of Internet users has risen from 35 ... KPCB's Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural "The Internet Report" was first published in 1995.

Qpony testują zasięg Snapchata (case study)

redakcja Snapchat to aplikacja mobilna, która szybko zdobyła miano sieci społecznościowej, mogącej namieszać w świecie mediów i marketingu przez niebywałą popularność, jaką cieszy się wśród Generacji Z. Jej sukces tkwi w ulotnej formie przekazu, jakim są snapy. Trwają one maksymalnie kilka sekund i znikają na zawsze.

Marketing emocji, czyli najciekawsze kampanie na Dzień Matki

Tylko w Polsce Dzień Matki obchodzi się 26 maja. W wielu innych krajach to święto obchodzone jest wcześniej, dlatego ze sporym wyprzedzeniem można było cieszyć oczy reklamami z innych rynków. Przed nadejściem tego dnia do mediów trafiły reklamy okolicznościowe.

Twitter Unveils New Audience Insights Dashboard

Twitter is looking to entice more advertisers to the platform with a new Audience Insights dashboard, covering a wide range of analytics options. Similar to Facebook insights, Audience Insights includes an overview of various demographics, interests and purchase behaviour data, enabling Twitter advertisers to dig deeper into their audience and better target their content - both through paid and non-paid means.

Facebook Adds "Call Now" Click-to-Call Feature to Newsfeed Ads

Local advertisers now have a new tool for converting social network users to leads and sales, thanks to Facebook's new 'Call Now' button for News Feed ads. Mobile users who tap the button call the business immediately.

SumoMe Is An App Store For Tools To Grow Your Online Traffic

"The first app store for websites" - that's how AppSumo co-founder Noah Kagan describes the company's new-ish product SumoMe. What does that actually mean? Basically, Kagan aims to create a one-stop shop (yes, it's a cliché, but one I feel justified using since it's a literal store) where people can find tools to improve their websites.

Any.do links up with Ginger Keyboard to streamline your note-taking needs

Any.do, a note-taking and list-making app for mobile devices, has partnered with Ginger Keyboard to enable users of the latter to quickly make lists using the former. Announced today, the integration brings Any.do functionality directly within Ginger Keyboard's Smart Bar, which lets you switch apps without closing the keyboard.

This Bayern Munich video is very dramatic for what is just a shop opening

This video might well prove that, actually, Germans do have a sense of humour. After launching a new flagship store that has all your usual garb you'd expect from a football team; shirts, shorts, training tops and all that, the Bavarians took to the web to promote some of the lesser known Bayern Munich branded items. Complete with dramatic Hollywood style music.

Nowa funkcja w Sotrenderze - analiza negatywnych reakcji

Zdarza się, że nasze działania w mediach społecznościowych nie przynoszą spodziewanych przez nas efektów. Czasem użytkownicy nie reagują na komunikację tak entuzjastycznie, jak byśmy chcieli. W Sotrenderze wiemy, że lepiej zapobiegać kryzysom niż je rozwiązywać i dlatego wprowadzamy zupełnie nową funkcję, która pozwoli Wam szybko reagować na negatywne reakcje użytkowników.

Vine's Amanda Cerny Does a Historically Accurate Striptease for Breathless Resorts

Riding the viral success of numerous other evolution videos, a genre that started with "The Evolution of Dance," Breathless Resorts has scored a hit with "The Evolution of the Bikini"-an obvious crowd pleaser starring model and Vine star Amanda Cerny.

Google announces Android Pay - and it's a lot like Apple Pay

Google announced Thursday a new payments platform for Android called Android Pay. Android Pay is very similar to Apple Pay for the iPhone. It lets you load up your credit card infomation to your Android phone and pay for stuff in stores by tapping your phone on a special pad.

Google Plans to Store World's Photos and Videos--for Free

Google is willing to store and organize all of the world's digital photos and videos for free. The online photo service announced Thursday is the latest example of Google's desire to wrap its tentacles around virtually every part of people's lives. Google will provide unlimited storage of all photos up to 16 megapixels and high-definition video up to 1080p.

Google prezentuje Androida M. Oto lista nowości

Dzięki uprawnieniom aplikacji użytkownicy odzyskają kontrolę nad programami uruchamianymi na urządzeniach mobilnych. Teraz to od użytkownika będzie zależało, czy umożliwi danej aplikacji dostęp do lokalizacji, aparatu fotograficznego, mikrofonu, funkcji telefonu, SMS-ów, kalendarza i sensorów. W końcu lista uprawnień aplikacji będzie nie tylko czytelna i zrozumiała dla użytkowników, ale również to od nich będzie zależało, jakie aplikacje otrzymają konkretne uprawnienia.

3M Makes Retargeted Banner Ads Less Annoying by Turning Them Into Post-it Notes

Retargeted banner ads are the sledgehammer of the Web, bashing you again and again with the same random product you looked at once, whether you like it or not. But 3M figured it could use the retargeted banner's weakness as a strength.

Google Launches Smart Lock Passwords Manager For Android To Make Signing Into Apps Easier

Google is combining all of its login and identity solutions into a single platform today under the ' Google Identity Platform ' moniker. What's more interesting than that, though, is that Google is launching the Smart Lock Passwords Manager today, which will make it easier for users to sign in to third-party Android apps that implement this service.

SwiftKey for Android gets a new look, 9 new languages and better Dashlane support

Third-party keyboard app SwiftKey just got a tasty update on Android, with a new look, increased language support and better integration with Dashlane. Load up the latest version and you'll see a new hamburger menu button on the left. This opens SwiftKey Hub, which lets you access personalization options, settings and the keyboard store for new themes.

What Google Just Announced Is a Bombshell

What Google just announced at its I/O developer conference is a bombshell for the future of the company. For years the search giant has witnessed the chipping away of its core product - search - due to the rise of mobile applications and their siloed-off experiences.


Commenting on the launch, Peter Moore, Ballantine's Global Brand Director, said: Ballantine's blended Scotch whisky and has today launched the world's first digital whisky magazine hosted exclusively on Instagram. Adapting traditional magazine publishing for the social media platform, the Ballantine's Insta-zine has been specially created to appeal to modern whisky drinkers, tech enthusiasts and pop-culture fans.

Broszura nowego Audi TT to rakiet sajens

Zeszłoroczne Audi TT (model 8S) było pierwszym modelem wyposażonym w wirtualny kokpit. Jak go sprzedać za pomocą papieru, czyt. broszury sprzedażowej?

Jedzenie z dostawą na... przystanek? Żaden problem!

Jedzenie z dostawą na... przystanek? Żaden problem! | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Sprzedaż bezpośrednio z Instagrama już możliwa!

Home " Biznes " Sprzedaż bezpośrednio z Instagrama już możliwa! 29/05/2015 Kwestią czasu było tak naprawdę rozpoczęcie bezpośredniej sprzedaży na Instagramie i uczynienie go jednym z najpotężniejszych narzędzi branży e-commerce. Od teraz dzięki projektowi LikeAndBuy.It możecie przełożyć zaangażowanie Waszych obserwatorów na faktyczne zwiększenie obrotów Waszej firmy.

You can finally use GIFs on Facebook, here are GIFs we recommend

You can finally use GIFs on Facebook! Sort of! If you drop a link to a GIF uploaded elsewhere on the internet in your status update, the GIF will appear in full animated glory. However, if you upload a GIF directly to Facebook, the GIF will be converted into a static image.

Instagram's Creative Mastermind Gives This Advice on How to Make a Good Carousel Ad

Brands are playing around with Instagram's new Carousel Ads, and Instagram's creative team is working directly with advertisers to come up with ways to use the slideshows. A carousel is simply one post with multiple photos that users can swipe to view.

Google is partnering with Levi's for its Project Jacquard smart fabric

Google today unveiled a partnership with the Levi's fashion brand to create smart clothing using Project Jacquard, a conductive textile material that can be woven into any fabric. Google's ATAP research team described how it created the material from scratch - and worked with several textile makers to weave it into various materials.

Google 'App Invites' make recommending cool apps personal

Google's pulled the covers off App Invites, a new way for developers to encourage users to recommend their apps. The set of tools allows devs to easily incorporate SMS and email invitations, highlight recommended contacts, create personalized onboarding and measure the success of app invites with custom reports.

Bud Light Will Test Snapchat's Age-Gated Ads as the App's First Alcohol Brand

After running the first ad on Tinder last month, Bud Light has locked down a partnership with the other hottest app for millennials-Snapchat. As part of this weekend's Whatever, USA, event at Catalina Island, the Anheuser-Busch brand is the first alcohol name on the platform and is taking advantage of the Stories section of Snapchat-the strings of photos and videos that users share and curate at events.

Evian's Cute and Clever Print Ads Reveal One-Half of Your Inner Child

Evian's famous ongoing ad campaign from BETC is all about sight gags showing adults as children. It's been enormously successful, at least in terms of staggering YouTube view counts on ads like "Roller Babies" and "Baby & Me," though some people find the whole thing cloying, even creepy.

#FlyFriday with Cadbury, Doritos #ForTheBold & Nike Sends Gifts To A Lucky Tweeter - SocialBro

Image courtesy of Cadbury. This week on social media, we've got Cadbury using Twitter to promote #FlyFriday for their wider #FreeTheJoy campaign, Nike sending an eager follower 'stuf', and #Eurovision 2015 dominating the conversation on Twitter last weekend with hashflags. Cadbury's #FlyFriday Dreaming of flying somewhere exotic after the bank holiday weekend in the UK?

Headline for Lektury #59
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Lektury #59

Jun 01, 2015 - wersm.com - 51
KLM Proves That Social Media Do Have An ROI

If you had your doubts about social media being profitable for your business, then KLM should make you reconsider. The popular air carrier reported $25 millions in revenue, directly attributed to its (very) successful social media strategy. Also Read: KLM Now Displays Live Customer Response Time on Twitter It all started as a matter of...

Jun 01, 2015 - blog.hubspot.com - 50
17 Stats You Should Know About Visual Content Marketing in 2015

Each year in mid-January, when all of last year's research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. At the risk of sounding like a broken record, honestly, it's amazing how fast things can change in twelve short months and 2014 was certainly no exception.

Jun 01, 2015 - jonloomer.com - 46
How Much Do Facebook Fans Still Matter?

I know there's a growing sentiment that Facebook fans no longer matter. This claim tends to be shouted loudest by those who also claim that organic reach is dead ( it's not). While I've long supported the notion that fans still matter - and matter a lot - my opinion is starting to change, at least when it comes to Facebook ad targeting.

Jun 01, 2015 - adweek.com - 56
Robert Scoble's 22 Tips for Better Facebook Engagement

Tech evangelist Robert Scoble, best known for his blog Scobleizer, posted a lengthy roundup of Facebook dos and don'ts yesterday that is well worth the read for social-media marketers. Check out Scoble's 22 tips for better posting results: 1. Share three posts from someone else about stuff you are interested in.

Jun 01, 2015 - blog.bufferapp.com - 42
What $5 Per Day Will Buy You on Facebook Ads

If you want get your posts seen on Facebook, one of the most common bits of wisdom you'll hear is this: Pay for reach with Facebook ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it's not without its questions.

Jun 01, 2015 - socialmediatoday.com - 45
How Brands Are Using Instagram

Today, all kinds of brands have a presence on Instagram, from the smallest businesses (shopkeepers, creators) to the biggest international brands (distributors, automobiles, luxury brands). Some use it as their main social network, which means they have a social media communications strategy exclusively based on Instagram.

Jun 01, 2015 - spidersweb.pl - 43
9 rzeczy, które BuzzFeed uczy nas o tworzeniu królewskiego contentu

Autorem tekst jest Jędrzej Deryło. Wystartował w 2006 roku jako prosty agregator linków. Dziś miesięcznie odwiedza go 200 milionów osób, wyświetlenia liczone są w dziesiątkach miliardów, a jeden miliard dolarów to jego szacowana wartość. Oto 9 cech, dzięki którym content BuzzFeeda króluje w internetach. Slajdy to dla użytkownika masa uciążliwych kliknięć i straconego czasu.

Jun 01, 2015 - inc.com - 60
12 Great Communication Secrets You've Never Heard

Being a great leader and doing great work are important, but to be truly successful you need to know how to be a great communicator. What makes one person better at it than another is often a matter of a few little-known communication skills. Here are the 12 most valuable ones.

Ostatnio pisanie idzie mi nie najgorzej, nawet mimo tak skutecznego rozpraszacza jakim jest Wiedźmin 3. Dlatego ostatnio przygotowałem wpis, w którym tłumaczę dlaczego nie warto być Batmanem. Zachęcam do lektury, jeśli Wam umknął. W ogóle to takie wpisy w pewnej konwencji to chyba mój konik, zaraz po studiach przypadku.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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