Podsumowanie Tygodnia 24.11 – 30.11.2015

Dzisiejsze Podsumowanie jest odrobinę krótkie, ale też zeszły tydzień stał głównie pod znakiem Czarnego Piątku i Święta Dziękczynienia w USA, także nie ma się co dziwić, że newsów jakby mniej. W Polsce z kolei szykujemy się powoli do świątecznych kampanii, także najlepsze dopiero przed nami.

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Podsumowanie Tygodnia 24.11 – 30.11.2015

Google | Star Wars: Awaken the Force Within

Dark side or light side? Choose your side of the Force to transform your Google experience. #ChooseYourSide

Domino's one-touch pizza button competition is for the perennially lazy

Domino's is pushing its new one-touch 'Easy Order' app update in the UK with the launch of a social competition to get your hands on a real-life pizza ordering button for your home. The pizza box-styled button links to your phone via Bluetooth and makes ordering your favourite pizza even easier than using the app.

This Interactive Honda Ad Lets You Send a Couple on Increasingly Extravagant Dates

Great. Greater. Greatest. Those are your viewing choices in RPA's new interactive video for the Honda Civic, which lets you toggle between a couple's three date scenarios and check out vehicle features along the way. You have to watch it here on the Honda website.

Najlepsze globalne kampanie ostatniego roku według Jurorów MIXX Awards 2015

Najlepsze globalne kampanie ostatniego roku według Jurorów MIXX Awards 2015 | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Facebook to Users: 'Be the First One to Share!'

Facebook appears to be experimenting with new ways to coax users into sharing content. SocialTimes editor Justin Lafferty shared this screen shot, in which he was urged to "Be the first one to share this post with your friends!" Readers: Have you seen anything similar in your News Feeds?

Dropbox Now Lets You Edit PDF Files While On The Go

Dropbox says that, starting now, customers will be able to edit PDF files saved into their Dropbox accounts while using iOS applications, with support for Android set to arrive in the near future. This improved support for working with the popular file format comes on the heels of Dropbox's partnership with Adobe, announced last month, which included Dropbox's integration into Adobe's Document Cloud, among other things.

WordPress.com Goes Open Source And Gets A Desktop App

WordPress.com, the fully hosted version of WordPress, has a received one of its biggest updates ever today. Codenamed Calypso, Automattic rewrote WordPress.com from scratch - everything is new under the hood. Here are the big changes. First, WordPress.com is now fully separated from the WordPress core.

Shazam Update Offers Better Search, Faster Song Recognition

Shazam, founded in 2002, is keeping things fresh today with the launch of a new update, making search results faster than ever. The update also revamps text search so that users can find artists and songs more easily. Shazam is one of the few truly early iPhone apps to have lasted through the decade.

Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Let's take a closer look at what the change is, what it means and what the options now are for each objective.

Kampanie ze Snapchatterami dla agencji PR - bezpłatne szkolenie

Jeśli pracujesz w PR i chcesz poznać i zrozumieć zasady przeprowadzania kampanii z influencerami na Snapchacie, zarejestruj się na szkolenie!

Amazon plastered New York transit with Nazi imagery and nobody is happy

New Yorkers boarding buses and subway trains were surprised with a wall of Axis Powers propaganda, courtesy of Amazon, on Monday. The e-commerce giant is promoting its new show Man in the High Castle - an alternate-history period piece that takes place in an America ruled by Nazi Germany and imperial Japan - by blanketing symbols of the two fascist governments across buses, subway trains and online ads, as first reported by Gothamist .

Snapchat's Story Explorer shows you moments from multiple perspectives

Snapchat is stepping up its curation game today with an update available for the ephemeral sharing social app. In piggybacking off its Discover app and its recent turn towards covering news in interesting ways, the company has released 'Story Explorer' - a way for you to see more of that great thing you just saw six seconds ago.

Do yourself a favor and google the first words of "Star Wars" for a stupendous Easter egg.

Yesterday, Google announced " Choose Your Side," a promotional campaign that allowed users to skin their many Google apps with Star Wars-themed visuals. The results are best integrated with Android Wear Watches, Google Calendar, Chrome, Chromecast, Gmail, Google Maps, Google Now, Waze and YouTube-with features also appearing on Inbox by Gmail, Google Translate and Google Search.

Ikea's innovation lab is where the company hopes to cook up its Next Big Idea

Ikea just opened the doors to its newest piece of property in Copenhagn's hip and fast-changing meatpacking neighborhood. Well, sort of. You can't just stroll in and buy a Billy shelving unit at Space10, which doesn't have what Göran Nilsson, manager of concept innovation for Inter Ikea Systems B.V., calls "the corporate expectations, with the blue and yellow entrance."

This Chrome extension will block 'Star Wars' spoilers. All of them.

Navigating the Internet while trying to avoid spoilers takes skill and practice. And even then, there's a good chance you'll accidentally click a link that drops a big reveal right in front of you before you've had a chance to see it for yourself.

Facebook Really Doesn't Want You to Miss a Post or Notification

Facebook is apparently testing new ways to get you to read content you may have missed. Some users are seeing notifications (right) of group posts from days past, showing that someone posted a few days ago. Additionally, when some users visit a friend's timeline on mobile, they're shown a post they've missed along with an invitation to view another friend with new content.

Jessica Jones is four times more popular on Twitter than The Man in the High Castle

On November 20, two titans in on-demand video streaming, Netflix and Amazon, each premiered highly promoted new series on the same day. Netflix's Jessica Jones, a show based on the superhero comic book series Alias, faced off against Amazon's drama about a world where the Allies lost World War II, The Man In The High Castle.

Airbnb raises $100 million in new funding round, valued at $25.5 billion

Airbnb has finalized another funding round for $100 million, with a valuation of $25.5 billion. The funding round was first reported by The Wall Street Journal, which said the startup managed $340 million in revenue and $2.2 billion in bookings in the fourth quarter, double the figures seen last year.

Old Spice: Rivalry

Old Spice has taken it to the next level. Together with ESPN they did a SportsCenter take over of almost 10 minutes. The takeover is a battle between the original Old Spice guy Isaiah Mustafa and the muscled and over enthusiastic Terry Crews. For four seg

Sony has sold more than 30 million PlayStation 4 consoles worldwide

Sony's PlayStation 4 sales are still going well. On Wednesday, the company announced it has sold more than 30.2 million units worldwide, making it the "fastest and strongest" growing product in the PlayStation family. Launched in November 2013, the PS4 has experienced steady growth over its two years of existence.

SwiftKey Reveals Most Festive States By Use of Thanksgiving Emoji

In celebration of the upcoming Thanksgiving holiday in the United States, keyboard app maker SwiftKey has analyzed the use of food emoji around the U.S. to discover which food emoji each state uses most, and which states are the most and least festive, in terms of Thanksgiving, with their overall emoji use.

Snapchat introduces its first holiday-themed channel for Discover

Snapchat Discover just got its first seasonal offering. Media startup Brit + Co debuted a "popup" channel on Discover on Friday that will feature holiday-themed content around baking, crafts and other DIY projects. While Snapchat has rotated new publishers into its Discover offerings fairly steadily since the platform's January launch, Brit + Co's spot is unique in that it's explicitly a seasonal effort.

Unboxing Dreamlinera - taka akcja od KLM

Unboxing, czyli rozpakowywanie przedmiotów przed kamerą jakoś średnio przyjęły się na polskim YouTube. Kiedy już w anglojęzycznej vlogosferze były zjawiskiem powszechnym, u nas na ten trend patrzało się trochę jak na egzotykę. A nieśmiałe próby popularyzacji tego trendu spotkały się raczej z oporem i wysypem parodii unboxingów.

Instagram is testing support for multiple accounts on Android devices

Instagram has added support to manage multiple accounts through its Android app, according to Android Police. It appears the feature is only being tested with a select few at the moment, however. Instagram Multi-aacount pic.twitter.com/gWKPOcvKbh - Rogue (@fro_rogue) November 25, 2015 For the everyday user this might not be big news, but for social media managers and business owners, this is a major improvement.

Milka: Tender messages | Ads of the World™

Advertising Agency: Saatchi&Saatchi, Ukraine Associative Creative Director: Kosta Schneider Creative Director: Kirill Chistyakov Copywriter: Se

Kobe Bryant Announces NBA Retirement Over Twitter

In my day, the best sports athletes of our time sat in front of a camera with their family by their side when they announced that they were retiring. In 1993, Michael Joran retired for the first time. Journalists surrounded him while they asked questions: What if Jordan had played during "our" age?


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