Podsumowanie Tygodnia 21.06 – 27.06.2016

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Podsumowanie Tygodnia 21.06 – 27.06.2016

Digital marketing w Polsce i na świecie (infografika) : Brief

Wydatki na reklamę w Polsce W Polsce wciąż najwięcej wydaje się na reklamę w telewizji (38 proc.). Na drugim miejscu znalazł się internet z 20 proc., a pierwszą trójkę

Spotify has over 100 million active users

Spotify is the first music-streaming service to reach 100 million monthly active users, the company confirmed to The Telegraph today. The announcement comes three months after the service reached 3...

Visa Is Celebrating the Spirit of Innovation in Its New Olympics Campaign

Visa is kicking off its 30-year anniversary of sponsoring the Summer Olympic Games in Rio with what might be its most tech-savvy innovation yet. Earlier this month, the brand introduced a new wearable device, the Visa payment ring, which will be worn in Rio by the 46 Olympic and Paralympic hopefuls that make up Team Visa.

Twitter is about to optimize your images and videos with its latest acquisition

Twitter has acquired London-based machine learning startup Magic Pony Technology. The company is known for developing neural networks -- AI systems that function like a human brain -- and algorithms that provide additional data for images.

Netflix just changed its icon [Updated]

Netflix looks is gearing up to change its icon. The company is sporting a completely new design on its Facebook and Twitter accounts.

Tumblr plans to compete in the fast-crowding live video space, according to a promotional webpage unearthed by Twitter user David Chartier over this past weekend. The page, livevideo.tumblr.com, features a programming schedule and a launch date of June 21st, though the date may not be set in stone. TechCrunch confirmed today the images are indeed Tumblr advertising material for the new platform. It's unclear how the company's live video ambitions will shape up, and whether it will resemble anything like Facebook Live, Twitter's Periscope, or Amazon-owned Twitch.

Taylor Swift and other big names join the music industry’s campaign against YouTube

The music industry is ramping up its campaign against YouTube. Musicians, including Katy Perry and Billy Joel, sent a petition earlier this year to the U.S...

Facebook’s Canvas format isn’t just for ads anymore

For those of you who haven’t been following all of Facebook’s different ad formats, a Canvas is basically a mobile ad that opens into an interactive, full-screen page. (Like Instant Articles, it’s supposed to circumvent the long load times that can come with mobile web pages) Facebook made the format available to all advertisers back in February, and on June 22, it will become available for regular, non-sponsored posts from Facebook Pages.

Exclusive: Instagram Hits 500 Million Users

Just eight months after celebrating its fifth birthday, Instagram is celebrating a new milestone: half a billion monthly active users.

Google's two-factor authentication is now a breeze to use

You still need to confirm your logins, but the 6-digit code is optional.

Microsoft brings its IFTTT rival to iOS

Microsoft has now released an iOS app so you can manage Flows that you've previously created online, and receive notifications when they are triggered.

Nike and LeBron James Send a Powerful Message to the World

The retail giant and newly crowned NBA Finals' MVP rewrote history- again .

Twitter Launches Engage, A Standalone App For Influencers

Twitter has released a standalone app called Engage, to help celebrities and influencers connect more easily with their fans and other influencers. But wait!

Workplace chat service Slack will now let users interact with third-party services without ever having to leave the app. The new feature, called message buttons, lets companies create interactive Slack apps for performing tasks from within the chat window, like approving expense reports or booking a trip. For example, companies that rely on the project-management software Trello can now create new project cards, add members to those cards, and set due dates for the project all by clicking buttons in a Slack channel.

musical.ly is Dominating the Social World of Teens

musical.ly has emerged as the hot new place where today’s youth gather online to create, listen to, and share music-based videos with each other.

Kosmici z Dnia Niepodległości 2 atakują twoją ulicę! »

W ramach promocji filmu Dzień Niepodległości: Odrodzenie przygotowano świetny pomysł, dzięki któremu możemy zobaczyć walki niedaleko naszego domu.

Tak się kupuje popularność - miliony dolarów za używanie Facebook Live

Facebook Live cieszy się coraz większą popularnością, a statystyki wciąż rosną. Jaka część tego splendoru nie została przez Facebooka po prostu kupiona?

Wunderbar! Instagram is launching a translation feature for its popular app

A photo may indeed be worth a thousand words, but Instagram's half a billion users still like to add descriptions and comments to images posted on the vibrant social network.

KFC adds some juice to its meals: Watt a Box charges phone while you feast

When you walk into a KFC, you're probably thinking "finger lickin' good" as you seek to satisfy your rumbling stomach, not "can I charge my phone here?"

Samsung, Netflix i Honda, czyli subiektywnie o najciekawszych kampaniach z Cannes Lions

interaktywnie.com - Wybiera Paweł Szczygieł z VML Poland.

115 mln zł zarobiły w 2015 roku największe agencje PR. Która najwięcej?

Związek Firm Public Relations ogłosił tegoroczny ranking 21 największych agencji PR w Polsce pod względem przychodów z honorariów. Pierwsze miejsce zajęła w nim agencja Partner of Promotion.

KFC just revealed a new Colonel Sanders — and he represents a major change at the chain

KFC has a new Colonel Sanders, George Hamilton, to advertise the chain's Extra Crispy Chicken.

Two years ago, I wrote a story about Nextdoor, a private social network that requires users to register with proof of both their identity and address. Once accepted, you belong to a neighborhood and can see and speak with any nearby users who have signed up. It's trying to build a local graph to complement the social graph, and it has quietly grown into one of the largest social networks in the US, with over ten million registered users spread across more than 100,000 neighborhoods.

Video slideshow app Flipagram now has 200 million creators, 4 billion daily video views

Flipagram continues to attract users to its visual slideshow app, and now it is showcasing a selection of its brightest stars at VidCon 2016.

Storyboard helps you turn mobile photos into digital stories and books

Even though printing photos is no longer the only means of viewing and sharing them with others, people still often want to do something more meaningful with these images — especially those of their family and children — than simply sharing them via ephemeral social media posts. A new application called Storyboard, launching today from the Disney-backed startup Twigtale, aims to help. The app offers pre-made templates and suggestions that you use to turn photos into stories you can share, or that become printed photobooks.

Two-Person Broadcasting Is Coming To Facebook Live

At VidCon, Facebook pre-announced a major update to Live: the ability for two people to share a live broadcast, even if they are in different locations.

Pierwsze, kompleksowe badanie Influencer Marketingu w Polsce! - NowyMarketing

Rynek Influencer Marketingu od kilku lat rozwija się bardzo dynamicznie. Marki coraz częściej sięgają do budżetów reklamowych, żeby wspierać swoje...

YouTube finally introduces livestreaming features on mobile

Better (awfully) late than never: YouTube is adding livestreaming support to its mobile apps so content creators can broadcast video straight from their phones.

PBI i Gemius rozpoczynają pomiar aplikacji mobilnych

interaktywnie.com - Należy zgłaszać aplikacje do końca sierpnia.

WhatsApp users are making 100 millions calls every day

WhatsApp reached 100 million calls per day, amounting to over 1,100 calls per second. In less than one year WhatsApp has likely outnumbered Skype.

With 'Picked for You,' Instagram is now recommending videos - Digiday

Instagram retools the Explore tab with "Picked for You," a new way to recommend what videos to watch.

Instagram Will Soon Automatically Translate Your Posts

It is fair to assume that many users on Instagram are not native English speakers. So, the company's announcement that it has plans to roll out an automatic

The Rock made a movie trailer to announce he's on YouTube

I imagine there are a lot of embarrassing first YouTube videos out there of vloggers staring into their webcams with no idea what to do. The Rock is obviously not going to be one of those...

W weekend na blogu ukazało się case study DecoMorreno i “Najwyższej jakości”, zachęcam do przeczytania i zobaczenia jak można wykorzystać twórczość użytkowników. Na kolejny tydzień szykuję powrót do cykli, które kiedyś zacząłem, czyli Szczerych sloganów i Wojen brandów.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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