Podsumowanie Tygodnia 21.04 – 27.04.2015

Dwa tygodnie na konferencjach, teraz obiecałem sobie, że maj i czerwiec siedzę w domu (zwłaszcza, że zaraz premiera Wiedźmina 3!). Zatem skupię się na przygotowywaniu wpisów. Mam kilka zaległych pomysłów (case study Mundialu jego mać…), ale też co chwila wpadają mi nowe do głowy. Oby Wam się spodobały. Tymczasem zachęcam do sprawdzenia, co się działo ostatnimi czasy w internetach.

Headline for Podsumowanie Tygodnia 21.04 - 27.04.2015
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Podsumowanie Tygodnia 21.04 - 27.04.2015

W przyszłym roku wystartuje telewizja Red Bulla

W serwisie internetowym Press znajdziesz informacje dotyczące mediów w Polsce i na świecie. Dowiesz się o reklamie, marketingu, public relations i Internecie.

HIM, Nightwish i Apocalyptica na fińskich znaczkach

Poczta w Finlandii we wrześniu 2015 roku wprowadzi do obiegu znaczki z sześcioma rodzimymi grupami, które odniosły międzynarodowy sukces. Inwazję fińskiego rocka na świat rozpoczęła grupa Hanoi Rocks w latach 80. XX w. Znacie „Tragedy" z debiutanckiej płyty „Bangkok Shocks, Saigon Shakes, Hanoi Rocks" z 1981 roku?

Star Wars - Social Media Buzz Analysis

Analysis of online discussion about Star Wars based on data collected from social media monitoring. Statistics include sentiment of mentions, social media reac...

Big Emoji in Facebook Messenger?

Facebook appears to be tinkering with the sizes of emoji sent without text via its Messenger application. Reader Matteo Acitelli of Fanpage.it shared the screenshot above with SocialTimes, noting that when sent alone, emoji are displaying at the same larger size that stickers do. Messenger users: Have you noticed this?

Twitter Now Lets Anyone Send You a Direct Message

Direct Messages on Twitter are about to become a lot more useful or annoying). Previously, you could only receive direct messages from users who follow you, but Twitter has now implemented an optional feature that opens your account to messages from anyone.

Your favorite websites can now send notifications to Chrome on Android

Support for push notifications was the most important feature in last week's Chrome 42 release - and starting today you'll begin to see why. Today, several websites including eBay, Facebook, Pinterest, Vice News, and Product Hunt will begin to offer Chrome push notifications on both desktop and Android.

Ad of the Day: Cooks Cut Loose in Lurpak's Sizzling New Food Porn

Cooking with Lurpak is a full body-and-soul experience. A new ad from Wieden + Kennedy London continues the butter brand's tradition of quick-cut, hi-res food porn. In the voiceover, Rutger Hauer raps about cutting loose, while a sizzling jazz soundtrack crescendoes and a series of home cooks work themselves up into spiritual frenzy, dancing while they fly.

Facebook is making 3 big changes to its NewsFeed algorithm, and publishers should be worried

Is Facebookgeddon finally here? For the past year and a half, a number of publishers and Facebook page owners have benefitted from a surge of traffic sent to them by the social network. Publishers post content to Facebook with links, and thousands - or millions - of Facebook users see it and interact with it.

Google starts boosting 'mobile-friendly' sites in smartphone search results

Google is now factoring in how mobile-friendly a website is when ranking your search results on a smartphone. Pages that are optimized for smaller screens will be boosted in result versus those designed strictly for the desktop. This boost will only apply to mobile searches.

Shopper Innovation Awards: Ikea teaches interior decorating

The retailer's short TV episodes about room makeovers and innovative samples helped drive store visits and sales. Gold: Changing Behaviour Silver: Integration Silver: Out of the Box Retail Silver: Path to Purchase This story appears in the May 2015 issue of strategy.

Facebook's Q1 Ad Revenue Increased 46 Percent to $3.3 Billion

Facebook reported $3.54 billion in first-quarter revenues, an increase of 42 percent over the same period last year, and the tech giant's ad revenue was up 46 percent, reaching $3.32 billion. Mobile accounted for 73 percent of its ad sales, compared to 69 percent during the fourth quarter of 2014.

Facebook introduces Hello, an app to replace the Android dialer

Phone calls may have fallen out of fashion, but Americans still make 1 billion of them every day. And yet the experience of making a call isn't all that great: phones don't always recognize numbers, contacts can be difficult to manage, and they rarely take advantage of newer technologies like Wi-Fi calling.

The world's first head transplant surgery might be part of one giant marketing stunt

Remember that recent story about the 30-year-old Russian man who volunteered to be the first person to have his head transplanted onto another human body? Well, it might be part of a big marketing hoax.

Facebook now has 1.44 billion monthly users

Facebook may have missed Wall Street's estimates for its latest quarter, but it continues to grow at a healthy clip when it comes to users. During the social network's Q1 2015 earnings report on Wednesday, the company reported its user base is larger than ever on desktop and mobile.

Vines Makes It Easier To Share

Vine's latest update brings a new share screen within the app that should make sharing much easier, on other platforms, including Tumblr for the first time. Also Read: If You Had To Choose One: Vine or Vimeo? In fact, the new share screen will allow you to share Vines to multiple platforms at once.

Droga5, Morgan Spurlock Show You How the Toyota Mirai Is 'Fueled by Bullsh*t'

Toyota wants you to know it has a car that literally runs on bullshit. This new ad for the automaker's Mirai fuel cell vehicle features an engineer visiting a dairy farm, loading a pickup bed with cow manure, taking it to be processed into hydrogen and using it to power a ride.

Facebook's new video program has quietly decided who the cool kids in media are

Media companies are already paranoid that Facebook could begin deciding the winners and losers in journalism, so their fears won't be allayed by the social media giant's new branded video program. Facebook announced Thursday that it has rolled out Anthology, a matchmaker for advertising.

Foot Locker Catches Emoji Fever With 80 Individually Drawn 'Shoemojis'

If your brand hasn't made custom emojis yet, sorry-it's now mandatory. Or so it seems, given the rush of marketers doing so. And the latest brand to jump quite literally into the mix is Foot Locker, which is stocking its smartphone app with a library of "Shoemojis," beginning with 80 individually drawn sneakers from iconic brands like Nike, Adidas, Asics, Under Armour and more.

Puma Released The World's First "Shop As You Watch" Video

Shoppable here, shoppable there, shopabble everywhere! Brands have started taking advantage of every little technological feature that will make their content convert, instantly. The latest brand to join the craze Puma. Also Read: 12 Awesome Twitter Tips To Help You get More Conversions The brand debuted a video, featuring English footballer Adam Lallana who discusses about Puma's...

Twitter Introduces Highlights Feature to Android Devices

Twitter is a chaotic place if you're new to the platform or not organised. Finding the tweets that are important to you from the feed, can be a bit of a battle especially if you follow many accounts. Twitter wants you to get more, and wants to help you cut through the noise.

The Twitter Interactive Map Of Premier League Football Fans

Football is a big deal on Twitter, with team fans taking on their love and passion for the game on Twitter during each game. But Twitter is also an international platform, and fans of the English Premier League are not always where you may think they are.

Dropbox is getting ready to launch a collaborative notes service

The last few years have seen Dropbox expand from its core cloud-synced storage offering to tackle other key components of the online life with its Mailbox email apps and Carousel photo storage app. Now, it looks like the company is getting ready to add another new product to its roster - yesterday, Dropbox quietly opened up a beta test for Dropbox Notes, a collaborative note-taking service.

The Witcher 3: Wild Hunt - TV Spot - IGN Video

Geralt vs a mythical beast - who do you think will win?

Robimy ranking polskich użytkowników Snapchata. Zgłoś się już teraz!

Działasz na Snapchacie? Czujesz w tym potencjał? Chcesz osiągnąć więcej? Pokazać się reklamodawcom, widzom i czytelnikom?Zgłoś się do naszego zestawienia już dzisiaj. Snapchat rośnie jak na drożdżach. Wyrasta na kolejną po Facebooku czy Instagramie sieć społecznościową, która namiesza w świecie mediów i marketingu. Jest wręcz idealnym narzędziem dla twórców internetowych do komunikacji z ich publicznością.

There's an Android bot peeing on an Apple logo on Google Maps

Sick of all the Apple Watch news today? You're in luck, because we have something completely different for you. An image of an Android mascot, also known as an Android bot or Bugdroid, peeing on an Apple logo has been discovered on Google Maps.

Manny Pacquiao Wonders If Mayweather Fight Is On, or If It's All Just a Foot Locker Ad

Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight-for real. Last fall, the shoe store released a commercial in which Pacquiao thought Mayweather had agreed to face him in the ring (when in reality, two guys he overheard at a gym were actually talking about a different wildly anticipated event ...

Facebook notifications are about to change and here's how it will affect you

Changes are set to be rolled out for Facebook's notifications - and you may not like it. The social network has been trying out a new-style notifications tab which gathers material from across the entire website and displays it in one place. Mashable report that the changes will see things relevant to a particular day being displayed.

Insights for Your Domain

To see Insights for your website, you must first claim your domain by associating it with a Facebook app that you manage, or with your Facebook user account. Here's how to do this: Click the Insights for your Website button on the top right of the Insights Dashboard.

Discover endless videos suited to your interests with our new categories

When Steve Jobs, Bill Gates, and Al Gore got together to build the O.G. Internet (this is definitely how it went down), easy video discovery wasn't at the top of their list. I know: major oversight. But helping you discover awesome videos on Vimeo is definitely at the top of ours.

Pinterest now predicts exactly which board you'll pin to

Pinterest is getting smarter. The social network announced a new feature called the "smart board picker" for iOS and Android on Friday, which predicts which boards users will re-pin an image to.

The Best Internet Reactions To Jared Leto's New Joker

In honor of the Joker's 75th anniversary, Suicide Squad director David Ayer tweeted out the official first look at Jared Leto's take on the character. And...well, you've probably already seen it, but suffice to say: it's different. As in "a tattoo on his forehead that reads 'Damaged'" different.

Google launches free content recommendation tool for AdSense

Dubbed Matched content, the tool is similar in nature to popular offerings from companies like Taboola and Outbrain, and "generates contextually relevant and personalized article recommendations from the pages on your website" and is available immediately to select AdSense publishers with "multiple pages and high volumes of traffic."

Facebook's new notifications tab is a robust mini-news hub

Facebook wants notifications to become much more than a perfunctory list of recent behavior, events and invitations. Mashable has learned the social network is quietly testing and rolling out a robust new notifications tab that pulls content from across the entire site and serves it up in one central place.

Google+ might be about to take on Pinterest

What's next for Google+? According to a screenshot and tip given to DroidLife, the social network has a Pinterest-style Collections feature in the pipeline.

Headline for Lektury #54
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Lektury #54

Apr 27, 2015 - wersm.com - 51
How to Promote Content And Track Leads On Instagram

Many brands have discovered the benefits of using Instagram during the past year, with its rising popularity encouraging even more to try its effectiveness. However, there are still many concerns on whether Instagram is actually bringing the desired ROI, except for the increased reach. Also Read: How To Start Advertising On Instagram A brand is not...

Apr 27, 2015 - volantification.pl - 48
Dlaczego ludzie popełniają te same błędy?

Pociągi mają to do siebie, że bez względu na to, czy ma się na to ochotę, czy nie, zawsze słucha się cudzych rozmów. Tym razem ze mną w przedziale jechały dwie laski. Wiek? Trudny do określenia, ale coś z przedziału 22-30. Jedna wyglądała normalnie.

Apr 27, 2015 - wyzszybieg.pl - 49
Osoby, które inspirują - WyższyBieg.pl

Od pew­nego czasu jestem zwo­len­ni­kiem teo­rii, że są tylko dwie rze­czy, które pchają ludzi do dzia­ła­nia, wpro­wa­dza­nia w swoim życiu zmian, rzu­ce­nia w kąt paczki czip­sów, wyłą­cze­nia serialu i zro­bie­nia cze­goś pro­duk­tyw­nego. Ich imiona to Inspi­ra­cja i Despe­ra­cja. Naj­lep­szy efekt dają w połą­cze­niu, ale ja nie lubię despe­ra­cji, więc zawsze sta­ram się korzy­stać z pomocy jej ładniej­szej kole­żanki, inspiracji.

Apr 27, 2015 - blog.hubspot.com - 51
How to Create Engaging Powerpoint Presentations From Start to Finish [Infographic]

I don't know about you, but there are a number of really awful things I'd rather endure than sitting through a boring Powerpoint presentation. Seriously, I'd rather eat burnt popcorn, go get my oil changed, or dare I say it, get a paper cut in between my fingers than suffer through a bad deck.

Apr 27, 2015 - personalbrandingblog.com - 55
How Storytelling Can Create More Buzz for Your Brand

Today it's not about who you are online, but rather how people can relate to you and/or your personal brand. In order to create new leads for your business it is important to recognize that getting on the same level of your audience is a process of building trust.

Apr 27, 2015 - socialmediatoday.com - 50
If Game of Thrones Characters Were Social Networks

Sunday marked the return of one of my favorite shows: Game of Thrones. The fifth season is sure to be full of drama, intrigue, and complicated plot lines about fictional lands and characters. Author George RR Martin does such a great job of making really unique and memorable characters (even if he does kill half of them).

Apr 27, 2015 - mashable.com - 59
14 traits every successful social media manager should have

The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Competent social media managers not only need to be on top of current events and trends, they need to understand what works and what doesn't, have an in-depth understanding of multiple channels, and have a vast toolkit for analyzing data.

Apr 27, 2015 - jestkultura.pl - 53
Jedna z najlepszych przygód mojego życia - The Witcher School

Mam dwadzieścia trzy lata i po raz pierwszy w życiu zażywam eliksir Kot, by mieć choćby minimalną szansę przeciwko upiorom. Parę godzin wcześniej razem z moją grupą - nazwano nas Bezimiennymi - rozgromiliśmy komando utopców. Demona też przechytrzyliśmy, choć opłaciliśmy to towarzyszem rannym na samej granicy śmierci. Kto wie.

Apr 27, 2015 - blog.bufferapp.com - 51
The Secret Psychology of Facebook: Why We Like, Share, Comment and Keep Coming Back

Whenever I hop onto Facebook to do something specific-find a link I saved for later or see what's happening on Buffer's Facebook page, perhaps-something strange happens. Despite my best intentions to stay on track and accomplish my goal, I get sucked in.

Czasami fajnie jest się pobawić w archeologa, co uczyniłem przy okazji ostatniego wpisu. Sprawdziłem jakie były pierwsze fotografie wrzucone przez kilku influencerów na Instagrama. Ogólnie wstydu nie było. Może teraz czas żeby sprawdzić co tweetowali na samym początku swojej obecności na Twitterze? Aż sprawdzę.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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