Podsumowanie Tygodnia 20.09 – 26.09.2016

Poniedziałki są ciężkie. Poniedziałki po Blog Forum Gdańsk to jednak dopiero trudny dzień. Już tęsknię za wszystkimi spotkanymi znajomymi, ale też dużo rzeczy się dowiedziałem i poukładałem sobie w głowie. Także wnioski wkrótce, a póki co zostawiam Was z najważniejszymi newsami zeszłego tygodnia.

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Podsumowanie Tygodnia 20.09 – 26.09.2016

Wszystko w Lidlu zaczyna się od ludzi. Kampania employer brandingowa

Głosem kampanii mają być osoby zajmujące w firmie różne stanowiska – nie tylko osoby pracujące w sklepach, magazynach Lidla, doświadczeni profesjonaliści z centrali, lecz także młodzi specjaliści tuż po studiach...

Netflix oficjalnie w Polsce z przetłumaczonymi aplikacjami

CEO Netfliksa, Reed Hastings przyjedzie do Warszawy z okazji oficjalnego uruchomienia polskiej wersji językowej usługi.

Images, GIFs or Video – Which Generates the Most Response on Twitter?

In a recent post on branded emoji, Twitter released some new stats on video and GIF use on the platform. 

Google Trips is a killer travel app for the modern tourist

Google today announced Trips, a new app that serves as a trip planner and travel guide for anyone who is exploring a new place. The free app, which is available on Android and iOS, will organize...

Facebook Introduces New Ad Options Focused on Driving In-Store Actions

Facebook's introduced a new ad option to help advertisers drive in-store sales by only highlighting products available at their nearest location.

Report: Google is thinking about buying Twitter

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68th Annual Primetime Emmy Awards on Twitter, Facebook

Tatiana Maslany taking home the award for best lead actress in a drama was the most-discussed moment on Twitter during the 68th Annual Primetime Emmy Awards Sunday night.

Check Out Tommy Hilfiger's New Messenger Bot -

Facebook is helping brands create bots it can use as case studies for others. That's how Tommy Hilfiger's TMY.GRL A.I Messenger Bot came about.

Twitter’s Experimenting with Snapchat-Style Image Filters Too

At the 2016 Emmy Awards, celebrity users were spotted using a new image filter feature in Twitter.

Aż 226 kampanii będzie walczyć o laury w konkursie Mixx Awards 2016

interaktywnie.com - To ponad dwa razy więcej niż w zeszłym roku.

Ad of the Day: Netflix Almost Rescued the Emmys With This Great Ad About Powerful Women

As the Emmys wrapped up on Sunday night, doling out the awards for best actor and best actress in a drama series, there was a noticeable difference in how the Television Academy presented the nominees for each of those categories.  When it came to the actors, viewers got a taste of the actual performances they had given before Rami Malek

Scotts Turf Builder Makes Grass So Green, This Agency Used It as a Green Screen

Here's a little inside-baseball stunt for all your advertising production people out there. Scotts Canada is running a new commercial that shows how Scotts Turf Builder Green Max will make you grass so green, you can even use it as a green screen. "After feeding the grass, we successfully tested it as a fully functional green screen.

Sonos and Rough Trade Are Giving Music Geeks the Airbnb Listing of Their Dreams

There's an Airbnb for everybody—classy desert dwellers, would-be Mowglis, horror buffs ... and even compulsive TV show-bingers.

Google launches Allo, its AI-centric messaging app

The app combines the best of Google's predictive and search superpowers along with an all-new personal assistant feature.

LinkedIn for Business: The Ultimate Marketing Guide

With exceptionally high levels of professional engagement, LinkedIn is a social network your business cannot afford to ignore.

Twitter Conducts New Study into Customer Service Response and Expectations

Twitter UK has conducted new study into what consumers expect from brands in terms of customer service on the platform.

Facebook Testing Profile Pictures in Place of Reactions Count

This is a feature we’re testing to a small number of people globally. We don’t have any plans to roll it out more widely at this time.

Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept.

The 30 most creative people in advertising 2016

The best creative talent in adland, ranked.

Instagram is finally adding an extremely useful (and long overdue) feature

Instagram is finally making drafts an official part of the app.

You Can Now Create Posts In Multiple Languages On Facebook -

by Geoff •
February 4, 2016 •
Breaking News, Facebook •
Comments Off on You Can Now Create Posts In Multiple Languages On Facebook •

Here Are Lots of Ways You Can Shamelessly Cheat in Your Award Show Entries

Agencies goosing their award show entries for a better chance of winning? That never happens. Does it? Such chicanery won't get entrants anywhere at the 2017 North American Effie Awards, that's for sure. That show honors advertising effectiveness. So, to win an Effie, you'll need verifiable real-world results.

This Fun Photo App Treats Photography Like Quilting

Just tap the part of the frame you want to keep.

Snapchat Releases First Hardware Product, Spectacles

Snapchat Releases First Hardware Product, Spectacles

Ad of the Day: Pine-Sol Is Clueless, Except When It Comes to Cleaning, in 19 Fun Prerolls

Most folks won't be floored by these brief, humorous Pine-Sol vignettes. But that's probably OK with the venerable brand, which just wants to tell viewers that its grease- and stain-fighting action works on lots of household stuff, not just floors.

BeLive - Turn Your Laptop Into A Facebook Live Powerhouse -

BeLive is a new online service that allows you to go Live on Facebook from your laptop. Without any complicated setup: just your laptop.

Games media fixture Geoff Keighley, host of The Game Awards, is launching a weekly live talk show on YouTube Gaming, VentureBeat reported today.

LinkedIn Unveils New Look Desktop Experience, New Features

LinkedIn has unveiled a range of new presentation features and tools.

LifeTube chwali się wynikami [INFOGRAFIKA]

interaktywnie.com - Spółka osiągnęła je już po trzech latach działania. Imponujące?

Facebook Is Rolling Out a Handful of New Measurement Tools for Advertisers

Facebook is rolling out an array of additional measurement products it says will help marketers see how effective cross-channel campaigns are in terms of online and offline return on investment.

Handmade, Amazon’s Etsy rival, expands into Europe

Amazon continues to try to turn the screws on its competition through its scale, and now it's the turn of Handmade, the e-commerce giant's marketplace for..

And now there are 500K active advertisers on Instagram

For those of you following Instagram's ad business, my headline might seem a bit familiar — yes, the Facebook-owned photo-sharing service announced another..

Bacardi and Oscar Winner Michel Gondry Team Up to Take Back the Night

America's top rum brand launched its biggest-ever integrated global ad campaign today with a new spot helmed by famed director, music video auteur and Oscar-winning screenwriter Michel Gondry. The 30-second Bacardi ad from agency of record BBDO New York focuses on reclaiming the nightlife for its most dedicated denizens.

Ad of the Day: Oddball 'Bragspeople' Sing Pizza Hut's Praises in First Ads From Droga5

Pizza Hut has a lot to brag about, but it's way too humble to do so.

Facebook angers advertisers with 2 years’ worth of screwy metrics [Updated]

Hoo boy, Facebook has messed up big-time with its advertisers. According to The Wall Street Journal, the social network has admitted to misreporting video metrics to its clients for the past two years.

Uber’s new selfie check helps make sure riders get the driver they’re promised

Uber is rolling out a new selfie security measure which will eventually cover the entire U.S. It’s a selfie system for drivers designed to help prevent driver fraud, so that you can more reliably count on the person who picks you up being the one whose picture you see in your app.

Messaging app Telegram adds selfie masks, DIY GIFs

With what looks to be an eye on Snapchat’s selfie-loving fanbase, messaging platform Telegram has beefed up its in-app photo editor in what it dubs an “entertainment-heavy update” — including an option that lets users customize selfies by adding cartoon masks that automatically align on their faces. Snapchat of course has a lenses feature for transforming users’ selfies.

Google’s Keyword Planner is Changing - and Not Necessarily for the Better

Google recently made a change to their popular Keyword Planner tool, restricting access to those not regularly advertising on the network. 

See What a 14-Hour Flight Is Like in the Insane Luxury of a $21,000 Emirates Airplane Seat

Emirates Airlines recently upgraded Casey Neistat to first class. He filmed the experience, and it's a nine-minute testament to obscene flying decadence. There's a drinks bar that magically slides out of the windowsill at the push of a button. There's a cooked-to-order menu that includes 21-year-old scotch and caviar.

BMW Films are back to wow a new generation of potential car lovers

Probably the first time I saw Clive Owen, it was in a “film” commissioned by BMW to advertise its cars. At the time, I didn’t really care all that much about cars (I had one, and it was fine, and that was all I needed to know about that) but these short movies still had a considerable impact on me, mostly because they were so well-made.

Nie miałem za bardzo czasu, żeby przygotować coś nowego w zeszłym tygodniu, ale oczekujcie nowych tekstów, bo na pewno będzie ciekawie. Zarówno dla doświadczonych i ogarniętych w social media osób, jak też dla nowicjuszy.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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