Podsumowanie Tygodnia 2.06 – 8.06.2015

Długi weekend za nami, jak się okazało cały świat chyba żył finałem Ligi Mistrzów i w internecie nie działo się za dużo. Mimo tego udało mi się zebrać trochę fajnych linków dla Was, zatem idźcie po drugą kawę i zasiadajcie do czytania.

Headline for Podsumowanie Tygodnia 2.06 – 8.06.2015
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Podsumowanie Tygodnia 2.06 – 8.06.2015

Microsoft is reportedly buying another great app: Wunderlist

Microsoft keeps buying some of the best third-party apps on iOS and Android. After scooping up Acompli (quickly rebranded to Outlook) and then calendar app Sunrise, the company has now apparently set its sights on Wunderlist.

Google Hints To Big Changes on Google+

Contrary to what many people believe, Google+ is not dead... It's actually still growing, albeit at a slow pace. There's actually pretty much going on with the platform lately. According to Bradley Horowitz, Google's head of Streams and Photos, the platform is here to stay, but it is going through many changes.

Dentsu Aegis Network Polska kupiła agencję Marketing Wizards i łączy ją z iProspect

Marketing Wizards Group działa od 2010 roku. Oferuje usługi marketingu internetowego z takich zakresów jak search, performance display, kampanie e-mail marketing oraz CRM, paid social, marketing afiliacyjny, performance design, SEO, analityka webowa oraz UX. Jej główni klienci to Virgin Mobile, Wonga, Travelist, Westwing Home and Living, BlaBlaCar, InPost, DaWanda czy Johnson & Johnson.

Orange przenosi paryskie „kłódki miłości" do sieci - Relock Love

Aby poczuć magię, uruchom najpierw w nowej karcie. Z głosem. Potem czytaj. W ubiegłym roku władze Paryża wydały zakaz wieszania „kłódek miłości" ( love padlocks) na moście łączącym Instytut Francji z Luwrem - Pont des Arts Bridge. Decyzja została podjęta po tym, jak w 2014 roku z powodu nadmiaru zawieszonych na nim kłódek część mostu po prostu się urwała.

Ogilvy Gets Potholes to Tweet, Asking to Be Fixed, Every Time They're Run Over

People aren't the only ones complaining about potholes in Panama City. The potholes are complaining! With so many streets in Panama City damaged, local agency P4 Ogilvy & Mather placed special devices in potholes that automatically tweet nasty messages at the Twitter account of the Department of Public Works whenever cars drive over them.

Sotrender - lepsze decyzje w marketingu w social media.

Sotrender - lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube'a i Twittera.

Instagram Unleashes a Fully Operational Ad Business

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.

THE SOCIAL DEMOGRAPHICS REPORT: A breakdown of who's on each of the different social networks

The top trend over the last year has been the growth of image-focused social networks - particularly Pinterest, Instagram and Snapchat - among specific demographics. In the US market, the data show that gender, income, and education level have little impact on whether or not an individual has adopted social networking as an activity.

Piekło właśnie zmarzło - Inbox by Gmail doczekał się możliwości ustawienia stopki

Przyznaję, zacząłem już tracić nadzieję, że Inbox doczeka się tak prostej i niezbędnej, ale przez długi czas nieobecnej, funkcji jaką jest... stopka. Sprawdzałem nawet czy opcja się nie pojawiła kilka dni temu, podczas Google I/O 2015, gdy Google poinformował, że zakończył okres beta testów Inboksa i od teraz usługa jest dostępna dla wszystkich zainteresowanych.

Pinterest to Add Buy Button for Revenue Generation

Yuyu Chen | June 2, 2015 | Comments Pinterest has unveiled transactional pins. Will its "Buy Button" work better than Twitter's and Facebook's version? Pinterest has already offered a slew of paid advertising units. Now the platform is tapping into the "Buy Button" for further revenue generation opportunities.

Imgur's new Android app delivers endless GIFs, pics, and memes

Imgur wants to secure its position as the Instagram of funny pictures. The popular image sharing site has released its first native app for Android devices today, and promises that a soon-to-be-updated iOS app - currently under review by Apple - will finally deliver some much-needed features, including the ability to upload photos.

Twitter Launches Official Partner Program To Boost Brand Engagement

There is nothing like a mentor to lead you to success. Today Twitter launched its Official Partner Program to encourage more businesses to use the platform and engage with their customers. Also Read: Google Embraces Real-Time Marketing With The Help of Twitter Twitter's Official Partner Program is in fact a merger of its existing Certified...

Facebook testing enterprise messaging tool aimed at customer service

If you're doing business via Facebook, a new tool might buy you a bit of time with customers, and provide peace of mind. "Saved Replies" is a new feature Facebook is testing for business pages, where owners can create canned responses for use later on.

Twitter Trends Maj 2015

To było do przewidzenia, maj na Twitterze w Polsce upłynął pod znakiem wyborów prezydenckich. Nie spodziewaliśmy się jednak, że tematyczna dominacja polityki będzie aż tak znacząca. Uległ jej nawet Dawid Kwiatkowski, który po raz pierwszy od ładnych paru miesięcy nie wysłał ani jednego z pięciu najbardziej interaktywnych tweetów.

The Witcher Looks for the Most Power at an Electronics Shop

This video is from PlayStation Poland. It is titled "The Witcher Is Looking for the Most Powerful Power." But does Geralt actually find it? Hrm... The Witcher 3 was released on PS4, Xbox One, and, heh, PC. To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter@Brian_Ashcraft.

YouTube Crowns Its Ad of the Decade

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Hotels.com Created a Facebook Autoplay Ad That's Infinitely Better Without Sound

For brands and content creators, Facebook's autoplay videos have become a mystical chalice bearing bountiful views-as long as you don't mind your clips airing in silence. Instead of expecting users to turn on audio (because who would?), more and more video creators are starting to create clips that work just fine without sound, usually thanks to subtitles or informative animations.

Google+ profile links have started disappearing from Google

"Google Plus is not dead," Bradley Horowitz, who now leads the ersatz social network, told Steven Levy last week ahead of the Google I/O developer conference. "In fact, it's got more signs of life than it's had in some time." In a classic sign of life, Google+ links began disappearing today from their most prominent places in Google's ecosystem.

Flume brings Instagram to your browser's New Tab page

If you can't ever get enough of your Instagram feed, you'll love Flume. This elegant extension for Chrome and Safari brings an endless stream of photos shared by people you follow right to your browser, every time you open a new tab.

Awesome! Legoizer converts your photos into Lego murals

File this under 'Awesome' - Lego maniacs can now turn their photos into pixelated murals with Legoizer. Just go to the Legoizer site where a Web app lets you drag any photo you want over the converter window.

Ad of the Day: Subaru Just Made Another Great Father-Daughter Tearjerker

Does any advertiser do father-daughter storytelling better than Subaru? The automaker and Minneapolis agency Carmichael Lynch have been churning out emotional "Daddy's girl" spots for years. Most famously, of course, there was "Baby Driver," the wonderful 2011 spot that was nominated for an Emmy (eventually losing out to another car spot, Chrysler's "Born of Fire" with Eminem).

Miller Lite Hits the Bodega for Indie-Style Ads About Neighborhood Characters

Silver Man-a dude in a top hat and glasses, every inch of him coated in silver paint-really shines in TBWA\Chiat\Day's new campaign for Miller Lite. But he's just one of many characters, oddball and otherwise, who visit a typical neighborhood bodega to pick up some suds and chat with wise, friendly Fred, the bilingual owner of the store.

Facebook rolls out super lightweight app for people on slow mobile networks

Earlier his year, Facebook piloted a new, stripped-down version of its mobile app aimed directly at developing markets. Called Facebook Lite, the app would allow people using phones that don't have high-end specs and large batteries to connect to their network of friends.

Google Chrome Beta now pauses unnecessary Flash content for better battery life

Chrome is about to get a bit more power efficient. In a partnership with Adobe, Google is sidelining Flash content that may not be necessary for tasks you're currently working on. Rather than allowing Flash content to do its thing, Google says Chrome will wisely shut down unnecessary content.

YouTube's New "Music Insights" Tell Artists Where To Tour

As big as billion-user YouTube is, its ad revenue sharing is not where musicians make their money. They earn it on the road. But YouTube's reach can make artists famous all over the world. Now it's going to show musicians exactly where those fans are so they can route their concert tours there and squeeze $30 out of people who watch their videos for free.

Last.fm tries for a new groove with a complete site overhaul

If you're a member of Last.fm, the CBS Interactive-owned streaming music service, you might have been visiting - and tracking your tunes - less often over time. And that might be putting it politely. That could change soon as Last.fm pushes out a redesign it believes will inspire its users to come back more often.

Tumblr makes it easier to find GIFs for your posts

Tumblr is one of the most GIFtastic places on the Web, but copying and pasting URLs to use them in your posts can be so slow when you're just looking for a quick reaction GIF. That's changing now, as Tumblr has added a GIF search tool to its editor.

YouTuberzy kontra kierowca wyścigowy w wyzwaniu Doritos

YouTuberzy kontra kierowca wyścigowy w wyzwaniu Doritos Holenderski oddział Doritos zorganizował nietypową akcję, do której zaprosił dwóch popularnych YouTuberów growych oraz profesjonalnego kierowcę wyścigowego. Cała zabawa polegała na rywalizacji w trzech konkurencjach na torze wyścigowym w specjalnie zaprojektowanym samochodzie, tj. pojazdem sterowało się za pomocą zainstalowanego w miejscu kierownicy pada (DualShock 4) do PlayStation 4.

A Jurassic World Transport Crate Has Appeared in the Middle of a London Train Station

London's Waterloo Station has an attention-grabbing piece of cargo passing through: a crate made to hold "predatory livestock" for Jurassic World's fictional InGen Technologies. With the summer blockbuster's opening weekend just a week away, Universal Pictures is clearly stepping up its marketing effort with cobranded partnerships like the (actually decent-sounding) Dairy Queen Jurassic Smash Blizzard and a big out-of-home push.

FedEx Can Help Your Micro-Business, No Matter How Patently Ridiculous It Is

No matter how absurd your small business has become, FedEx wants to help streamline it. BBDO New York is out with a handful of amusing new ads pitching the ways its shipping services can save you money, and maybe some embarrassment.

Adweek's Top 5 Commercials of the Week: June 1-5

Three beverage brands, including two beers, gave us some refreshing advertising this week. They were joined by a breakfast cereal and an automaker. Check out all five spots below, and vote for your favorite.

First to Tweet and Take Selfies? It Was This Horrid Family From a Century Ago

Kim Kardashian may be the queen of selfies, with a best-selling book to prove it, but she's not the first over-sharing, narcissistic reality show star. That dubious title would go to the Bellacourts of the upcoming Comedy Central series Another Period. They're the debauched, filthy-rich members of a famous-for-being-famous clan that the cable channel is calling "the original ballers."

5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize

Instagram marketers are crazy for cinemagraphs, those posts that mix still images with video. Over the last few months, brands have been testing the captivating format on Instagram to kick social creative up a notch.

A New Way to Send a Location in Messenger

Over the past few months, we've been working on a brand new way to send a location as part of a conversation in Messenger. Today, we're excited to start rolling it out in place of our previous location sharing feature. Now you can choose to explicitly send a map of your location or another particular place as a separate message.

Chrome for Android will let you search any term on a webpage with just a tap

Google is bringing a new feature to Chrome for Android soon that should make it a lot easier to get answers to the questions that pop up in your head as you're browsing the Web. Soon, you'll be able to get quick search results on specific terms on a webpage by just tapping on it.

Periscope now lets you browse by location

A new update to live video streaming app Periscope makes it possible to jump in and out of live streams across the globe. If you want to watch people hang out by the Eiffel Tower or look at lunch get made in São Paulo, you can now browse the map for these locations and pop into people's streams. The app is now at version 1.1 and has support for 29 languages.

Swarm Now Lets You Message Friends Of Friends

Swarm has just released an update that brings with it the ability message friends of friends. This means that whenever you come across a user in the app with whom you have a mutual friend, you'll be able to send them a direct message.

Google Brings New Street View Imagery To 40 Remote Islands And Underwater Locations

Google launched a new batch of regular and underwater Street View imagery today that lets you swim with humpback whales off the Cook Islands, dive with parrot fish off the coast of Bali, or walk on a beach in American Samoa.

Pocket is now the default read-it-later app in Firefox

Pocket is one of the best browser extensions out there, but that's no longer the case on Firefox - because it's now part of the browser itself. Mozilla announced on Tuesday that Pocket will now come built into its browser, making it easy for people to start saving articles to read later on.

Facebook Testing Categories for Page Notifications?

Some Facebook page administrators are seeing the notifications for their pages broken out into categories. Reader Vipin Nayar, senior digital marketing analyst for IPIX Solutions, shared the screenshots above and below, in which notifications can be viewed by all, likes, comments, shares and other, with reviews and check-ins among the items appearing under other.

Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on Social

Yuyu Chen | June 5, 2015 | Comments This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Twitter was a huge source of news this week. On Monday, #CallMeCaitlyn broke President Obama's record by gaining one million followers in just over four hours.

Headline for Lektury #60
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Lektury #60

Jun 08, 2015 - problogger.net - 51
Finding Readers: Dustin outlines the 5 Crucial Elements for Growing Readership

In today's instalment of the Finding Readers theme week, we delve right into Dustin Stout's incredibly eye-pleasing site, dustn.tv, and hear how he has built a blog people just can't help but read and share. When I launched dustn.tv in March 2011, I had no idea what I was doing.

Jun 08, 2015 - maximizesocialbusiness.com - 61
How to Use Instagram with Your Blog

Instagram makes things a little challenging for bloggers because you only have one clickable link possibility in your bio. But I know you're a savvy, creative blogger and are ready to surpass that hurdle. I'm going to share some great tips for bloggers on how to use Instagram with your blog.

Jun 08, 2015 - wersm.com - 63
Social Media Is Not What You Think It Is

When I ask small business owners what 'social media' is, odds are I'll hear a string of platform names. Y'know ... Facebook, Twitter, Instagram, Pinterest, etc. When I ask them what 'social media' is for their business, their answers can be more varied than - as the old story goes - a group of blind...

Jun 08, 2015 - socialbakers.com - 65
Social Marketing: Why A "One Size Fits All" Enterprise Tool Doesn't Work

As a social media analytics and research company, we find ourselves in a really exciting space. The social landscape changes extremely quickly, with new networks and trends emerging all the time. All of this change clearly shows that companies using social to reach their audiences have to constantly adapt to the new playing field.

Jun 08, 2015 - blog.bufferapp.com - 70
How to Write a Blog Post: A Full Breakdown of What We Do

In my experience, one of the best ways to write great content is to make time to write great content. I'm grateful that the team at Buffer emphasizes the blog as a means of helping others, spreading the word about Buffer, and sharing our learnings and improvements.

Jun 08, 2015 - jonloomer.com - 69
How Much Do Facebook Fans Still Matter?

I know there's a growing sentiment that Facebook fans no longer matter. This claim tends to be shouted loudest by those who also claim that organic reach is dead ( it's not). While I've long supported the notion that fans still matter - and matter a lot - my opinion is starting to change, at least when it comes to Facebook ad targeting.

Jun 08, 2015 - contentmarketinginstitute.com - 55
Stop Thinking Content, Start Thinking Resources

By Carlton Hoyt published June 2, 2015 It's time for us to develop content from a resource marketing paradigm. Providing something useful, as the dictionary defines resource, is core to fulfilling content marketing objectives.

Jun 08, 2015 - adweek.com - 66
9 Fascinating Digital Marketing Stats From the Last Few Days

It's only Wednesday, but it's already been quite a week in the world of digital marketing. So, we've curated the most intriguing statistics from the space in just the last few days-and they're not all about #CallMeCaitlyn, either. Check them out. 1.

Ostatnio pisałem na blogu o tym, dlaczego nowe serwisy społecznościowe aż tak mnie nie jarają. Zwłaszcza przez to, że nie budują głębszych więzi, a jedynie autokreację. Wkrótce pewnie napiszę też kolejne teksty o Wiedźminie, bo w końcu udało mi się skończyć grę.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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