Podsumowanie Tygodnia 19.01 – 25.01.2016

Życie po rankingu wpływowych blogerów może już nie być takie samo, ale jednak Podsumowanie Tygodnia trzeba napisać. Dzisiaj wrzucam Wam blisko 50 ciekawych newsów ze świata marketingu i social media. Najważniejsze z nich to chociażby nowa kampania i strategia Coca Coli oraz współpraca Krzysztofa Gonciarza z Intelem.

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Podsumowanie Tygodnia 19.01 - 25.01.2016

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Grupa K2 we współpracy z popularną marką odzieżową (Video) - Mediarun

Marketing, Reklama Od początku 2016 roku Grupa K2 prowadzi działania marketingowe dla marki H&M . wygrał ofert na stałą obsługę w mediach społecznościowych w Polsce oraz na czterech rynkach zagranicznych (Czechy, Słowacja, i Węgry). Agencja K2 będzie współpracowała z marką H&M w obszarze opracowywania koncepcji strategicznych i kreatywnych dotyczących kolekcji, bieżących aktywacji i promocji.

Aplikacje na Androidzie zainstalujemy bez otwierania sklepu Play [prasówka] - AntyWeb

Google mocno upraszcza proces instalowania aplikacji na Androidzie. Lada moment będziemy mogli do tego celu użyć wyszukiwarki i tym samym nawet nie uruchamiać sklepu Play. Cały proces odbędzie się bowiem w wyskakującym okienku. Instalowanie aplikacji z wyszukiwarki Aplikacje z Google Play już od pewnego czasu pojawiają się w wynikach wyszukiwania.

Twitter Opens Flight School To All Users

About a year and a half ago, Twitter launched Flight School - a training program for agencies, covering everything someone needs to know about the platform, to be able to use it for clients. Now, Twitter has extended Flight School to all its users to take the course and tests.

Coke Replaces 'Open Happiness' With 'Taste the Feeling' in Major Strategic Shift

Global CMO Marcos de Quinto Ushers in New Era, Explains Why Long-Running Campaign Is Over Since debuting "Open Happiness" seven years ago, Coca-Cola has used the lofty, ideals-based campaign to promote everything from anti-bullying to peaceful co-existence among Indians and Pakistanis.

Twitter's former CEO just launched a health and fitness startup

Twitter's former long-standing CEO Dick Costolo has announced that he's launching a new startup focused on activity and health, as well as becoming a partner at venture capital firm Index Ventures. The announcement - fittingly made on Twitter - says that the new business will focus on going "beyond measurement to motivate and drive improvement and make the road to personal transformation fun and social."

Diesel Awkwardly Stuffs Every Online Obsession Into a New Global Ad Campaign

"Our worlds, online and offline, are completely merged. Digital is now more real than reality." That's the not-very-fresh insight behind Diesel's new global ad campaign for its spring/summer 2016 collection, according to the brand's artistic director, Nicola Formichetti.

Starbucks is now serving Spotify music recommendations with your coffee

It's not exactly what you'd expect from your coffee shop, but Starbucks has just unveiled a tie-up with Spotify that aims to help you discover new music and influence what's played in your local store.

Sweethearts Candy Marks 150th Anniversary With Valentine's Campaign Celebrating All Love

Candy maker Necco is expanding the definition of "sweetheart" to celebrate the 150th anniversary of its heart-shaped confections stamped with messages of love and affection. A new campaign from Hill Holliday seeks to give the brand a modern makeover by plugging into social themes, including marriage equality.

The Most Discussed Topics on Facebook in December [Infographic]

In what will come as no surprise at all, to anyone, Christmas and New Year were the biggest topics of conversation on Facebook in December. As you can see from Facebook's chart, 'Christmas', 'New Year's Eve', 'Christmas Eve' and 'New Year's Day' were the dominant topics of discussion across The Social Network for the month (the size of each dot determines the total share of conversation for that topic).

IFTTT can now help you remember where you parked your BMW

BMW Labs has just opened its doors to enable people to test upcoming innovations. First on its list is an integration with IFTTT that lets car owners customize what their ride can do using 'recipes' from the Web platform.

Google's new algorithm will make Chrome run much faster

Chrome is about to load web pages a lot faster than you've experienced up until now. Thanks to a new compression algorithm called Brotli, which Google introduced last September, Chrome will be able to compress data up to 26 percent more than its existing compression engine, Zopfli, which is an impressive jump.

Google Hopes Super Bowl Advertisers Choose It Over Twitter for Real-Time Marketing

Brands are notorious for pulling out all the digital marketing bells and whistles during the Super Bowl, and Google hopes to take a bite out of Twitter's reputation as brands' go-to platform for real-time marketing this year.

This Art Director Used Spotify to Build an Audio Version of His Portfolio

Advertising creatives are always looking for fresh ways to package their portfolios, and one Swedish art director has turned music streaming service Spotify into the latest vehicle for promoting his career. Stockholm-based Christian Söderholm turned his Spotify artist profile into his personal résumé by posting audio versions of his biography and various case studies as albums, with each divided into about a dozen songs.

Facebook now displays live sports updates and stats

Facebook has launched Sports Stadium, a new feature that pulls in live sports scores and play-by-play updates, game info as well as posts and comments from your friends and experts. The social network will now display updates and stats in real time and allow you to comment and share these individually with your buddies.

PSA: YouTube now lets you loop videos without extra software

We've all come across those ginormous 10-hour video loops on YouTube for one reason or the other - perhaps to keep that song you like playing in repeat. You might've even used an extension to loop the videos yourself. Well, you finally won't need any extra software to repeat videos yourself.

Ranking najbardziej wpływowych blogerów 2015 roku

Ósma edycja najważniejszego i najpopularniejszego rankingu prowadzonego od 2009 r. Złota, srebrna i brązowa dziesiątka najbardziej wpływowych blogerów Polski oraz wielka galeria wschodzących gwiazd blogosfery. A do tego obszerne infografiki podsumowujące zasięgi i zaangażowanie w tradycyjnych mediach, Facebooku, Twitterze i Instagramie oraz ciekawostki związane z popularnością celebrytów.

Bloceania - nowy twór w polskiej blogosferze podróżniczej

W polskiej blogosferze podróżniczej pojawił się właśnie nowy podmiot, inicjatywa pięciu blogów podróżniczych - . Długotrwałych, wspólnych kooperacji blogerskich nie ma na naszym rynku tak dużo - raczej są to krótkie, jedno co najwyżej kilkustrzałowe projekty. Zobaczymy jak na tym rynku poradzi sobie Bloceania, na tę okoliczność trójkę współzałożycieli tej inicjatywy - Anię Alboth , Marcina Nowaka i Andrzeja Budnika .

Krzysztof Gonciarz w kampanii Intela

„Sztuka składania historii" z Intelem, jednym z najbardziej cenionych polskich youtuberów. W ramach projektu powstanie cykl jakościowych materiałów wideo poświęconych opowiadaniu historii za pomocą wideo. Filmom głównym towarzyszyć będzie seria making-ofów prezentujących tajniki pracy nad wideo, montażem filmów oraz poruszających kwestie sprzętu potrzebnego do edycji multimediów.

Yik Yak Launches On The Web

Yik Yak, the anonymous, location-based social network that has taken college campuses by storm, has today launched a web client. The company has been working on the web version of the app for the past few months in a closed beta, and is now ready to unveil it to the public.

T-Mobile's drinking game invites you to take a sip each time Verizon says 'millennial'

Attention-grabbing hijinks from T-Mobile are hardly new. The self-styled "uncarrier" has staged flash mobs and trolled competitors' headquarters with skywriting as well as expletive-filled Christmas carols. This time, though, the magenta carrier's mixing marketing with booze: T-Mobile's posted a drinking game for Verizon's upcoming quarterly earnings call.

Facebook Lead Ads Just Got Some New Features

A few months ago advertisers on Facebook were given a new way to get leads on the platform with a brand new ad type called Lead ads. It's months later, and Lead ads have proven to be very successful. So much so, that Facebook is adding some new features to them.

Mercedes-Benz's Hilariously Fun Fashion Week Ad Stars Michel Gaubert and His Mini-Me

Mercedes-Benz Fashion Week Berlin is upon us. And in keeping with the flourish and expense of the event, it would be natural to expect beautiful ads showcasing beautiful people in beautifully abstract ways. Instead, the luxury auto brand's new spot is refreshingly clever ... and features a puppet.

Coca-Cola: Anthem | Ads of the World™

Advertising Agency: Mercado-McCann, Buenos Aires, Argentina

Intel chce dostarczyć niesamowite wrażenia / Z branży - Portal PR Newsline.pl

Dziś jest: Poniedziałek, 25.01.2016 r PROMOCJA W WYSZUKIWARKACH Intel chce dostarczyć niesamowite wrażenia Intel rusza z kampanią, w której prezentuje nową filozofię marki. Jej głównym założeniem jest wykorzystanie rozwiązań i urządzeń do dostarczania użytkownikom niesamowitych wrażeń. W ramach kampanii "Experience Amazing" Intel prezentuje projekty wykorzystujące rozwiązania firmy.

Ponad 70% polskich użytkowniczek internetu korzysta z Facebooka codziennie

Polki pokochały Facebooka i uczucie to nie traci na sile. Jak pokazują wyniki badania, które na zlecenie Westwing Home & Living przeprowadziła firma badawcza PMR, ponad 70% użytkowniczek internetu korzysta z Facebooka codziennie, a 6 na 10 ankietowanych robi to częściej niż rok temu.

'Bądź mądry', czyli znajomi z Facebooka tłumaczą nam za pomocą memów, jak żyć. O co chodzi?

Prymitywny, patyczkowy ludzik rodem z amatorskich prac w programie Paint, a obok niego tekst. Schemat jest zawsze ten sam. Pierwszy wiersz to przedstawienie postaci, która jest w danym temacie wzorem do naśladowania. Kolejne są zwięzłym, czasem błyskotliwym opisem wyjaśniającym słuszność jej postępowania. Cały tekst wieńczy szablon składający się ze zdań: 'Bądź mądry.

Hongkong w obiektywie Polaka VIDEO

Polak nakręcił film o Hongkongu. Piękne ujęcia, dobra muzyka i mądre życiowe rady uczuniły go kandydatem do Oscara. Zobaczcie VIDEO

Ruszają zapisy do IV edycji Social Media Convent!

Ruszają zapisy do IV edycji Social Media Convent! | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Kickstarter finally has an Android app

Kickstarter has finally gotten around to rolling out an Android app for its site, three years after its iOS version launched. It's not clear why it's taken so long, but Android users heavily into crowdfunding will surely be pleased to have an easier way to explore and interact with the site.

Facebook Now Tracks Call-to-Action Clicks via 'Actions on Page' Insights Tab

Facebook has been pretty forward about suggesting that page owners add some kind of call-to-action on their page. These call-to-action buttons are not just for advertisers and can be used to drive traffic back to your company's website, call attention a whitepaper or have people sign up for your email list.

Top 10 digital marketing stats of the week

In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: 'Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.' Yes, it's that time again. The coveted Econsultancy digital marketing stats round-up is here and waiting to blow your mind like a Starman in the sky.

Google just totally revamped weather forecasts on Android

If you're on an Android phone, you've probably used Google Now to check the weather. So far it's been a pretty barebones experience, simply providing a few basic details within a basic card interface. But as of today, Google has totally revamped the experience.

Microsoft's insane Android alarm app wants you to make faces at 6AM

Microsoft has been experimenting with guessing people's ages and emotions recently, and now the software maker has created an Android app to show off its machine learning skills. Mimicker Alarm for Android isn't your regular alarm.

This Fashion Photographer's Ridiculous Instagram Selfies Are Brilliant, Subversive Fun

Selfie projects are a dime a dozen. But Mike Mellia's "A selfie a day keeps the doctor away" series on Instagram rises above the rest with great composition, playful creativity and a sly, knowing commentary on modern self-obsession.

Facebook's new publisher tools target you by interest

A new tool for publishers out of Facebook today seeks to help cut through the noise by offering a way to target individuals through their interests. When a site shares a story, they're able to tag it via a new 'preferred audience' option, based on topic.

McCafé: World's Best Mom | Ads of the World™

Advertising Agency: Leo Burnett, Chicago, USA Executive Creative Director: John Hansa Senior Creative Director: Tony Katalinic Associate Creative D

Vine Celebrates Third Year with Top Vines Showcase, New 'Trends on Vine' Feature

They grow up so fast. This year will mark the third birthday for everyone's favorite 6-second video app, Vine. And while the platform remains something of a quiet achiever in the social media space, it's steadily continued to expand - and much like its parent company Twitter, it's also become a key player in the wider dissemination of pop culture influences, with many of the best known trends and memes originating from the short video service.

Nike: Go all the way | Ads of the World™

Advertising Agency: Jakob Pietsch, Vienna, Austria Copywriter: Kasia Baginska Director: Manes Dürr DoP: Mario Minichmayr Producer: Jakob Pietsch

Steven Tyler Rocks a Candy-Covered Microphone in Lead Up to Skittles' Super Bowl Ad

If you love Skittles and Aerosmith, have we got good Super Bowl news for you. The veteran rock band's iconic frontman, Steven Tyler, always had What It Takes, and now he's Back in the Saddle for this Crazy teaser starring his Amazing hair (OK we'll stop with the song references now) and a custom mic stand decorated with a rainbow assortment of ...

Condom Advertising Gets Positively Prehistoric With Epic Depiction of Dinosaur Sex

"Dinosaur sex, dinosaur sex/You make me feel like a Tyrannosaurus Rex." Forgotten U.K. post-punk band Family Fodder sang those lines way back in 1981, and now they've come to full and terrifying CGI life thanks to Japanese condom brand Okamoto. Get ready for some Jurassic porking as two T-Rexes go at it, dino-style.

You Can Now See Which Are The Best Facebook Posts From Your Competitors

Facebook has always been great at providing us with useful insights on how to make our content work better on the platform. We get all kinds of interesting data: what is the best time to reach our audience, what type of content works best on our page, what our audience is like and what they like, etc......

Wendy's and Burger King add some flame-broiled goodness to Twitter beef

A little friendly Twitter marketing got real when Wendy's decided to take a medium-rare beef with Burger King make it well done. It started innocently enough with Wendy's promoting its "4 for $4" meal. The 4 for $4 Meal: a trayful of mouth-filling glory.

This amazing video will make you want to jump out of a plane and drink Red Bull

Based on their adrenaline-fueled marketing strategy, one might think that Red Bull is actually an action sports production firm rather than a company that makes energy drinks. And maybe they are. The latest film/ad out of the company comes from the Red Bull Air Force, a collection of sky divers and wing suit flyers and pilots that do crazy aerial stunts.

Twitter loses 4 top execs and Vine GM in management shakeup

Just three months after Twitter co-founder Jack Dorsey returned to the company to take on the role of full-time CEO, its top brass has lost four key executives on Sunday night in a high-profile shakeup. Engineering head Alex Roetter, global media chief Katie Stanton, human resources head Brian 'Skip' Schipper and product senior vice president Kevin Weil are leaving the company.

Google Play Games soon won't require a Google+ account

Google is removing the requirement for users of Google Play Games to sign into the service using a Google+ account, which will please the many Android users who don't use the slowly dying social network. The decision is just the latest move in Google's uncoupling of Google+ from other services, which began in July last year with YouTube comments.

IKEA Creates Free Downloadable Coloring Book Featuring Its Iconic Products - DesignTAXI.com

Coloring is becoming a popular form of meditation, and IKEA has also jump onto the bandwagon to design their very own free downloadable...


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