Podsumowanie Tygodnia 18.10 – 24.10.2016

Znikające polubienia stron, zapowiedź “odchudzonego” Messengera i relacji live na Instagramie. To tylko kilka z ważnych newsów, które znajdziecie poniżej.

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Podsumowanie Tygodnia 18.10 – 24.10.2016

Co tu się wyprawia?! Facebook ukrywa liczbę polubień fanpage | DailyWeb.pl - Blog pasjonatów technologii WWW

Od kilku dni uruchomiliśmy kampanie, promującą nasz profil DailyWeb na Facebooku. Mamy drobny cel, który chcieliśmy tylko organicznie osiągnąć do końca roku, ale postanowiliśmy że małe dopalenie reklamą nie zaszkodzi. Przez to systematycznie zaglądam na profil i patrzę na liczbę lajków jak się zmienia, radując się wielce. Euforia nie trwała długo, gdyż dzisiaj nie znalazłem licznika lajków naszego fanpage, ale byłem przekonany, że to chwilowa czwkawka. Guzik. Okazuje się, że to celowa zmiana Facebooka – usunęli licznik ze stron profilowych.

Facebook Messenger z funkcją oszczędzania danych

Facebook Messenger może wkrótce pochłaniać znacznie mniej danych. Twórcy testują właśnie funkcję "data saver".

LinkedIn Adds Tools to Help Personalize Your Feed, Save Links for Later

LinkedIn has unveiled a new set of tools to provide additional personalization and functionality within the app.

10 lat Spotify i szanse dla marketerów - NowyMarketing

10-lecie istnienia Spotify – najpopularniejszej na świecie platformy strumieniującej muzykę, to dobry moment na wszelkiego rodzaju podsumowania, także...

Pogba features in incredible new adidas advert - leaves everyone with goosebumps

Well if you weren't pumped for Liverpool vs Manchester United before, you will be now

How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care

Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service.

This Ad's Hilarious View of Motherhood Comes From the Makers of Squatty Potty's Pooping Unicorn

Don't pity the matriarch of this chaotic household, even though her kids are jumping off the roof, shooting arrows through the living room and tossing silverware down the disposal. Just listen to her when she gives you some advice on simplifying your life.

Facebook Design — What's on our mind?

A collection of tools and resources from Facebook Design

Facebook Messenger suggests what to talk about with “Conversation Topics” feature

Facebook Messenger may have already hit the billion-user club this past summer, but the company is always looking for new ways to increase app usage. The..

Lincoln Unveils Print Ads Shot by Annie Leibovitz, Her First Photos for an Automaker

The Lincoln Motor Company is out with a new print campaign shot by Annie Leibovitz, the iconic portrait photographer's first ads for a car.

Google now tells you when to book cheap flights and hotel rooms

Google has released an update to its travel offering that tells you the best time to book a cheap flight and hotel room. With millions expected to travel this holiday season, this new feature should alleviate some of the stress of trip-planning, especially for those doing so through a mobile device.

Spotify Serves Its First Vertical Video Ads in New 'Branded Moments'

Spotify is serving its first vertical video ads through a new "branded moments" offering that gives people 30 minutes of free music after a commercial message.

Facebook makes 360 photos much better with one small update

Facebook is making sure 360 photos show up exactly how you want them.

More teens watch YouTube than cable, survey finds

That growth is eating up cable TV viewership like never before.

Mads Mikkelsen Is As Intriguing As Ever In This Short Film For New Ford SUV

The brand packs all the elements of a Hollywood blockbuster into eight minutes.

GTA V publisher officially announces sequel to Red Dead Redemption [Update]

Since Sunday, GTA V developer Rockstar Games has been teasing, albeit subtly so, a sequel to its open-world action title Red Dead Redemption. The 2010 release made a splash on consoles and turned many a PC gamer green with envy.

Millennials Surprisingly Prefer News Articles Over Videos

If you’ve just fired every writer at your company and replaced them with vloggers and cinematographers, it is with a heavy heart that I must announce you’re not going to reach as many millennials as you think.

Duracell stages another epic Star Wars battle in early holiday commercial

A children's hospital is transported to a galaxy far, far away.

When YouTube Red launched last year a big emphasis was placed on original programming, and the platform is now stepping up those efforts in a big way by ordering new shows from Dwayne "The Rock" Johnson and Bourne Identity director Doug Liman. Variety reports that YouTube global head of content Susanne Daniels announced the new shows — along with a new series from Community creator Dan Harmon — during a presentation at the Mipcom trade show on Monday.

Celebrities’ endorsement earnings on social media

Endorsements on social media are a lucrative and rapidly growing business

Jessica Mercedes wśród najbardziej wpływowych osób w Polsce

W zestawieniu pojawiło się aż 19 debiutantów, w tym szafiarka Jessica Mercedes.

Facebook Recommendations Is Here to Tell You What to Do IRL

The ties that bind---between friends and family, Facebook and businesses.

Facebook will now let Pages schedule Live Video

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Vote for The Marketing Society Brand of the Year 2016

It's time to decide who gets your vote for The Marketing Society Brand of the Year.

Frontier Lager's #FindFlavour Makes You Filter Your Way To Win |

The Corner has created a poster campaign for Fuller's Frontier lager where the image needs to be revealed thanks to the right Instagram filter.

Amazon w języku polskim! Szybsza dostawa i niższy próg darmowej wysyłki

Amazon uruchamia polską wersję językową swojego serwisu. Od teraz klienci mogą skorzystać z dostawy w ciągu 1-2 dni roboczych i bezpłatnej wysyłki.

Facebook is now testing its Snapchat Stories clone in Australia

Facebook has expanded a test of a Snapchat Stories clone feature, called Messenger Day, to users of its app in Australia. The casual sharing feature lets people send illustrated, filter-enhanced photos and videos to friends which disappear in 24 hours — a la Snapchat.

Uber Is Putting Ads on Drones and Having Them Taunt Drivers Stuck in Traffic

Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service yet. A recent ad stunt for UberPOOL saw the company fly drones over gridlocked traffic.

Microsoft’s new appointment scheduling service Bookings now works with Facebook Pages

Along with a series of new integrations Facebook announced today, which bring features like food ordering and ticketing to Facebook business pages through..

LinkedIn Endorsements are now marginally less pointless

LinkedIn Endorsements are crap. They’re meaningless. They count for nothing. This, I suppose, is a consequence of its design.

Five New Dropbox Features To Help You Be More Productive On The Go |

To help you be a lot more productive while on the go, Dropbox has introduced five new pretty awesome features for iOS users.

Facebook Gameroom, czyli Steam dla niedzielnych graczy

Nazywa się Facebook Gameroom i możemy pograć na nim w małe, przyjemne gry, o których nigdy nie słyszeliśmy. No i w Farmville.

Samsung apparently doesn't see much humor in a Grand Theft Auto V mod that turns the recalled, hazardous Galaxy Note 7 into an in-game weapon. In fact, the company is trying to erase it from the internet completely. Samsung has issued a DMCA takedown targeting a YouTube video that showcased the mod, which gives the Note 7 explosive, grenade-like capabilities. It was a pretty great way of poking fun at Samsung's ongoing PR crisis — and now the company is responding in a terrible way: ridiculous overreach and misuse of the DMCA tool.

Pin Collective: Pinterest Connects Best Content Creators With Brands

Pinterest Wednesday announced the formation of the Pin Collective, which is aimed at giving brands access to the social network’s best content creators.

Google's Wallpapers brings beautiful backgrounds to your Android device

Wallpaper collections are a dime a dozen on Google Play, but the big G thinks it can do better with its new free Android app.

LinkedIn Unveils The Top Skills That Can Get You Hired In 2017, Offers Free Courses for a Week

According to our data, job applications spike on LinkedIn in October. So chances are you or someone you know is thinking about landing a new gig. That’s why today, we’re revealing the Top Skills of 2016 — our annual list of the skills employers need most in candidates.

Barbara Sołtysińska sprzedała LifeTube. Fundusz Altus TFI z pakietem kontrolnym

Jeden z największych funduszy inwestycyjnych w Polsce Altus TFI przejął pakiet kontrolny (ponad 51 proc. akcji) sieci partnerskiej LifeTube, założonej przez Barbarę Sołtysińską - dowiedział się Business Insider Polska. Wartość transakcji nie została ujawniona.

Major Publishers Doubling Down on SEO to Replace Lost Facebook Referral Traffic

Publishers are responding to Facebook reach reductions by putting more effort into other areas, like SEO.

Show off videos in style with your all-new profile

Now you can feature up to 10 videos, choose their order, and add a cover video to control your profile’s look and feel.

Tasty is not just one of the biggest publishing brands on Facebook; it’s now the driving force behind the BuzzFeed video juggernaut.

'Go Insta' feature seems to be Instagram's take on live video

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make our site easier for you to use.
We do also share that information with third parties for
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Facebook now re-ranks News Feed stories in real time on the client side

An architectural change puts an even bigger premium on speed, as content will be ranked while users scroll through their News Feed.

Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14

Facebook page administrators: If the figures for Reactions, shares and comments on your pages seemed a bit off between Oct. 4 and 14, here’s why.

Could "Marco Polo" Be The Next Big Thing In The World Of Social Apps? |

There's something about this "video walkie-talkie" app. It's called Marco Polo and it suddenly is getting everyone excited in Silicon Valley...

The NBA Will Broadcast Live Games In VR All Season Long

The games, available to League Pass subscribers, will have multiple camera angles and dedicated commentators.

Add Products to Facebook Dynamic Ads via URL

Brands using Facebook’s dynamic ads can now add product images via URL, rather than solely via product catalogs on the social network.

Netflix: #NetflixSwap - Adeevee

Earlier this year, Snapchat released its main used functionality: the filters. One of this filters - the Face Swap - has been a massive success since then. We capitalized on this trend in order to promote Netflix original series. 

Zeszły tydzień był dla mnie całkiem płodny, bo powstały AŻ trzy wpisy. Pierwszy to GIFowa rzeczywistość życia w agencji – czytajcie; druga notka to moja opinia na temat tego co by się stało, gdyby polubienia stron na FB zniknęły na stałe – klik, klik; na sam koniec polecam Wam też krótkie omówienie jak Netflix działa w social media – czytamy tutaj.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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