Podsumowanie Tygodnia 17.11 – 23.11.2015

Przed nami ostatni tydzień listopada, zaraz grudzień i święta. Zapowiada się bardzo pracowity czas i najpewniej zaowocuje on na  moim blogu kilkoma ciekawymi wpisami. Jeśli macie jakieś sugestie tematów, to piszcie, tweetujcie i komentujcie.

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Podsumowanie Tygodnia 17.11 – 23.11.2015

After Paris Attacks, Brands Try to Show Support on Social Without Being Insensitive

When tragic events like Friday's terrorist attacks in Paris unfold, marketers face a challenge: Should they show their support for victims on social media, and if so, how do they do so in an authentic way?

Google Gets Surprise Ally in Mobile-App Search Push: Facebook

Google's effort to keep its search engine relevant in a world of mobile apps just got a boost from a big rival: Facebook.

Airbnb is being sued for copying a French designer's house

A French interior designer is suing Airbnb because the company allegedly copied her home decor without permission or credit, reports The Mirror. Zoé de las Cases, who rents out her flat on the service said a friend had noticed Airbnb's San Francisco offices looked alarmingly similar to her home.

Facebook Testing 'Search This Profile' Feature

Facebook confirmed to Mashable that it is testing a way for users to search other users' profiles, but they will only see content that they have been granted access to. Mashable reported late last week that The Huffington Post business editor Alexander Kaufman spotted Facebook's Search This Profile feature, adding that the feature is active on the account of Mashable space reporter Miriam Kramer.

Twitter is testing multiple emoji reactions to tweets

The heart's reign of terror as the only emoji-based reaction to a tweet may be coming to an end. Twitter user _Ninji noticed the ability to select multiple emoji from the heart, including the frown, the grimace, the party noisemaker, and the 100. "I can't believe they're finally letting me (100) tweets," _Ninji wrote.

Photoslurp Helps Brands Sell Products From Instagram

One of the nice things about Instagram is that unlike the rest of the web, the platform is generally devoid of annoying hyperlinks in posts and comments. However, while no hyperlinks make a cleaner user experience, they also make it hard for e-commerce brands to drive shoppers to external sites.

Uber is creating a ride-sharing mesh network with its new 'Destinations' feature

Uber is weaving a mesh network of ride-sharing that could potentially take passengers longer distances. A feature named "Destinations" lets anyone - going anywhere - take a passenger along for all or part of the trip. In the Uber app, all drivers need to do is note where they're headed, and Uber will attempt to match them up with passengers.

How to Regram on Instagram Using Hootsuite

When you're in charge of managing multiple social media networks, coming up with new ideas for Instagram posts can be hard-never mind the time and effort it takes to get everything set up in order to capture the perfect shot.

Socialbakers Finds Shares Correlate 94% with Brands' Viral Reach

We've found the secret behind Media pages' incredible viral reach, and it can have serious impact for Brands. Everyone wants you to make shareable content. Yeah, us too. After all, it makes sense that having your audience share your story would be an easy way to reach another, probably-receptive audience.

Lidl sponsorem reprezentacji Anglii

Odwieczna rywalizacja Anglików z Niemcami zeszła na dalszy plan, gdy niemiecka sieć dyskontów Lidl podpisała umowę sponsorską z angielską federacją.

Behind The +1: Meet The New Google+(Plus)

Google+ has always been a project for Google, regardless of what you've read in the media. With projects, come changes...and there have been quite a few for Google+ this year. The Photos product that got pulled out of G+ is doing pretty damn well, and YouTubers were happy when the service was unbundled from the video-sharing site.

Tumblr adds a GIF maker to its mobile app

Tumblr is making it even easier for users to create their own GIFs. The company on Tuesday rolled out a new GIF Maker for its iPhone app (Android support is coming soon) that makes creating GIFs from your own videos and images a snap.

Wzrost rynku reklamowego o 4%. Najszybciej rozwija się reklama online - Tematy - Marketing przy Kawie - praktyczne ws...

Od stycznia do września br. rynek reklamy w wartościach netto wzrósł o 4%, tj. o 209 mln zł, wobec analogicznego okresu 2014 roku. Czynnikiem, który wywarł największy pozytywny wpływ na jego kondycję, był wzrost wydatków sektorów: handel, produkty farmaceutyczne i leki, a także FMCG. Agencja SMG przeanalizowała tendencje po trzech kwartałach 2015 roku.

Instagram limits developer API access with new app review process

Instagram is making it harder for developers to weave apps through the service. Starting next month, it will review apps before granting use of its API. It's part of a behind-the-scenes reconditioning of Instagram, where the company will focus on three key areas: helping users share their content with third party apps, assisting brands and advertisers who need help understanding their audience and helping broadcasters and publishers source content.

Spotify's new insights dashboard lets musicians stalk their fans too

It's one of the costs of fame IMHO that 'making it big' comes with a certain amount of stalking. And with phone-wielding fans watching your every move, it's certainly become easier to do at scale than when the odd group of girls could find out where The Beatles were staying just so they could scream outside.

Google Photos helps free up space by deleting images you've already backed up

Hate it when you show someone a photo and they start scrolling past that image and through your gallery? Well, if you don't have to carry those photos with you, now you don't have to.

Instagram Is Now The Most Influential Social Marketing Platform

Marketing has always been about influencing our consumer behaviour. And to do so, marketers always had access to an arsenal of methods and channels. TV was thought to be the most efficient for long, but nowadays we know friends are the most influential marketing channel.

Improved competition comparison in Sotrender!

At Sotrender we're working hard everyday to make our clients happy. One of our tool's features that we are the most proud of is competition comparison. We know our clients use it frequently, so we decided to make it even better.

Ad of the Day: Netflix Shows You the Consequences of Being the Worst Kind of Rat

You've seen this kind of torture scene before. A man sits bound to a chair, preparing to feel unimaginable pain after crossing a line with his tough-guy boss. He seems to have leaked some sensitive information-or even informed on the guy.

El Clasico obejrzyjcie na player.pl. Ogromny sukces Brand24 - AntyWeb

Nie chciałbym nikomu podpaść na wstępie wpisu, więc nie napiszę, której z drużyn będę kibicował w sobotę. Pojedynek Realu Madryt z F.C. Barceloną oglądać jednak będę na pewno i to po raz pierwszy online - za transmisję spotkania odpowiada bowiem firma Eleven Network, której kanał sportowy dostępny jest na player.pl.

Emotikon pokonał drwala. Znamy

Emotikon pokonał drwala. Znamy

Meet Sweet: Hearst's new straight-to-Snapchat publication

You may have noticed a new channel pop up in Discover on Snapchat this week called Sweet. It's prominently placed first in the list of Discover channels, alongside the likes of BuzzFeed, Refinery 29, Vice and National Geographic. It seems a little out of place - and until this week, it was virtually unheard of.

Vine's new feature lets you grab audio from any Vine to make your own

Want the Duck Army sound for your Vine? It's now as simple as tapping two icons. Vine announced a new feature which allows users to pull the audio from one Vine to remix into your own creation, in a post on its blog Wednesday.

Google is lowering its minimum purchase price for Play Store apps

What's that sound you're hearing? Oh, just the jingle of change in your virtual pocket as Google lowers its minimum app prices in no fewer than 17 countries. While 99 cents may not seem like much, for some in other nations (where the exchange rate between American dollars and local currencies can be in the thousands), it's still a hefty sum to pay for a mobile app.

The Hashtags Awaken: An analysis of Star Wars on Twitter

Who doesn't love Star Wars? Following the adventures of courageous heroes and dastardly scoundrels in a galaxy far far away, the multi-generational film series has garnered millions of fans all over the world. With the latest instalment The Force Awakens coming to cinemas next month, excitement has never been higher.

John Malkovich and Robert Rodriguez Have Made A Movie No One Will See For 100 Years

Think the secrecy around the biggest Hollywood blockbusters is crazy? They don't come close to what John Malkovich and Robert Rodriguez are doing. The pair has collaborated for a film that no one will see for 100 years. Literally. This isn't some joke.

Inside BBDO's Rapid-Fire Quest to Find the Perfect Twix Spot

On a recent Monday morning, a handful of BBDO New York creatives huddled together at Google's YouTube Space in Chelsea to shoot a video for Twix's "Left Twix/Right Twix" rivalry campaign.As they chatted in the hall about how the spot would be filmed, two actors wearing Michael Bolton-style blonde wigs and button-down shirts walked by.

Facebook will now offer to hide your exes from you after a breakup

The more ubiquitous Facebook becomes around the world, the more likely you are to one day have an ex-boyfriend, -girlfriend, or -spouse using the service. So what happens when you break up, and you continue to see the trail of their life without you all over the News Feed?

Durex Is Lobbying Very Hard Indeed for a Condom Emoji

In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding a condom emoji from the Unicode Consortium's Emoji Subcommittee. (Yes, that is actually a thing.) And it needs your help.

Ford Is Using Instagram Perfectly for These 'Don't Like and Drive' Posts

There are many PSA campaigns out there warning people not to use cellphones while driving, but few are as wonderfully simple as this one-Blue Hive Brazil and Team Detroit's Instagram posts for Ford Motor Co.

Google for Work now lets anyone join a Hangout without an account

Google is rolling an update for Hangouts this week that should remove some of the frustration felt when attempting to join a call, at least for Google for Work users. Essentially, the change will allow you to join a call simply by clicking a link - no logging in or providing a Google account.

NVIDIA: The 10,000 Foot Living Room Skydive | Digital Buzz Blog

NVIDIA has just launched the new NVIDIA Shield TV device, an Apple TV alternative for Android TV, with what you'll see in the video, as enhanced graphics and ultimate gamings/graphics power. So, how to get some attention from NVIDIA loving gamers all over the world...

MIXX Awards 2015: wśród zwycięzców Orange Polska, GONG i Starcom Mediavest Group, nagroda Best In Show dla „Smutnego ...

19 listopada br., już po raz dziewiąty, zostały rozdane nagrody MIXX Awards. W konkursie wyłoniono kampanie digitalowe, których twórcy najlepiej przekuli kreatywne idee w efektywne rozwiązania. Najwięcej statuetek otrzymało MEC. Nagrodę Best In Show zdobyła kampania „Smutny Autobus" autorstwa K2 Internet.

LiveChat warty ponad miliard złotych

Po raz pierwszy w historii kapitalizacja technologicznej spółki przekroczyła poziom 1 mld zł. Czy kurs ma jeszcze potencjał wzrostowy? Notowania LiveChat Software świecą dziś na zielono. Kurs rośnie o 0,5 proc. do 38,9 zł. Przy obecnej liczbie akcji oznacza to wycenę rynkową całej spółki na poziomie 1001,7 mln zł.

Smart Car Tells an Instagram Story for Two, on a Pair of Devices Side by Side

We've seen a few clever marketing campaigns over the years that had to be activated by two people in order to work. Coca-Cola has done a lot of this, promoting its subtheme of togetherness with stunts like the virtual vending machine that only appeared for couples, and the Coke bottle that could only be opened by another Coke bottle.

Facebook launches a version of Messenger for use at work

Facebook has launched a version of Messenger that's meant for the office. The app, first spotted by TechCrunch , is an expansion of Facebook at Work, a business platform Facebook has been testing that allows co-workers to talk and collaborate.

Szykują się zmiany w polityce YouTuba. Serwis zawalczy po stronie autorów, którzy rzekomo naruszyli prawa autorskie -...

Wiecie co jest wkurzające podczas tworzenia treści na YouTube? Konieczność użerania się z tak zwanymi „claimami", czyli roszczeniami właścicieli dotyczącymi wykorzystania ich materiałów. Mieliśmy niedawno na AntywebTV nieprzyjemną sytuację. Automat YouTbe badający wykorzystanie cudzych materiałów znalazł na jednym z odcinków mojego vloga (Niezgrany) zwiastun gry.

Przydatne funkcje YouTube - 8, których nie znałeś

Maciej Wróblewski YouTube staje się coraz bardziej popularnym medium w branży marketingu. Warto pamiętać, że YouTube jest serwisem bardzo rozbudowanym. Posiada mnóstwo funkcji, które usprawniają pracę twórców i marketerów. Te, które są najmniej znane, postanowiłem przybliżyć Ci w tym artykule. Miłej lektury! Biblioteka audio jest dostępna pod linkiem www.youtube.com/audiolibrary .

Pinterest Reveals the Top Pinned Products of 2015

Wanna' know the top Pinned products of the year? As we lead into the holiday season (there's now only 33 days till Christmas, as my son just reminded me in his daily update), Pinterest is looking to help those who may be running on short on gift ideas, publishing a list of the Top Pinned Products of 2015.

Vine Unveils New Remix Functionality, Improved Search Tools

Six-second video app Vine has released a new feature which enables users to 'remix' their favorite Vine clips by re-using the audio tracks. The capability will help expand the use of Vine for viral memes, spreading the reach of Vine content and the work of artists.

Grey, Rethink win big at ADCC Awards

The two agencies, along with Leo Burnett, took top honours at the awards last night. Grey Canada won big at last night's Advertising & Design Club of Canada awards show at the Telus Centre for Performance and Learning in Toronto, picking up four Gold wins and the Scarlet Letter Agency of the Year award.

Polskie agencje bez złota na Epica Awards - Reklama - Newsy - Press.pl - najnowsze informacje z branży medialnej, mar...

W serwisie internetowym Press znajdziesz informacje dotyczące mediów w Polsce i na świecie. Dowiesz się o reklamie, marketingu, public relations i Internecie.

Google can now stream apps to your phone

Google's search results have included information from inside of apps for a couple years now, but Google has only ever been able to show those results if you have the app installed or if the app has a website, too. But now Google has another way: stream the entire app to your phone.

Jak zostać PR-owcem i nie zwariować

Pobierz pierwszy, darmowy ebook Prowly o tym, jak zacząć karierę w Public Relations.

Insight Trends października 2015. Pobierz raport za darmo!

Przed miesiącem pokazaliśmy nowy raport Sotrendera - Insight Trends. Czas na pażdziernikową edycję raportu. Dowiecie się m.in., które branże najbardziej angażują swoich fanów i jak często promuje się posty. Zapraszamy do lektury raportu Insight Trends przygotowanego przez Sotrendera ! Polskie strony Facebooku w październiku promowały swoje posty tak samo często, jak miesiąc wcześniej.

YouTube Ads: What Marketers Need to Know About YouTube Advertising

Do you post videos on YouTube? Want to know what makes a video ad successful? To discover how YouTube video ads work, I interview Derral Eves. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

Zite's dead, users told to get Flipboard

Zite, the digital magazine service that was acquired by Flipboard in March 2014, will finally be shut down on December 7, reports VentureBeat. Avid users of the popular app will be able to migrate their content to Flipboard, where the underlying technology for Zite has been slowly implemented since its acquisition.

Cieszy mnie zwłaszcza, że to był dobry tydzień dla Brand24 i Sotrendera. B24 mieli swój udział w monitorowaniu El Classico i zdobyli prestiżowego klienta, a moje ulubione narzędzie analityczne wzbogaciło się o kilka cennych opcji. Z polskiego podwórka warto też zwrócić uwagę na LiveChat, który został wyceniony na miliard złotych i bardzo mocno pomaga w zmianach związanych z obsługą klienta w internecie.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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