Podsumowanie Tygodnia 17.03 – 23.03.2015

Cześć! Powitaliśmy wiosnę, przeżyliśmy zaćmienie słońca i zbliżamy się do końca pierwszego kwartału roku 2015. Jak ten czas leci! A dopiero pisałem Podsumowanie Roku. Dobra, nie będę Wam zabierać więcej czasu i przejdźmy do sedna.

Headline for Podsumowanie Tygodnia 17.03 - 23.03.2015
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Podsumowanie Tygodnia 17.03 - 23.03.2015

Mar 23, 2015 - adweek.com - 103
UPS Is About Way More Than Just Shipping Boxes in Its Heady New Global Push

UPS knows you've got problems, and it wants to help. The shipping service is repositioning itself as a business-to-business solution for companies with logistical considerations trickier than just picking up and dropping off boxes. To that end, a new global campaign from Ogilvy & Mather debuts the tagline "United Problem Solvers" (because abbreviations can be puns too, see?).

Mar 23, 2015 - antyweb.pl - 106
Dobry konkurent dla Apple i BlackBerry - AntyWeb

Marka Somersby wprowadza do sprzedaży swój nowy produkt. Ponieważ już wcześniej recenzowałem rzeczy od Somersby dlatego postanowiłem się przyjrzeć również i tej nowości. Przypomnę, że wcześniej chodziło o pojedynek Apple i BlackBerry. Gdyby nowy produkt Somersby recenzować w stylu w jakim opisujemy telefony to wyglądałoby to mniej więcej tak: Zacznijmy od specyfikacji.

Mar 23, 2015 - social360.pl - 91
Interaktywny billboard Oreo z okazji zaćmienia słońca |

Piątkowe zaćmienie słońca było kolejnym momentem w życiu marek, który należało w kreatywny sposób wykorzystać do celów marketingowych. Na kanałach social

Mar 23, 2015 - adweek.com - 120
Social Media Newsfeed: White House Hires Facebook Engineer | Worldwide InstaMeet

Click here to receive the Morning Social Media Newsfeed via email. White House Hires 'Impressive' Facebook Engineer as IT Head (Mashable) The White House on Thursday announced a new addition to its growing team of in-house techies: Facebook Engineering Director David Recordon.

Mar 23, 2015 - theverge.com - 118
Facebook is testing an Android dialer app with advanced call blocking

Facebook Home may have ended in failure, but the company is still looking at ways to take over your smartphone. Android Police reports on the existence of a new, Android-only dialer app that "shows you info about who's calling and automatically blocks calls from commonly blocked numbers."

Mar 23, 2015 - wersm.com - 95
9 Years Of Twitter In One Timeline [infographic]

It has already been 9 years. Yes, Twitter - or should we say twttr - came to life on March 21st 2006, when founder Jack Dorsey (@jack) posted for the first time on the platform: just setting up my twttr - Jack (@jack) March 21, 2006 It's been an impressive ride since then, full of fast...

Mar 23, 2015 - designtaxi.com - 92
Artist Illustrates The 12 Most Common Photos You Will See On Instagram

Artist Joanna Zhou has created a series of illustrations that shows the 12 most common photos you'll see on Instagram. Check them out...

Mar 23, 2015 - thenextweb.com - 115
Google Uses New Ways In Chrome To Speed Up Javascript

Always obsessed with speed, Google shared today that it has improved the way Chrome loads Javascript files in the latest version of Chrome, now loading at the same time as beginning to parse them. Script streaming in Chrome 41 allows the browser to process asynchronous and deferred scripts as soon as the download of those files begins, not after it's completed.

Mar 23, 2015 - on.mash.to - 93
You can now stream full-length songs from the Twitter app for free

Twitter and Rhapsody have teamed up on a new feature that allows the music service's subscribers to share full-length tracks on Twitter that anyone can listen to, even if they don't have a subscription themselves. Rhapsody announced the partnership Tuesday at SXSW in Austin, Texas, and the feature is already available to Twitter's mobile users.

Mar 23, 2015 - adweek.com - 120
Live Nation CEO Michael Rapino Discusses Why Rock Stars Are the Best Marketers in the World

Specs Current gig President, CEO, Live Nation Entertainment Previous gig President, CEO, Clear Channel Music Group Twitter @rapino99 Age 49 How did you get your start in the live entertainment business? At a very young age in Canada, I had mapped out that my mission in life and my passion was live events.

Mar 23, 2015 - mashable.com - 91
Burger King's Whopper-scented perfume could be too gross to be true

The smell of fast food wafting through the air can be beautiful torture, but how can you capture it when there are no actual greasy french fries in the general vicinity? Burger King Japan may have a solution with a new perfume that claims to smell like Whoppers.

Mar 23, 2015 - thenextweb.com - 90
Vine Videos Now Load faster and are Available Offline on iOS

Today Vine announced that videos will load faster in the iOS app and that you can now watch videos while offline. The updated app starts downloading your home feed, activity notifications and Explore section before you launch the app. The video service also introduced network caching with smaller video sizes for slower connections.

Mar 23, 2015 - wersm.com - 112
LinkedIn Acquires Careerify, A Talent Acquisition Software

Careerify, a Toronto-based startup making its own Talent Acquisition Software, with a mission to eradicate unemployment globally while making clients more profitable and strategic will now be part of LinkedIn. Also Read: LinkedIn Pages, Groups, or Both? What's Your Mix?

Mar 23, 2015 - qz.com - 112
What's missing from this 13-year-old girl's iPhone home screen?

Earlier this morning, Bijan Sabet, a venture capitalist, tweeted out a screenshot of his 13-year-old daughter's iPhone home screen: https://twitter.com/bijan/status/578508975626407936 Its color-coded arrangement is striking, as is the prominence given to Instagram. But it is even more notable for what is missing: the phone app.

Mar 23, 2015 - adweek.com - 90
INFOGRAPHIC: Average Like Totals for Facebook Pages Creep Up

The average number of likes for Facebook pages when divided into groups by size was up only slightly in most cases in February 2015 compared with the year-ago month, according to social analytics provider Quintly.

Mar 23, 2015 - techcrunch.com - 116
Facebook Plans To Turn Messenger Into A Platform

Next week at its F8 developer conference, Facebook will announce new ways for third parties to offer experiences through its Messenger app, according to multiple sources. Facebook hopes to make Messenger more useful, after seeing Asia's chat apps WeChat and Line succeed as platforms that go beyond just texting with friends.

Mar 23, 2015 - thenextweb.com - 113
Flipboard for Android Adds Collaborative Magazines and More

Flipboard's news aggregator app is getting some useful updates today on Android as it hits version 3.2. The most useful of these is probably the new collaborative magazine feature that allows you to create news streams you can share with just your family and friends.

Mar 23, 2015 - clickz.com - 91
Twitter Experiments With Carousel Ads

Mike O'Brien | March 19, 2015 | Comments Following Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself with large, intrusive ads? Twitter is testing a new ad unit that displays app advertisements, carousel-style, in users' feeds, just two weeks after Instagram debuted carousel ads.

Mar 23, 2015 - blog.sotrender.com - 100
Spadek liczby fanów stron na Facebooku - ile lajków straciła Twoja strona?

Wiosna to czas porządków, również w mediach społecznościowych. Kilka dni temu Facebook rozpoczął zapowiadaną wcześniej akcję czyszczenia portalu z polubień wykonanych przez użytkowników, którzy dezaktywowali konta. W rezultacie większość stron zanotowała poważne spadki liczby fanów. Sotrender przeanalizował 12 tys. polskich profili, aby przekonać się, jak bardzo poważne były to spadki.

Mar 23, 2015 - blog.brand24.net - 116
Total Eclipse of Social Media - Sunny Real-Time Marketing

Marketers love using trending topics in real-time marketing. Here is another bunch of timely reactions to what people talk about in social media right now. Creativity and good sense of humor combined in the form of great content. Check them all out!

Mar 23, 2015 - nowymarketing.pl - 91
LifeTube otwiera dział gamingowy. Rock partnerem merytorycznym - NowyMarketing

Zawód gamer coraz silniejszy w Polsce: LifeTube przy współpracy z Remigiuszem Maciaszkiem, jednym z najpopularniejszych youtuberów gamingowych w Polsce, otworzył dział gamingowy, skupiający topowe kanały o grach na YouTubie. Gamerzy, zrzeszeni w LifeTubie, przyciągają na swoje kanały w sumie ponad 4 miliony stałych widzów, a ich video wygenerowało ponad 540 milionów wyświetleń.

Mar 23, 2015 - on.mash.to - 113
Facebook plans to add third-party apps to Messenger

Facebook Messenger is slated to get a big overhaul. Mashable has learned Facebook plans to announce that it's opening up Facebook Messenger to third-party apps during its upcoming F8 Developer Conference in San Francisco next week.

Mar 23, 2015 - snip.ly - 96
Pinterest explains how it personalizes your home feed | VentureBeat | Big Data | by Jordan Novet

You may have noticed that your Pinterest home feed has become more interesting lately. Here's why.

Mar 23, 2015 - blog.twitter.com - 87
Nine years and counting | Twitter Blogs

At our nine-year mark, we continue to say that Twitter is what it is because of the people who use it. After all, it's because of you that we have product features like hashtags and best prac...

Mar 23, 2015 - thenextweb.com - 113
Facebook Messenger Now Lets You Pay Your Friends

Facebook Messenger is about to take on Venmo: you can now send payments through the app. The app now features a small '$' sign above the the keyboard which will lead you to a payments interface. Just enter the amount you want to send and tap pay to send money.

Headline for Lektury #49
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Lektury #49

Mar 23, 2015 - wittamina.pl - 44
Co to jest Snapchat?

I przede wszystkim po co? Do czego ludzie go używają? Tyle jest tych serwisów społecznościowych, jeszcze jeden nam potrzebny? I o co w nim w ogóle chodzi? Snapchat jest inny niż inne serwisy. Tu wszystko jest chwilowe, bo za chwilę znika.

Mar 23, 2015 - socialmediatoday.com - 44
Why Brands Need Their Own Community

Why would a brand need to consider building and managing their own community forum? Many brands feel like a decent presence on various social media channels would define community. Sure, brands must participate in social media but have the repercussions of doing so only on a third party social platform been considered?

Mar 23, 2015 - thenextweb.com - 56
A 15-minute Guide to Blogging, Online Marketing, and Growth

Let's start with the soft stuff before getting a bit more technical: Writing is only part of the story. What you do before publishing an article is as much important as writing. Here is why: 1. The "second chance" effect: Why pageviews mean nothing People give you a chance by landing on your article among so many other open browser tabs that distract them.

Mar 23, 2015 - socialmediatoday.com - 51
8 Winning Habits of Social Media's Top Brands

In 2015 social media's top brands are focusing on content in their marketing and advertising campaigns. These winning characteristics should give you a clue how to use the habits of the web's top brands in your own social media: It's no accident that Coca Cola, McDonalds, and Red Bull have invested heavily in their Facebook pages.

Mar 23, 2015 - blog.hubspot.com - 55
10 Companies That Totally Nail Copywriting

You all know The Old Spice Guy, right? The years-old " The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice. A voice that came through in every video, commercial, tagline, Facebook update, tweet -- you name it.

Mar 23, 2015 - thenextweb.com - 58
The Top 50 Marketing, Social Media and Productivity Blogs

Having a list of go-to blogs can be a great source of information and inspiration. In our case, the blogs and websites we visit most often provide some amazing articles with in-depth insights, tips, and strategies that help inform our social media sharing.

W zeszłym tygodniu na bloga wrzuciłem swój #ShareWeek oraz tekst opisujący, dlaczego warto kupić Kindle. Jeśli nie czytaliście, to zachęcam do nadrobienia. Na ten tydzień najpewniej wrzucę jakąś Wojnę Brandów, bo dawno nic takiego na blogu nie było. Jeszcze zobaczę, może wpadnie coś bardziej kontekstowego i Was zaskoczę!

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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