Podsumowanie Tygodnia 15.11 – 21.11.2016

Coraz bliżej święta… Coraz bliżej święta… Podczas wczorajszego seansu “Fantastycznych zwierząt…” już naoglądałem się świątecznych reklam, ale w dzisiejszym Podsumowaniu nie będzie aż tyle Świętego Mikołaja

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Podsumowanie Tygodnia 15.11 – 21.11.2016

Nov 21, 2016 - techcrunch.com - 14
Facebook launches a unified inbox for businesses on Facebook, Messenger and Instagram

Facebook is unveiling a new feature that should make it easier for businesses to stay on top of conversations across Facebook, Facebook Messenger and..

Nov 21, 2016 - techcrunch.com - 12
Google and Facebook ban fake news sites from their advertising networks

While it would have been nice to tackle this issue before the election, Google and Facebook are finally taking a tiny step in order to fight back against fake..

Nov 21, 2016 - techcrunch.com - 10
Pinterest launches an ‘Explore’ section for trending topics and ideas

Pinterest today is launching a new section of the app that is geared around surfacing trending and top ideas that'll get additional new content in front of..

Nov 21, 2016 - mashable.com - 15
Snapchat inks deal with Foursquare for more precise geofilters

Snapchat is stepping up its location targeting.

Nov 21, 2016 - theverge.com - 12

Google’s approach to software increasingly centers around personalized recommendations and assistance. It will filter your email and surface only the messages you need to see, pop up alerts if your train line goes out of service, and even chat with you about the latest scores and trades from your favorite sports team. Today that same approach comes to Google’s music service, Google Play, which is being revamped to focus on contextual recommendations.

Nov 21, 2016 - socialmediatoday.com - 13
Facebook’s Testing Out New 'Page Interactions' Ad Targeting Options

Facebook’s testing out a new set of ad targeting options which could have significant impacts on the way you focus your Facebook ad campaigns.

Nov 21, 2016 - wersm.com - 16
Instagram Adds Vertical Video And Photo Ad Formats

Instagram is adding a brand new ad format that will surely make a difference for users and for advertisers - vertical photo and video ads.

Nov 21, 2016 - marketingland.com - 14
Facebook has created its own analytics tool for Messenger bots

Facebook's free Messenger bot analytics tool will cross-reference Messenger interactions with Facebook user data and can tie into mobile app, web analytics.

Nov 21, 2016 - adeevee.com - 16
Ikea: Christmas 2016 - Adeevee
Nov 21, 2016 - blog.bufferapp.com - 17
The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report - The Buffer Blog

Buffer surveyed over 1,200 marketing professionals to create the state of social - a guide to navigating what’s coming up next in the social media world.

Nov 21, 2016 - digitaltrends.com - 12
Google PhotoScan lets you digitize old photos with your phone

Google is making it easy to digitize and share old photos with a new app called PhotoScan -- just in time to embarrass you for the holidays.

Nov 21, 2016 - adweek.it - 10
Ketel One Vodka's Funny Films From Barton F. Graf Go Down Smooth

Ketel One offers a tipsy take on its quest for vodka perfection in this new campaign from Barton F. Graf. The work consists mainly of self-consciously wacky "training videos," purportedly aimed at the next generation of the Nolet family, distillers for 325 years.

Nov 21, 2016 - techcrunch.com - 14
Google Docs, Sheets, Slides and Forms now let you create custom templates

Here is a small but very useful (and long overdue) update to Google's G Suite apps: Docs, Sheets, Slides and Forms are getting support for creating custom,..

Nov 21, 2016 - techcrunch.com - 10
Kaspersky eyes launching a real-time back-up service for social media leavers

Veteran security firm Kaspersky Lab is looking at launching a real-time encrypted back-up service for social media users to store their data outside the..

Nov 21, 2016 - adweek.com - 10
Facebook Announces Several Metrics Updates, Corrected Bugs

Facebook Wednesday announced several metrics-related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process.

Nov 21, 2016 - adweek.com - 11
Periscope Now Lets You Share Specific Broadcast Moments on the Web

Specifically, when users are watching broadcasts on Periscope.tv, they can click the share button in the bottom-left corner of the broadcast screen to load the “Share Broadcast” menu.

Nov 21, 2016 - adweek.com - 10
Facebook Testing New Multiproduct News Feed Ads

Marty Swant of SocialTimes parent Adweek reported that the new ad units work as follows: A main image or video is featured, with related product images underneath, and when users click on the ad, they are directed to a second page with more products. Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads.

Nov 21, 2016 - techcrunch.com - 15
Like by smiling? Facebook acquires emotion detection startup FacioMetrics

Facebook could one day build facial gesture controls for its app thanks to the acquisition of a Carnegie Mellon University spinoff company called..

Nov 21, 2016 - socialmediatoday.com - 10
Twitter Adds QR Codes to Help You Connect with Relevant Accounts

Twitter has added a new QR codes tool for accounts.

Nov 21, 2016 - adsoftheworld.com - 12
Coca-Cola: Selfie bottle

Coca-Cola Israel debuts a bottle that snaps your selfie while you drink. This idea takes the concept of the global TASTE THE FEELING campaign and brin

Nov 21, 2016 - spidersweb.pl - 12
Metallica za darmo! Nowa płyta już w całości na YouTube!

Muzyka zespołu Metallica za darmo? Tak, to możliwe. Zespół udostępnił całą płytę Hardwired...To Self-Destruct na swoim kanale na YouTube.

Nov 21, 2016 - socialbakers.com - 12
The Latest Data on How Readers are Interacting with Facebook Instant Articles

Read the article: The Latest Data on How Readers are Interacting with Facebook Instant Articles | Written by social media specialists from Socialbakers.

Nov 21, 2016 - wired.com - 11

Any.do has long been one of the most popular apps for to-do list nuts, a simple and clean way to dump all the day’s tasks into one place and then cross them off with gusto. But Omer Perchik, Any.do’s CEO, and his team have been working on a new feature for the better part of the company’s six-year lifespan that he believes will redefine the whole idea of a to-do list. The internal codename for the project: Done.

Nov 21, 2016 - techcrunch.com - 12
Airbnb is turning itself into an ‘experience’ machine beyond just booking places to stay

Airbnb is looking to move beyond the simple experience of booking a place to stay — moving part of the responsibility of figuring out what to do in those..

Co możecie nowego poczytać na blogu? Trochę moich porad personal brandingowych – Pozostaw wrażenie. W tym tygodniu z kolei powinien ukazać się wpis dotyczący działań w social media przy promocji filmu Doctor Strange. Także obserwujcie fanpage.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.

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