Podsumowanie Tygodnia 15.09 – 21.09.2015

Nowy tydzień, nowe wyzwania i coraz bliżej do października. Dla jednych to powrót na studia, dla rozpoczęcie pracy nad kampaniami świątecznymi, a dla mnie wizja zbliżającego się ślubu. Stąd też brak nowych wpisów na blogu, bo inne zajęcia skutecznie mnie rozpraszają. Zobaczmy jednak co się działo w internetach oprócz ogłoszenia nowego przycisku na Facebooku.

Headline for Podsumowanie Tygodnia 15.09 – 21.09.2015
43 items   1 followers   1 votes   592 views

Podsumowanie Tygodnia 15.09 – 21.09.2015

Global Success Achieved Locally - Uber Ice Cream Campaign - Thoughts on marketing, social & business

The Uber Ice Cream campaign was launched on the 24th July for the fourth time and covered 252 cities in 57 countries. Users could request ice cream delivery to their location through their mobile app. Thanks to their efforts their managed to increase their reach, gain new users and raise engagement.

New Sony ad is James Bond product placement in reverse

Daniel Craig's reluctance to hold an Xperia aside, you can probably expect Spectre to follow other recent James Bond movies in serving up some pretty hardcore Sony product placement. And the corporate collaboration goes both ways - Sony just showed off its first tie-in commercial, an "action-packed mini movie in itself" directed by Danny Kleinman, director of several Bond title sequences.

Snapchat Video Views Climbs to 4 Billion Daily

While the battle for supremacy in online video has heated up between Facebook and YouTube, a relatively smaller yet high-performing player has steadily cemented its position. Social media messaging app Snapchat has recently revealed that its users are now viewing 4 billion videos per day.

McDonald's wybrał Polskę. Takiej oferty w...

McDonald's Polska będzie pierwszą spośród europejskich sieci tej marki, w której klienci będą mogli sami złożyć swojego...

Forbes Welcome page -- Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

BuzzSumo Launches New Facebook Page Analysis Feature

While there are hundreds of social media tools and offerings to help rationalize and maximize your content, engagement and audience understandings, only the truly great ones stand out and get referenced over and over again by industry leaders.

Wpisz w wyszukiwarkę Google "Super Mario Bros" i sprawdź, co się stanie. Gadżet na 30-lecie kultowej gry

Z okazji 30-lecia producent kultowej gry zrobił fanom nie lada niespodziankę. Standardowo, na zapytanie o "Super Mario Bros" Google odpowie - jak w przypadku innych - tysiącami wyników. Szukających coś może jednak zaskoczyć. Z okazji 30-lecia powstania gry "Super Mario Bros.", Nintendo umieściło w Google niespodziankę.

Nominowani 2015

Effie Awards wyznacza rynkowe standardy efektywności oraz promuje wzorowe działania komunikacyjne.

Facebook is working on a 360-degree video app, report says

Facebook may be working on a new kind of virtual reality. The company is creating a standalone app for immersive 360-degree videos, according to a report in the Wall Street Journal. The app, still in an early phase of development, is compatible with both iOS and Android, according to the report and will offer a similar viewing experience as other apps that use 360 degree videos, like YouTube.

Facebook Works With Google To Let Mobile Web Users Get Push Notifications Via Chrome

A big reason developers hate mobile websites is that they lack the push notifications which help re-engage people with native apps. That was a serious problem for Facebook. It sees a ton of users on its m.facebook.com site, especially in the developing world where data budgets are tight, but had trouble pulling them back in.

Ikea's incredibly futuristic table replaces your stove, your cookbook, and your brain

The table - yes, the humble table - is the future of the home. That's according to Marcus Engman, Ikea's head of design. "Personally, I do believe that the table is going to be extremely important for the future," Engman says. "That's going to be the masterpiece of the home.

Trello hits 10M users, adds Evernote, GitHub, Salesforce, Slack integrations in Business Class

Task management app Trello today announced that it now has more than 10 million users. That's up from 8 million in April. Trello today is also introducing new features for its Business Class premium tier of service.

Pharrell Williams w kampanii marki adidas na Instagramie (foto)

Tematem debiutanckiej kampanii marki Adidas na Instagramie jest kultowy but Superstar, a jej gwiazdą Pharrell Williams. - Planując nasze działania na Instagramie chcieliśmy wykorzystać jeden z najgorętszych tematów sezonu - współpracę Pharrella Williamsa z grupą kreatywnych artystów, która zaowocowała powstaniem kolekcji Superstar Supershell. Swoje projekty kultowego buta stworzyli m.in.

Facebook Verified Profiles Can Now Broadcast Live

Got a verified profile on Facebook? You can now reach more people and engage your followers as Facebook has opened up Facebook Mentions and Facebook Live, its broadcasting app to anyone with a verified account. This means the Facebook Live app, which was previously available exclusively to only celebrities, can be now accessed by public figures and journalists.

Facebook Is Building An Empathy Button, Not "Dislike". Here's How It Could Work

The Dislike button has long been the most requested feature from Facebook users. So when Mark Zuckerberg today said in a public Q&A that the company was working on a way to show empathy for victims of tragedies and other things that are inappropriate to Like, news outlets around the world sprung into action saying the masses would soon get their wish.

Snapchat Moves Into Monetization: U.S. Users Can Purchase Replays

Snapchat introduced a major update Tuesday, adding fun lenses on selfies and giving U.S. users the ability to pay to replay snaps. Snapchat introduced these features in a blog post: We introduced Replay in Additional Services almost two years ago, and we've used it to relive those amazing moments (or the ones we weren't paying attention to...)

YouTube Stats To Be Factored in Klout Score

Lithium Technologies' Klout is a major way brands measure influencer power, and the system got a little stronger Tuesday with the addition of YouTube data. Now, Klout takes into account YouTube stats, in addition to sites such as Facebook, Twitter, Google+ and Instagram.

Presenting: The 2015 Mashies finalists

The digital landscape is changing daily and, with it, the future of communications as we know it. Marketers and advertisers are paving the future of communication on the newest digital platforms, working to create campaigns that are smarter, faster and more effective than ever before.

Snapchat Acquires Looksery To Power Its Animated Lenses

Snapchat's new animated selfie Lenses come courtesy of a new acquisition: Looksery. In a suspicious turn of events, Selfie animation app Looksery disappeared from the App Stores this morning just as Snapchat launched Lenses. Meme artist Ronen V informed me that Lenses looked identical to Looksery's technology.

Moe's Southwest Grill Just Made a Real Electric Guitar Out of a Giant Tortilla Chip

Now that Moe's Southwest Grill has taken to calling its free queso day "Quesopalooza," it's entirely logical that it would build a playable electric guitar out of a giant tortilla chip. No wait, that's totally insane. No wonder this spot is so much fun!

Facebook is expanding its workplace social network to hundreds of companies

Facebook will expands its business-oriented site, Facebook at Work, to hundreds of more companies after a nine-month trial period, the company announced today. Facebook at Work, which started its pilot program in January with up to 100 businesses, may be released as a freemium product by the end of the year, according to Recode .

Spotify Running Comes to Android

Following its release on iOS, Spotify Running has launched for users on Android devices. Spotify Running provides music for users to listen to as they run, and aims to match the tempo of the music to their running speed. Spotify Running allows users to listen to playlists inspired by their listening history, or select playlists based on genres.

Facebook Prompts Users to Share Summer 2015 Story Post Format (Photos)

Facebook confirmed last month that it was testing a new post format called a story, and the test has apparently expanded to more users. The story format allows users to upload photo albums and have them display as slideshows that auto-play within News Feed.

Honda unboxes a new campaign

The car brand and Grip drive the unboxing phenomenon down a new road. They say good things come in small packages, but a video for the 2016 Honda Pilot shows how big packages can be even better - not to mention the thrill of opening them.

Facebook starts letting your friends know you've ignored their event

"Seen." The dreaded read receipt in Facebook's chat client, Messenger, which has ruined many a friendship by letting your chat buddies know you've seen their messages but haven't replied, is making its way to another Facebook feature: Events.

Coke Cans Come With Temporary Tattoo of Your Name in Latest Bit of Packaging Magic

Coca-Cola kicks off National Hispanic Heritage Month (which runs from Sept. 15 to Oct. 15) with a line of temporary-tattoo cans, targeted to Hispanic and Latino Americans.

PizzaPortal.pl testuje drony. Pierwszy raz w historii Polski firma dostarczyła tak posiłek

Na razie firma ma zaledwie flotę liczącą 30 kierowców w Warszawie. Docelowy plan dla stolicy w perspektywie przyszłego roku to 250-300 pojazdów. - Łącznie w największych miastach Polski chcemy operować nawet tysiącem pojazdów. Będzie to flota leasingowana, a kierowcy zatrudnieni w naszej firmie. Pozwoli nam to na kontrolę jakości dostaw.

New to Sotrender: Twitter hashtag stats

Hashtags constitute an integral part of communication on Twitter. Obviously their main role is to highlight the topic of a tweet and enable easy and fast searching. By using correctly chosen hashtags, Twitter profiles can significantly increase the engagement of their followers. Thanks to Sotrender's new feature - Twitter hashtag stats - you will be able to: 1.

Facebook Rolls Out A New Carousel Video Player For The Web

A few weeks after testing it on iOS, Facebook is now rolling out its new carousel video player for all web users. The new player lets you navigate through related videos, watch full screen and comment, like or share the videos right from the player. Also Read: Facebook Videos Have A "Watch Later" Button Video...

Is Ink361 The Tweetdeck For Instagram?

Instagram is a force to be reckoned with and social media marketers do realise how important it is to leverage it and build a community there, too. However, I know that a lot among them would be very honest and admit that Instagram still has a lot of things to improve.

Facebook Introduces Signal To Help Journalists Source And Discover Social Content

Facebook has always been captivated by the 24-hour news cycle. They've made efforts through endeavors like Facebook Stories to show the viability of Facebook embeds as a truly dynamic primary source, while more recent moves such as their Trending section and Instant Articles have shown that they're serious about driving users to news content without having them ever leave the site.

Facebook Announces 100% In-View Ad Impressions, Moat Measurement

Facebook took steps to give brands more clarity into how their ad campaigns are performing, announcing a new buying option for 100 percent in-view impressions, as well as a video ads measurement partnership with Moat. Both new options will be available soon, according to Facebook.

With #ShareaCoke, Twitter Unleashes First Branded Custom Emoji

It was only a matter of time before brands joined the emoji fun on Twitter. Twitter has been creating custom emojis (also called hashflags) to promote big events like the upcoming Star Wars relaunch, the MTV Video Music Awards and New York Fashion Week.

Facebook będzie wykorzystywał statystyki like'ów do targetowania reklam

O swoich zamiarach wykorzystania dodatkowych narzędzi służących do lepszego dopasowania reklam do odbiorców Facebook poinformował na swoim blogu przypominając, że tego typu plany zapowiadał już w ub.r. Od października serwis Marka Zuckerberga zamierza nie tylko zbierać dane dotyczące liczby lajków klikniętych na stronach wydawców, ale wykorzystać też informacje na ich temat do targetowania przekazu reklamowego.

Pinterest, which just hit 100 million users, is growing much faster than expected

In Pinterest's five-year history, the virtual scrapbooking site has remained mum on its user numbers, only pointing the press to stats reported by third-party firms like comScore. Turns out it was just waiting for the perfect milestone: Today (Sept. 17), Pinterest announced that 100 million people use the service each month, with the number of users, or...

Facebook At Work Expected By End Of 2015

It looks more and more like Facebook's new Slack and Yammer competitor, Facebook At Work, will be out soon. Re/code's Kurt Wagner reports that Facebook will likely launch a freemium version of Facebook at Work by the end of the year; the product is currently in a closed beta.

Facebook Pages Posting More Links Than Photos - But Few Posting Video (Report)

Forget the old conventional wisdom that most page posts on Facebook contain images and think links, at least in terms of volume. Social media analytics provider Quintly studied some 100,000 pages and more than 8 million posts between June 2014 and June 2015, finding that posts containing links accounted for 45.23 percent of total volume, edging photo posts, at 43.64 percent.

Shakira is now a pig-hating member of the 'Angry Birds' flock

Her hips don't lie, but you'll be hard-pressed to find them on a bulbous cartoon bird head with no body. Shakira is now a part of the Angry Birds family, with a new update for Angry Birds Pop inserting the Colombian singer into the game.

Pokaż cycki, dostań piwo

„Piersi na ladę" - takie hasło będzie można usłyszeć już niedługo w amsterdamskim barze, który jako pierwszy zdecydował się wziąć udział w osobliwej akcji serwisu Pornhub, który wprowadza na rynek titcoin'y. Jak sama nazwa wskazuje jest to piersiowa waluta.

Johnnie Walker's 'Keep Walking' Gets an Update With an Ode to Joy

Johnnie Walker is calling on a diverse cast of characters -- from actor Jude Law and a race car driver to a psychologist who studies happiness -- as it overhauls its 16-year-old "Keep Walking" campaign. The new effort will be Johnnie Walker's "largest ever global marketing campaign," according to the Scotch brand.

Instagram doesn't want your #latergrams, suggests you share pictures taken today

Despite an average of 70 million photos shared on Instagram a day, the company doesn't want you to stop at just brunch, selfies and #latergrams. The app may now recognize when you've taken photos and suggest you post it that same day.

Wedel wprowadza nową platformę komunikacyjną - Reklama - Newsy - Press.pl - najnowsze informacje z branży medialnej, ...

W serwisie internetowym Press znajdziesz informacje dotyczące mediów w Polsce i na świecie. Dowiesz się o reklamie, marketingu, public relations i Internecie.

Which Emmy Nominees Had the Most Facebook Buzz?

The 67th Primetime Emmy Awards will be handed out Sunday night at Microsoft Theater in Los Angeles, and Facebook provided the list of "winners" based on chatter on the social network between July 16 and Sept. 17.

W tym tygodniu jam widzicie nie ma też polecanych lektur i nawet na Duchowych Kulturystach nie udało mi się nic napisać. Taka sytuacja pewnie utrzyma się aż do listopada, ale cóż począć. Podsumowania Tygodnia powinny ukazywać się regularnie i bez opóźnień aż do połowy października, potem będę w Szkocji, ale może i tak uda się wszystko dopracować.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


Tagi: , , , , ,