Podsumowanie Tygodnia 14.07 – 20.07.2015

Dopalacze, skaryfikacje, słaby real time marketing. O tym za dużo nie chcę pisać w dzisiejszym Podsumowaniu, zatem wspomnę Wam, że jest całkiem dużo o nowych wdrożeniach Facebooka, rekordach na YouTube oraz nietypowych kampaniach takich marek jak Red Bull i Kit Kat.

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Podsumowanie Tygodnia 14.07 – 20.07.2015

Twitter Announces Video Ads For App-Installs

Twitter needs to turn a profit, and it's clear that video advertising is probably the way, as is with most other social networks. Over a year ago the company announced that it was allowing app-install ads, and now it is finally launching promoted videos for app installs.

Ad of the Day: Droga5 Lightens Up Acne Cream Category With Comic Spot for Clearasil

For teens, acne is no laughing matter. But Droga5 figured it was worth shaking up a category that's traditionally brimming with confidence but very little comedy. The New York agency's first commercial for the brand breaks today, and leans into the concept of reassurance rather than confidence.

Facebook Adding Thumbs-Up Like Emoticon to Desktop Chat?

Some Facebook users are starting to see the thumbs-up like emoticon appear in desktop chat. Reader Matteo Gamba of TransferWise shared the screenshot below. Readers: Have you seen anything similar?

Facebook is reportedly building a virtual assistant

Facebook is reportedly working on a virtual assistant, according to The Information. Sources say that Moneypenny, as the project is currently known, will be available via Facebook's Messenger app and will allow users to ask real people for help with research and shopping.

Google Inbox now auto-suggests a reminder when it sees you emailing yourself

Ever send yourself an email just so you don't forget to do something later? Google's caught on, so its Inbox app will now suggest you set a reminder instead. Anytime you input your own email into the recipient box on the app, A little pop up will appear asking you whether you'd rather set a reminder via the app instead.

Yes, Google Photos Can Still Sync Your Photos After You Delete The App

Google's recently rebooted Photos app might be syncing your photos without you realizing it. David Arnott, an editor at the Nashville Business Journal, writes that he found it was doing just that after he installed the app to test it out and subsequently changed his mind about using it - deleting it from his Android phone and thinking that was the end of Google's access to his photos.

Experience Turkish Airlines Live On Periscope

There are some air carriers that truly rock social media. No one can forget KLM's brilliant executions or British Airways' billboard. With more and more brands realising there's indeed an ROI in social media, many airlines are stepping up their game and yield impressive results. Also Read: There Are 92 Million Expats On Facebook, And...

Snapchat update puts news before stories from your friends

Snapchat just made its news content a lot more difficult to ignore. In the update, which rolled out to the iOS app on Monday, the company redesigned the stories section of its app to emphasize content from its media partners. The Sstories screen of Snapchat now prioritizes discover and live stories over the ones from your contacts.

WhatsApp Brings Major Changes To Its Desktop Version

We all know that the Web version of WhatsApp has been around for a while, however, we couldn't spot significant changes and updates throughout the past year. That was until a few days ago, when the messaging platform rolled out changes that could help its web presence receive a serious usage boost.

Są dobre akcje marketingowe, są też złe. No i jest ta akcja LG na Twitterze

Są dobre akcje marketingowo-PRowe, są też złe. Nie jestem pewien, do której z tych kategorii zaliczyć pomysł LG na „chwytliwy" tweet. Serio nie wiem. Zobaczcie zresztą sami. Nie przegapcie hashtagów. Od kilku dni polskie media społecznościowe żyją sprawą młodego człowieka, który okaleczył swoją twarz na wzór swojego idola rapera o wdzięcznym pseudonimie Popek, który zwany jest również jako samozwańczy król Albanii.

A Guy Gave A Facebook Account To The World And Things Got Very Weird

Veix told BuzzFeed: "A while back someone attempted to hack into an email address I had set up for a novelty social media account, so I changed all of my personal passwords in a paranoid frenzy. This got me thinking about account security and the individualistic assumptions of social media."

Theater Video Games : theater video game

In order to make the experience of going to the movie theater as entertaining as possible from start to finish, select screenings of the new Terminator Genisys movie will be presented with an in-theater video game. Paramount released this interactive game at a few AMC IMAX locations, requiring people to have a mobile device on hand in order to use it as a controller.

Red Bull Alert makes you feel bad for hitting snooze on your alarm clock

In a world where you can get instant feedback about how much energy your house is using, how many steps you've taken today and how much REM sleep you got last night, it should come as little surprise that there's now an app to track how good you are at waking up.

After Working With the Same Agency Since 1981, American Airlines Launches Global Review

American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier. American's longtime agencies McCann Erickson, New York, and its affiliate in Dallas, TM Advertising, will defend the creative business.

Pluto Finally Gets Its Picture Taken, and Some Brands Do Their Own Flybys

On Tuesday morning, NASA showed the world that it's finally gotten around to visiting our solar system's favorite not-a-planet-anymore, Pluto. On Instagram, the once-blurry dot in space was featured in glorious high-res for all humankind to behold. And brands, of course, wanted in.

The Brand That Scored the Most Digital Attention at Wimbledon Wasn't Even a Sponsor

If you were lucky enough to be at Centre Court at Wimbledon this year, you may have treated yourself to a refreshing Pimm's Cup-the classic Wimbledon cocktail made with Pimm's, lemonade, mint, fruit and cucumber-while you watched Novak Djokovic and Serena Williams win big.

Kit Kat funduje przerwę modelom z innych reklam

W jaki sposób zaszczepić ludziom koncepcję „Have a break", którą charakteryzuje się baton Kit Kat? Oczywiście reklamą, a najlepiej taką, które już istnieje :-). W Kolumbii marka należąca do koncernu Nestlé zaangażowała modeli, którzy użyczyli swojego wizerunku w kampaniach innych marek. Kit Kat przygotował alternatywne wersje już istniejących billboardów stosując jedną zmianę: modele mieli przerwę :-).

'Nude' Baristas Take Over a Coffee Shop for Nestlé's New Creamer Campaign

For Nestlé's Coffee-Mate Natural Bliss all-digital campaign that launches today, the brand's marketers wanted to do something with a little shock value. So they took over an Irving Farm Coffee Roasters store in New York on April 24 with baristas wearing essentially nothing but body paint.

Google will finally add native visual voicemail support to Android M, with a catch

Android fans may like to tease Apple users for only recently implementing certain features they've had for a while, but one place Google has lagged behind Apple is native visual voicemail, which iPhones have supported since the original 2007 model. Android M will finally catch up.

Masujący billboard Kit Kat

I kolejna kampania batonika Kit Kat w Kolumbii. Po „ reklamowej przerwie " nadszedł czas na relaks. Mieszkańcy Bogoty dzięki interaktywnym billboardom mogli zaczerpnąć odrobinę przyjemności za sprawą oferowanego im (przez urządzenie) masażu. Wystarczyło „przykleić się" do kreacji. Lokalizacje wszystkich billboardów można było odszukać za pomocą Google Maps.

Nowy sposób naliczania opłat na YouTube: reklamy TrueView

Home " Marketing " Nowy sposób naliczania opłat na YouTube: reklamy TrueView 16/07/2015 fot. esther vargas/cc/flickr.com Często słychać, że reklamy zaczynają przesłaniać YouTube'a i nie jest to już miejsce pełnej swobody i przejrzystości. Dla osób popierających tę opinię nie ma dobrych wieści. Pojawił się nowy model tworzenia reklam i naliczania opłat.

Viewing time on YouTube grew 60% last quarter

More 18- to 49-year-olds in the US now "tune into" YouTube than any cable network, Google executives said in an earnings call with investors today (June 16). The search giant's online video platform saw a 60% rise in viewing time in the second quarter compared to a year prior.

Spotify's musical map shows which songs are most popular in 1,000 cities

The global music industry gets a bad rap for churning out catchy tunes to appeal to the largest possible audience. But as it turns out, taste in music is, at least to some degree, still distinctly local. Such is the finding of music streaming service Spotify, which created an interactive map with the most played songs in nearly 1,000 cities around...

Flipagram signs deal to bring real music to its short photo and video stories

Flipagram - an app that you probably have never heard until right now which has amassed over 33 million users - has struck a deal with major labels, independents, and publishers, giving it access to their considerable music libraries.

Pampers wzrusza po raz kolejny

Pampers wzrusza po raz kolejny | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Krótka piłka: Mario Götze dotrzymał słowa i odkupił zniszczonego pada

Słowny gość. Przemycił przy okazji kilka prezentów dla nerwowego fana.

Użytkownicy spędzają 3,3 godziny dziennie na urządzeniach mobilnych - raport Salesforce

„ 2014 Mobile Behavior Report" firmy Salesforce mówi o skali wykorzystania przez społeczeństwo urządzeń mobilnych. W raporcie ukazano m.in. konsumenckie trendy zachowań, które dla biznesu mogą być podpowiedzą, jak dostosowywać się do preferencji i oczekiwań klientów. Salesforce przeprowadziło badanie na reprezentacyjnej grupie 470 chętnych, analizując wykorzystanie w codziennym życiu smartfonów i tabletów.

The Most Expensive European City To Target With Facebook Ads

It's no secret, the cost of advertising on Facebook varies greatly from one country to another. What is less known, is that it even varies from city to city and at this little game, some european cities will cost you much more than others.... So which city do you think is the most expensive to...

Facebook is testing digital stores with a 'buy' button for Pages

Facebook is a destination for a lot of things, and may soon be your go-to for shopping as well as photos of your cousin's new baby. According to a report from BuzzFeed, Facebook Pages will soon host e-commerce shopping sites. The digital storefronts will even have a "buy" button to help you get items you're obsessing over.

Facebook Videos Have A "Watch Later" Button

With the risk of sounding extremely annoying, here's the deal: Facebook is doing everything to boost video. Every other day the social media platform is adding little enhancements that bring its video service a step closer to its old rival: YouTube Also Read: Facebook Introduces Floating Videos, So You Can Watch And Scroll First spotted by...

Compare Metrics for Five Pages with Facebook Business Manager

Users of Facebook's Business Manager can apparently now compare the metrics for five different pages that they manage. Facebook began rolling out Business Manager last April, calling it a single interface to allow large advertisers, enterprises and agencies to manage multiple campaigns and pages.




MUSE video report

Twitter's head of communications announces departure

Twitter is dealing with another high-profile departure from its executive ranks. Just weeks after Dick Costolo stepped down as the company's CEO, Gabriel Stricker became its former head of communications. Stricker had famously never used Twitter when he took the job after leaving Google in April 2012.

Fallout Shelter zarobił 5.1 miliona dolarów w dwa tygodnie, a Bethesda odkłada temat płatnych modów na później

Fallout 4 jest bowiem od zamieszania z wynagradzaniem modderów ważniejszy.

McDonald's Billboard Dishes Out Free McFlurries When the Sun is Scorching

The temperatures have been scorching in the Netherlands, so McDonald's took advantage of the extreme heat to promote its famous frosty treat the McFlurry with an unusual billboard. TBWA/Neboko teamed with JCDecaux to create this outdoor ad containing 100 McFlurry cups and connected to a thermometer.

Google's Inbox now lets you snooze certain emails until the most convenient times

Are you a growth marketer? Do you want to know what it takes to be one? Join us at GrowthBeat, on August 17-18 in San Francisco. Thought-leaders from the biggest brands and most disruptive companies will share winning growth strategies on the most pressing challenges marketing leaders face today.

Hostel director Eli Roth is killing Vine stars live on Snapchat

Eli Roth is murdering a bunch of people, and you can watch - via Snapchat. The Hostel director is hosting a group of Vine, Twitter, and Instagram stars at a mansion today in support of his digital network, CryptTV, before killing them off in increasingly inventive ways.

The Marshall smartphone is a cynical branding exercise done right

In an ideal world, brands would always make our lives easier. They would ensconce us in a safe environment where each new product bearing a storied name maintains the quality and care that have made that name famous.

Headline for Lektury #64
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Lektury #64

Jul 20, 2015 - blog.bufferapp.com - 67
35+ Research Tools to Take Your Content Ideas Further

Sometimes when you get a good content idea, you can feel it. You just know that it's fully formed, ready to be executed, and sure to be a hit. Other times, the idea isn't quite so clear. Maybe it's only a partial idea, or you're not quite sure what actually creating it would look like.

Jul 20, 2015 - adweek.com - 57
Why David Droga Thinks Facebook and YouTube's Video War Is Good for Creatives

Between six-second Vines, Facebook autoplay and skippable YouTube ads, marketers are navigating new digital video spaces almost daily. Spearheading that change are agency creatives like David Droga, who are shifting from making television spots to digital videos and figuring out what works best on each platform.

Jul 20, 2015 - nowymarketing.pl - 47
Autentyczna marka osobista - NowyMarketing

Co to znaczy być swoją marką? Koncepcja marki osobistej zakłada, że człowiek może być marką. Takie podejście może z założenia budzić opór. Zdjęcie royalty free z Fotolia Szczególnie jeśli wziąć pod uwagę klasyczne rozumienie marki (kojarzone często z produktem użytkowym typu pasta do zębów) i sposób jej kreowania (nadanie produktowi cech, które są pożądane przez grupę docelową, a później utrwalanie tych cech w umysłach odbiorców za pomocą marketingo- wych przekazów).

Jul 20, 2015 - econsultancy.com - 48
60 quick social media tips for beginners

I have worked in social media before, but only as part of a wider role and only really to help out other people here and there. I'm therefore little more than a beginner myself, so I thought it would be good to put together a list of things I wish I'd known about the various platforms when I first started using social.

Jul 20, 2015 - nowymarketing.pl - 54
Koniec narcyzmu: sześć trendów, które zdefiniują następną dekadę w social media - NowyMarketing

W ciągu kolejnych dziesięciu lat będziemy świadkami zmiany myślenia użytkowników mediów społecznościowych. Z tuby dla rzeszy egoistów społecznościówki przeistoczą się w motywujące źródło inspiracji. Daril Kim Managing Director, Cheil Poland Daril posiada ponad 12-letnie doświadczenie w branży reklamowej. Pracował na poziomie globalnym z najlepszymi markami motoryzacyjnymi, elektronicznymi, FMCG i lotniczymi.

Jul 20, 2015 - blog.hootsuite.com - 49
How Big Brands Are Using Humour on Social Media

"People don't buy from clowns." The famous quote from Claude C. Hopkins may have been true in 1923, but times have certainly changed. Some of the biggest brands in the world use humor to sell their products on social media.

Jul 20, 2015 - socialbro.com - 62
Twitter Influencers: It's About Who You Know - SocialBro

Nearly 60 per cent of marketers have planned to boost their influencer marketing budgets over the next eight months. Most marketers are focused on driving sales and increasing brand engagement by leveraging influential social media users. According to a study in the Journal of Consumer Research, consumers often form opinions about products and services based on the opinions of the people they know.

Jul 20, 2015 - thenextweb.com - 55
10 of the latest surprising and revealing studies on social media

I love to see new stats and research about how to best share to social media. If it's research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we're keen to see if the best advice from these studies meshes with our experience, too.

Jul 20, 2015 - socialmediaexaminer.com - 57
10 Ideas to Inspire Your Next Blog Post

Are you looking for blog post ideas? Would you like some direction to inspire your editorial calendar? Although it may be challenging to come up with new blog post ideas, there's a lot you could write about. In this article I'll share 10 ideas to inspire your business blog content.

Połowa lipca za nami, jeszcze sierpień i wszystko powinno wrócić do normy. Nie za bardzo lubię sezon wakacyjny, bo mniej się dzieje, ludzie nie siedzą tyle na blogach i Facebooku. Statystyki też zazwyczaj mam wtedy niższe. Pomóżcie zatem utrzymać tendencję 10 000 UU miesięcznie zaglądając do wpisu o markach z ludzką twarzą.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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