Podsumowanie Tygodnia 14.04 – 20.04.2015

Pogoda mimo, że już kwiecień nas nie rozpieszcza, za to nie można narzekać na liczbę newsów ze świata marketingu i social media. Nowy sezon Gry o Tron rządzi w społecznościówkach, NBA postanowiło wejść we współpracę z Pepsi, a polski oddział Facebooka ma nowego szefa. Chcecie wiedzieć więcej? Zapraszam do Podsumowania Tygodnia.

Headline for Podsumowanie Tygodnia 14.04 – 20.04.2015
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Podsumowanie Tygodnia 14.04 – 20.04.2015

„Gra o tron" z Universal McCann

„Gra o tron" z Universal McCann | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Spotify dostanie 400 mln dolarów od inwestorów

Cnet powołując się na anonimowe źródła podkreśla, że poza jednym z głównych banków finansowych na świecie i grupą z Abu Dhabi w Spotify chcą wesprzeć także inne firmy inwestycyjne. Fundusze mają być pozyskane w ciągu najbliższych tygodni. Przedstawiciele Spotify odmówili komentarza w tej sprawie.

Robert Bednarski zaczyna zarządzać Facebookiem w Europie Środkowo-Wschodniej

Facebook w komunikacie prasowym potwierdził informację o zatrudnieniu Roberta Bednarskiego podaną przez Wirtualnemedia.pl dwa tygodnie temu. Bednarski jako dyrektor portalu w Europie Środkowo-Wschodniej pracuje w jego warszawskim biurze. Odpowiada za działania serwisu na wszystkich rynkach tego regionu, kierując zespołem sprzedaży reklam i współpracując z marketerami.

Facebook Is Tweaking Its Trending Section

Looks like Facebook's is tweaking its trending section, in order to offer a wider variety of interesting topics to its users and a way to better organise them. Also Read: 3 Places To Look for Trending Topics - Other Than Twitter As Adweek reports, users have spotted a change in the look of the section,...

Snickers Commercial: Bedtime

Snickers and advertising agency AMV BBDO from London have released this hilarious video spot recently. The ad depicts a lady, who is preparing an April Fools prank for her beloved partner. She has brought a real, enormous python to their bedroom and covered it under the sheets.

The NBA just dealt a major blow to Coca-Cola

PepsiCo has won exclusive sponsorship rights for the National Basketball Association, ending Coca-Cola's 28-year run as the league's official sponsor. Mountain Dew will be the leading soft drink in the partnership, which PepsiCo is expected to announce on Monday, the industry journal Beverage Digest reports.

Spotify wants you to spam Twitter with its new ads

Spotify is rolling out a new feature designed to get users to spam Twitter. The Tweet the Beat feature started appearing on the weekend, and it automatically displays a fullscreen pop-up ad for mobile Spotify users with pre-populated text and a button to tweet Rihanna with a thanks for her "Bitch Better Have My Money" single.

Game of Thrones Season 5 Premier: Jon Snow Leads Social Chatter

HBO's Game of Thrones returned this weekend, and millions of people were talking about it through social media. According to Synthesio, a global social intelligence platform, the character most people were talking about was Jon Snow.

Costagram (@costagram_costacoffee) * Instagram photos and videos

Witaj w świecie COSTA COFFEE! Klikaj w zdjęcia i tagi - poznawaj nasze produkty!

Pocket introduces a new responsive web design and raises another $7 million

Save-for-later service Pocket introduced a redesign of its web client today, making the site responsive for the first time and allowing it to scale more easily from smartphone screens to desktop monitors. The web version now includes a persistent sidebar offering one-tap access to your saved articles, videos, and images, as well as your favorites, archived saves, and anything you've tagged.

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during spin class; a runner through a half-marathon; and a beginner yogi unsure of her surroundings. The spot, by Wieden + Kennedy, launches a campaign called #betterforit, which Nike says is its largest initiative yet in supporting and motivating women's athletic journeys.

Facebook Adds Cake Icon in Chat Next to Friends with Birthdays

Facebook's latest way to remind users of friends' birthdays is the addition of a cake icon in its chat interface. Reader Matteo Gamba of TransferWise shared the screenshot above with SocialTimes, in which the cake icon appears next to the names of friends celebrating birthdays on the current date.

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

Melanie White | April 14, 2015 | Comments Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Foursquare has launched Pinpoint, a new ad offering aimed at assisting marketers in targeting users based on where they have been, using location data.

Disney, Samsung Among Instagram Carousel Ad Pioneers

Mike O'Brien | April 14, 2015 | Comments Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'Oreal are driving users to product pages. Brands are starting to utilize Instagram's latest ad offering, taking advantage of the ability to link to product pages from their ads.

Coca-Cola takes visitors on new brand journey with site relaunch

Do you remember when company websites were just about the product and the company? Boring, boring, boring. Brands have been on a journey to raise the bar in terms of content onsite and with its launch of Coca Cola Journey this week the fizzy drinks giant may have got there sooner than most.

Embedded Tweets: Redesigned for the modern web | Twitter Blogs

New updates to embedded Tweets offer improvements to photo and video display and more.

KIT KAT zachęca do zrobienia sobie przerwy / Z branży - Portal PR Newsline.pl

Dziś jest: Poniedziałek, 20.04.2015 r PROMOCJA W WYSZUKIWARKACH KIT KAT zachęca do zrobienia sobie przerwy Marka KIT KAT wystartowała z now kampanią reklamową zachęcając do zrobienia sobie przerwy z batonem KIT KAT Chunky. Od 7 kwietnia trwa akcja od hasłem „Czas na przerwę, czas na KIT KAT".

Tinder now lets you swipe through Instagram photos of potential matches

With an update rolling out today, Tinder will now let you swipe through recent Instagram photos belonging to your prospective matches. Up to 34 photos (and videos) are visible, and Tinder's users will be able to tap on those Instagram shots to see your full profile - assuming it's public.

Slidepick For Android Lets You Swipe to Delete Useless Photos

If you're like me and have way too many pictures and screenshots saved on your Android device, you'll want to check out this free app that makes it a snap to clean out your gallery. If you've ever used Tinder to find a date, the interface should seem familiar.

Twitter Unveils a New Homepage to Reel in Logged-Out Users

Rumors of a redesigned Twitter.com interface have been floating around for a while, and the company is finally showing off its new user experience. The company today unveiled a new home page that feeds content to users who either aren't signed in or don't have a Twitter account.

The North Face Wants to Own the Athlete Market and Beat Big Names Like Nike and Adidas

Gone are the days when sports retailers specialized in one thing. While Nike, Adidas and Under Armour are starting to look more like tech brands, The North Face is making a hard push to appeal to athletes.

Facebook brings back the away message in a new mobile experiment

In the late 1990s and early 2000s, before Facebook created the world's first billion-person social network, many of us stayed in touch through instant messaging. Services like AIM and ICQ let us stay in touch not just through chat, but through away messages - tiny fragments letting friends know what you were up to while away from your keyboard.

Bacardi Consolidates Global Creative and Media for Its Major Liquor Brands

In a secret first meeting a little more than a month ago, BBDO and OMD executives met with Bacardi's new top management led by CEO Mike Dolan. On the table for the March 13 session was a consolidation of the spirit company's global creative and media business, which has been spread across more than 700 agencies, with media spending of more than $175 million, by some estimates.

Google Launches Handwriting Input For Text And Emoji On Android

Google Research today launched its latest project: Google Handwriting Input. Besides their voice and favorite keyboards, Android users using Android 4.0.3 and up can now also simply use good old-fashioned handwriting to input text into any Android app. The new tool recognizes 82 languages and 20 distinct scripts.

Spotify Launches Playlist Targeting for Brands

Spotify announced today that it is launching a new form of ad targeting for brands which will allow them to use the context of what you're doing while listening to music in order to target you with tailored ads.

To-do list app Any.do gets a little slicker, a little quicker with version 3.0 update

To-do list app Any.do has released its third major update today, adding support for Android tablets and making it easier to jump in and out of different lists with a new grid view.

Game of Thrones Fans Take a Seat, Courtesy of Uber

You don't have to travel to Westeros to take your rightful place upon the Iron Throne. A new HBO Now and Uber campaign called #RideOfThrones is bringing the infamous seat of rulers to the doorsteps of Game of Thrones fans in New York. On April 16 and 17 between 11 a.m.

TROLLED: David Luiz poor performance entertains social media

Suarez nutmegged the Brazilian defender twice. His mom has come out to defend him. If it wasn't enough for David Luiz to endure the crticisim from media, the social media world made sure he won't forget about his mistakes for quite some time.

The first 'Batman V Superman' trailer leaks online

Well, this was unexpected. The first "Batman V Superman" trailer has leaked online in full. Warner Bros. can't be too pleased. The studio had plans to debut the trailer Monday evening at fan events in Imax theaters across the country.

Tumblr Lets Brands Run Ads in Users' Dashboards for 24 Hours

Yuyu Chen | April 16, 2015 | Comments Nike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users' dashboards for a full 24 hours. Tumblr continues to expand its native advertising offerings with a new ad unit called "Sponsored Day" that enables brands to place sponsored posts in users' dashboard for 24 hours.

An explanation for everything you see in the latest 'Star Wars' trailer

The second teaser trailer for the new "Star Wars" movie, "The Force Awakens," is out. It's short, but packed with a lot of stuff. Here's an explanation for everything you see in the new trailer. Han Solo flies the Falcon inside a giant crashed ship.

Twitter Now Lets Developers Embed Entire Tweet Timelines

Back in October, Twitter revealed Twitter Kit as a platform to help developers integrate Twitter features into their apps. One of the most useful features was direct support for tweet embeds, and the company now wants to make these more powerful.

Meerkat Asks for Android Beta Testers

The great Periscope vs. Meerkat war of 2015 has so far been fought only on Apple devices. That will change soon. Meerkat put out a call recently for beta testers of its Android app. The livestreaming video app announced (on Twitter, which owns competitor Periscope) that it is looking for people to join an early round of testing for its unreleased Android app.

Shakira, Richard Branson Crash Mark Zuckerberg's Facebook Q&A

Facebook co-founder and CEO Mark Zuckerberg conducted his latest question-and-answer session on the social network from its headquarters in Menlo Park, Calif., complete with surprise visits from pop star Shakira and The Virgin Group founder Richard Branson. Zuckerberg answered questions from users about topics including Oculus VR, net neutrality, Internet.org, education technology and even how many hours he works in an average week.

Twitter Unveils Star Wars Emojis, and All Is Right With the Galaxy

Emoji product placement on Twitter just advanced a few light years today, as the social network-in partnership with Disney and Lucasfilm-unveiled Star Wars emojis at the Star Wars Celebration in Anaheim, Calif. There are three emojis to start: C-3PO, a Stormtrooper and BB-8-a new droid introduced in November in the first teaser trailer for Star Wars: Episode VII-The Force Awakens.

Facebook Launches Its Own Football Awards

Facebook has launched its own football awards so supporters from across the world can vote for their favorite players, managers and clubs. The straightforwardly-named Facebook Football Awards give fans the chance to vote for Player of the Year, Young Player of the Year, Manager of The Year, Club of the Year, and Content of the Year.

Barilla Is Looking For a New Creative Agency

Pasta Maker and Y&R Part Ways Barilla and Y&R Chicago have parted ways as the pasta marketer launches a creative agency review covering the U.S. A spokeswoman for the company confirmed that it was "undertaking a regular agency review in the U.S. and has invited other firms to present their capabilities."

Facebook wants its audience data to replace the cookie - Digiday

Internet advertising is an industry built in large part on the back of the humble cookie, but that's under threat as people move to mobile and the cookie's flaws become more prominent. Facebook has a clear answer for a replacement: its trove of audience data.

Gwiezdne wojny: Przebudzenie Mocy odlatują. Japońskie linie lotnicze przemalowały samolot na R2-D2

To prawdopodobnie najlepsza reklama, jaką dzisiaj zobaczycie. Japońskie linie lotnicze All Nippon Airways (ANA) postanowiły włączyć się w promocje filmu 'Gwiezdne wojny: Przebudzenie Mocy' i przemalować swojego Dreamlinera 787-9 w barwy kochanego przez fanów droida R2-D2.

Hyundai Helps A Girl Send A Message To Her Dad--In Space

OK, word association time: desert, communication, space, Hyundai. Anything? Of course not. But the carmaker managed to find a way to tie all these things together and set a Guinness World Record doing it, by helping a 13-year-old Houston girl send a message to her dad in space.

23,7 mld dol. na reklamy w portalach społecznościowych w 2015 r.

W 2017 roku globalne nakłady na reklamę w społecznościowych serwisach mają sięgnąć już 35,98 miliarda dolarów, stanowiących 16 proc. ogółu wydatków na reklamę w przestrzeni cyfrowej. W tym roku reklamodawcy z Ameryki Północnej mają zwiększyć swoje wydatki na reklamę w portalach społecznościowych o 31 proc., przekraczając po raz pierwszy w historii próg 10 miliardów dolarów.

Facebook Is Retiring Its Like Box Plugin on June 23

Facebook has quietly announced it's retiring it's old embeddable Like Box on June 23. The Like Box is variant of the embeddable Like Button that allows you to Like a page from other sites. The embed would also show off some of the other people who liked a given Page.

Adobe apps are coming to Android

If you're a fan of both Adobe and Android, then you'll have no doubt suffered at their lack of Android access when it comes to their apps. Initially launching the mobile apps of Illustrator, Photoshop, Color CC and more for iOS, they're now concentrating on bringing them to Android.

Właściciel Demotywatorów otwiera własne biuro sprzedaży reklam

Monster Media Group, właściciel między innymi Demotywatorów, Pewexu, Stylowych i JoeMonster, rezygnuje z usług sieci Evolution Media Net i buduje własne biuro sprzedaży reklam. Monster Media Group to jeden z największych, niezależnych polskich wydawców treści internetowych. Grupa stawia na samodzielność i kończy współpracę z siecią Evolution Media Net.

Headline for Lektury #53
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Lektury #53

Apr 20, 2015 - socialmediaexaminer.com - 43
How to Offer Great Customer Service With Social Media |

Are your customers on social media? Do you interact with them? The key to effectively using social media for customer service is to listen, take action and make the most of what your community tells you. In this article you'll find out how to provide great customer service with social media.

Apr 20, 2015 - wersm.com - 49
How To Get The Share: The Social Media Holy Grail

I never look a gift 'Like' in the mouth. But when I post on social media, I'm going for the social holy grail every time. The share. The re-tweet. The re-gram. The logic behind sharing is pretty simple, right? Also Read: What Does Radical Honesty Look Like On Social Media HOW SHARING WORKS: - You...

Apr 20, 2015 - socialmediatoday.com - 51
The Importance of Brand Integrity in the Digital Age

In today's global digital marketplace, the name of the game is brand integrity. When I say integrity, I'm not referring to the sort of moral uprightness and honesty commonly associated with the term; instead, I'm referring to its secondary (though fundamental) meaning, which relates to a state of being whole and undivided, one of unity and cohesion.

Apr 20, 2015 - brandingmagazine.com - 43
'Good' Campaign of the Week: Pentagram

Campaign: I Give an X Agency: Pentagram On May 7th there's a general election in the UK and while the party leaders vie for votes, there's another, more fundamental battle happening - the fight for political engagement. At the last UK election, voter turnout was just 65%.

Apr 20, 2015 - lifehacker.com - 59
Why You Need Boredom, Distraction, and Procrastination in Your Life

Most of us-no matter how many time-saving techniques we employ-don't have enough time to waste. But productivity comes at a cost: having that down time is extremely beneficial. We fight against boredom, distraction, and procrastination all the time, but that doesn't mean you should get rid of them completely.

Apr 20, 2015 - mashable.com - 46
14 ways to dramatically improve your Facebook ad campaign

Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you're not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions.

Większość zeszłego tygodnia spędziłem na Social Media Convent w Gdańsku, tutaj znajdziecie moje wnioski z prezentacji. W tym tygodniu z kolei zawitam do Kielc, gdzie wystąpię na Blogtok, serdecznie zapraszam, ale Wy pewnie wiecie już wszystko z tego o czym będę mówił. Tak, będzie o Edge Ranku.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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