Podsumowanie Tygodnia 14.02 – 2.03.2015

Wkraczamy w kolejny miesiąc roku, przed nami wiosna i trochę więcej światła. Nie wiem jak Wy, ale ja po tej zimie jestem strasznie zmęczony, cały czas chciało mi się spać i ogólnie nastawienie do życia (a zatem i do pisania) takie mniej optymistyczne. Zatem cieszę się na tę zmianę aury. Tymczasem  zapraszam Was do kolejnego Podsumowania Tygodnia w którym znajdziecie między innymi informacje o nowych wdrożeniach Spotify, powolnym upadku Google+ i porady jak lepiej zarządzać Instagramem.

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Podsumowanie Tygodnia 14.02 - 2.03.2015

Google+ officially splits into Photos and Streams

Google is splitting Google+ in two, breaking the social network's photo element away from what it's now calling "Google+ Streams." Bradley Horowitz, a longtime Google VP of product, announced that he had become the new lead for both new products, Google Photos and Streams, in a post on Google+ today.

Ikea's new furniture can charge your phone, no wires necessary

Are you interested in tying down your furniture to a technology "standard" that's far from standard? Then you might be interested in some new products that will be on sale at Ikea in North America and Europe this spring.

Ratuj świat masturbacją - Troyann.pl

Świat startupów i technologii nigdy nie przestanie mnie zadziwiać. Podobnie jak marketing serwisu Pornhub. Bo chyba nikt nie ma wątpliwości, że Wankband powstaje głównie w celach promocyjnych. Może nie wiecie, ale zawdzięczamy bardzo wiele branży pornograficznej w internecie. Może nie dokonała innowacyjnych odkryć, ale (jak Apple) udoskonalała istniejące standardy.

YouTube for Android now lets you trim your videos before uploading

Whenever I shoot a video with my smartphone, I usually end up with a minute or two of terrible footage surrounding the 10 or 15 seconds (if I'm lucky) that are actually worth holding on to. If you're like me and also like sharing your creations to YouTube, things are getting a little easier.

The first poster for Game of Thrones season 5 is truly epic

All you need to know to understand this poster is that Tyrion will figure prominently in season 5 - we've already seen plenty to suggest that he'll treat with Daenerys well ahead of where the books left off - and that Drogon is probably the most badass dragon since Balerion the Black Dread.

Microsoft Wants To Buy Social News Reader Prismatic

Microsoft has been busy snatching up startups to fill out its mobile apps portfolio, and it looks like it could be buying one more. According to multiple sources, Prismatic - an app that recommends news articles to users based on what their connections are reading and liking - is on the block, and Microsoft is the front runner to get it.

How Samsung's new Galaxy S 6 phones compare against their biggest rivals

Samsung just announced its newest smartphones: the Galaxy S 6 and Galaxy S 6 edge. They're both very different from the phones Samsung has released in the past - the company gave each device a completely new design and improved on a few key features rather than adding a bunch of new capabilities.

An algorithm can help you shop the entire wardrobe from "House of Cards"

As hit series always do, the Netflix show House of Cards, which returns today with the release of its third season, has spawned a wide array of merchandise: t-shirts, mugs, digital paintings of its star, Kevin Spacey, and, of course, cards. If what you really want, however, are the main character Frank Underwood's natty suits or his wife Claire...

Facebook Employees Can Access Your Profile Without Credentials

A few days ago VentureBeat shared a really interesting story. Apparently, certain Facebook employees have unrestricted access to your account, without using a username/password combination. Also Read: Facebook Launches ThreatExchange to Combat Hacking It all started with Anjunabeats records director, Paavo Siljamäki, who contacted Facebook regarding an undisclosed problem with his profile.

Bradley Horowitz Is Now Running Google+

More changes afoot at Google+. TechCrunch has learned, and now confirmed with Google, that David Besbris has left his role as the head of the company's social and identity product. He has been replaced by Bradley Horowitz, a longtime VP of product for Google+.

The 10 Best New and Updated Android Apps of February 2015

February has been a busy month for launching and updating apps for the Android platform. The following list shows a huge variety of genres from location based maps to productivity, imaging and even an app that cares about your psychological well-being. Citymaps, the social mapping platform, has launched on Android, joining the free app on iOS.

Social media news and new developments making social media marketing easier. (Facebook Ads Manager App, LinkedIn Lead Accelerator, Twitter Wordpress Plugin)

11 Powerful Chrome Extensions to Try Out

Power up your browser for increased productivity and easier surfing with these useful extensions we've rounded up just for you. I'm neither an expert nor a fan of using proxy servers to access geo-restricted content like Hulu and Pandora, because I've found them to be unstable and hard to set up in the past.

Ad of the Day: Epic Audi Spot With Marauding Mechanics Is Ridiculously Fun

Getting your car serviced by a dealer, rather than some random mechanic, isn't just a smart idea. It's a triumph of good over evil. That's the message of this entertaining, intentionally over-the-top Audi commercial from German agency Thjnk and Radical Media director Sebastian Strasser.

Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware-which is impossible, unless you live in a cave-the story pointed to a Tumblr discussion about the color of a dress.

LinkedIn Introduces Aggressive New Form Of Advertising - Search Engine Journal

If you thought retargeting ads were already creepy, be prepared for them to get even creepier. Recode reports that LinkedIn announced new ad products today, including one type of ad unit that can reach LinkedIn users on websites other than LinkedIn.LinkedIn Network Display, the name of the new ad product, lets users buy ads through LinkedIn to be displayed on other sites around the web.

Coca-Cola's Global Ad Campaign Celebrates 100 Years Of Its Iconic Bottle

To celebrate 100 years of its iconic bottle, Coca-Cola is rolling out a new global campaign spanning print and television ads, a traveling art exhibition, and a coffee table book. Coca-Cola first introduced its glass bottle in 1915, after challenging US glass manufacturers to build a "bottle so distinct that you would recognize it by feeling in the dark or lying broken on the ground."

Lay's looks coast to coast for inspiration

Tourtière chips anyone? The brand's latest Do Us a Flavour contest asks Canadians for regionally-inspired tastes. Lay's has brought back its Do Us a Flavour contest, this time with a patriotic twist.

OFFICIAL: Chelsea will replace Samsung with Yokohama as shirt sponsor

Samsung had been Chelsea's main sponsor since 2005. This new deal sets them just behind Manchester United. The money to reel in players like Raphael Varane to Stamford Bridge could come from the shirts Chelsea wears in every game. The London club signed a £40million a year deal for five years with Yokohama this Thursday.

Google Paid $25 Million for the .app Domain

When you're sitting on a giant pile of ad dollars you can pretty much buy whatever you want. Today Google is buying the .app top domain. Business Insider reports that the search giant won an ICANN (the organization that controls internet domains) auction for the top level domain.

Facebook Awards 2015: Instagram Ad Campaigns Included

It's that time of year again and I don't know if you noticed, but Facebook has opened submissions for the 2015 Facebook Awards - This year things are a tiny bit different as Instagram ad campaigns have also been added to be considered - in one category no less.

If You Think Tinder Needs More Cute Pets, BuzzFeed Has The App For You

Oh, BuzzFeed. Don't ever change. The company just released what it says is its second ever mobile app, called Cute Or Not. As you might expect from the name, you're asked to rate pets as (duh) cute or not, through a Tinder-style swiping interface.

Dying Light za 1,5 miliona?! Tak, z pampersami i domem.

Należę do tych graczy, którzy twierdzą, że z edycji kolekcjonerskich się wyrasta. No, może jednak nie ze wszystkich. Kiedy widzę szaloną ofertę Techlandu aż świecą mi się oczka. Ich edycja kolekcjonerska Dying Light to spełnienie marzeń wszystkich (bogatych) miłośników survival-horroru. Podkreślam - to nie żaden żart.

Świetne funkcje w nowej wersji Spotify. Wypatrujcie już aktualizacji

Spotify na komputerach stacjonarnych pozwala użytkownikom korzystać z miniaplikacji zintegrowanych z aplikacją do obsługi serwisu streamingowego. Jedna z nich zostanie niedługo wdrożona bezpośrednio do interfejsu programu. Pozwoli to użytkownikom w jeszcze prostszy sposób podglądać teksty aktualnie odtwarzanych utworów. Rozwiązanie zaproponowane przez Spotify polegające na wdrożeniu przycisku Musixmatch do interfejsu aplikacji desktopowej nie jest specjalnie innowacyjne.

Tryb czytania również w Chrome. Wydawcy będą mieli problem z tymi "czyścicielami" - AntyWeb

Przekształcanie artykułów na stronach internetowych w wygodną i przystępną formę nie jest już tylko domeną Safari. Niebawem mechanizm ten trafi również do innych przeglądarek - nie tylko na mobile ale również na desktopach. Nie tak dawno pisałem o tym w kontekście Firefoksa. Teraz pomysł trafia również do Chrome i lada moment zawita w kanale stabilnym.

Whatsapp Web Client Now Works on Firefox and Opera Browsers

WhatsApp made waves when it launched a desktop version of its messaging service last month, but it was only compatible with Google Chrome. Today, the company has announced it now works on Firefox and Opera too. As with Chrome, you'll need to launch the Web client on your browser and scan a QR code with your phone to log in.

Sotrender zgarnia 1,6 mln zł na podbój Stanów Zjednoczonych!

Są takie polskie startupy, które prędzej czy później po prostu odniosą międzynarodowy sukces. Ich biznes jest skalowalny, mają świetne produkty i, przede wszystkim, mocne zespoły. Niektóre rozwijają się organicznie, inne z pomocą inwestorów. Do tej drugiej kategorii należy Sotrender. Sotrendera chyba Czytelnikom Spider's Web przedstawiać nie trzeba.

Pinterest to hit 50 million active users in US next year, new data says

This story has been updated. Pinterest may need to pin some more users. The visual bookmarking service is projected to have just more than 47 million monthly active users in the U.S. this year, and top 50 million next year, according to a new estimate from researcher eMarketer.

Zimmerman Gets an Unusual Assignment From a Publisher

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising.

Google Tweaks Android Calendar App UI, Adds Drive Support

Google has today rolled out some changes to its Calendar app for Android after listening to user feedback. After the app's latest redesign, some users complained about the interface not showing enough information and missing features.

Twitter Finally Launches An Official WordPress Plug-In

There are hundreds upon hundreds of Twitter-related plug-ins for WordPress. Seriously, go look. And yet, in its nine years since launch, Twitter has never released an official plug-in to make WordPress and Twitter play friendly. Until today. I figure anyone reading TechCrunch knows what the words "WordPress" and "Twitter" mean, so I won't be awful and explain what those two things are.

Google Launches Android for Work

Thanks to BYOD, many Android users are already using their Android devices for work. Today, Google finally launched its play for businesses and filled in the gaps about its Android for Work platform strategy.

Twerking Butt Cheeks Slap Out Phat Beats in Seriously Jiggly Ad for Headphones

My late grandfather once told me, "There's an ass for every seat." Not until today did I truly know what he meant. Just when you thought Miley had ruined twerking for everyone, the folks at Aiaiai headphones raise the bar for rump awareness with their latest project, "Real Booty Music."

Google Now Converts Flash Ads to HTML5 Automatically

Google is about to make Web ads a little less annoying. Starting today, the company will automatically convert Flash campaigns to HTML5. Campaigns will automatically be switched over to HTML5 when uploaded through AdWords, AdWords Editor or some third party tools. Although not all ads can be converted, the change should still affect a large portion of new campaigns.

Ad of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers

Coca-Cola knows that sometimes life straight up sucks. But Coca-Cola also wants you to realize that you, sir, are not the only one with problems. This new spot from Wieden + Kennedy, which broke on the Oscars, encourages people to put their own misfortunes in perspective and think of others every once in a while.

Yo Tries To Make Itself Useful With Photo And Link Alerts From 150 Sources

"It was just a way to annoy your friends" Yo co-founder Or Arbel tells me. His minimalist messenger hit 3.5 million users at its peak thanks to the mainstream press' sudden fascination with an app that only let you send people the word "Yo". Most of those users quickly evaporated because Yo wasn't very useful.

Google Acquires Facebook Marketing Startup Toro

Toro, a startup that helps developers promote their apps on Facebook, just announced that it's been acquired by Google. The company was originally known as Red Hot Labs, and it's led by Amitt Mahajan and Joel Poloney. They previously co-founded MyMiniLife, which played a key role in the creation of FarmVille (and was acquired by Zynga).

Lionsgate invests in Telltale Games to create a TV show / video game hybrid

Telltale Games - the studio behind series like The Walking Dead and Game of Thrones - is finally working on an original series. But this time it will be more than just a video game. While details on the new, original series are still under wraps, it will be what Telltale has dubbed a "super show": a sort of half game, half TV show hybrid.

Twitter is Testing Analytics on the Web for Individual Tweets

It looks like Twitter is experimenting with a new analytics feature on the Web; some users can now see statistics for individual tweets on their timeline. I'm able to access the analytics by clicking on a small bar graph button to the right of the favorites button.

Medium Pushes for Shorter Posts and Wider Audience

Medium, the minimalist blogging platform, is implementing significant changes to its model in a bid to both appeal to widen its pool of authors and readers and make its content more discoverable.

Honda Keep Up with Speed Reading - The Inspiration Room

Honda has released "Keep Up", an advertising campaign delivering elements of the company's manifesto of improvement. The best things in life often happen outside our comfort zone. There's always more we can do to push harder, go further, and to challenge ourselves beyond our perceived limits.

Microsoft Discontinues Facebook, Google Chat in Outlook.com

Today, in an email to Outlook.com customers, Microsoft announced that it will be discontinuing support for Facebook Chat and Google Chat on the service. The company blames the Google Chat removal on Google changing its chat protocol but doesn't mention why it's removing Facebook support.

When the Escalators Died in Stockholm's Subway, Reebok Was There to Give People a Lift

If you're looking for an unconventional workout, Reebok might suggest carrying a stranger up a flight of stairs, just so he or she doesn't have to walk. Last week, when the escalators in Stockholm's subway stations were out of order, the sportswear brand, along with agency The Viral Company, recruited a bunch of athletes from Fit 4 Life, a local CrossFit gym, to give commuters a lift.

Reebok Is Quietly Emerging as a Challenger Brand to Contend With

For Reebok, the race to distill the soul of its brand-and ignite sales to reverse its market-share decline-has been more of a marathon than a sprint. But with its "Be More Human" global repositioning, the finish line might just be in sight.

Brands Make the Most of the Oscars on Social

Emily Alford | February 23, 2015 | Comments Last night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaigns. Last night's Oscars didn't have any huge moments like 2014's Oscar selfie, which became the most retweeted picture in history, and made a name for Samsung's Galaxy smartphone.

Students Worldwide Can Now Sign Up for Free Office Easily

Back in September, Microsoft announced a program that let students at US schools see if they were eligible for a free Office 365 license. Students and teachers outside the US can now take advantage of the streamlined process as well. Microsoft says that millions of students around the world qualify for free Office subscriptions.

Polak potrafi! Prowly pokazuje światu nową usługę, a pierwszym klientem jest... Spotify

Prowly to jeden z tych polskich startupów, którym przyglądam się z największym zaciekawieniem. Uważam, że mają świetne pomysły, dobrze je realizują, a na dodatek jestem adresatem ich usług. Teraz pokazali kolejną z nich, która znów przypadła mi do gustu.

This Agency's Weekly 'Clean the Fridge' Emails Are a Thing of Beauty

No workplace email gets trashed faster than a mass reminder to clean out the company refrigerator. Heck, I wouldn't even bother to open one. (Such an email, I mean. The fridge-I'd open that, sure. I've got to stow my Limburger-onion hoagies someplace.)

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars. According to Amobee's Brand Intelligence division, the toy brand received 47,290 mentions on Twitter during ABC's telecast of the awards gala, with 45 percent registering as positive-in terms of

Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster

Honda teaches you to speed read in a series of ads which-in a nice nod to its vehicles-keep accelerating if you're up for a challenge. Apps have revolutionized speed read lately by displaying a single word on the screen at a time, one right after another in rapid succession.

Launch your new offer - the viral way! KFC goes viral with Post Sticker

How come some posts go wide enough to get spotted by everybody around and some pass unnoticed? Let's simplify the answer and focus on two main reasons; the reach and the content. A few months ago we've woken up in a completely different reality where all post need a boost to get noticed, no matter how big your Facebook Fanpage is.

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Lektury #46

5 Reasons Frank Underwood Would Be a Kick Ass Social Media Manager

House of Cards' fans have been counting days down for the past few weeks as the third season premieres on Friday, February 27th. Especially after Netflix "accidentally" leaked all episodes more than two weeks ahead of its premiere date - and then promptly pulled it down in a matter of minutes.

Social Media Week: Cult Brands Breed Community

Mike O'Brien | February 27, 2015 | Comments According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maintain loyal fans, who also have the power to convert detractors. For brands with cult followings, it all comes back to the community.

Marka, która zabija słodkie pieski - NowyMarketing

Wreszcie mamy pierwszy i niezbity dowód, że czekolada jest szkodliwa dla zwierząt. A konkretnie dla psów, szczególnie dla rasy Jack Russell Terrier. Gdyż taki właśnie niewinny, słodki piesek zginął niedawno w wyniku zapalenia się domu w Londynie od słoika po Nutelli.

A Day in the Life of a Social Media Manager

You spend part-maybe all-of your day on social media, hopping from network to network, checking analytics, planning ahead, and performing the sundry tasks of a social media manager. Would it help to know that you're not alone with keeping such a varied schedule? That your time on social media is shared by others?

March Madness Marketers Should Study the NBA for a Winning Instagram Strategy

If brands that are investing in March Madness-we're looking at you, Capital One, Coke and AT&T-want to effectively extend their campaigns to social video, they should watch basketball's big boys for guidance and inspiration. The National Basketball Association has consistently held the No.

7 Ways to Cultivate Your Daily Blogging Practice

Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art. It's all well and good to talk about using your blog and mailing list to connect with your audience by writing articles.

How to explain PR to your friends

Samantha Jones and I have nothing in common. I don't own a Fendi bag or bright-pink work suit. I don't plan parties for celebrities, and I definitely don't walk the red carpet on a Saturday night. Unlike Samantha, I'm a public relations professional. I build comprehensive PR plans.

Major Social Media Changes of 2015

Do you find it difficult to keep up with all the latest social media changes? You're not alone - and for a good reason. Social media is constantly changing and these past few months have seen some massive developments, a few of which may require you to adjust your overall strategy.

What Is the Personality Type of Your Brand?

As marketers, we spend a ton of time investigating the personality types of our target and current consumers. I've noticed a lack of focus on one's own brand personality type. A brand personality type can be anything from eco-conscious to a source for education to trendy.

Change Is Good: A Social Media Strategy

To expect great results you have got to be willing to change. Here I present 8 elements that must be a part of your social media strategy for 2015. 1. Plan, plan and plan again Evaluate your current levels of engagement, such as number of retweets, shares, follows, favorites and likes that you receive each week.

12 Ways The Walking Dead Creates Content To Die For

Unless you've been holed up trying to escape walkers, or are busy prepping for the zombie apocalypse, you probably already know that it's simply a major hit. When AMC's The Walking Dead returned from its mid-season hiatus in February 2015, it came back to 15.6 million viewers, according to the New York Daily News.

Czy jestem uzależniony od Facebooka? | michal-gorecki.pl

Nie jestem ekspertem od uzależnień. Nigdy nie miałem potrzeby nim być. Nigdy nie paliłem (oprócz okazjonalnego fajka na imprezach), pierwszy raz zaciągnąłem się jointem grubo po trzydziestce, (oprócz tego nie próbowałem żadnego innego narkotyku), a alkohol nigdy nie stanowił osi mojego życia (choć o alko napiszę osobną notkę).

Need A Boost On Instagram? Check Out These Tips!

Instagram offers a great variety of tools and features to create the most captivating content online and has become the ultimate destination (and challenge) for digital marketers. If you're still contemplating on whether you should include it in your marketing plans, then in the following lines you will find everything you need to know to incorporate...

Using Social Media Metrics to Inform Your Digital Strategy

The value of social media metrics goes far beyond just showing where to post and when on social networks. This data can be a window into the interests, desires and frustrations of your customers, and when matched with a comprehensive analytics system can fuel insights that are relevant for your whole digital marketing strategy.

W zeszłym tygodniu nie było żadnego nowego wpisu, a to z prozaicznego powodu. I tak bym nie wyrobił założonego celu jeśli chodzi o unikalnych użytkowników na blogu, więc stwierdziłem, że wolę dobre teksty przełożyć na marzec. Plan jest taki, żeby opublikować z jakieś 5-6 notek, jeśli macie sugestie tematów, to walcie na maila – pijarukoksu@gmail.com.


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