Podsumowanie Tygodnia 13.09 – 19.09.2016

Dzisiejszy poniedziałek przywitał mnie jesiennym chłodem. Lato definitywnie się skończyło, trzeba zacząć planować posty na Halloween i poszukać w szafie szalika. Póki co jednak spójrzmy co działo się w zeszłotygodniowych internetach.

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Podsumowanie Tygodnia 13.09 – 19.09.2016

Reklama krakowskiej suchej w ASZdzienniku to jedna z najlepszych kampanii w sieci

Nie licząc kapitalnej kampanii, którą na Bezprawniku zrobiliśmy Acerowi i oczywiście większości kampanii na Spider's Web, mało jest w ostatnim czasie tak u

McDonald's Products Are So Popular, They Autocomplete Themselves

McDonald's is celebrating its "all-time favorites" with a campaign that tells us just how much everybody loves Chicken McNuggets and strawberry milkshakes—without saying it outright.

Facebook Announces New Features For Video Crossposting

Facebook is now allowing Pages to crosspost videos on Pages with different admins or different Business Managers and see aggregated metrics.

Facebook Updates Messenger Platform with New Features, Including In-Stream Payments

Facebook has unveiled a range of improvements to their Messenger for Business options with the release of Messenger Platform 1.2.

Twitter's new, longer tweets are coming September 19th

Twitter is about to make a big change to the way that tweets work, The Verge can independently confirm. Beginning September 19th, the company will cut down on exactly which types of content count...

1.75 Billion Websites Removed from Google Search Results - Search Engine Journal

1.75 billion websites have been removed from Google’s index due to copyright requests.

Adobe Shows Why Sports Stars Should Never Sign Big Contracts With an Actual Pen

Don't lose business because you're still using tedious pen-and-paper legal instruments, says a new ad from Adobe.

Ice T Talks Lemonade for Geico, and the TV Spot Isn't Even the Best Part

Geico has tapped Ice T as the latest cameo in its ongoing "It's Not Surprising" campaign.

Infographic: What Millennial Women Value Most in Terms of Work, Money and More

Millennials make up about one-quarter of the U.S. population, and women comprise about half of the demo. Research from CafeMedia, a women-focused digital media shop, takes a deeper look at what the segment values most when it comes to work, money and experiences. And the results could help marketers better meet their needs.

Instagram Is Finally Letting Users Hide Inappropriate Comments

Brands, celebrities and plenty of average people have all received their unfair share of abuse by anonymous (and non-anonymous) trolls on Instagram. Finally, the Facebook-owned company is taking a more effective approach to filtering unwanted remarks in a way that amounts to more than deleting or reporting comments.

Wielki post małej strony - Sotrender Blog - Social media marketing tools for brands & agencies

Niepozorne zdjęcie kartki na desce rozdzielczej samochodu zobaczyło w ciągu kilku dni na Facebooku ponad 5 milionów osób. Dla porównania, takie zasięgi zys Social Media Marketing Blog.

All the Ads in This London Subway Station Have Been Replaced by Pictures of Cats

It isn't often in advertising that we get a happy ending that isn't totally fictional and "brought to you by." But here one is, in all its furry glory! In early May, we wrote about Glimpse Collective's Kickstarter quest to replace all the ads in a London Underground station with images of cats. By the end of that month, U.K.

Who Is a Man’s Best Friend [INFOGRAPHIC]

We end the fight about who the best man's friend is. Cats or dogs? Come find out!

Sotrender – lepsze decyzje w marketingu w social media.

Sotrender – lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube’a i Twittera.

Why Internet-Famous Dogs Are Fetching So Much Love From Brands

Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human. Like Super Bowl ads that use cute puppies to sell everything from beer to ketchup, adorable dogs with huge social followings are getting a lot of love from brands these days.

Heineken Just Made an HR Campaign That's as Cool as Any Consumer Ads It's Done

Oh, the places you'll go! In 2013, Heineken scored a bronze Lion at Cannes with "The Candidate," an internship contest that generated a whopping 1,734 global entries.  Now, the brand is back to recruiting with "Go Places," led by a musical Dr.

Don't fight Snapchat, learn from it - We Are Social UK

On the eve of We Are Social's Snapchat 101 event at Social Media Week London, GlobalWebIndex's Felim McGrath shares his thoughts on the recent trend for platforms copying Snapchat's functionality, and creating apps to compete with it. He examines why competitors shouldn't fight Snapchat but should learn from it instead. 

Great Prices Inspire Crazy Fun in W+K's Seriously Loopy T.K. Maxx Ads

Be careful: If you buy a designer dress and a leather biker jacket at British discount chain T.K. Maxx, you'll soon find yourself regularly practicing ballet on a motorcycle—just to match your beloved outfit. It's the absurd, entertaining conceit at the heart of a new ad for the retailer (known as T.J.

Domino's has now introduced a new way to order a fresh pizza pie

Here's a new way to order a fresh pie: via your chat.

YouTube announces new player for publishers

Google is looking for more European publishers to try out its new YouTube Player for Publishers.

YouTube gives creators new tools for tracking viral hits

YouTube is updating its Creator Studio apps to introduce actionable advice, which it says will make it easier for producers to grow their channels.

‘Witcher’ character Geralt of Rivia gets limited-edition stamps and envelopes in Poland

Poland's largest postal network, Poczta Polska, is set to release a stamp featuring the famous monster slayer Geralt of Rivia. It will be a limited run that begins circulation on Friday, so if you are a stamp collector or a real fan of The Witcher series, you will need to be quick to grab one.

Twitter Introduces New Customer Service Display Options and Tools

Twitter's announced a new set of customer service focused tools to help brands better connect with users.

This Bold Motorola Ad Has Some of the Most Damning Anti-Apple Copy We've Seen

In the mid-aughts, Motorola's Razr was the it phone. Until the iPhone came along. So, it's easy to imagine Motorola's excitement when the competitor that knocked it down seems to be faltering, and it can jump at the chance to fight back.

With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany

COLOGNE, Germany—By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S. Imran Khan, the company's chief strategy officer, today gave European marketers a crash course in its ad formats including short video ads, lenses and geofilters.

Design platform Canva raises $15 million more, doubles valuation to $345 million

Canva, a design platform for web and mobile that gives anyone the ability to make professional graphics, without needing an advanced skill set, today announced a new infusion of $15 million in funding and a doubling of its valuation in 12 months. Previously valued at $165 million, the added capital brings Canva’s valuation up to $345 million, the company says.

Slack’s new desktop beta app is lightning fast and available now

Their current macOS app is built using MacGap, which is a wrapper for web apps — so technically, it was just a port of the web version of the Slack website in a desktop window. However, the beta is rebuilt from the ground up using Electron, speeding things up significantly.

Estimote announces the Mirror, a dongle that turns any TV into a smart beacon system

Imagine walking into a store, picking up a pair of shoes, and seeing specs for the kicks appear on a TV next to the display. Or imagine standing in front of an airport departures screen and seeing your flight appear and then a map displaying the best route to your gate. These use cases were supposed to be the killer app for beacons and, finally, these dreams are being realized.

Facebook Live Coming to Desktops, Laptops

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.7";
fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));Facebook confirmed that it has begun rolling out Facebook Live via desktop and laptop computers.

Foursquare 10 puts search front and center

J Crowley, head of product at Foursquare, told TechCrunch that most people get on Foursquare with a clear intent, making the original featured content on the homepage mostly irrelevant.

Adobe's Cheeky New Clothing Line Celebrates Some of the Worst Stock Photos Ever

If you've ever hankered for a T-shirt collection featuring classic, awful stock photos—like Happy senior couple piggybacking at the beach, or Firm handshake between business associates—then you're in luck. Try some Adobe Stock Apparel on for size.

Swarm now lets you use your coin stash to buy perks

Swarm, Foursquare’s app to let you check into locations, today launched a new feature that makes it possible to finally spend those coins you’ve been amassing. Starting today, you can exchange coins for perks.

The Sun has been dabbling with chatbots for its football coverage with some success lately. Now, the publisher will take what it has learned to roll out more bots across other verticals, including entertainment, in the coming weeks.

Instagram now lets you save your own stories and mute others

Instagram has issued another Snapchat-inspired update to its app, the latest in an aggressive series since the company’s big redesign in May. In version 9.3, released today, Instagram has added...

YouTube Is Building Community--And It's Not Just About Video

Text, still images, and GIFs are now part of the mix that the service gives creators to keep their fans engaged.

Ad of the Day: Adobe Gets Unlikely Artists to Create Together in Photoshop Campaign

Ask a tattooist and a master of gold-leaf design to collaborate on a work of art themed "Zero Compromise," and what do you get? A gaudy gilded shrine to the late, great Ian "Lemmy" Kilmister of seminal metal band Motörhead, of course! Robert Klem creates tats—and he's pretty hot with stained glass, too.

Instagram Releases First Data on Stories Use, Adds Stories to Explore

Less than a month after launch, Instagram Stories is now being used by a third of all users every day.

With This Sweet Ad, Ikea Joins Small Group of Brands Willing to Talk About Divorce

As we've mentioned before, very few companies explore the topic of divorce, or its ramifications for families, in their advertising. It's just too depressing, the thinking goes, even if it's also, of course, relatable to so many millions of people worldwide.

Adblock Plus now sells ads

Adblock Plus is launching a new service that... uh, puts more ads on your screen.
Rather than stripping all ads from the internet forever, Adblock Plus is hoping to replace the bad ads — anything...

A Depressed T-Rex and His Tiny Arms Find Relief in This Oddly Wonderful Audi Ad

"You think things are gonna stay the same, then one day, boom, 25 million hits in two days." The Tyrannosaurus Rex is real. And we have ruined his life by teasing him, en masse and without shame, over his useless little arms. "I became a laughingstock," our friend laments.

Nareszcie! Chrome dla Androida pozwoli na odtwarzanie YouTube'a w tle

Chrome w wersji 54 otrzyma możliwości odtwarzania wideo w tle. A to oznacza, że muzyki z YouTube'a posłuchamy nawet przy wygaszonym ekranie.

This Billboard, for Oliver Stone's Snowden, Has Been Spying on People in Toronto

Here's a pretty great out-of-home execution for Oliver Stone's upcoming film Snowden, about the NSA whistleblower Edward Snowden—a billboard that's been spying on pedestrians in Toronto and streaming footage of their movements on the street.

Audi and Airbnb Offer Up a Crazy House in Death Valley, and a Great Ad to Go With It

If you fancy hanging out in the sizzling-hot middle of nowhere, with an endless expanse of sand all around and the occasional scorpion scuttling by for distraction, Audi's got the promotion for you.

Google, Facebook and the World's Biggest Brands Join Together to Improve Digital Ads

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne, Germany, where the Dmexco conference has been taking place this week.

This Surreal British Airline Commercial Takes You on a Wild Trip Indeed

Travel has become more accessible for Londoners, thanks to easyJet, whose latest "Why Not?" campaign by VCCP has a pretty basic premise: It's the story of the many adventures awaiting a woman whose flight is about to take off.  Strange little details give the ad unexpected vivacity.

Pinterest Is Using Machine Learning To Help You Find What You'll Pin Next

The social-sharing platform uses cutting-edge techniques to tailor recommendations to each user and boost engagement.

Foodies Rejoice, W+K Is Back With Its Latest Mind-Blowing Lurpak Ad

If you really love food, then you should probably be cooking, says this new ad from Danish butter brand Lurpak and Wieden + Kennedy London.  The remarkable 60-second spot argues that foodies should get off the couch, stop liking things on Instagram and reading cookbooks, and actually do the hard work involved in real cooking.

20 Things You Should Know About New 140 Second Video on Vine And Twitter

Recently, Twitter and Vine allowed users to start uploading longer 140 second video. Here are 20 things you need to know about this new feature.

Pinterest Adds New “Promote” Button to Streamline the Advertising Process

Pinterest has added a new 'Promote' button to streamline it's ad process. 

Dwa wpisy w jednym tygodniu na moim blogu nie zdarzają się często. Zatem warto im się przyjrzeć. Pierwszy to wpis we współpracy z marką tołpa – CaseStudy:off. Drugi to kolejna odsłona Back to school, czyli wytłumaczenie czym jest wskaźnik Engagement Rate – klikacie i czytacie tutaj.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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