Podsumowanie Tygodnia 12.05 – 18.05.2015

Ten tydzień zapowiada się bardzo dobrze. Premiera Wiedźmina, gdzieś w toku są moje negocjacje z kolejnymi markami, które mogłyby pojawić się na blogu. Pogoda się stabilizuje, to również plus. Zeszły z kolei nie obrodził w taką liczbę newsów jak myślałem i jest dość skromnie, mimo tego zachęcam do klikania.

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Podsumowanie Tygodnia 12.05 – 18.05.2015

Eastern European Consultancies of the Year

2015 Eastern European Consultancies of the Year Our 2015 EMEA PR Consultancies of the Year are the result of an exhaustive research process involving more than 150 submissions and 100 face-to-face meetings with the best PR firms across the region. Winners will receive their trophies at the EMEA SABRE Awards in London on 19 May.

Absolut Lights Up the Night With a New Short Film and a Special Illuminated Bottle

Absolut rolls out new advertising today from Sid Lee including a new short film and TV commercial, a never-before-heard song from Empire of the Sun, and a limited-edition illuminated bottle that lights up when you push a button on the bottom.

10 years ago today, Leeroy Jenkins fumbled into memetic superstardom

10 years ago today, Leeroy Jenkins blundered into our minds and hearts with a World of Warcraft video that would go on to become a pop cultural phenomenon.

Facebook taking on eBay, now showing all second-hand goods

Facebook is testing out a new option in news feed that shows a unified view of items on sale across user groups and adds the ability to search public groups. We reported earlier this year that the company has begun allowing users that are a part of 'buy and sell' groups to attach prices, locations, photos and descriptions to posts about items for sale.

How Real-Life Ad Firm McCann Erickson Wins Twitter During 'Mad Men'

There's one shadowy "Mad Men" character who dominates the story arc of the entire series without having a single line.

Facebook is bringing carousel ads to its mobile install links

Facebook is bringing the carousel format to mobile install ads. The company says carousel ads have been quite successful on the desktop, equating to a 20-to-30 percent lower cost per click than boring old posts with just one image. Some advertisers have seen as much as 75 to 180 percent higher click-throughs.

Google+ Shared Circles Are Over

Back in the old days, Google+ was proud of its circles functionality, which allowed users to create lists of people and pages and share content only to those who really mattered. Today, Google+ is deprecating a feature in its Circles scheme. Also Read: Google+ Goes Pinteresque More specifically, the social network decided to discontinue its shared circles feature.

Nestle and Google rebrand KitKat to YouTube Break in the UK because everything is terrible

Remember when Google launched Android 4.4 KitKat back in the halcyon days of 2013 and partnered with Nestlé to release specially branded packages of KitKat candy bars? The two companies are at it again, with a new partnership to rebrand the standard KitKat bar to "YouTube Break" for a run of 600,000 candy bars in the UK.

SnapMaff

Czy Social Media sprzedają? Oczywiście, że tak. To już nie żadna hipoteza ale fakt, czego dowodem (jednym z wielu) jest najnowszy przypadek z pewnymi perfumami o zapachu kiwi i najpopularniejszą polską blogerką modową - Julią Kuczyńską.

Facebook introduces Instant Articles, bringing content from select publishers directly into the News Feed

Facebook today announced the details of its new Instant Articles program to shoot publishers' content directly into Facebook's flagship app on iPhone, enabling content to show up much faster. The social networking giant said that it's launching Instant Articles with nine initial partners: The Atlantic, BBC News, Bild, BuzzFeed, The Guardian, National Geographic, NBC, The New York Times, and Spiegel.

Periscope breaks away from Twitter, lets you sign up using just your phone number

Periscope has just made it a whole lot easier for smartphone owners to start using the livestreaming app. Until today you needed a Twitter account to get going, but all that's required now is a mobile number.

Google shuts down 'Map Maker' editing after vandalism

Google can't keep up with the amount of spam on its "Map Maker" feature, so it's temporarily shutting down the user-editing feature. The move comes just a few weeks after someone inserted a Google Android logo that appeared to be urinating on an Apple logo.

Isobar Polska dla marki Kasia w social media / Z branży - Portal PR Newsline.pl

Dziś jest: Poniedziałek, 18.05.2015 r PROMOCJA W WYSZUKIWARKACH Isobar Polska dla marki Kasia w social media W wyniku wygranego przetargu, Zespół Social Media Business Unit agencji Isobar prowadzi komunikację marki Kasia w mediach społecznościowych. Współpraca obejmuje także realizację projektów specjalnych. Agencja zajmie się oracowaniem strategii obecności w social media, a następnie opieką nad profilami marki na Facebooku, Instagramie oraz YouTube.

Tapping on Gmail avatars in Android now shows conversations, contact info, photos and more

Google is rolling out a few updates to Gmail for Android over the next few days that should make the app a bit more user friendly. Most notably, now when you tap on someone's avatar, you'll see a plethora of information styled in cards similar to Google now, including recent conversations, contact info, Google+ posts, photos, recent places and more.

Facebook now lets you call a business right from its News Feed ad

Facebook is making available some nifty features aimed at local campaigns for small businesses. A Call Now button on ads lets people immediately contact a business if they see something interesting. This joins the previously available "Like This Page" and "Get Directions" buttons. Also notable: you can now make an ad right from your Page.

Znamy zwycięzców Innovation Award 2015 (wideo) - Wiadomości - Marketing przy Kawie - praktyczne wskazówki, śmiałe idee

Grand Prix w tegorocznym konkursie Innovation Award otrzymały kampanie: „Zwrotka Żywca" zrealizowana przez agencję Gong dla Grupy Żywiec i „Photos for Life" agencji Isobar Polska dla Fundacji Rak'n'Roll. Najwięcej nagród i wyróżnień zdobyły: Isobar Polska, Gong i DDB & Tribal oraz Lubię to - linked by Isobar.

Snapchat zauważył dziś Warszawę. To zasługa jednego raportu?

Dziś po raz pierwszy Warszawa została wyróżniona na Snapchacie - ludzie na całym świecie mogą obejrzeć to, co pokazują warszawiacy. Czemu miasto zawdzięcza to wyróżnienie?

Meet to chyba najlepsza rzecz jaka mogła spotkać wirtualne klawiatury

Mogłoby się wydawać, że w kwestii klawiatur wirtualnych niewiele da się już wymyślić. Owszem, można stworzyć lepsze mechanizmy podpowiadania czy poprawiania wyrazów albo nawet całych zdań, ale nadal operujemy na dokładnie tym samym pomyśle. Czasem jednak pojawiają się projekty tak proste i oczywiste, że zaczynamy się zastanawiać, dlaczego nikt nie wpadł na to wcześniej.

The Discovery Channel just owned the Pittsburgh Penguins on Twitter

The season for the Pittsburgh Penguins has been finished for a few weeks now after they got dominated by the New York Rangers in the first round of the Stanley Cup playoffs.

Isobar Polska wesprze socialową obecność kostki do pieczenia Kasia

redakcja Zespół Social Media Business Unit agencji Isobar wspiera obecności marki Kasia w mediach społecznościowych. Współpraca z należącą do Unilever marką jest wynikiem wygranego przez agencję przetargu, który został rozstrzygnięty na przełomie lutego i marca br. agencja będzie realizowała również projekty specjalne.

Mamy dane o polskim rynku mobilnym 2015! - AntyWeb

Przygotowujemy właśnie raport o rynku mobilnym na konferencję Generation Mobile 2015. Przy współpracy z SW Research zapytaliśmy w badaniu online 5400 osób (z zachowaniem odpowiednich proporcji, jeśli chodzi o kategorie wiekowe) o to jakiego sprzętu używają itp. Całe badanie zostanie opublikowane podczas konferencji. Ja mam dla was natomiast kilka ciekawostek.

Meet Grabble, The Tinder For Fashion

In the social media era, fashion is not only about being stylish, but also about being technologically savvy. Brands must seize the power of digital to gain insights, find out what their target audience likes, wears and buys, and of course, sell them what they need.

Sponsored Selfies on Instagram?

Can you earn money by posting selfies? Yes, according to influencer marketplace Tomoson. Tomoson launched a sponsored selfies program on Instagram, in which influencers who post selfies depicting them using, wearing or posing with advertisers' products can cash in. In this example, Instagram user Maria-Isabel Gridley is plugging products from Gerard Cosmetics and The Jewel Bar.

This Clever Volkswagen Ad Is Exactly as Long as the Time You Can Spend With It

If you don't have time to watch this whole new commercial for Volkswagen Trucks, you can just skip to the end for a quickie version-no matter where you are in the story-and it will still make sense. Go here to check it out.

Google redesigns Play Music on the web with a bigger focus on artwork

Small design tweaks result in Google's service looking better than ever A few months ago, Google's Play Music smartphone apps were updated to showcase the company's colorful material design interface. And today, Google is giving a similar fresh coat of paint to Play Music on the web.

Medium just made it easier to keep up with your favorite topics

Medium has today added a neat feature to help you keep up with the topics you're interested in. Instead of just following specific users, you can now follow tags too. There's a new follow button on the top right of dedicated pages for tags.

Follow Mashable's Snapchat during Billboard Music Awards for VIP access

LAS VEGAS - Ever wonder what it's like to walk on the red carpet at an awards show? Or see what the stars do backstage between commercial breaks? Wonder no more because Mashable's Snapchat and Periscope accounts will show you all of this on Sunday during the Billboard Music Awards (#BBMAs.)

KFC: Little Money Big Fun Instagram Campaign | Digital Buzz Blog

Love this fun campaign from KFC in Romania, where they've parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version. It made headlines and boosted sales by 21%.

These 3 Brands Capitalized on Avengers: Age of Ultron Social Buzz

As the Avengers: Age of Ultron spread through social media, so too did brands mentioning the movie. According to Unmetric, the top three brands who generated the best social buzz in relation to the flick were Audi, Gillette and Dr Pepper. Audi's India branch used the hashtag #AudiAvengers with great success, while Gillette used #Flexball, #Avengers and #AgeofUltron.

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Lektury #57

May 18, 2015 - thenextweb.com - 59
Writing value propositions that work

A well-defined problem is half solved. But getting there is harder than you'd expect. Enter the world of value propositions. Projecting "Here is why you should buy from us" seems easy from the company's perspective: it already knows its product and may be over-valuing the perceived benefits.

May 18, 2015 - fastcodesign.com - 47
How Facebook Unified Its Brand

Remember when Facebook was ugly? Truly ugly? Like the carpet of a dorm room after a weekend of Jell-O shots ugly? Then they started hiring designers, like Ben Barry, who in addition to serving as one of the company's propaganda czars, helped guide the fledgling startup to the largely improved visual brand you know today.

May 18, 2015 - thenextweb.com - 52
Why Facebook doesn't like your brand

just when everything seemed to be going so swimmingly, Facebook put up a big stop sign and restricted the level of content published from brand pages to about 16 per cent in 2012.

May 18, 2015 - forbes.com - 56
Facebook Is In The Middle Of The Biggest Media Shift Since The Internet

This week, Facebook launched Instant Articles, a feature that allows publishers to host their news stories and content directly on Facebook. For consumers, this is a much faster, richer, and easier experience for reading articles directly on their News Feeds and primarily on mobile. For Facebook, this is a big [...]

May 18, 2015 - time.com - 54
Work Smarter Not Harder: 17 Great Tips

In Dan Pink's Free Agent Nation: The Future of Working for Yourself he closes the book with a long, excellent list of "Work Smarter Not Harder" type advice for people who want to start working for themselves. Frankly, the list is so good I think everyone would benefit from it.


W zeszłym tygodniu pojawiły się również dwa teksty, jeden o aplikacjach graficznych, a drugi (a jakże!) o Wiedźminie. Jeśli nie czytaliście, to zachęcam do nadrabiania. Nie zapowiadam póki co nowych tekstów, bo trochę się dzieje w moim blogowo-zawodowym życiu. Pewnie coś się pojawi, ale jeszcze nie wiem co mi wpadnie do głowy.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.

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