Podsumowanie Tygodnia 11.08 – 17.08.2015

Światem technologicznym w zeszłym tygodniu zatrzęsła wieść, że Google stało się firmą córką dla większego tworu, jakim jest Alphabet. Oprócz tego Hash.fm zapowiedział ranking polskich marek na Snapchacie, a Sotrender opublikował zestawienia analityczne dla Facebooka, Twittera i YouTube’a. Zapraszam zatem do lektury dzisiejszego Podsumowania Tygodnia.

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Podsumowanie Tygodnia 11.08 - 17.08.2015

Top 100 marek polskiego Snapchata by Hash.fm

Po naszym rankingu 100 polskich użytkowników Snapchata przyszła pora na kolejny krok. Miło nam Was poinformować, że postanowiliśmy stworzyć ranking 100 najpopularnieszych marek polskiego Snapchata. Z pierwszą edycją rankingu ruszamy już 24 sierpnia, aby się w niej znaleźć, musisz złosić się ze swoją marką do 17.08.

Ad of the Day: Rob Gronkowski Ushers in New NFL Season With a Nod to Youth Leagues

Grey New York juxtaposes the pre-game rituals of New England Patriots tight end Rob Gronkowski with those of a Hispanic neighborhood schoolboy in this understated 60-second launch spot for the NFL's 2015 season.

Twitter Trends Lipiec 2015 - pobierz raport za darmo!

Raport Twitter Trends. Sotrender - lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube'a i Twittera.

Hangouts for Android finally gets material design overhaul

It's been a long wait, but Google has finally updated Hangouts for Android with material design and a few useful features. The update finally matches the app found on iOS and is much simpler to use, with a better contact picker, a new compose button and faster attachment sharing with the ability to add multiple images at one time.

The 10 Most Watched Ads on YouTube in July

Procter & Gamble's Always brand picked a good title for its "Like a Girl" followup last month, as the "Unstoppable" video proved to be just that on YouTube.The Leo Burnett production led all new commercials on Adweek and Google's YouTube Ads Leaderboard in July, racking up almost twice the views as its closest competitor, Coca-Cola.

Krótkie wideo w lipcu: marki na Instagramie oraz Vine | YT360.PL

Patrząc na temperaturę za oknem, stwierdziłem, że nie możemy dzisiaj serwować niczego, co dodatkowo obciąży umysły naszych czytelników. Będzie więc lekko i przyjemnie. Na ten upalny początek tygodnia, przygotowałem zestawienie 5 krótkich form wideo od marek, które w lipcu, cieszyły się dużą popularnością na Instagramie i Vine.

Snapchat has a new feature to stop you from wasting data

Has Snapchat been eating up your mobile data each month? You can finally put a stop to that: in an update being released today for iOS and Android, Snapchat includes an important new feature called Travel Mode: turning it on will prevent snaps (Discover, Live Stories, and friends' updates) from automatically downloading, saving you from hitting a data cap or receiving that troubling text message from Mom or Dad with a warning that you've gone over your monthly allowance.

The A to Z of Alphabet, the company that now owns Google

So here's the gist: Google has spun off Google, renamed itself Alphabet, which now owns Google. Google founders Larry Page and Sergey Brin will run Alphabet as CEO and president, respectively, while Sundar Pichai will run Google as its new CEO. Got it? Good. So let's talk about Alphabet.

New Zealand's new national flag will be one of these 40 crowdsourced designs

New Zealand is getting ready to choose a new national flag, per the wishes of its prime minister John Key, who ordered a binding referendum on a new design despite public indifference and political opposition to the idea. A public call for design submissions yielded more than 10,000 entries.

Speakbe - rywal Facebooka i Twittera rodem z Polski

Home " Biznes " Speakbe - rywal Facebooka i Twittera rodem z Polski 10/08/2015 Facebook traci coraz więcej użytkowników. Patrząc na wszechobecność tego portalu w naszym życiu, można to uznać za herezję, jednak to prawda. Twitter zdobywa popularność, ale nie jest to platforma dla mas. No to może nasz rodzimy Speakbe?

Carlsberg Commercial: If Carlsberg Did Kickabouts

Carlsberg and advertising agency 72andSunny from Amsterdam have released this amusing video spot recently. The ad is from the recent campaign, which day dreams about Carlsberg, spreading its influence across the world. This time the creatives image what the football match would be like, if the beer did kickabouts.

Shazam's digital recognition now found in a Target ad in Vogue

Shazam and Target are going high fashion in Vogue. Thanks to the software's new digital recognition feature, Vogue readers who like what they see in a Target ad can go straight to the source, taking the print magazine into the digital realm.

Canva unveils its new business platform, offering a two-month free trial

Graphic design startup Canva has officially launched Canva for Work, the premium version of its DIY design platform. The company has been teasing its arrival for quite some time and as of today, it's an option open to all companies at no cost for two months.

Fanpage Trends 07.2015 - pobierz raport za darmo!

Zobacz, co działo się na Facebooku w Polsce w minionym miesiącu. Przeczytaj raport Fanpage Trends przygotowany przez Sotrender.

Przez Snapchata do Fenomemu - NowyMarketing

Jak znaleźć pracowników działu kreacji dla agencji social mediowej w wakacje? Kreatywnie i poprzez social media! Agencja Fenomem jest autorem niestandardowej, pierwszej w Polsce akcji rekrutacyjnej prowadzonej na Snapchacie. Na czym polega? Na słupie reklamowym, w miejscu gdzie warszawska ulica Tamka krzyżuje się z Dobrą, zamieszczony został plakat rekrutacyjny zawierający prostą instrukcję: "PRACA!

Leinenkugel's Beer Tricks Out Homes in Brooklyn and Austin, and Rents Them on Airbnb

As if the hipster havens of Brooklyn and Austin weren't already funky-and beery-enough, Leinenkugel's has transformed vacation properties in each location into Northwoods, Wis.-style "Leinie Lodges," and made the units available for rent on Airbnb. The promotion is designed to help the Chippewa Falls, Wis.-based brand (owned by SABMiller) gain extra visibility in those markets, where it has been testing its brews of late.

Leroy Merlin znalazł bohatera domu na Instagramie (wideo) - Wiadomości - Marketing przy Kawie - praktyczne wskazówki,...

Marka Leroy Merlin kontynuuje kampanię „Bohater domu". Kolejna odsłona zaczęła się od zamieszczenia zdjęcia na Instagramie.

VW Designed a Baby Stroller With Automatic Braking After Joking About It in an Ad

Volkswagen Netherlands aired a TV spot in April in which VW owners had great expectations for their other possessions-including one mother who couldn't understand why baby strollers don't have automatic braking. The automaker posted the ad on Facebook, and the most-liked comment came from a fan who suggested that VW actually build just such a futuristic stroller.

Everyone Is an Emoji in This Bizarre and Terrifying French McDonald's Ad

What are we all but a bunch of emoji with arms and legs and a hankering for McDonald's? An insane new French ad for fast-food chain shows a city full of people going about their daily lives-driving around with friends, getting a shave at the barber, break dancing in the streets.

Any Idea What These Remarkably Subtle Mercedes-Benz Ads Are Trying to Say?

Subtlety is a valuable thing in advertising, as consumers will always feel better about a brand that lets them connect the dots instead of hammering them over the head. But there is such a thing as too subtle, as well. Mercedes-Benz rides that line in these ads from BBDO Chile.

Ad of the Day: Sea Monster Terrorizes Golf Course in Geico's New 'It's What You Do' Spot

If you're Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It's what you do. Geico and The Martin Agency unveiled their latest "It's what you do" spot on YouTube over the weekend before launching it Monday in broadcast.

Facebook is working on a standalone mobile news app

Getty/Justin Sullivan Facebook is working on a standalone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different than Facebook for Work, an initiative that was announced late last year.

PlayStation Plus members get to vote on September's free PS4 games starting Aug. 13 (update)

Vote to Play, the Sony program that lets PlayStation Plus subscribers choose which PlayStation 4 games will go free on the service, will kick off this week with a voting campaign for September's lineup, the company announced today. Three PS4 games are up for voting: League of Geeks' Armello, Ubisoft Reflections' and Zoink's Zombie Vikings.

Twitter now lets marketers access every public tweet ever made

Twitter is opening up its entire archive of tweets to marketers via a new Full-Archive Search API. Back in April of 2014, the company acquired social insight platform Gnip, which is now the only place to access real-time Tweet data.

Megapanel czerwiec 2015: Wirtualna Polska wyprzedziła Onet

Szósty miesiąc 2015 roku przynosi zmiany w czołówce polskiego internetu. Duży wzrost użytkowników notuje Grupa Wirtualna Polska, która jednocześnie wyprzedza Grupę Onet - wynika z Megapanelu PBI/Gemius za czerwiec 2015. Duży spadek użytkowników zanotował YouTube, zyskują natomiast Facebook, Interia.pl oraz Gazeta.pl.

PromoHolding rozpoczyna współpracę z Brand24.

PromoHolding, jeden z większych graczy w branży marketingowej w Polsce, rozpoczyna współpracę z Brand24, w celu monitorowania wizerunku spółek wchodzących w skład grupy oraz rozszerzenia działań dla swoich klientów. PromoHolding to pochodząca z Krakowa grupa, w której skład wchodzą powiązane kapitałowo spółki, wyspecjalizowane w różnych obszarach komunikacji marketingowej.

Tinder got pissed at Vanity Fair and went on an epic Twitter rant

So, it seems Tinder does not take criticism well. Journalist Nancy Jo Sales published an article titled "Tinder and the Dawn of the 'Dating Apocalypse'" in Vanity Fair's September issue. The piece, which is already online, examines the impact dating apps like Tinder are having on the romantic lives of young people.

Facebook Audience Network Expands Offerings

Carousel ads, dynamic product ads and click-to-play video experiences are now available via Facebook Audience Network. The social network also announced that native video ads can be added to applications by Facebook Audience Network advertisers. Facebook Audience Network launched in May 2014 as a way for developers to incorporate the social network's advertising features, particularly targeting, into their apps.

Facebook Promotes Moments App via Menu of Flagship iOS App

Facebook is using the menu on its flagship iOS application to promote its recently introduced stand-alone Moments app.

Facebook Brings Auto-Play Video Ads To Apps In Its Mobile Ad Network

Facebook's making a killing with its native, in-feed, auto-play video ads, and now it's going to let other developers earn money off them too. Today Facebook announced that it's opening up its own best-performing ad units to publishers that show Facebook's Audience Network ads to monetize their apps.

Twitter Signs Two-Year Deal With the NFL: Get Ready for More Football in Your Feed

Partnerships between social network giants and media conglomerates make a lot of sense. The social networks want everyone using them to talk about what's happening in the world, and the conglomerates want all that talk to be about the media that they produce.

Aktualizacja PS4 pozwoli streamowac gry na YouTube! Twitch w kłopotach? - gamedot.pl

Nie wiem czy wiecie, ale YouTube ogólnie nie jest dochodowym biznesem. Największy serwis wideo świata pochłania tyle zasobów Google'a, że utrzymywanie go i zarządzanie reklamami (oraz dzielenie się nimi z twórcami) pochłania niemal całe zyski i jego właściciele wychodzą przy nim „na zero".

YouTube Trends Lipiec 2015 - leniwe lato z dala od ekranów

Okazuje się, że wysokim temperaturom oparli się tylko użytkownicy oraz administratorzy stron na Facebooku. Zarówno użytkownicy Twittera, jak i YouTube'a, wykazywali się w ubiegłym miesiącu zdecydowanie mniejszą aktywnością, niż w czerwcu. Kanały opublikowały o 3,5% mniej filmów niż miesiąc wcześniej, z kolei średnia liczba wyświetleń analizowanych przez Sotrender filmów spadła o 44% w stosunku do czerwca.

Have You Seen The New Snapchat's Trophy Case?

Here is one for you: did you know Snapchat had started to offer "trophies" for achievements? Well, to be honest, neither did we. Until now. Also Read: How To Use Snapchat To Reach A Younger Audience It seems like Snapchat has introduced the new "trophy case" in the sneakiest way, by putting it in the app...

Facebook Beefing Up Dynamic Product Ads

Facebook began offering dynamic product ads in February, and those ads will gain several robust new features "over the coming weeks." Dynamic product ads allow advertisers to feature multiple products in a single ad.

This Designer Brilliantly Re-creates Classic Ads as Single 8-Bit Images

Graphic artist Michael Myers (not to be confused with the Wayne's World guy or the killer from Halloween) was hired by Copypop to recreate images from classic ads as retro pixel art, and the finished products are pretty great.

Follow the Lead of 7 Iconic Switches for Successful Logo Changes

Publisher Channel Content by DashBurst Imagine your logo as your brand's visual stamp. But what happens when it comes time to change it up? Many factors are involved in rebranding your logo and pulling off successful logo changes. You'll have to decide how to emphasize the brand's main feature and create a color palate that most appeals to your target audience.

Make Presentations from Your Android Phone -- Anywhere

The ability to deliver a presentation remotely can have myriad advantages for small businesses. And a new tool from Google will allow users to share Slides presentations via Google Hangouts that can be viewed by multiple parties in different locations in real time.

Tinder Loses Its Mind on Twitter: Branding and the Streisand Effect

Earlier this week Tinder, the dating app that is largely known for facilitating casual hook-ups, lost its shit on Twitter over an article in Vanity Fair. And a big part of why you may heard about the Vanity Fair article is for no other reason than because Tinder decided to lose its shit.

Which Auto Brands Do American Facebook Users Like Most?

In this graphic, Socialbakers has everything you need to know about how Auto brands are doing on Facebook so far this year. Which Auto brand has the largest presence on Facebook among American social media users? Through the first half of 2015, Jeep was the clear winner, edging out Mustang and Chevy for a first-place finish.

Amazon Gets Shamelessly, Ridiculously Cute in Prime Ad Starring a Dog With a Bad Leg

My heartstrings are getting awfully sore, Amazon U.K.! Last month, it was the "Nursery" ad with that bespectacled, mop-topped kid struggling to fit in on his first day of school. I wept for a week. Who wouldn't? I'd just gotten back on solid foods and ... bam!

Ad of the Day: Agency Invents GPS That Switches to a Child's Voice Around Schools

Forsman & Bodenfors has found a clever way to insert a safety feature into GPS satellite navigation: Have the app switch to a child's voice near schools, day-care centers and other areas where children are likely to be present.

This app automatically picks you up in an Uber and takes you to a mystery bar

Up for an adventure but can't decide where to go? This app randomly picks a top bar on Yelp, picks you up in an Uber and takes you there - without you knowing the destination. Bar Roulette uses the Yelp and Uber APIs to find a place to go and doesn't tell you until you arrive.

MBUSA A Scroll Through Time (@mbusa_a_scroll_through_time) * Instagram photos and videos

Turn your device horizontally and scroll to the right to see a timeline of Mercedes-Benz vehicles featured at 2015 Pebble Beach Concours d'Elegance.

Wheaties Is Now Making Beer, for Those Who Want a Different Breakfast of Champions

Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.

Twitter direct messages can finally be as long as you like

It's been a long time coming: Twitter has officially removed the character limit from direct messages. The change, which is rolling out from today, means you can send messages that are as long as you want via direct messages on any of Twitter's official apps and third-party apps that update to support the change.

Google's Android Experiments shows you all the cool stuff you can do with Android

Creativity is crucial to progress. To show how Android is progressing as a platform, Google has launched Android Experiments, a gallery of projects it hopes will show how users are innovating with the platform.

Facebook Confirms Live Broadcasting Will Soon Open To Journalists And Verified Profiles

Facebook plans to open up its Periscope livestreaming competitor to more than just celebrities. In replies to requests from Verified Pages about when they'd get access to the VIP-only Facebook app Mentions that houses Facebook Live, the company wrote "In the future, Mentions will be available to verified Profiles".

„Krychowiak zostań!" - Fani Sevilli organizują akcję w mediach społecznościowych

fot. Szymon Górski / źródło: Pressfocus Kibice klubu z Ramon Sanchez Pizjuan za wszelką cenę chcą zatrzymać polskiego pomocnika w Andaluzji Grzegorz Krychowiak jest ulubieńcem kibiców niemal od dnia, w którym pojawił się w Hiszpanii. 25-latek zyskał sympatię dzięki swojej determinacji i bezpardonowej walce o każdą piłkę.

Facebook vigilante takes on haters of Target's new gender-neutral policy

Haters: They're gonna hate. But that doesn't mean you have to let them get away with it. And that's why one Facebook vigilante took it upon himself to take down commenters on the official Target page who were expressing frustration about their plans to remove gender labels for certain children's products.

Send Songs To Your Friends With Msty, A New Music Messaging App

A new app aims to combine the best parts of Spotify and Snapchat: Msty will allow users to send instant messages with images and short lines of text accompanied by songs. The London-based startup boasts it is the first messaging service to partner with Apple Music, Universal, Sony, and Warner.

Twitter Experiments 'News' Tab To Surface Trending Articles

Twitter knows it has to simplify its product and this new experiment goes down that road. In order to make the best content easier to find, Twitter is experimenting in Japan and U.S with an algorithmically-populated 'News' tab that surfaces breaking headlines from Twitter-approved publishers.

Ad of the Day: Wieden + Kennedy Shoots for the Stars in Grand 'Ignition' Film for Honda

We have "Ignition." That's the title of Wieden + Kennedy London's new pan-European campaign for Honda, which uses spaceflight as a visual metaphor for bold innovation. Actually, the metaphors are mightily mixed in the campaign's launch film, which packs plenty of imagery and action into its 90-second run time, referencing Honda's heritage across consumer automobiles, Formula 1 racing, aviation, robotics and more.

This App Freaks Out Your Friends By Liking Their Super Old Instagram Photos

We stumbled upon a new app with one simple purpose: to like a random, ancient photo from one of your friends' Instagram feeds. Like Creeper is meant to freak out someone you follow by giving them the impression that you've been scrolling way, way back through their profile.

Netflix „wkrótce" w Polsce - to już oficjalne

Wielokrotnie narzekałem na krajobraz polskiego rynku VOD, który wygląda gorzej jak źle. To na szczęście może się niedługo zmienić na lepsze. Mamy nareszcie oficjalne potwierdzenie, że Netflix zmierza do Polski! W Polsce jest dostępnych wiele usług VOD, ale trudno znaleźć jakąkolwiek z której korzystałoby się z przyjemnością.

Alfa Romeo Responded to This Forlorn Fan With One of the Best Personalized Tweets Ever

A lot of brands try for a personalized, poignant touch with their social media fans, but few have ever pulled it off this well. When Daniel Hancox of England's Burton upon Trent tried to buy an Alfa Romeo Giulietta, he arrived at the dealership to find someone else had snatched up the car he had his eye on.

Kevin Durant Goes Nuts for a Street Baller's Dunk in Ad for Nike and Foot Locker

Kevin Durant may be a basketball star, but he knows how to cheer for the little people, too. In this new co-branded ad for Nike and Foot Locker, the Oklahoma City Thunder player gets so excited while sitting courtside at a street game that he throws his legs-and his namesake KD 8 Nikes-into the air.

Dorota Wellman zastąpi Okrasę i Brodnickiego w reklamach Lidla (wideo)

Nową bohaterką reklam dyskontów Lidl, zamiast kucharzy Karola Okrasy i Pascala Brodnickiego, będzie prezenterka TVN Dorota Wellman - wynika z ustaleń Wirtualnemedia.pl. Właśnie startuje teaserowa część kampanii reklamowej z Wellman.

Google could soon be searching your desktop too

Google has dominated the online search market for many years now, but it looks like executives in Mountain View have plenty of other targets too - a new patent approved this week points towards an all-encompassing search tool that's able to look through the apps and files stored on your local computer as well as data in the cloud.

Headline for Lektury #67
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Lektury #67


What It Means To Be A Blogger - The Coffeelicious

Aug 17, 2015 - medium.com - 86
What It Means To Be A Blogger - The Coffeelicious

During my four months of blogging, I received a few blogger awards, however, I was never tagged before. But now it happened! The beautiful Milly from Sevenseasaway tagged me with a new tag, the Being A Blogger tag. The point of the tag is for bloggers to talk about what blogging means to them and I'm very happy to be participating!


The Social Media Marketer's Moral Dilemma - Tech Doodles

Aug 17, 2015 - medium.com - 92
The Social Media Marketer's Moral Dilemma - Tech Doodles

To quote or not to quote, that is the question - The Bible. Quotations in social media are wildly, wantonly popular. "Likes" abound for Winston Churchill and Albert Einstein quotes, but... Most of them are fake.

Aug 17, 2015 - thenextweb.com - 85
The Top 50 Marketing, Social Media and Productivity Blogs

Having a list of go-to blogs can be a great source of information and inspiration. In our case, the blogs and websites we visit most often provide some amazing articles with in-depth insights, tips, and strategies that help inform our social media sharing.

Aug 17, 2015 - adweek.com - 77
Now That Vertical Video Is Finally Legitimate, Creatives Need to Rethink Everything

It's hip to be vertical. With smartphones held upright rather than sideways, such full-screen video started gaining big buzz last year as a way for Snapchat to build out an advertising business. Now, "vertical" has become the biggest buzzword in digital marketing.

Aug 17, 2015 - blog.bufferapp.com - 105
My 5 Secrets to Sharing Great Content 15 Times a Day - - The Buffer Blog

I've been lucky enough to have people ask me fairly often how I continue to share great content on Twitter on a regular basis. Over the last year I've built up a number of different methods for doing this, as well as ways to keep to both high frequency and high quality.

Aug 17, 2015 - blog.bufferapp.com - 107
The Best Blog Strategies We Found, From a Month Without New Posts

One of the implicit values in our Buffer marketing is to challenge assumptions. And one of the biggest assumptions I have about our content is that we should be publishing original articles to the blog multiple times each week. Well ... what might happen if we didn't?

Aug 17, 2015 - adweek.com - 85
How Facebook's Autoplay Videos Are Ushering in a New Era of Silent Storytelling

Getting aurally blasted by a loud, autoplaying video ad while you're browsing online is certainly one of the more annoying experiences you can have on the Internet. But when the volume default setting on such an ad unit is set to mute-giving viewers the choice to unmute-and when the video is embedded rather than storming the screen, the annoyance factor drops drastically.

W zeszłym tygodniu trochę się rozpisałem. Waszej uwadze polecam zwłaszcza wpis przygotowany w ramach współpracy z Ubisoft Polska. Opisałem w nim swój wymarzony zamek w Heroes VII, a do tego w konkursie można wygrać wejściówkę na niezwykły event z okazji dwudziestolecia serii. W międzyczasie na blogu pojawiła się też notka dotycząca virali i celów jakie powinny spełniać, odrobinę kontrowersyjny tekst, ale powinien się Wam spodobać. Na Duchowych Kulturystach z kolei opublikowałem artykuł w którym dowodzę wyższości seriali nad hollywoodzkimi filmami.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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