Podsumowanie Tygodnia 10.01-16.01.2017

Wyszukiwanie na Snapchacie, San Escobar, live chat na Youtube. To tylko kilka z tematów, którymi w zeszłym tygodniu żyły media branżowe. Chcecie zobaczyć czy coś jeszcze nie umknęło Waszej uwadze? Zapraszam do Podsumowania Tygodnia!

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Podsumowanie Tygodnia 10.01-16.01.2017

Tysiące osób uwierzyło na Facebooku, że Robert Lewandowski odda swoje auto. Będzie pozew?

Początek nowego roku to dobry okres na przeprowadzenie na Facebooku konkursów ze świetnymi nagrodami. Szczególnie fałszywych konkursów, w których można osz

Raport Twitter Trends. Sotrender – lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube’a i Twittera.

Mówią, że to będzie rewolucja - Allegro zmienia system komentarzy i ocen transakcji!

Allegro zmienia system komentarzy. Teraz oceny będą mogli wystawiać tylko kupujący. To jednak nie koniec rewolucji. Sprawdź, co jeszcze się zmieni.

Ikea invites people to 'win at sleeping' by reclaiming the bedroom

Ikea is encouraging the nation to enjoy a better night's sleep by reclaiming the bedroom as a place of rest with a 'win at sleeping' integrated campaign.

With 150 million daily active users, Instagram Stories is launching ads

Instagram's Snapchat clone is ready to bring in the bacon

Bringing Business Insights and Ads to Stories

Welcome to the Instagram for Business blog. See how businesses of all sizes around the world are inspiring people with their stories, and get the latest news from Instagram HQ.

Pazdan nie blokuje, a zachęca do ruchu. Nowa akcja z adidas Football - NowyMarketing

Michał Pazdan, jeden z najbardziej znanych obrońców polskiej reprezentacji razem z marką adidas Football “wkręcał” ludzi w warszawskich Złotych Tarasach.

Google Maps’ Foursquare-like lists feature is getting closer to launch

A feature that will allow Google Maps users to make lists of places is getting closer to public launch. A number of Google Maps users this month have uncovered a new addition to their Google Maps mobile application — a way to make lists of starred and favorite places, as well as create buckets lists of those places they want to visit, and a means to build out their own custom lists.

Facebook has unveiled its Snapchat Discover clone

Starting Thursday, select publishers will be able to choose a cover image or video and a selection of Instant Articles.

Uber now suggests destinations based on your calendar

Uber’s calendar integration is now going live, surfacing destination suggestions based on meetings and events you have scheduled, provided you’re okay with giving the Uber rider app access to your device’s native calendar service.

Facebook Corrects Bug That Caused Messenger to Drain Batteries

Facebook vice president of messaging products David Marcus announced in a response to a tweet that a bug causing the Android application to drain devices’ batteries has been resolved.

YouTube Adds ‘On the Rise’ Section to Trending Tab

Product marketing manager Jon Youshaei said in a blog post that it will highlight four different creators with at least 1,000 subscribers each week, featuring them on its Trending tab with Creator on the Rise badges or, for musical artists, Artist on the Rise.

Facebook Continues to Evolve Facebook Live, Announces New Tools

Facebook has announced a new set of features for Facebook Live.

Facebook's Looking to Improve Group Member Moderation with Application Questions

Facebook is testing a new application questionnaire feature for Facebook groups to help refine and improve the group membership process.

Hasbro will let the internet vote to replace old Monopoly game pieces with emoji

Hasbro is releasing a new version of Monopoly called Token Madness. It’s "madness," you see, because the pieces included in the game will be decided by a public vote, Entertainment Weekly reports.

Facebook Dynamic Ads Update: Reach Those Browsing Other Websites

Facebook has updated dynamic ads to allow e-commerce advertisers to reach potential customers who browsed multiple websites looking for a similar product.

Twitter's Shutting Down Their 6-Month Old Dashboard App

Twitter have announced they'll be shutting down their Dashboard app in February.

WhatsApp for Android now lets you search and send Giphy GIFs

WhatsApp took its own sweet time adding support for GIFs to its messaging app on Android, and even with that, it required users to bring their own animations to the party. Thankfully, that’s about to change.

SHERLOCK Will Host a Live Mystery for Fans to Solve on Twitter | Nerdist

The best part of watching Sherlock is seeing those nearly impossible-to-spot clues come together in the cracking of a difficult case. The mysteries are often so

New Study Reveals How Women React to Influencer Marketing

Influencer platform Bloglovin’ has revealed new findings on how women react to influencer posts.

74th Annual Golden Globe Awards: Meryl Streep, La La Land Rule Facebook, Twitter

Meryl Streep’s acceptance speech after being presented with the Cecil B. DeMille Award was the most-talked-about moment on Facebook and Twitter during the 74th Annual Golden Globe Awards Sunday night.

Print Is Still the Most Trusted Type of Ad

Marketers are dumping their budgets into digital advertising, but consumers still trust old-school ads more than search, native ads, and pop-ups.

The Top Facebook Live Trends to Know in January 2017 - NewsWhip

What can publishers learn from the top Facebook Live videos? As Facebook Live continues its growth, here are the latest and essential tactics.

Bumble is launching video stories to show more of your match

Bumble will soon release BumbleVID, which will allow users from across the dating platform to create a story with unlimited 10-second videos, which will each delete after 24 hours.

Allegro rusza z własnym programem lojalnościowym

interaktywnie.com - Serwis chce promować zakupy w kanale mobilnym.

Facebook postanawia załagodzić relacje z mediami i zatrudnia byłą prezenterkę CNN, Campbell Brown

Facebook nawiązał współpracę z byłą reporterką CNN, Campbell Brown. Portal postanowił wzmocnić swoją pozycję w walce z fałszywymi newsami i poprawić relacje z mediami.

This Billboard Happily Admits the Movie It's Promoting Might Be the Worst Ever Made

The Room, a 2003 romantic drama from director Tommy Wiseau, is apparently so bad it's good. It's become a staple of midnight cult screenings, and not because of its high quality.

Instagram Is Testing A New Way To Suggest Similar Photos

Instagram is testing a new way to suggest similar photos when you browse accounts you follow. This could help brands identify potential influencers.

This Is What Happens When The Ford Mustang Goes On Tinder

Tinder has never been seen as a great marketing platform. Until Ford launched its Mustang campaign, and generated over 1.5 million interactions on the app!

Instagram Looking to Push Ad Content into Stories

Instagram is reportedly looking to add ad content into Stories. 

Mountain Dew Celebrates the Exhilarating Feeling of Doing in a New Global Campaign

What's better, sitting on your couch watching someone skydiving or climbing a mountain, or getting off your butt and actually doing it yourself?  While it may depend on who you ask, most would argue the experience of doing is much greater than watching, which is the premise for Mountain Dew's new global ad campaign.  Dew's tea

Prezentowy hit zdaniem Instagrama? Pierścionki, skarpety i pluszaki

W serwisie internetowym Press znajdziesz informacje dotyczące mediów w Polsce i na świecie. Dowiesz się o reklamie, marketingu, public relations i Internecie.

This Flight Tracker Site Is Dropping Some Funny Friday the 13th Tweets About Flight 666 Going to 'HEL'

It's early on Friday the 13th, but Flightradar24 has already set the bar high for Twitter marketing when it comes to having a laugh around this day of superstition.

How Marketers Joined The 'Rogue One' Social Media Conversation

Read the article: How Marketers Joined The 'Rogue One' Social Media Conversation | Written by social media specialists from Socialbakers.

Elon Musk Takes Customer Complaint on Twitter From Idea to Execution in 6 Days

Attention business leaders: This is how it's done.

Facebook Will Soon Stop Showing You If A Post Has Been Edited

Back in 2014, and much to everyone's delight, Facebook allowed users and Pages to edit posts. Now, Facebook is making changes to this feature.

San Escobar - a new country on the world map - Sotrender Blog - Social media marketing tools for brands & agencies

Few days ago small but proud (although fake) nation of San Escobar draw the attention of the entire world, when the Polish minister of Foreign Relations na Social Media Marketing Blog.

Elon Musk Takes Customer Complaint on Twitter From Idea to Execution in 6 Days

Attention business leaders: This is how it's done.

Gus Fring Was Behind That Clever Los Pollos Hermanos Ad for Better Call Saul

When AMC's Breaking Bad prequel Better Call Saul returns for Season 3 on April 10, the show will feature another familiar face from Breaking Bad: ruthless drug lord Gus Fring, played by Giancarlo Esposito.

YouTube Gaming purchase ESL Pro League English-language broadcast rights

YouTube Gaming has purchased the exclusive English-language broadcasting rights to seasons five and six of the ESL Pro League for an undisclosed sum, ESL announced Friday.

More Than 1 Billion People See Facebook Audience Network Ads Each Month

The social network said in a Facebook for Business post that advertisers on Facebook Audience Network can reach 16 percent more people on average than those relying solely on Facebook and Instagram.

YouTube Releases ‘Super Chat’ Live-Stream Payment Option – The Next Step for Live?

YouTube has announced a new live-stream payments tool which could be the start of the next big live-stream trend.

Pinterest Turns to Deep Learning to Generate Related Pins

Kevin Ma, a software engineer on Pinterest’s Discovery team, detailed the change in a blog post, explaining the logic behind the switch as follows:

Snapchat’s Adding a New Search Bar, a First Step Towards Improved Search Functionality

Snapchat's adding a new search bar to help users better navigate their contacts.

App.net, the ambitious project to build a better Twitter, is finally dead

Aiming for the stars and not quite making it, the ambitious App.net has finally officially shut down. Its timely rise and fall comes as highly symbolic as its once rival, Twitter, continues to struggle, years later, with monetization, content management and harassment.

Fender's Stylish New Ad Campaign Hopes to Attract the Next Generation of Musicians

Musicians from all genres have been rocking out on Fender guitars since the company was founded in 1946. But these days, Fender is trying to stay relevant by attracting, and retaining, younger musicians with a new content-driven campaign focusing on the guitar's style and accessibility.

Hyundai Takes Unboxing to a Whole New Level in This British Commercial

See you in hell, soul-sucking car-dealership experience!  Last week, Hyundai launched an Amazon-style "Click to Buy" website in the U.K. that lets you purchase various Tucson and Santa Fe models at fixed prices and arrange for delivery.

LittleMooonster96 oraz Stuu zamieszkają w Silesia City Center

Od soboty 14 stycznia przez dwa tygodnie w Silesia City Center będzie mieszkać para youtuberów: LittleMooonster96 oraz Stuu. „Chorzowska 107” to najnowszy projekt marketingowy centrum handlowego. Trwać będzie przez czas ferii w województwie śląskim.

Ad of the Day: Nike Women Got FKA Twigs to Creative Direct This Mesmerizing New Ad

Get ready to watch and re-watch the new Nike Women ad from FKA Twigs featuring a cadre of athletes and dancers.

Sony Entertainment CEO Michael Lynton is now Snapchat’s chairman

Michael Lynton, the CEO of Sony Entertainment, will be stepping down from the company in order to serve as chairman of Snap (the makers of Snapchat), according to The Hollywood Reporter.

Facebook's Testing Discussion Topics in Groups

Facebook's testing a new discussion topics tool in Groups to help better categorize areas of discussion.

Co nowego pojawiło się na blogu? Chociażby kolejna część Back to school, tym razem dotycząca marketingowych akronimów takich jak CTA, USP czy AIDA – do przeczytania tutaj. Usiadłem też do pierwszej Biografii Marki i zacząłem rozpisywać chronologię. Podmiotu tej publikacji jeszcze nie wyjawię, ale powinno się Wam spodobać.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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