Podsumowanie Tygodnia 1.11 – 6.11.2016

Już po Halloween, zaraz rozpocznie się świąteczna ofensywa reklamowa. Co jednak działo się w zeszłym tygodniu? Facebook pokazał swoje wyniki z trzeciego kwartału tego roku, rozpoczyna się kampania reklamowa nowego filmu z uniwersum Harry’ego Pottera, a Instagram wkrótce stanie się niesamowitym wsparciem dla e-commerce’u.

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Podsumowanie Tygodnia 1.11 – 6.11.2016

Fantastic Beasts - Magical Maps

The adventures of writer Newt Scamander in New York's secret community of witches and wizards seventy years before Harry Potter reads his book in school. FANTASTIC BEASTS AND WHERE TO FIND THEM in theaters November 18, 2016.

Welcome to Verge 3.0

Pathways into tomorrow

Pinterest Announces New Ad Options, Including One-Tap Pins

Pinterest has announced a set of new ad options and the expansion of Promoted Pins.

Google’s homepage has a new look, at least for read-it-later app Pocket’s users. The app, which has raised $14.5 million according to Crunchbase, has a new Google Chrome extension that shows “trending articles” recommendations in a tray automatically inserted for users who open a new tab with Google’s homepage.

Vine Founders Launch Hype, A New Live Video App

Here come the strangest news of the week. Vine's original founders have announced the launch of Hype, a new live video app for iOS.

Twitter launches Highlights for iOS to bring order to your chaotic timeline

One of my favorite Twitter features is a block in your timeline that shows the best tweets you've missed while logged off. But this might be even better.

Twitter Is Now Offering Brands Customer Service Chatbots to Use in Direct Messages

() Twitter is upping its chatbot game. To better help brands converse with users and offer customer support, the company is launching two new products that will help answer basic questions and address complaints.

Mobile internet use passes desktop for the first time, study finds

More users around the world are accessing the internet from mobile devices than from desktop computers for the first time, according to internet monitoring..

Facebook is plotting an e-sports coverage deal to take on Youtube and Twitch [Updated]

Facebook is close to inking a deal with Vainglory developer to broadcast professional games.

Liga Mistrzów. Borussia Mönchengladbach odpowiedziała na sympatyczne zaczepki Szkotów

Szaliki z napisem "niemiecka drużyna" oraz tablica na której Borussia chciała napisać po angielsku, że jej rywalem będzie "szkocka drużyna" - to odpowiedź czwartego klubu poprzedniego sezonu Bundesligi na sympatyczną zaczepkę jednego ze szkockich barów sprzed dwóch tygodni.

Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year.

Instapaper Premium is now free for everyone

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Check Out 2016's Best Halloween Ads and Stunts From Brands and Agencies

Happy Halloween! Agencies and brands are always fond of scare tactics at this time of year. We've been tracking some of 2016's better Halloween pranks—check them out below.

Instagram is down for many users [Update: It's back!]

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make our site easier for you to use.
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Kickstarter’s New Feature Lets Its Users Live Stream Their Campaigns - Tubefilter

Kickstarter has launched Kickstarter Live, a live streaming platform on which creators can gather support for crowdfunding campaigns.

Shopping Coming to Instagram

Welcome to the Instagram for Business blog. See how businesses of all sizes around the world are inspiring people with their stories, and get the latest news from Instagram HQ.

Bacardi Created This Immersive Haunted House in Brooklyn to Celebrate Halloween

Brands love to capitalize on holidays, especially Halloween. For Bacardi, it's a much more natural fit—the bat logo lets the brand lean into that aesthetic.

Google is turning your phone into a magic wand for Fantastic Beasts tie-in

In case you haven’t heard, there’s a new Harry Potter movie coming out. We’re only a few weeks away now from the release of Fantastic Beasts and Where to Find Them, and Google is teaming up with...

Cats Totally Destroy a Holiday Wonderland in This Raucous Ad for Temptations Treats

Cats on Christmas Day, capering beneath an impeccably trimmed tree among the presents, sparkly lights and festive food. Sounds cute and cuddly, right? Nah, the aww's turn to argh's as those Santa claws and paws make with the slashing, smashing and thrashing. There's bashing and gnashing, too. Plus, plenty of crashing.

Brave, the browser with built-in ad blocking, tries again on Android

Brave, the new web browser company co-founded by former Mozilla CEO Brendan Eich, has launched a do-over on Android. The earlier version of the ad-blocking..

Phones are very big but not all humans or human hands are very big, and that presents some problems for some people trying to navigate a phone one-handed, especially when interface elements are located near the very top of a phone’s display.

Twitter accidentally released its new 'muted words' feature a bit too early

Twitter accidentally enabled its new 'muted words' feature that will block selected keywords and phrases from showing up on your feed a bit too early.

Facebook tried to buy Asian Snapchat clone Snow

Here's fuel to the fire for those who believe that Facebook will buy anything that looks, smells or moves like Snapchat. The U.S. social networking giant this..

Here's Why Snapchat's IPO Could Snap the Stock Market

Snapchat wants to raise $4 billion in what would be the biggest IPO since Alibaba. But 50% of new IPOs have flopped, including ZTO Express.

How Do You Promote an Indestructible Lawn Mower? With a Press Release Made of Steel

We've seen a lot of intentionally silly press releases over the years. But this one, sent out by Colle+McVoy for client Cub Cadet, is not kidding around. The Minneapolis agency recently helped the industrial brand launch a new line of Cub Cadet PRO Z commercial riding mowers. These are seriously badass machines.

Facebook scores big in Q3 earnings: $7.01B revenue and 1.79B users

Facebook had a wildly successful Q3, earning $7.01 billion in revenue and $1.09 EPS. That's off of from 1.79 billion monthly users, up 16% year-over-year, and..

Spotify acquires Preact to fuel its subscription business

Spotify -- the music streaming service with 40 million paying subscribers -- has made an acquisition that it hopes will help it hold on to them, and build..

Burberry Tells Its Founder's Story in a Beautifully Made Holiday Ad That's Like a Mini Film

If Thomas Burberry, the founder of the eponymous fashion label, were to star in an early 19th century biopic, it would be a dazzling tale of love, adventure, war and ambition. It would all revolve around a brooding genius with a vivid imagination and the weight of the world on his shoulders.

Slack took out a full-page ad in the New York Times to welcome its new competitor, Microsoft

In 1981, when IBM was launching its first PC, Apple ran a full-page ad in the Wall Street Journal, sardonically welcoming its new competitor to the personal computer market. Now, 35 years later, there is a new full-page open letter in a major newspaper—Slack, the fast-growing messaging startup, has taken over the entire back page of the...

BuzzSumo Adds Backlink Data to Content Listings

Popular content discovery tool BuzzSumo has added backlink data from Majestic to all their content matches.

Blocking ad blockers boosted Facebook’s desktop ad revenue 18%

Facebook's recent workaround for Adblock Plus and other ad blockers is already earning it money. On today's blockbuster Q3 earnings call, the company said..

Instagram Trends październik 2016 - pobierz raport za darmo!

Marki i influencerzy na Instagramie - kto jest najpopularniejszy, a kto najlepiej angażuje swoją społeczność? Tego dowiecie się z Instagram Trends!

Snap to unlock budgets: Inside Snapchat's pricey pitch to advertisers - Digiday

Snapchat has been criticized as being hard to work with. A recent presentation shows how the app is emphasizing its ads' uniqueness and ease of use.

A Radical Redesign Makes ‘Uber Feed’ the Center of Your Ride

The most interesting thing about Uber’s dramatically redesigned app isn’t the streamlined UI. It’s a brand new feature called Uber Feed.

Nowość! Dostosuj sobie stronę, czyli szablony na Facebooku - agencja SEM (SEO i PPC) Semahead

Czyżby kolejna rewolucja na Facebooku? W zakładce edycji strony na niektórych profilach firmowych pojawiła się nowa opcja, która pozwala na wybranie… szablonu! 

Pinterest Releases New Data on Trending Gift Ideas [Infographic]

Pinterest has released new data on the latest holiday season gift trends.

Social Media News You Need to Know: October 2016 Roundup

Lots happened on social in October. That's why we’ve done the hard work of rounding up all the updates from the major networks so you don’t miss a thing.

1 Billion Users Access Facebook Only On Mobile

Facebook's third quarter's results show that for the first time ever, out of 1.8 billion total MAUs, one billion Facebook users were "mobile-only."

Facebook Messenger is testing “Instant Games” like this one from King

Facebook Messenger is preparing to launch a new "Instant Games" platform that will let people  play lightweight games against friends. Candy Crush maker..

This YouTube-certified extension gives you all the tools you need to build a growing online viewership

If you’ve ever wanted to become a YouTube star, you need to do more than stand in front of a camera and press record. Properly presenting your content is just as important as the video itself, so get some help with an all-inclusive helper like TubeBuddy.

Google venture capital arm quietly took an interest in Snapchat

Alphabet has quietly disclosed a Snapchat investment through its rebranded CapitalG venture capital arm, previously known as Google Capital.

Facebook gradually moving into TV advertising with Apple TV and Roku TV ads

Facebook is expanding its Audience Network advertising tool to sell ads on connected streaming devices, starting with Apple TV and Roku TV apps.

Google paid €47m in tax on €22bn sales revenue last year

Google paid just €47.8m in tax against earned revenues of €22.6bn (£20.1bn) made across Europe, the Middle East and Africa which were funneled through its advertising sales business in Dublin.

Ubisoft: Selfie reveal

URL: http://selfiereveal.ubisoft.com A first-of-its-kind digital experience that uses cutting edge computer-learning technology to expose the risks

Zmiana wyglądu Gmaila i Facebooka

W swoich zasobach posiadają przeróbki najróżniejszych popularnych serwisów, poczynając od Gmaila, Facebooka, a kończąc na YouTube czy nawet Feedly. Poniżej pokażę Wam, mój wybór stylów jeśli chodzi o Gmaila i Facebooka.

Cukierek albo psikus – Wedel zaczepiał inne marki w halloweenowej akcji

Marka E. Wedel z okazji Halloween starała się nawiązać interakcję z innymi markami na Facebooku. Zaczepiała je na ich profilach tradycyjnym wyzwaniem „cukierek albo psikus”. W akcję zaangażowały się m.in. BZ WBK i Suzuki Polska.

YouTube is rolling out new tools make abusive users easier to spot

YouTube may be the internet's preeminent source of tutorials, vloggers, news, and viral videos -- indeed, YouTube's users consume a collective 4 billion videos per day and upload 300 hours of footage every minute -- but it's also one of the most acerbic. YouTube's comment section has a tendency to be come unruly and ostracizing, sometimes to the point of abusiveness. In attempt to curb those and other forms of bullying that plague the site's forums, the video service is rolling out a new tool that helps users to flag potentially offensive content.

Facebook Releases New Report on Brand Loyalty and Millennials

Facebook recently conducted a survey to determine the key qualities that drive brand loyalty.

Signal, Facebook’s News Discovery And Curation Tool, Now Supports Live Video

Facebook has announced, that Signal - its free discovery and curation tool for journalists - has now started supporting live video.

IFTTT says goodbye to recipes, hello to Applets

IFTTT has replaced recipes with Applets, which it promises will offer more complex and ambitious functionality.

Instagram Stories Are Officially a Success (And What That Means for Marketers) | Simply Measured

Yesterday, two months after introducing Instagram Stories, Instagram announced that it will now include Instagram Stories in the Explore feature. More than 100

Co się działo na blogu? Napisałem chociażby epitafium dla Vine’a – klik, klik. W Evernote pojawiło się kilka nowych pomysłów na wpisy, między innymi na kolejne artykuły z serii Back to school. Cały czas pracuję nad pierwszą Biografią Marki i powoli chyba mogę zacząć myśleć o Podsumowaniu Roku (bo takowe też będę robić na grudniowym Czwartku Social Media w Warszawie). Także na pewno nie mogę narzekać na nudę i brak weny.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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