Podsumowanie DwuTygodnia 31.07 – 12.08.2014

Dzisiejsze Podsumowanie jest wyjątkowe. Bo po tygodniu przerwy i zbieram w nim właśnie najważniejsze wydarzenia, artykuły i zmiany w social media z ostatnich 13 dni! Innymi słowy połączyłem Pijaru Ficzery (dla nowych czytelników objaśnienie – wpisy zbierające informacje o nowych funkcjach najpopularniejszych społecznościówek/aplikacji) z Podsumowaniami. Także od września co tydzień będziecie dostawać mega przydatny ekstrakt z mojego RSSa. Przejdźmy jednak do mięska…

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Podsumowanie DwuTygodnia 31.07 - 12.08.2014 Top 5

Aug 12, 2014 - blog.sotrender.com - 94
Sotrender obrodził w raporty

Mamy raport z polskiego Facebooka, ale do tego Sotrender dołożył też kolejne perełki, czyli:

Masa danych, case'ów i ciekawych informacji pokazujących jak wyglądają trendy w komunikacji. Zachęcam do zapoznania się.

Aug 12, 2014 - newcreative.pl - 79
Driftmob feat. BMW

"Dlaczego nikt wcześniej nie wpadł na to by w tak efektowny sposób przerobić popularne flashmoby? Nie wiem. BMW zrobiło to z godnym podziwu rozmachem. Zatrudnienie jednych z najlepszych kierowców na świecie już jest sporym wyczynem. Wrażenia, które po sobie pozostawiają nie da się opisać. BWM pokazało jednocześnie sportowy styl i ogromną klasę." - Tak o najnowszym spocie BMW pisze Artur Smolicki, a ja dodam od siebie, że to mega efektowny sposób na wskrzeszenie flashmobów po ich trochę wyeksploatowaniu w tradycyjnej formie. Być może inne marki też pomyślą jak ich produkty mogłyby uczestniczyć w tego typu produkcjach?

Aug 12, 2014 - marketing-news.pl - 97
„Forever Faster!" - Puma z nową globalną kampanią

Puma rozpoczyna największą w swojej historii globalną kampanię wizerunkową pod hasłem „Forever Faster!". Kampania w Polsce pojawi się w połowie sierpnia, głównie w kanałach cyfrowych. Pozycjonowanie? Niepokorna i zbuntowana marka, zupełnie jak ambasadorzy kampanii, czyli Mario Balotelli i Usain Bolt. Media zaplanował i zakupił dom mediowy Zenith Optimedia Polska. Kreację i strategię globalną kampanii przygotowała agencja JWT Global. Działania PR prowadzi agencja Sigma International.

Aug 12, 2014 - mashable.com - 89
NBA jako pierwsza profesjonalna liga sportowa umieszcza nazwę konta Twitterowego na piłkach

Już od najbliższego sezonu oprócz charakterystycznego napisu "Spalding" na piłkach używanych w NBA zobaczymy również oficjalną nazwę twitterowego konta, czyli @NBA. Warto o tym wspomnieć, bo to pokazuje jak ważnym kanałem komunikacji z fanami profesjonalnego basketu jest Ćwierkacz. Zwłaszcza, że koszykarze też są tam hiper aktywni, więc tym bardziej budowanie świadomej obecności w social media wyjdzie NBA na plus.

Aug 12, 2014 - techcrunch.com - 82
Facebook wyrzuca Messengera z głównej aplikacji

Póki co mogliśmy chociaż podglądać wiadomości w aplikacji mobilnej Facebooka. Już niedługo jednak będzie to niemożliwe i dojdzie do totalnego rozdzielenia aplikacji. Co stanie się z ikonką wiadomości w aplikacji FB? Zostanie podmieniona ze skrótem prowadzącym do Messengera właśnie. W tej chwili Messenger ma 200 milionów użytkowników, ale jak pewnie podejrzewacie ta liczba wkrótce się zwiększy, odrobinę z musu, ale jednak. I to ciągłe niezadowolenie userów. Zawsze jak wchodzi jakaś zmiana to można liczyć na głosy, że Facebook się kończy.

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Podsumowanie DwuTygodnia 31.07 - 12.08.2014

Aug 12, 2014 - slideshare.net - 74
Most Popular Smartwatches on Social media - Report 2014

Technology nowadays is moving along at a furious pace. Developers compete with each other by implementing more and more innovative solutions which make our lif...

Aug 12, 2014 - manchestereveningnews.co.uk - 76
Welcome to Vanchester! New United boss welcomed with billboard

The poster in the city centre parodies City's famous stunt welcoming Carlos Tevez after the former United striker defected to the Blues in 2009 A huge 'Welcome to Vanchester' billboard has been put up in the city centre - to greet United's new manager Louis van Gaal.

Aug 12, 2014 - jestkultura.pl - 78
Admiralette - WIELKA PREMIERA mojej pierwszej książki!!!

Menu Wielkiej Premiery: Dzień 1 - super oferty | Dzień 2 | Dzień 3 | Dzień 4 | Dzień 5 | Dzień 6 | Dzień 7 Aaa! Nie mogę uwierzyć, że wreszcie piszę publicznie te słowa! Na przestrzeni minionych miesięcy napisałem moją pierwszą wartą publicznej uwagi książkę i WŁAŚNIE TRAFIŁA NA RYNEK!

Aug 12, 2014 - techcrunch.com - 74
BuzzFeed Raises $50 Million From Andreessen Horowitz

Not too many years ago, announcing major news on a Sunday evening in the middle of August would seem crazy. If it was news you wanted anyone to read, anyway. News dropped tonight - a Sunday evening in the middle of August - that BuzzFeed raised $50 million dollars from Andreessen Horowitz.

Aug 12, 2014 - theverge.com - 71
T-Mobile has a new app that lets you unlock your phone with a tap

The US government now officially approves cell phone unlocking, and hopefully that means it soon won't be such a headache to unshackle your phone. T-Mobile looks to be doing its part with a new app that will let you unlock your phone - no lengthy customer support call required.

Aug 12, 2014 - allfacebook.com - 99
U.S. Soccer Legend Landon Donovan Announces Retirement via Facebook Post - AllFacebook

Los Angeles Galaxy and Team USA soccer legend Landon Donovan used a Facebook post Thursday to announce his retirement at the conclusion of the Major League Soccer season. Donovan, who was left off the U.S.

Aug 12, 2014 - thenextweb.com - 88
Facebook Bans Incentivizing Users to Like Pages

In addition to releasing Graph API version 2.1 today, Facebook also announced two important changes to its Platform Policies under games and proper use. Developers have 90 days (until November 5, 2014) to comply with the new rules.

Aug 12, 2014 - buzzfeed.com - 91
No, Wikipedia Doesn't Think A Monkey Owns The Copyright On This Selfie
  1. A monkey took this selfie in Indonesia in 2011. The crested black macaque managed to take the picture after playing around with British photographer David Slater's equipment. 2. The monkey selfie is currently the centre of a copyright row between Wikipedia and Slater - supposedly on the grounds that Wikipedia thinks the monkey owns the copyright to the photo.
Aug 12, 2014 - gram.pl - 81
Koniec z puszczaniem muzyki jako podkładu podczas streamu w Twitch?

larkson gry anime bluzgi 4 Zakon Assassin's Creed Wszystko o uniwersum gry Dragon Age Przystań Szarego Strażnika FIFA Polonia Twój portal FIFA! GTA.gram.pl Wszystko o Grand Theft Auto V Hitman HIDEOUT Kompendium wiedzy o Hitmanie W jakiej grze chciałbyś zagrać Herculesem i dlaczego? Zakończony. SilentiumPC - zaskocz nas swoim pomysłem na walkę z upałem!

Aug 12, 2014 - venturebeat.com - 84
Tumblr blocks Bloglovin, fashion's number-one RSS reader with 25M users

Bloglovin, possibly the only RSS reader to win over the fashion and beauty industry, received some bad news last week: a strict block from Yahoo's Tumblr that prevents all Bloglovin users from accessing Tumblr blogs via the site.

Aug 12, 2014 - interaktywnie.com - 93
Psy szukają sieci Wi-Fi, a Ty skomponuj zwrotkę piosenki. Oto najlepsze kampanie na wakacje

O tym, jakie argumenty przekonują turystów w kwestii dostępu do internetu na wakacjach oraz jak wypromować festiwal muzyczny pisze Krzysztof Cieślak, prezes agencji B-MIND. Dostęp do internetu w dobie coraz niższych opłat nie jest już problemem, jednak za granicą koszt jest nadal dość wysoki.

Aug 12, 2014 - digitaltrends.com - 72
You can now order a pizza from your phone by pressing a single button

Everybody loves pizza. That's why it's served at every 10-year-old's party, every college club meeting, and every office shindig. Everybody hates ordering pizza, though. The pizza place almost always gets your name wrong, screws up your toppings, or delivers it to your neighbor.

Aug 12, 2014 - socialbakers.com - 87
Geeks Gone Social: Comic-Con 2014

In an age where technology has finally caught up with our fantasies, Hollywood seems to have found its golden goose. Comic book-based movies and series have been popping out from every direction, reeling in millions of fans and billions of dollars across the globe.

Aug 12, 2014 - businessinsider.com - 76
William Shatner Tweets At NASA, Gets Awesome Response

For whatever reason, actor William Shatner, most famous for his role as Capt. Kirk on "Star Trek" was up for some conversation with NASA on Saturday, and the space agency actually responded. Awesomely I might add. Whoever is running social media over there at NASA needs a raise.

Aug 12, 2014 - theverge.com - 76
A company is marketing gun silencers by blowing drones out of the sky

Poor Johnny Dronehunter. All this gun-toting, freedom-loving American wanted to do was cruise on down the Utah highway and listen to some rock 'n' roll at sunset. You know - America things. Then a bunch of sinister, privacy-destroying drones all but run him off the road - and that's when Johnny earns his surname.

Aug 12, 2014 - mashable.com - 78
Orlando Bloom Now Slightly More Famous After Fight With Justin Bieber

Finally, an Orlando Bloom plot line everyone can get behind. Bloom allegedly tried, and failed, to punch Justin Bieber outside Cipriani Restaurant in Ibiza, Spain on Wednesday, TMZ reports. The fight began when Bieber yelled "What's up, bitch?" at Bloom, who then confronted the 20-year-old pop star.

Aug 12, 2014 - techcrunch.com - 99
Pinterest Acquires Icebergs, The Pinterest For Creatives

Pinterest has acquired Icebergs, a " Pinterest for creative types," which offered an online collaboration service that allowed users to organize their projects, including not only images, but also articles, files, videos, and other content, and share that content with others.

Aug 12, 2014 - thenextweb.com - 93
Distiller is Now a Social Network...
Aug 12, 2014 - brief.pl - 83
Polska aplikacja Brainly pobrana już 1,8 mln razy! : Brief

Brainly to aplikacja, która umożliwia dostęp do społeczności milionów najzdolniejszych uczniów na całym świecie. Wystarczy uruchomić aplikację i dodać pytanie, by w ciągu kilku minut otrzymać pomoc od innego ucznia. Brainly wciela w życie ideę społecznościowego uczenia się (crowd learning) w wydaniu mobilnym. Krakowski startup Brainly to przykład polskiej firmy z prawdziwie eksportowym produktem.

Aug 12, 2014 - mashable.com - 93
Facebook's Internet.org App Brings Free Mobile Internet to Zambia

The Facebook-backed nonprofit Internet.org is bringing free data to parts of Zambia in Southern Africa as a part of a major initiative to connect the Internet with the two-thirds of the world's population who aren't online. Internet.org is rolling out an app that provides free basic web services to Airtel subscribers in Zambia.

Aug 12, 2014 - newcreative.pl - 82
Nowy Wunderlist

Tytuły artykułów na co najmniej kilka kolejnych miesięcy. Wraz z linkami, notatkami, uwagami. Opisy strategii, działań reklamowych, projektów. Istotne zadania. Ponad 200 cytatów z publikacji branżowych. Listy pomysłów, które wciąż oczekują na wprowadzenie w życie. Wunderlist to aplikacja, dzięki której wszystkie te elementy mogłem zebrać w jednym miejscu.

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Lektury #5

Aug 12, 2014 - socialmediaexaminer.com - 75
Facebook Post Frequency: How to Find Out What Works |

Are you wondering how often to post on your Facebook page? Do you know whether Facebook post frequency or content has a bigger impact on engagement? Here at Social Media Examiner, we did some testing, and dug into our Facebook metrics.

Aug 12, 2014 - socialfresh.com - 91
4 Ways to Build Community On Your Blog

4 Ways to Build Community On Your Blog by Gini Dietrich on Aug 11, 2014 In the early days of social media, everyone talked about community. Build your community. Talk to your community. Community is the bee's knees. Everyone should have a community.

Aug 12, 2014 - inc.com - 88
9 Ways to Become More Creative in the Next 10 Minutes

Creativity is developed; it's not a birthright. Modern culture often labels creativity as natural gift. Artists get showered with praise and proclamations of "you're so talented," but truthfully, talent has little to do with it. Creativity is a skill to be learned, practiced, and developed, just like any other.

Aug 12, 2014 - jonloomer.com - 80
No More Facebook Like-Gating: What It Means and Why You Should Care

Facebook recently made updates to their API and SDKs, but one of the most impactful changes was buried at the bottom of the announcement: You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.

Aug 12, 2014 - wired.com - 87
I Liked Everything I Saw on Facebook for Two Days. Here's What It Did to Me | Gadget Lab | WIRED

There's this great Andy Warhol quote you've probably seen before: "I think everybody should like everybody." You can buy posters and plates with pictures of Warhol, looking like the cover of a Belle & Sebastian album, with that phrase plastered across his face in Helvetica.

Aug 12, 2014 - socialmediatoday.com - 94
5 Reasons You Should Be Talking About Transmedia Storytelling

Have you seen the new Coke bottles? A few weeks ago I received a text from a friend. "OMGosh! I just saw your name on a Diet Coke bottle!!! It was even spelled right." I'm not a soda drinker so when she pinged me I wasn't sure what she was talking about.

Aug 12, 2014 - businessinsider.com - 101
Teenagers Worship YouTube Stars More Than Hollywood Celebrities

A new survey from Variety shows that YouTube stars are more popular with teenagers than Hollywood A-listers. The survey encompassed the opinions of 1,500 teenagers on 20 well-known personalities (some from YouTube and some from mainstream media.) The teens were to rank the stars "in terms of approachability, authenticity and other criteria considered aspects of their overall influence."

Aug 12, 2014 - inc.com - 73
3 Ways to Take Advantage of Downtime

The dog days of summer are a great opportunity to reach out in ways you normally don't have time for. If you're like most salespeople, you spend your life in hustle mode. Your inbox, CRM system, mobile phone, and other channels for client questions and demands engage you in an endless, frenetic game of Whack-a-Mole.

Aug 12, 2014 - insidefacebook.com - 73
Post Clicks, Other Clicks Are Important Metrics for Facebook Page Admins, Too - Inside Facebook

When Facebook page administrators monitor the performance of posts on their pages, they tend to focus on likes, comments, shares and reach, but ShortStack CEO Jim Belosic urged admins not to forget about post clicks, and even other clicks. Belosic wrote in a blog ... Continue reading →

Aug 12, 2014 - socialmediatoday.com - 87
6 Extreme Social Media Strategies

In a market that has been transformed by social media, businesses are searching for unique ways to make a splash. Here are six innovative (or are they crazy?) social media strategies that businesses used in the last year to make a different kind of impression. Burger King abandons followers.

Aug 12, 2014 - socialmediaexaminer.com - 97
3 Tools to Create a Social Media Hub |

Are you using user-generated content in real-time? Do you want to display all of your social media updates in one place? Streaming social updates to a social hub encourages your audience to share more, in real-time. In this article you'll discover three tools that pull your social conversations to a single hub.

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Pijaru Ficzery #22

Aug 12, 2014 - thenextweb.com - 92
Dropbox for Android Gets Document Previews, Smarter Search

Dropbox today updated its Android app with support for document previews and an overhauled search function. You can download the new version now directly from Google Play. Document previews means you can now view, scroll, and zoom in or out of any Word document, PowerPoint presentation, or PDF in your Dropbox directly on your Android device without having to switch out of the Dropbox app.

Aug 12, 2014 - thenextweb.com - 77
Twitter Quietly Removes Bing Translation Feature

A useful translation feature (albeit poorly executed at times) appears to have disappeared from Twitter's platform, less than two months after the company quietly rolled it out. The feature allowed people to use Microsoft's Bing translation engine to translate tweets with the tap of a button.

Aug 12, 2014 - clickz.com - 100
Twitter Unveils Objective-Based Ad Campaigns

Mike O'Brien | August 8, 2014 | Comments The social platform says its new tools will allow advertisers to select objectives and see recommended formats, as well as only pay for actions aligned to their objectives. Piggybacking on Twitter Ads, which allow advertisers to reach consumers at specific times, Twitter will soon add objective-based campaigns.

Aug 12, 2014 - allfacebook.com - 100
Facebook Adds Insights to Events? - AllFacebook

Some Facebook users are starting to see the availability of insights for events they have created. Reader Sandro Galindo of Shoreway Media shared the screenshots above and below with AllFacebook, saying that one of Shoreway's clients is a movie-theater chain, and insights were available for two events it posted.

Aug 12, 2014 - insidefacebook.com - 97
Facebook changes guidelines for page ratings - Inside Facebook

If you've got a product-based page on Facebook (but haven't entered your physical address), you might have noticed recently that your page ratings are no longer showing. It's not a bug, it's a feature. Facebook confirmed to Inside Facebook on Thursday that only Facebook pages with a defined location will have the star ratings, not pages in the product/service category.

Aug 12, 2014 - wearesocialmedia.gr - 103
LinkedIn has a New Sharing Button

Remember that ugly looking monstrosity LinkedIn called its sharing button? Yes, the one whose height or width or functionality didn't match the rest of the buttons. The one that went unnoticed. The one NOBODY clicked. Who would click something as Web 1.0 (ugly) as that, anyway? Well, they changed it.

Aug 12, 2014 - wearesocialmedia.gr - 95
Pinterest Introduces Messages

Pinterest has decided to take its platform a step further, by introducing a messaging service. Many of us were using the rising social network as a digital notebook, collecting our ideas in a visual way, organizing photos, articles, recipes, clothes, but as it seems, Pinterest wants to be more social.

Aug 12, 2014 - bgr.com - 87
Google finally adds the killer Gmail feature you've been waiting for

Earlier this year we heard rumblings that Google was planning to add a killer new feature to Gmail: An "unsubscribe" button at the top of every promotional email that would make it vastly easier for you to get rid of annoying promotions once and for all.

Aug 12, 2014 - thenextweb.com - 86
Google Now Launcher Is Now Available on Android 4.1 and Later

Google today updated its Google Now Launcher app to include support for all devices running Android 4.1 and later. After showing off the launcher on the Nexus 5, Google released a standalone app back in February, but at the time it was only available for Nexus and Google Play edition devices.

Aug 12, 2014 - theverge.com - 103
Google is reportedly separating its photos service from Google+

The Google+ photo organization and editing tools are probably the most useful part of Google's oft-criticized social network, and now it sounds like they'll soon be spun off into their own standalone product. According to Bloomberg, Google is planning to make the existing Google+ photo features into an independent product that'll be accessible even to users who don't have a Google+ account.

Aug 12, 2014 - mashable.com - 103
Twitch Testing Live Concert Broadcasts With Steve Aoki Performance

Gaming livestream platform Twitch is branching out from its roots by testing the waters on live concert broadcasts, with the inaugural performance by EDM superstar Steve Aoki. This experiment, according to Twitch, was something long requested by fans; apparently 80% of Twitch users surveyed wanted to see live music.

Aug 12, 2014 - allfacebook.com - 102
Facebook Testing New 'About' Layout for Users' Timelines? - AllFacebook

Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration.

Aug 12, 2014 - thenextweb.com - 103
Instagram Planning to Complete HTTPS Rollout 'Soon'

Instagram co-founder Mike Krieger has responded to the publication of a potential vulnerability on the app's iOS version by noting that the company plans to finish upgrading to HTTPS for the entire service "soon." Developer Stevie Graham went public with the vulnerability after Facebook failed to fix the issue.


 

W przyszłym tygodniu mam zamiar wyjechać na urlop, ale do RSSa będę zerkać. Także nie bójcie się, że kolejne Podsumowanie DwuTygodnia będzie puste. A od września wracam do formuły cotygodniowej. Pewnie w weekend wrzucę też coś nowego do poczytania, bo naobiecywałem Wam już tyle, że tylko Evernote mi pęka od notatek. Trzymajcie kciuki, żebym wygrał z prokrastynacją i zbyt krótką dobą. Na koniec jeszcze zachęcam Was do zajrzenia na blog mojej narzeczonej, która ostatnio opisała swoje wrażenia ze Strażników Galaktyki, także jeśli nie byliście pewni czy iść na ten film, to jej wpis powinien Was zachęcić.

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