Podsumowanie Tygodnia 9.06 – 15.06.2015

Trwa E3, Wiedźmina przeszedłem, zaraz urlop, planowanie ślubu w toku i jeszcze zbieram te wszystkie newsy do Podsumowań Tygodnia. Jak mi mózg kiedyś nie wybuchnie, to będzie dobrze. Póki co możecie jednak cieszyć się nowym zestawieniem najważniejszych newsów drugiego tygodnia czerwca.

Headline for Podsumowanie Tygodnia 9.06 – 15.06.2015
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Podsumowanie Tygodnia 9.06 – 15.06.2015

'Belly button challenge' sweeps across Chinese social media

There's a joke about navel gazing to be made here somewhere. An online trend called the "belly button challenge" is trending on the Chinese social network Weibo. The challenge, which picked up steam on Wednesday, includes reaching your hand around your back, touching your belly button and taking a picture.

Facebook Tweaking Groups Homepage?

Facebook appears to be tinkering with its groups homepage, giving users more sorting options. Reader Kavitha Gopan, co-founder of IPIX Solutions, shared the screenshots below from her groups homepage, noting that users can now sort groups by recently visited, latest activity and alphabetical order.

This Clever Billboard From Fiat Actually Helps Drivers Parallel Park

How easy would it be to parallel park if you always had a friend to help you-even when you were driving alone? A new Fiat billboard created by Leo Burnett Germany invites viewers to imagine just that.

Wendy's Joins the Pinterest Movement With These Cool Cinematic Pins

Pinterest is all about the future. People pinning their digital desires-dream weddings, homes, vacations, wardrobes-give marketers a glimpse into their purchasing plans. But where does that leave a fast-food brand like Wendy's? "How does fast food figure into that? Because we are not a considered purchase," said Brandon Rhoten, vp of digital and social media at The Wendy's Co.

Twitter is making it easier to track conversations under tweets

Twitter has revealed a new feature that will make keeping track of conversations easier on the Web. As of today, Twitter will start grouping conversations together and highlighting notable exchanges underneath the tweet that triggers them. Twitter will decide what tweets get highlighted by taking a number of factors into account, like whether the original poster has replied.

Królowie Snapchata: 100 osób, które powinien znać każdy marketer

Home " Raporty " Królowie Snapchata: 100 osób, które powinien znać każdy marketer 08/06/2015 HASH|FM podsumowuje pierwszą edycję rankingu polskich snapchaterów. Niekwestionowaną królową Polskiego Snapchata jest znana blogerka modowa Maffashion, której wpisy docierały nawet do 61 800 użytkowników. Kolejne miejsca w pierwszej piątce również należą do twórców internetowych znanych z innych platform: JDabrowski, LittleMoonster96, Deynn.

Coke Makes Twitter A Bit More Personal

Coca Cola launched a new Twitter ad calling out viewers by their name. This move serves as an extended arm of the major "Share a Coke" campaign that was launched earlier this year. Coke uses Twitter to encourage viewers to take part in the "Share a Coke" campaign by buying bottles with their names on it.

Google Maps added dragon, royal carriage and Loch Ness Monster directions

Unless you're Daenerys Targaryen, Mother of Dragons, it's nearly impossible to get a reliable ETA when you travel by dragon, but Google Maps is trying to change that. The service now provides transit instructions for those planning to take a dragon or the Loch Ness Monster to a destination as part of a larger effort to provide the most efficient public transit routes within the United Kingdom.

Facebook Disconnects Facebook Connect From Microsoft

Microsoft is apparently not part of the world Facebook wants to connect, as an update to the social network's Graph API removed the ability for several Microsoft applications and services to support Facebook Connect.

Target Takes the Long View in This Beautifully Eloquent Ad for Pride Month

"We're not born with pride. We take pride. Pride in celebrating who we were born to be." That's the message of Target's #TakePride campaign for Pride Month, shared across the retailer's social channels this week, and led by an 80-second spot that mixes animation, live action and documentary footage to create a message about awareness and equality.

This 8K YouTube Video Is Too Amazing For Your Computer

You can forget 60 frame-per-second 4K video. This footage, recently uploaded to YouTube, is available to view in astonishing 8K. The only problem: It's probably too big for you to watch. The short clip, called Ghost Towns , is really a series of slow shots of an abanonded mining settlement.

Instagram is launching a redesigned website with bigger photos

Instagram's website is about to look much nicer. It's introducing a new web design on desktop and mobile this week that cleans up the page and makes photos much bigger than they are now. Most noticeable is the change to profile pages on the desktop, which will begin displaying three large images in each row, rather than the five smaller images it displays right now.

McDonald's Hires an Ex-Obama Aide for PR and a New Global CMO

McDonald's today announced two key hires who will be tasked with helping the brand build a more progressive company.

Ad of the Day: Honda Stretches Your Face in Fun, Trippy Launch Spot for HR-V

Conventional wisdom says millennials don't buy a lot of new cars. They're too busy playing with their iPhones. Or they're ideologically opposed to gas-guzzling, pollution-spewing automobiles. Conventional wisdom is often wrong, however. And American Honda Motor Co. will try to prove it with the rollout of the all-new HR-V subcompact crossover SUV, supported by a couple of eye-catching new commercials from RPA.

Spotify closes $526M funding round as the fight with Apple intensifies

Got email marketing? We've got best practices from LivingSocial and estate sale guru Everything But The House in our next Insight webinar. All the chatter this week may have centered on Apple's announced music-streaming service, but Spotify is upping its game thanks to a fresh $526 million funding round, according to a Wall Street Journal report, valuing the company at $8.53 billion.

Fanpage Trends 05.2015 pobierz raport za darmo!

Wybory prezydenckie nie zdominowały tak mocno polskiego Facebooka jak Twittera. Oczywiście mówiło się o nich bardzo dużo i często, jednak Facebook to przede wszystkim miejsce dla treści rozrywkowych, czyli lekkich, łatwych i przyjemnych.

Golden Arrow - Nominacje 2015

Strona zawierająca reguły, ideę oraz przebieg największego na polskim rynku Konkursu Marketingu Bezpośredniego Golden Arrow.

Ad of the Day: HSBC Travels 40 Years in One Remarkable Elevator Ride

Grey London does a top-flight job of capturing the intensely personal nature of running and growing a business in "Lift," a 90-second film for HSBC. The eventful 40-year odyssey of one executive-founder of a firm called Cadours Industries-plays out almost entirely in an elevator (actually, several elevators, because his company moves over time, always occupying a higher floor in whatever building it calls home).

Spotify now has 20M paying subscribers, a 100% year-on-year increase, and 75M users overall

Free Event] Succeed in the fast-growing and rapidly changing mobile advertising space. Register to attend the VB Mobile Advertising Roadshow in NYC. Learn more now. On the same day news emerged that Spotify has raised a gargantuan funding round, the music-streaming titan has revealed it now has 20 million paying subscribers, from a total active user base of 75 million people.

Facebook Says Its Creative Accelerator Program Is Seeing Success In Emerging Markets

Facebook announced a new Creative Accelerator program earlier this year, with the aim of delivering more effective advertising in emerging markets like India and Kenya. The early results, it says, are promising. With its massive user base, the social network's future growth will have to come from emerging markets, so it needs to figure out how to make more ad revenue from those users.

Ron Perlman using social media to push for Hellboy III to close the trilogy

Off screen, director Guillermo Del Toro and actor Ron Perlman may be buddies, but that doesn't mean they have to agree on everything. For instance, Del Toro is pretty sure that HELLBOY III is never going to happen. On the other hand, Perlman feels the filmmaker owes it to the world to finish the comic book adaptation with another film.

Why L'Oréal Made 100 Women Cry in a Movie Theater, and What Brought Them to Tears

Here's a fun and inventive before-and-after test from L'Oréal and McCann Mexico. The cosmetics company invited 100 women to a movie. Before the screening, they had their makeup done by L'Oréal beauty experts, who applied waterproof mascara. As part of the prep, the women also had their photo taken.

Heineken's New Legend Leads a Romp Through the Parisian Underground

Men who drink Heineken are still going on wild romps through the world's most colorful cities, but now one is leading a gaggle of clueless tourists as well. In this new ad from Wieden + Kennedy Amsterdam, a dapper young man hijacks a tour guide's authority and takes his charges to see the better, deeper secrets of Paris.

Podwodny billboard NIVEA zadba o Twoje plecy

NIVEA robi świetny marketing na plażach. Wystarczy przypomnieć sobie ładowarkę słoneczną do smartfonów czy opaskę „opiekującą" się dziećmi. Do tego zacnego grona dołączyła właśnie kampania „Protect Your Back" z Dubaju. Co prawda nie wykorzystuje żadnych kosmicznych technologii, ale jest sprytna i co najważniejsze, wybitnie dopasowana do kontekstu. Zresztą zobaczcie sami.

Twitter now lets you share a list of blocked accounts with others

Twitter is making it a lot easier for users to protect one another from abusive accounts: you can now share your blocklists. To export your list or import someone else's, you simply need to go to your blocked account settings on twitter.com, click on the advanced options menu on the top-right, and select import or export from the drop down menu.

Hangouts on Android might be getting a much-needed interface overhaul

Google's Hangouts messaging service has been at the epicenter of the company's efforts in a lot of areas: it's taken on video chat, Google Voice calling, and even SMS over the years. That's a lot of features (or cruft, depending on your feelings), and it's made Hangouts on Android feel really messy.

Advertisers on Twitter can now target you based on the types of apps on your phone

Twitter is constantly trying to make making it easier for brands to cater ads to the right audience - and now it's using the types of apps you have installed to do so. For example, you might have a ton of productivity apps on your phone, so a brand making brand making to-do list apps.can now more easily know to target you.

Facebook Extends Availability of Place Tips

Facebook began testing its location-based place tips optional feature with iPhone users in January, and the social network announced Monday that it is expanding the availability of place tips to more small and midsized businesses.

Spotify CEO and Founder responds to Apple Music with two words

Apple just announced Apple Music, its big plan to torpedo Spotify. Spotify CEO and Founder Daniel Ek's response? Ek's tweet has since been deleted. It's been a banner day for deleted tweets. Apple WWDC 2015: Apple Music

American Airlines Has Confirmed Professor Snape Works For Them
  1. Harry Potter fans never really recovered after Professor Severus Snape's heroic death. 2. Yet to their surprise, sometime in 2012, the dour potions master was spotted moonlighting as an employee of American Airlines. 4. Though really, who else would you trust to keep your airport experience orderly? 7.
Photographer follows his bride to the altar in stunning wedding photos

Another amazing journey. More amazing pictures to celebrate it. Russian photographer Murad Osmann and his longtime girlfriend Natalia Zakharova rose to Internet fame for their wildly popular "Follow Me" travel photos, which depict the couple holding hands. In each of the pictures, posted on Instagram, Zakharova leads Osmann around the world - most recently, a colorful journey through India.

Facebook is publishing Instant Articles again after a long break, will ramp up frequency soon

After loudly trumpeting its Instant Articles news format last month, Facebook didn't publish any new articles for over three weeks. That dry spell has ended today, with a new article published by The Guardian.

Facebook Messenger Surpasses 1 Billion Android Downloads

Facebook vice president of messaging David Marcus announced a significant milestone for the social network's Messenger application for Android: 1 billion downloads. Marcus shared the image to the right from the Google Play store, with Messenger boasting the 1 billion downloads badge, and he wrote in a Facebook post: Happy to make it to the very exclusive Android 1 billion+ downloads club.

Facebook Is Giving Out Free Bluetooth Beacons to Businesses

Entrepreneurs take note: Facebook is making a new feature for businesses more widely available. Facebook announced today that it is rolling out the Place Tips feature beyond the testing phase. Starting now, interested business owners can request a free Facebook Bluetooth beacon from the company, as Facebook plans to make beacons available to thousands of small- and medium-sized businesses across the U.S.

Facebook Messenger games are here

We know that Facebook Messenger has more than 600 million users and now we know how Facebook wants to keep all those people on the app: games. Facebook launched its first round of apps for the Messenger platform back in March of this year, but no games were included with the lineup.

Vine's Explore Tab Now Display Recent and Popular Videos

In an update today, Vine for iOS will add another way for users to explore content on the app. Now, when you search on Vine, you'll also see related feeds for Top and Recent video content.

Living in the moment - 3. odcinek OnOff

Ależ długo mnie tu nie było. Kończyłam kilka dużych projektów zawodowych i jeden bardzo duży osobisty. Pięć dni temu urodziłam swoje drugie dziecko i tym bardziej cieszę się, że publikacja trzeciego, najbardziej optymistycznego (jak dotąd :)) odcinka OnOff ma miejsce właśnie teraz :).

Facebook now wants you to explore what's trending in 5 topics

Facebook continues to experiment with organizing the Trending area on its homepage by different topics, a test it began in April. Currently, the social network has five topics that users can toggle between - All News, Politics, Science and Tech, Sports, and Entertainment - and are represented by small, recognizable icons, including a soccer ball for Sports and an old-school film camera for Entertainment.

W+K London Channels 1000 Years of Less Ordinary Wisdom for Finlandia | LBBOnline

Little Black Book, Editors' Choice: Cast of eclectic characters star in bold new campaign shot by Knucklehead's Siri Bunford

New Ant-Man Posters and TV Spot Released - ComingSoon.net

With a six-minute preview set to hit IMAX theaters tonight with Jurassic World , Marvel Studios has released three new posters and a new TV spot for that you can view below!

Zasługujesz na gitarę Les Paul? Shazam sprawdzi Twoje umiejętności

Podczas tegorocznej edycji Musikmesse 2015 firma Epiphone zaprezentowała najnowszą wersję gitary Les Paul, zaprojektowaną przy współpracy z Björnem Gelotte,

Naładuj siły, na hamaku Samsunga

Belgijski oddział Samsunga z okazji premiery swojego flagowca (Samsung Galaxy S6) przygotował w ogrodzie botanicznym w Meise hamaki i fotele w całości wykonane z (już) nieużywanych, przewodowych ładowarek. Całość ma nawiązywać do funkcji urządzenia (i promować!), jaką jest oczywiście możliwość bezprzewodowego ładowania. Niektóre z obiektów zostały stworzone przy użyciu nawet 150 ładowarek.

Twitter is removing the 140 character limit in Direct Messages next month

In its developer forum, Twitter has confirmed that it will no longer require Direct Messages to be in 140 characters and under. The announcement is initially targeted to developers so they can update their APIs to accept messages longer than 140 characters, if their products have a Twitter DM functionality.

Twitter's CEO is stepping down. Here's why the company's in trouble.

Dick Costolo is stepping down as CEO of Twitter after a tumultuous five-year tenure as head of the social media giant. Twitter co-founder Jack Dorsey will serve as interim CEO. Costolo helped grow Twitter into one of the internet's most popular sites, with 300 million users.

Facebook Messenger added 100 million users in the last three months

Facebook's standalone Messenger service now has 700 million users, CEO Mark Zuckerberg revealed during the company's annual shareholder meeting on Thursday. That's up 100 million users from March, when the company said that the service had 600 million monthly users.

NIKE, Inc. to Become Exclusive Oncourt Uniform and Apparel Provider of the NBA, WNBA and NBA D-League

The National Basketball Association (NBA) and NIKE, Inc. (NIKE) announced today an eight-year global merchandising and marketing partnership that will make NIKE the official oncourt apparel provider beginning with the 2017-18 NBA season. "This partnership with NIKE represents a new paradigm in the structure of our global merchandising business," said NBA Commissioner Adam Silver.

If you can't beat 'em, Tweet em: How VH1 changing the ratings game with hashtags

"We track social activity for every show, 24/7, 365." - Tom Chirico, former Vice President of Digital and Social Engagement at VH1 There's a war going on that no TV network is safe from, no matter if you're CNN, Fox News, VH1, or the History Channel.

Facebook Updates Custom Audience Pixel: More Data

Facebook updated the data available to advertisers via its custom audience pixel, giving them more ad-targeting options. Reader Or Fialkov of Fialkov Digital alerted SocialTimes about the update, saying that advertisers now have access to information including: Websites and web addresses New events such as search and add to wish list Total traffic Events tracking The ability to share custom audience pixels with other ad accounts via Business Manager New documentation is available here.

Record number of entries to Cannes, again

Canada remains in the top ten for number of entries despite a slight drop from 2014. Despite drops in its most popular categories, Cannes has seen another record-breaking year for entries, with 40,133 entries received for Lions, Lions Health and Lions Innovation, up nearly 5% from last year.

YouTube Gaming is a New App and Website to Take on Twitch

Ahead of E3 2015, Google has announced that it will launch a new YouTube app and website dedicated to all things gaming. YouTube Gaming will feature more than 25,000 pages for specific game titles so you can follow livestreams and related content to your favorite games.

Facebook's News Feed will now take into account the time you spend looking at posts

Facebook is constantly looking for ways to refine the stream of posts it shows on your News Feed, and now it's adding a new variable to the mix: the time you spend looking at posts. The company's researchers found that in several instances, a person may be interested in a post even if they didn't comment on, like or share the story.

The Most Used Hashtag Emoji on Instagram is... (Infographic)

Recently, Instagram allowed emojis to be hashtag-able. According to new data from Curalate, Instagram users really love this feature. Single-use emojis have been hashtagged more than 6.4 million times. The top 100 most popular emojis account for 72 percent of this total. The most-used hashtag emoji? The heart.

Snoop Dogg wants to be Twitter's next CEO

Now that former Twitter CEO Dick Costolo is out as head of the company, Snoop Dogg has announced his "candidacy" as replacement CEO. Of course, this is not how such things work-Twitter has already named co-founder Jack Dorsey as the interim CEO until the board can decide on who should ultimately replace Costolo.

Sprite is covering its cans in lyrics from Drake, Nas, Rakim, and The Notorious B.I.G.

Sprite is decking its cans in lyrics from rappers this summer in the US. Next time you pick up a can of the lemon and lime-flavored drink it might have the words "know yourself, know your worth" from Drake's "0 to 100," or Nas' "living longevity to the destiny," from "If I Ruled The World."

Tweets of the Week: Oreo Finds a Twitter BFF

Emily Alford | June 12, 2015 | Comments This week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. This week, Twitter got off to a really sad start when Good Morning America tweeted a depressing GIF from Disney classic The Lion King in which baby Simba approaches his dead father.

Top Stories: Facebook Unveils Features, Payment Options Shift

As the world's largest social media platform, Facebook can be an integral part of your customer communication strategy. This week, the platform added a few new features that could impact the way your business uses it to connect with people in the future.

Creative Commons is building a mobile app to kill stock photos

Content sharing nonprofit Creative Commons has been hard at work over a mobile app that lets people and organizations request and use images from users under an open license - ringing the death knell for stock photos. It's called The List, because it provides lists of locations, people, objects and events that users need pictures of.

Headline for Lektury #61
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Lektury #61

Jun 15, 2015 - theinspirationroom.com - 82
Leo Burnett Cannes Predictions 2015 - The Inspiration Room

Leo Burnett Worldwide has revealed its 28th annual Cannes Predictions anticipating the results of this year's 62nd Cannes Lions International Festival of Creativity, the global advertising industry's most prestigious event of the year. Leo Burnett Worldwide's Chief Creative Officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative work across channels and regions.

Jun 15, 2015 - blog.bufferapp.com - 70
71 Ways to Write a Social Media Update

I've got several go-to moves when I'm playing basketball. The crossover. The fadeaway. The tear drop. I've got several go-to moves when I'm writing social media updates, too. Title case. Text only. Signatures. I imagine you've got your own favorites, too.

Jun 15, 2015 - mashable.com - 72
12 Instagrammers who will make you want to drop everything and travel the world

Now that summertime has finally arrived and our Instagram feeds are flooded with gorgeous beach photos and summer parties, FOMO is in full effect. If you've been itching to plan an amazing trip this year but haven't quite pulled the trigger, peruse some of these traveller's Instagrams for some motivation.

Jun 15, 2015 - prdaily.com - 71
The evolution of PR through content marketing

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry.

Jun 15, 2015 - blog.hootsuite.com - 91
5 Reasons Why Social Media Is Important To Your Inbound Marketing Strategy

Coined by HubSpot, inbound marketing is a proven methodology of creating and sharing content that turns strangers into customers and promoters of your business. Below is a graphic HubSpot created to illustrate how inbound marketing works. Attract, convert, close, and delight are all actions inbound marketers must do in order to obtain visitors, leads, customers, and promoters.

Jun 15, 2015 - adweek.com - 92
How Food Brands Can Nail Instagram

With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands. A review of more than 8 million food posts over the past 18 months by Kirshenbaum Bond Senecal + Partners' social media shop Attention showed there's a real art to drawing a crowd.

Jun 15, 2015 - semahead.pl - 80
5 najczęściej popełnianych grzechów graficznych na Facebooku - agencja SEM (SEO i PPC) Semahead

Uwaga: po przeczytaniu tego artykułu już nigdy nie spojrzycie na żaden fanpage w ten sam sposób. Zobaczcie 5 najczęstszych, obrazkowych błędów popełnianych przez administratorów Facebooka. 1. Rozmyte zdjęcie profilowe, czyli dlaczego PNG zamiast JPG? Zdjęcie profilowe to najważniejsze zdjęcie w przypadku każdego fanpage'a. Wyświetla się w największej liczbie miejsc.

Jun 15, 2015 - blog.brand24.net - 83
4 Hashtag Tips to Take Your Internet Campaign to the Next Level

Last time we focused on what hashtags are and today we will think about how they can be used while running a campaign. We already know hashtags can be used by Internet users and by brands as well. Here you are, we collected 4 useful tips you should keep in mind before you start.

Jun 15, 2015 - thenextweb.com - 65
Should your business be on Snapchat, Ello, Vine or other niche social networks?

There are a stunning amount of social networks out there, offering some inventive, engaging ways for people to connect and share with one another. Which ones should you be on? Beyond the big six networks-Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest-there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches.


Przede mną urlop, ale na blogu najpewniej pojawi się najbliższy weekendowy tekst. Zachęcam jeszcze do zapoznania się z najnowszym Pijaru Kejsem, który dotyczy Pornhuba. Nie wzbudził kontrowersji nawet pomimo półnagiej pani w nagłówku. Chociaż owa modelka chyba trochę przełożyła się na klikalność.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.

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