Podsumowanie Tygodnia 7.11 – 14.11.2016

Długi weekend miałem całkiem pracowity, ale nie pod blogowym względem. Mimo tego udało mi się napisać jeden wpis i drugi dość mocno „rozgrzebać”. Dość o mnie jednak, przejdźmy do meritum, czyli listy newsów!

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Podsumowanie Tygodnia 7.11 – 14.11.2016

Nov 14, 2016 - magazyn.allegro.pl - 21
Bazyliszek żyje! Allegro przedstawia kolejną polską legendę

Wieki temu budził grozę wśród mieszkańców Warszawy, teraz powraca, by siać postrach w Internecie. „Operacja Bazyliszek” to kolejny film krótkometrażowy, który powstał w ramach projektu Legendy Polskie Allegro. W głównych rolach występują Paweł Domagała, Olaf Lubaszenko i Michalina Olszańska.

Nov 14, 2016 - adsoftheworld.com - 23
Absolut: Stamp
Nov 14, 2016 - media2.pl - 20
Rusza świąteczna kampania Coca-Coli "Podaruj radość". Limitowane butelki z kokardą (wideo)

Postać świętego Mikołaja w czerwonym stroju oraz kultowe ciężarówki Coca-Cola od lat stanowią najsilniejsze atrybuty świąteczne marki. Coca-Cola oficjalnie rozpoczyna odliczanie dni dzielących nas od Świąt. Marka przygotowała nowy spot przedstawiający tradycję i zwyczaj obdarowania bliskich (i nie tylko!) radością.

Nov 14, 2016 - techcrunch.com - 18
Twitter still might save Vine by selling it

Vine may survive after all. Twitter is currently vetting multiple term sheets from companies offering to buy Vine, and hopes to make a deal soon, multiple..

Nov 14, 2016 - techcrunch.com - 15
Facebook threatens LinkedIn with job opening features

Facebook might muscle-in on LinkedIn's recruiting business with ways for business Pages to promote job listings. The new Jobs features could give companies..

Nov 14, 2016 - gizmodo.com - 22
The Next Big Thing in Filmmaking Has Come to YouTube

YouTube, the second most popular website on the internet, has the ability to effect change and the adoption of new technologies in visual mediums like no other website. In the past it’s used that ability to good use. It was an early adopter of 4K content and continues to possess the largest repository of said content. The same is true of 360 video. Now YouTube is finally embracing HDR, which means newer videos are going to get a lot more realistic looking.

Nov 14, 2016 - adweek.com - 19
Ad of the Day: Johnnie Walker Has a Simple Message for America on the Eve of Election Day

Johnnie Walker, the whisky brand that famously traversed the world, makes stops in American cities like Los Angeles, Santa Fe, New Orleans and Washington, D.C., in its latest campaign from Anomaly, timed to Election Day.

Nov 14, 2016 - mixx-awards.pl - 20
Nominacje - MIXX Awards & Conference
Nov 14, 2016 - adsoftheworld.com - 20
3M: The quick fix - Old man

The idea was to capture the fact that Scotch super glue fixes broken things as fast as it takes for us to understand the story in the visual.

Nov 14, 2016 - wersm.com - 17
YouTube Introduces New Community Tools For Creators

In its pledge to do more for creators and to help them build a real community around their creations, YouTube is now rolling out 3 new engagement tools.

Nov 14, 2016 - adeevee.com - 18
Snickers: Churchill, Queen - Adeevee
Nov 14, 2016 - thenextweb.com - 17
Twitter for Android gets launcher shortcuts, a shiny new circular icon and more

If you’re a frequent Twitter user with an Android smartphone or tablet running Nougat, you’ll be glad to hear that the stable version of the application has finally been graced with multi-window compatibility, launcher shortcuts and a shiny new circular icon.

Nov 14, 2016 - adweek.com - 17
Pinterest Revamps Inbox

Pinterest tweaked its notifications and messages section, eliminating its You tab and moving those notifications to its News tab.

Nov 14, 2016 - thedrum.com - 19
The Walking Dead live game on Facebook
Nov 14, 2016 - strategyonline.ca - 18
Keurig makes things simple

A new multi-platform campaign uses a cheeky tone to bring the convenience of single-serve coffee to the forefront.

Nov 14, 2016 - socialmediatoday.com - 19
Facebook Introduces New Features to Capitalize on Growth in Reviews

Looking to capitalize on the influence of word-of-mouth recommendations, Facebook is ramping up it's efforts to boost consumer review activity on the platform. 

Nov 14, 2016 - marketing-news.pl - 20
Szafy Ikei bez potworów (wideo)

Co zrobić, gdy w naszej szafie znajduje się przejście do równoległego wymiaru, przez które przedostają się potwory kradnące rzeczy? Pójść do Ikei po nowy mebel – proponuje Grupa Filmowa Darwin.

Nov 14, 2016 - techcrunch.com - 21
Facebook opens sponsored messages to all developers in newest version of Messenger

As Messenger continues its steady growth as a communications channel distinct from its social network parent Facebook, the company today is taking the wraps..

Nov 14, 2016 - strategyonline.ca - 21
Agency of the Year 2016 winners revealed

Take a look at who took home the big prizes at this year's show and the work that clinched the wins.

Nov 14, 2016 - theverge.com - 18

Today, Google announced that its Map Maker tool, which let users edit information and suggest changes in Google Maps, will be shut down in March of 2017. In its place, the same editing and suggestion features will be migrated to the main Google Maps app as part of the company’s Local Guides program, which rewards people for policing and improving local mapping data for their community by granting access to beta features and gifting Google Drive storage.

Nov 14, 2016 - techcrunch.com - 18
Prisma now supports real-time style transfer on Facebook Live

Prisma's app now supports real-time style transfer for livestreaming videos broadcast to the Facebook Live platform.

Nov 14, 2016 - techcrunch.com - 19
Snapchat copies Instagram Story rewinds, adds augmented background lenses

Now the copying is going the other direction, as Snapchat clones Instagram Stories' rewind feature. But Snapchat is still innovating on the augmented reality..

Nov 14, 2016 - wirtualnemedia.pl - 16
Grupa K2 z 1,3 mln zł straty netto w br. Zaczęła restrukturyzację, żeby obniżyć koszty

Wiadomości agencji interaktywnych w WirtualneMedia.pl

Nov 14, 2016 - wersm.com - 19
Facebook Introduces New Resources For Business Influencers

Facebook has announced several new resources for business leaders and business influencers to get the best start on the platform.

Nov 14, 2016 - marketing-news.pl - 18
Hoop Cola zachęca do wysłania gwiazdki bliskim, za którymi tęsknimy (wideo)

7 listopada marka Hoop Cola rozpoczęła kampanię „Prześlij gwiazdkę”. Działania prowadzone będą do świąt Bożego Narodzenia. Oś opowieści przedstawionej w spocie stanowi tradycja wspólnego wypatrywania pierwszej gwiazdki, której pojawienie się jest znakiem do rozpoczęcia kolacji wigilijnej.

Nov 14, 2016 - marketing-news.pl - 18
Chylińska i vlogerzy zachęcają do rejestracji numeru na kartę w Play (wideo)

Play zachęca użytkowników numerów na kartę, by rejestrowali je właśnie u niego. W reklamach wystąpiła Agnieszka Chylińska wraz z gwiazdami YouTube, m.in. Pauliną Mikułą („Mówiąc inaczej”), Łukaszem Jakóbiakiem („20m2”) i Karolem Gązwą, czyli Blowkiem.

Nov 14, 2016 - thenextweb.com - 17
Facebook Messenger may be about to start showing you a lot more ads

Facebook's Messenger bots have proved to be a huge hit amongst businesses, and now the social networking giant is looking to capitalize on the feature.

Nov 14, 2016 - business.pinterest.com - 15
Introducing Pinterest Marketing Partners

As Pinterest grows, we’re looking for new ways to help businesses reach their marketing goals. Sophisticated marketing technology is an important part of this vision because it helps businesses tap into Pinners’ high-intent behaviors.

Nov 14, 2016 - adweek.com - 18
This Agency Is Tapping Dogs, Cats and Even Pigs as Its New Network of Influencers

During one of those rainy New York City nights when you have nothing to do, Yena Kim decided to put a cardigan on Bodhi, her Shibi Inu, and snap a photo. Bodhi started smiling and "giving me amazing angles," Kim said. "I uploaded those first photos on a Sunday night, and by Monday, Bodhi was featured on GQ," she said.

Nov 14, 2016 - adweek.com - 17
The 10 Most Watched Ads on YouTube in October

People love their new-product videos. They're a regular staple on Adweek and Google's monthly YouTube Ads Leaderboard, ranking the most viewed brand spots on the video site. And Google, Microsoft, Apple and GoPro placed four such spots in the top five for October.Game maker Supercell is also a regular brand on the list, and put two Clash Royale games on the list last month—for spots actually released in August and September, but which continued to get high view counts in October.Elsewhere, BMW made the list with its new BMW Films piece, coming a decade and a half after the original groundbreaking series aired.And there were two political ads on the list—one from Gerald Daugherty, whom you might remember from this story, and one from none other than America's new president-elect.See all 10 spots below.Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched). 

Nov 14, 2016 - sotrender.pl - 21
Fanpage Trends 10.2016 - pobierz raport za darmo!

Raport Fanpage Trends. Sotrender – lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube’a i Twittera.

Nov 14, 2016 - nowymarketing.pl - 18
WojTech i Reneusz – nowa kampania wizerunkowa Saturna - NowyMarketing

Rusza ogólnopolska kampania wizerunkowa sieci sklepów Saturn przygotowana przez agencję K2. Już dziś startuje kampania radiowa, a dzień później, 9...

Nov 14, 2016 - wersm.com - 20
Facebook Launches Flash, A Snapchat Clone For Emerging Markets

Facebook has just launched Flash a proper Snapchat clone for users in emerging markets.

Nov 14, 2016 - adweek.com - 20
Facebook Page Admin Panels: Notifications Out, Activity In?

Reader Chris Ruberg, digital marketing specialist at OneCommand, shared the screenshot below with SocialTimes, speculating that the social network was trying to make page notifications more like its new messaging updates.

Nov 14, 2016 - digitaltrends.com - 21
PlayStation Store turns 10 and celebrates by slashing prices on select titles

On Tuesday, PlayStation Network Senior Vice President Eric Lempel jumped on Sony’s PlayStation blog with news that the company has thrown open the doors to a two-week sale to celebrate 10 years of the PlayStation Store. The event covers games published for the PlayStation 4, PlayStation 3, and the PlayStation Vita handheld as well as digital video content. The discounted items offered this week will revert to their original pricing at 8 a.m. PT on November 15.

Nov 14, 2016 - wirtualnemedia.pl - 19
Cristiano Ronaldo podpisał dożywotni kontrakt reklamowy z Nike

sponsoring

Nov 14, 2016 - blog.business.instagram.com - 18
New to Instagram Stories: Boomerang, Mentions and Links

Welcome to the Instagram for Business blog. See how businesses of all sizes around the world are inspiring people with their stories, and get the latest news from Instagram HQ.

Nov 14, 2016 - socialmediatoday.com - 16
Pinterest Adds New Checkmark for Ideas You’ve Tried

Pinterest has announced a new checkmark to help people keep track of all the ideas and recipes they’ve tried out in the past.

Nov 14, 2016 - spidersweb.pl - 17
Facebook uśmiercił wielu użytkowników. W tym Marka Zuckerberga

Facebook zaliczył 11 listopada bardzo interesująca wpadkę. Użytkownicy dowiedzieli się, że ich konta mają charakter “ku pamięci”.

Nov 14, 2016 - techcrunch.com - 20
Facebook Messenger launches its public group chat feature “Rooms” in select markets

Facebook's experiment with semi-anonymous social networking centered around interests, via a standalone app called Rooms, failed. But the learnings from that..

Nov 14, 2016 - adweek.com - 16
Powerful Jeep Ad for Veterans Day Stars the Only Vehicle to Ever Receive a Purple Heart

Few would disagree that this week has been a challenging one for many Americans. But today is Veterans Day, and Jeep is celebrating the occasion (and its own 75th anniversary) with an inspiring ad dedicated to the men and women who served by way of the very first vehicle to be considered for a Purple Heart to honor its service in WWII.

Nov 14, 2016 - theverge.com - 17
Instagram confirms that it’s working on live video

Instagram has confirmed that it’s working on adding a live video feature to its app. CEO Kevin Systrom discussed the company’s live video ambitions in an interview with the Financial Times today....

Nov 14, 2016 - adweek.com - 15
Ben & Jerry's Has an Achingly Sweet Message for Those Discouraged by the Election

Many are looking for some sweetness today. Ben & Jerry's is pretty good at that.  Following the surprising—and for many, worrying—results of the U.S. presidential election, have a look at the brand's "One Sweet World," a soft-serve story (from agency Nice and Serious) about a troubled town called Coneville.

Nov 14, 2016 - adweek.com - 15
These Fossil Ads Show How Tasty's Viral Cooking Videos Are Made

If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos.

Nov 14, 2016 - adweek.com - 17
Squatty Potty's Pooping Unicorn Is Back With a Hilarious, Malodorous Sequel Indeed

So, a unicorn farted golden rainbows into a bottle, and the resulting, um, product is for sale. And it's guaranteed to give you "the best-smelling poop of your life" or your money back. This is not a scatological acid trip, but it might be the closest you'll get.

Nov 14, 2016 - adweek.com - 20
Ad of the Day: A Boy Impatient for Christmas Builds a Time Machine in Charming Ad for Chocolate

In this fanciful holiday ad for Mondelēz's Milka chocolate, an enterprising alpine lad just can't wait a whole month for Christmas to arrive. So, he constructs a cool steampunk-style time machine in a bid to travel into the mysterious, eggnog-scented future of 2412 … the 24th of December, that is. Impatient brat! Hey, H.G.

Nov 14, 2016 - adweek.com - 18
Snap Inc.'s Spectacles Are Dropping Today in These Crazy Cool Vending Machines

You are strolling on a sidewalk when you see this unusual-looking machine.

Nov 14, 2016 - adweek.com - 18
The John Lewis Christmas Ad Is Here. Does It Ease the Pain of 2016, or Add to It?

It's not easy making a lighthearted commercial to cap off 2016. Not with Brexit and President-elect Trump leaving a path of scorched earth behind them—or more to the point, ahead of them—and putting lots of consumers in the grimmest of moods this holiday. How do you find joy after such an annus horribilis?

Nov 14, 2016 - adsoftheworld.com - 19
Battlefield: Battletaxi

Game world is now discussing the most expected EA shooter release, dreaming about the great squad assembling and taking part in the most hard fought b

Nov 14, 2016 - socialmediatoday.com - 15
Twitter Announces Winners of First ‘Twitter Awards’ for Advertisers

Twitter has announced the winners of their first annual Twitter Awards for advertisers.

Nov 14, 2016 - wersm.com - 20
New Study Reveals Best Hashtag Use On Facebook, Twitter, And Instagram

Hashtags are often used (and misused), by marketers - they play a vital role in giving posts some extra exposure, so it's important to get them right.

Nov 14, 2016 - antyweb.pl - 16
Nowa strona Premier League jest piękna. Tak, jak i sama liga

Premier League to moja ulubiona profesjonalna liga piłkarska. Okazuje się, że od niedawna ma również najpiękniejszą stronę internetową.

Co się działo na blogu? Rozpocząłem nowy cykl w którym opisuję ciekawe i nietypowe kampanie content marketingowe – klik, klik. Oprócz tego powoli rozpoczynam pracę nad Pijaru Kejsem ze Spotify (duuuużo danych, których nie ma nigdzie indziej) i przymierzam się do pierwszej Biografii Marki. Także czeka mnie sporo pracy koncepcyjnej.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.

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