Podsumowanie Tygodnia 7.04 – 13.04.2015

Jestem pod wrażeniem samego siebie, że już od dłuższego czasu utrzymuję rutynę w postaci publikacji Podsumowania Tygodnia w poniedziałki. Może ten format nie generuje już takiej liczby wejść na bloga jak kiedyś, ale nie potrafię go porzucić. Łapcie zatem kolejna dawkę newsów!

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Podsumowanie Tygodnia 7.04 - 13.04.2015

Apr 13, 2015 - bit.ly - 93
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Polska parodia trailera 'Szybkich i wściekłych' robi furorę. Również za granicą. Jest wszystko: duży fiat, stodoła, t...

Ponad półtora miliona wyświetleń - takim wynikiem może pochwalić się Cyber Marian. To on zrobił polską, 'wiejską' wersję zwiastuna filmu 'Szybcy i wściekli 7'. Film 10 kwietnia wchodzi do polskich film.

Apr 13, 2015 - on.mash.to - 82
Podsumowanie Tygodnia 7.04 - 13.04.2015 | 'Humans of New York' photo of a girl named Beyoncé brought out the best commenters

Growing up is tough. And it's even tougher when you have a famous name. Take it from a girl named Beyoncé, for example. The shy student was photographed by Humans of New York on April 4 and shared her story of growing up under the shadow of the famous Mrs.

Apr 13, 2015 - tcrn.ch - 75
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Snapchat Replaces "Best Friends" With Friend Emojis, Adds Low-Light Camera

It was always weird that Snapchat exposed who you snapped with most in the " Best Friends" list, so today the app is ditching that for a new private way to see who you're closest to. Only you will see these new Friend Emojis on your screen of incoming snaps.

Apr 13, 2015 - thenextweb.com - 73
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Madonna to Premiere New Video on Meerkat, Forgets Tidal

Madonna the Millennial is upping her social media game to the next level. Not satisfied with having premiered her last music video, "Living for Love," on Snapchat Discover earlier this year, the Queen of Pop has announced that her next video will make its debut on the internet's premier music outlet: Meerkat.

Apr 13, 2015 - adweek.com - 69
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Ad of the Day: Chevy Frightens and Amuses Real People in Great Focus-Group Ads

Even the best prank ads can sometimes leave you wondering: Were those real people or actors? That isn't a problem in Chevrolet's entertaining new campaign, which includes what so many other prank campaigns with real people bafflingly omit-big, blaring on-screen text confirming these are indeed "Real people.

Apr 13, 2015 - spidersweb.pl - 91
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Na tę funkcję czekali użytkownicy Twittera. Niektórzy nawet nieświadomie

Twitter właśnie ogłosił wdrożenie nowej funkcji, która nie tylko usprawni sposób komunikacji, ale podniesie poziom bezpieczeństwa i zapobiegnie szeregowi manipulacji w serwisie społecznościowym. Słowo wstępu dla niewtajemniczonych: Na Twitterze rozróżniamy trzy główne typy wiadomości: tweet, retweet i DM. Tweet to zwykła wiadomość, której adresatem są inni użytkownicy Twittera.

Apr 13, 2015 - newsline.pl - 94
Podsumowanie Tygodnia 7.04 - 13.04.2015 | VML Poland z marką Milka / Z branży - Portal PR Newsline.pl

VML Poland z marką Milka W wyniku wygranego przetargu, VML Poland odpowiać będzie za adaptację globalnego konceptu kampanii equity dla marki Milka. Agencja zajęła się przygotowaniem koncepcji adaptacji najnowszej aktywacji marki realizowanej na kilku europejskich rynkach. Do zadań VML Poland będzie należało przygotowanie platformy internetowej oraz filmu internetowego.

Apr 13, 2015 - wersm.com - 79
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Multiple Promoted Tweets In A Single Ad Unit

When advertisers want more solutions and placement options for their products, social media networks listen and implement. Twitter is the latest social media network to offer a new feature for advertisers and we're sure it will be met with success. Also Read: Tinder Welcomes Its First Ads Twitter has just debuted a new format that allows...

Apr 13, 2015 - t.co - 94

Mcgarrybowen created the spot, which is called "the endless road" and breaks on TV in the UK today (7 April). The ad opens with the Honda car driving along a winding mountain road. The camera zooms in and the same scene is repeated over and over as the voiceover explains, "the road to better never ends".

Apr 13, 2015 - buzzfeed.com - 75
Podsumowanie Tygodnia 7.04 - 13.04.2015 | A Man Named Burger Is Marrying A Woman Named King And Burger King Is Paying For The Whole Thing

Sounds like it's going to be a WHOPPER of a celebration. Sorry.

Apr 13, 2015 - sotrender.pl - 92
Podsumowanie Tygodnia 7.04 - 13.04.2015 | YouTube Trends 03.2015

Comiesięczne raporty YouTube Trends opracowuje od lipca 2014 r. Sotrender. Sotrender to pierwsza w Polsce firma badawcza specjalizująca się w badaniach i analizach mediów społecznościowych, założona w 2011 r. przez doświadczonych badaczy internetu. Raporty opracowuje Sotrender Research Team pod kierunkiem dr Jana Zająca i dr Dominika Batorskiego.

Apr 13, 2015 - androidcentral.com - 89
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Instagram brings more customization options to Android with Colors and Fade

Instagram has added Colors and Fade options to the Android app, ahead of iOS, which gives you even more customization options. As though there was any shortage of filters and options to change the look of your selfies or food pictures, Instagram has added two new options to the app.

Apr 13, 2015 - bit.ly - 78

We are glad you are enjoying Creativity. You have reached your seventh and last free item. To get uninterrupted access and additional benefits, become a member today.

Apr 13, 2015 - adweek.it - 82
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Ad of the Day: Honda Just Keeps Driving in This Hypnotic, Looping Ad That Never Ends

What better way for an automaker to communicate performance, longevity and a never-ending commitment to quality than with an ad that itself never ends? Honda and mcgarrybowen London have made just that for the 2015 CR-V, following up 2013's gold Lion-winning "Illusions" ad with another spot based on an optical illusion.

Apr 13, 2015 - t.co - 79
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Hoop Cola dopinguje Wesołego Kierowcę na citylightach - Wiadomości - Marketing przy Kawie - praktyczne wskazówki, śmi...

Wesoły Kierowca z warszawskiego MZK otrzymał nieoczekiwane wsparcie od Hoop Coli. Hasła nawiązujące do niego i kampanii „Można inaczej" pojawiły się na citylightach w Warszawie.

Apr 13, 2015 - simplymeasured.com - 75
Podsumowanie Tygodnia 7.04 - 13.04.2015 | 5 Ways Brands Can Use Instagram's New Post Notifications | Simply Measured

Today, Instagram released a few new features, including a color tool and a fade tool in the photo editing interface. They also added the option for users to get notified when specific accounts they follow post something on the network: Introducing Post Notifications: Get notified when your favorite accounts post a photo or video.

Apr 13, 2015 - chip.pl - 68
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Can't Kill Progress, czyli interaktywne widowisko na Twitchu

Producent i wydawca takich gier jak Tomb Raider, Final Fantasy, Hitman czy Deus Ex: Human Revolution od wczorajszego wieczora transmituje "przedstawienie" z żywymi aktorami. Jest to związane z zapowiedzią nowej gry, której tytuł mamy poznać po zakończeniu transmisji dnia trzeciego.

Apr 13, 2015 - spidersweb.pl - 75
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Jeszcze nie standard, a już oszczędza Internautom miliardy godzin czekania. Tym kodekiem chwali się YouTube

YouTube na początku tego roku całkowicie porzucił technologię Flash na rzecz playera HTML5, ale jest to tylko połowa układanki. Za drugą odpowiada efektywny kodek wideo. Google chwali się, że jego otwarty standard kompresji VP9 zyskuje coraz większą popularność. Korzyść dla widza jest bardzo wymierna - VP9 sprawia, że filmy 4K ładują się dwa razy szybciej.

Apr 13, 2015 - thenextweb.com - 68
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Imgur Now Lets You Embed Images and Albums Anywhere

Imgur has been adding a slew of functionality to its platform recently and today it's introducing another feature that will be particularly handy for bloggers looking to share some GIFs and cute animal photos: embedded images. You'll now see a new embed link on Imgur posts (under 'Post Options') that'll provide you with some code you can paste onto your site.

Apr 13, 2015 - thenextweb.com - 67
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Getty Images Eases Photo Curation with Pinterest-style Boards

Getty Images has launched Boards, a new feature that makes it easier to curate and share on its collection of more than 60 million royalty-managed photographs. Boards replaces Getty's traditional Lightbox functionality, and lets you collect images and share them with colleagues and clients without requiring them to sign in.

Apr 13, 2015 - techcrunch.com - 79
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Google Will Shut Down Moderator On July 31

Google Moderator, a tool for crowdsourcing and ranking user-submitted questions for online and offline events, is shutting down on July 31. The service, which launched in 2008, survived various "spring cleaning" rounds over the years. It was occasionally used by the White House and featured prominently during the 2012 presidential election.

Apr 13, 2015 - adweek.com - 85
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Facebook Testing Translation Tool?

Facebook appears to be toying with the option of allowing users to translate their posts into different languages.

Apr 13, 2015 - blog.hubspot.com - 68
Podsumowanie Tygodnia 7.04 - 13.04.2015 | The Free Stock Photos You've Been Searching For [New Download]

Finding the perfect free stock photo ... what a feeling! It's like finding a black pearl in an oyster, or like finding a golden Chachapoyan fertility idol in a booby-trapped Peruvian temple (hat tip, Indiana Jones). Why is it so rare to find a free stock photo that's the perfect fit for your blog post, email, or other piece of content?

Apr 13, 2015 - mirror.co.uk - 94
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Zlatan Ibrahimovic now has his own search engine

Zlatan Ibrahimovic is a truly unique human being. Forget the astonishing numbers, stats, trophies and achievements of Cristiano Ronaldo and Lionel Messi. Zlatan is the only footballer on Earth who can honestly say he does things differently to anyone else. Dealing with referees, handling the press, performing acrobatic overheard kicks ...

Apr 13, 2015 - t.co - 75
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Twitter Trends Marzec 2015

Raport Twitter Trends. Sotrender - lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube'a i Twittera.

Apr 13, 2015 - adweek.com - 74
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Lane Bryant Bashes Victoria's Secret With 'I'm No Angel' Campaign

Lane Bryant's new #ImNoAngel campaign is sexy as hell. The video features gorgeous plus-size models sporting bras and panties from the new Cacique by Lane Bryant collection. The 30-second spot is done in black-and-white and without any music (it feels the tiniest bit empty without it), with a few sound bites from the models, who all declare that they're no angels.

Apr 13, 2015 - psbv.pl - 94

Badanie, które Wam przedstawiamy, jest najszerszym i najbardziej kompleksowym przeprowadzonym dotąd badaniem wpływowości blogerów i vlogerów w Polsce. Do projektu zaprosiliśmy aż pięciu partnerów, firm badawczych, dzięki którym mogliśmy uzyskać dane pozwalające na możliwie wyczerpujące odpowiedzi na postawione pytania.

Apr 13, 2015 - bit.ly - 81
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Cybersport.pl - Intel Extreme Masters Katowice 2015 pobiło wszelkie rekordy popularności

Cybersport.pl to największy polski portal informacyjny w dziedzinie eSportu. U nas znajdziesz najnowsze wiadomości, sprawozdania z turniejów, czy relacje LIVE STREAM. Nie brakuje również poradników do gry oraz ciekawych recenzji sprzętu gamingowego. Poza informacjami prowadzimy również ligi oraz turnieje, które mają swój finał OFFLINE, który rozgrywa się w różnych częściach Polski.

Apr 13, 2015 - kicksonfire.com - 85
Podsumowanie Tygodnia 7.04 - 13.04.2015 | adidas Is Aiming To Be The King of Social Media - KicksOnFire.com

Are you following adidas on Instagram? How about Twitter? Facebook? If you answered yes to any of these questions then adidas' 5-year plan to boost up their following is already on its way to success. The Three Stripes wants to double their 135 million user following across all of their social media platforms including IG and Twitter, by 2017.

Apr 13, 2015 - bit.ly - 66
Podsumowanie Tygodnia 7.04 - 13.04.2015 | YouTube Makes Skippable TrueView Ads More Interactive -- And More Lucrative

Advertisers Will Pay If People Click on Cards But Skip the Spot For five years, YouTube's skippable TrueView ads have let people push past an advertiser's spot to get to the videos they want to watch without brands being charged for the slight.

Apr 13, 2015 - adweek.com - 71
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Benjamin Karsch Leads Revlon's New Mission 'to Inspire Love'

Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna-Karsch has run the marketing for all of them. But Karsch (whom everyone calls Benjy) has quite a task ahead of him at Revlon, which hired him as CMO in February.

Apr 13, 2015 - adweek.com - 82
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Uber Sets Up a Curbside Breathalyzer, Drives You Home If You're Over the Limit

Drunk-driving messaging is a naturally fruitful creative area for any taxi or car-service company, and Uber has produced a very cool campaign around the topic with this curbside breathalyzer in Toronto. A sidewalk kiosk-dreamed up by agency Rethink and built by design and fabrication studio Stacklab-functions as a typical breathalyzer.

Apr 13, 2015 - adage.com - 78
Podsumowanie Tygodnia 7.04 - 13.04.2015 | See the First Brands to Use Instagram's Carousel Ads

Sometimes not even a single picture is enough for advertisers to convey their message. That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can swipe through as well as a link to a dedicated landing page.

Apr 13, 2015 - tnw.me - 75
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Taplet Extracts Still Photos Right From Your Videos

It seems far-fetched - until it's not. Sometimes you actually want to pull a still image out of a video. Taplet, which was released today, is a free app for iPhone that lets you either shoot a video or pull in a previously shot video from the Camera Roll.

Apr 13, 2015 - mistrzowie.prowly.com - 66
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Mistrzowie Drugiego Planu 2015 - lista nominowanych

Adrian Kwiatkowski, FabrykaKluczy.pl Odpowiada za działania komunikacyjne sklepu z kluczami dostępowymi do gier online Fabrykakluczy.pl i prowadzi pikantnego bloga o życiowych zajawkach Powiedzialem.pl. Swoją obecnością w sieci podkreśla bezkompromisową osobowość. Podobno potrafi wstać o 3 nad ranem, gdy firmie przydarza się kryzys. Rafał Sałak, H+K Strategies Poland Rafał jest członkiem teamu technologicznego agencji H+K Strategies Poland.

Apr 13, 2015 - recode.net - 91
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Facebook Launches Messenger for Web Browsers

Facebook is bringing Messenger, its standalone messaging tool, to the Web. The social network unveiled a Web version of Messenger on Wednesday, a way to chat from a browser tab on a desktop computer as you would using the Messenger app.

Apr 13, 2015 - tnw.me - 82
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Twitter Replaces the #Discover Tab with 'Tailored Trends'

Twitter today announced that it will now showcase trending topics under the search page on its mobile apps. You can see the update by clicking the search bar and seeing all the "Tailored Trends" along with a short description of each topic.

Apr 13, 2015 - theverge.com - 74
Podsumowanie Tygodnia 7.04 - 13.04.2015 | YouTube's paid subscription offering takes shape - and it's almost here

YouTube's forthcoming paid subscription offering is rapidly taking shape, and is expected to become available within the next few months, sources familiar with the matter tell The Verge. The company told creators of popular channels today that the offering, which does not yet have a name, is coming soon.

Apr 13, 2015 - tnw.me - 90
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Google is Bringing Month View Back to Calendar for Android

Google Calendar for Android users will be happy to know that the company has decided to add month view back to the app after users requested (i.e. complained) for the feature's return. In a Google+ post, the company announced some new updates that will arrive over the next couple of days, including event color codes and the option to switch views from navigation drawer.

Apr 13, 2015 - adweek.com - 83
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Ello, Tinder, BuzzFeed Among Nominees for 19th Annual Webby Awards

The nominees for the 19th annual Webby Awards were announced yesterday, along with voting for the People's Choice awards. This year's nominees include Vice, Tinder, Vine, Refinery29 and Tumblr. Voting will remain open until just before midnight on Thursday, April 23rd.

Apr 13, 2015 - adweek.it - 86
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Snickers Got YouTubers to Post Terrible Videos as If They Recorded Them Hungry

For a campaign that's five years old, Snickers' "You're Not You When You're Hungry" is having quite the creative renaissance this year. The Super Bowl ad was fantastic (as was the New York City billboard that teased it). The Medusa ad on the back cover of Sports Illustrated's Swimsuit Issue was inspired.

Apr 13, 2015 - sotrender.pl - 73
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Fanpage Trends 03.2015

Raport Fanpage Trends. Sotrender - lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube'a i Twittera.

Apr 13, 2015 - adweek.com - 86
Podsumowanie Tygodnia 7.04 - 13.04.2015 | MTV Wants to Livestream Its Movie Awards Into Viewers' Social Feeds

MTV wants viewers to tune into its 2015 MTV Movie Awards on April 12, but it's not expecting them to just watch on TVs and connected devices.

Apr 13, 2015 - androidauthority.com - 78
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Facebook owns three of the top four most regularly used apps

The Google Play store is full of app these days, but not all of them manage to retain active users over a long period of time. To do so requires offering a uniquely useful service, and Facebook owns three out of the four most long term popular apps, according to data collected from Quettra's study of 75 million Android phones and published by The Information.

Apr 13, 2015 - adweek.it - 93
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Mexico Tourism Board Made Billboards Out of Snow in Chicago This Spring

There was enough snow this winter, and spring, that agencies started making ads with it. At least, Lapiz did in this fun campaign for the Mexico Tourism Board. After an unexpected springtime snowstorm in Chicago, the agency called on local street artist NosE Lanariz to make some outdoor ads from the stuff-as you can see in the video below.

Apr 13, 2015 - adweek.it - 85
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Ad of the Day: Lego Awesomely Leaps Into Toys-to-Life by Way of Joel McHale's House

The so-called "toys-to-life" category is about to get an enormous jolt, as Lego and Warner Bros. Interactive have announced their upcoming Lego Dimensions game-and teased it with this entertaining five-minute short starring Batman, Gandalf and Wyldstyle. And Joel McHale.

Apr 13, 2015 - nowymarketing.pl - 81
Podsumowanie Tygodnia 7.04 - 13.04.2015 | #kibicujztesco - case study - NowyMarketing

Najlepsza kampania organiczna na Twitterze w Polsce, ponad 20 milionów wyświetleń postów z tagiem #kibicujztesco, 28 godzin obecności w trendach. Celem kampanii było budowanie świadomości i sampling przekąsek marki Tesco w grupie młodych ludzi - aktywnych użytkowników internetu. Zazwyczaj przekąski zdrowe mówią o kaloryczności, przekąski słone o imprezie.

Apr 13, 2015 - adweek.com - 90
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years

Sprite has shifted its creative business in the U.S. again-this time to the New York office of Wieden + Kennedy, according to sources involved in the decision. W+K, a Coca-Cola roster shop that already works on Coke and Powerade, becomes the fourth agency in three years to handle the brand domestically.

Apr 13, 2015 - brief.pl - 70
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Instagram w górę, Facebook w dół - takie są trendy w social media : Brief

Facebook, Instagram i Twitter - tym trzem mediom społecznościowym przyjrzał się w swojej analizie Gemius. Okazuje się, że Instagram przyciąga coraz więcej internautów, podobnie jak Twitter. Popularność Facebooka spada. -oprac. pk; photo: Fotolia - © Trueffelpix: : : Analiza została przeprowadzona w Turcji, Rosji, Ukrainie, Polsce, Danii, Rumuni, na Węgrzech i w Białorusi.

Apr 13, 2015 - techcrunch.com - 93
Podsumowanie Tygodnia 7.04 - 13.04.2015 | 'Foursquare For Stoners' App Lets You Share Your Buzz

Truly the bounty of technology's cup overfloweth. Cannabis smokers of the world wishing they could share their buzz with others can do so via an anonymous geolocation app called Who Is Happy, on iOS and Android.

Apr 13, 2015 - techcrunch.com - 92
Podsumowanie Tygodnia 7.04 - 13.04.2015 | LinkedIn To Buy Online Education Site Lynda.com For $1.5 Billion

Professional network LinkedIn is getting into the professional skills education market in a big way: The social company purchased Lynda.com, the online learning company founded in 1995 by technical skill instructional book author Lynda Weinman and co-founder Bruce Heavin.

Apr 13, 2015 - instagram-brand.com - 89
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Instagram Brand Resources

Find Instagram logos, images, product names and screenshots, and other assets and learn how to use them.

Apr 13, 2015 - t.co - 76
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Twitter Is Testing The Ability To Pin Apps To Brand Profiles

Twitter is testing yet another interesting new feature; some brands are now able to pin their apps directly to their Twitter profiles in its iPhone app. The change was spotted by a tipster on profiles of some verified business accounts including Periscope, Vine and Uber.

Apr 13, 2015 - adweek.it - 94
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Ikea Is Replying to Questions on Facebook With Comical, Pun-Filled Memes

The viral success of Groupon's Banana Bunker post on Facebook appears to be rubbing off on other brands. See, for example, Ikea Singapore-which has started a whole new Facebook thread clearly with the intention of replying comically to everyone it can. The post asks people to send questions about how they might improve their bedroom and bathroom areas.

Apr 13, 2015 - tvn24.pl - 81
Podsumowanie Tygodnia 7.04 - 13.04.2015 | "Ten kot idzie w górę czy w dół?". Kolejna zagadka rozpala internet

Grafika przedstawiająca kota idącego po schodach pojawiła się kilka dni temu w serwisie zdjęciowym Imgur. Zamieścił ją tam anonimowy użytkownik, który dołączył do obrazka tylko jedno zdanie: "Ten kot wygląda, jakby jednocześnie szedł w górę i w dół". I rozpoczął tym samym kolejny, wielki internetowy spór.

Apr 13, 2015 - adweek.com - 70
Podsumowanie Tygodnia 7.04 - 13.04.2015 | This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook

Instagram and Facebook are more entwined than ever, especially for advertisers, who now have a potentially powerful new marketing strategy-using video ads on one to drive sales on the other. Stuart Weitzman, the fashion brand, is one of the first marketers to buy video ads on Instagram, and then send product posts on Facebook to a custom audience of people who viewed the ad.

Apr 13, 2015 - theverge.com - 70
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Old Spice marketing stunt lets Twitch viewers control a man's life for three days

How do you get the attention of the hordes of young men who watch live streams of video games on Twitch? If you're Old Spice, you try a goofy marketing stunt. The men's grooming brand - best known for its ludicrous advertisements and pungent fragrances - has hired a "nature man" to wander around the woods and do whatever the internet pleases.

Apr 13, 2015 - theinspirationroom.com - 87
Podsumowanie Tygodnia 7.04 - 13.04.2015 | If Carlsberg did Supermarkets - The Inspiration Room

Carlsberg is continuing the "If Carlsberg Did" meme with "If Carlsberg did Supermarkets", a television and online commercial launched in February. Showcasing Carlsberg's commitment to delivering the finest quality in everything it does, the advertisement visualises the dreamy scenario of a Carlsberg supermarket - "Probably the best supermarket in the world".

Apr 13, 2015 - antyweb.pl - 88
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Tak ma wyglądać nowy player na YouTube. Możecie go już aktywować u siebie! - AntyWeb

Zanosi się na znaczące zmiany na YouTube. Google rozpoczął testy nowego desktopowego playera, który wizualnie mocno przypomina swój mobilny odpowiednik. Ruch ten miałby najwyraźniej ujednolicić wygląd serwisu na wielu platformach. Przede wszystkim jednak uczyni YouTube'a znacznie przyjemniejszym dla oka. Nowy odtwarzacz na YouTube jest pozbawiony charakterystycznej belki, na której znajdowały się ikonki służące do sterowania klipem.

Apr 13, 2015 - vox.com - 73
Podsumowanie Tygodnia 7.04 - 13.04.2015 | The button: the fascinating social experiment driving Reddit crazy

The button began its life as an April Fools' joke, but 10 days later the community surrounding the Reddit social experiment is still going strong. On Friday morning, the community reached a new milestone, as users started earning coveted yellow flair. The previous sentence probably didn't make much sense to you.

Apr 13, 2015 - thenextweb.com - 91
Podsumowanie Tygodnia 7.04 - 13.04.2015 | LinkedIn Elevate Lets Companies Prod Employees to Share Content

LinkedIn has been betting big on content over the past year, and its latest product underlines the professional social network's direction. Elevate is a new tool for companies to curate content and push it to their employees to share on LinkedIn and Twitter.

Apr 13, 2015 - strategyonline.ca - 79
Podsumowanie Tygodnia 7.04 - 13.04.2015 | Coca-Cola deemed most effective brand

This year's Effie Effectiveness Index also breaks down the most effective agency networks and holding cos. Coca-Cola, WPP and BBDO are among the most effective global marketers, based on the latest Effie Index. The 2015 Effie Effectiveness Index ranks marketers, brands, holding groups, agency networks and individual agencies is based on 3,136 finalists and winning entries from worldwide Effie Award competitions last year.

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Lektury #52

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http://www.prdaily.com/Main/Articles/6ed870c3-2550-4063-a9f9-ff17f6d41056.aspx | How to measure the effects of 'influ...

Apr 13, 2015
Apr 13, 2015 - designschool.canva.com - 58
Lektury #52 | How To Design Facebook Ads That Get Results

According to this year's Social Media Marketing Report, the area most marketers (68%) want to learn about when it comes to content is how to create original visual assets . One reason for this could be the explosive growth of Facebook advertising.

Apr 13, 2015 - matthewbarby.com - 69
Lektury #52 | Growing a Following from Nothing: My Social Media Strategy

Est. reading time: 36 minutes There are thousands of articles that have been written about ways to grow your social media following (some of which by myself), but one of the things that most articles fail to cater for is actually growing them from nothing.

Apr 13, 2015 - jennstrends.com - 74
Lektury #52 | A Facebook Experiment: An Analysis of News Feed Posts - Jenn's Trends

If you have read my previous post about the latest news from Facebook about the decreased organic reach of page posts, you know I have a pretty strong feeling about this topic. It's been hotly debated on multiple platforms for a while now. The question being is Facebook still worth it for marketers?

Apr 13, 2015 - blog.bufferapp.com - 78
Lektury #52 | How to Calculate Social Media ROI: A Delightfully Short Guide

If the concept of social media ROI feels rather enormous, you're not alone. I am amazed-and sometimes astounded-at the breadth of the topic. So that's made the exercise of writing a "delightfully short" guide to social media ROI all the more fun and challenging.

Apr 13, 2015 - maciejdziedzic.pl - 71
Lektury #52 | „Szukam Pana Gadżeta", czyli praca w social media

Coraz większy zakres obowiązków nie jest niczym niezwykłym - rynek zdążył nas już przyzwyczaić do łączenia dwóch lub trzech stanowisk w jedno. Istnieje jednak związany z tym trend, który z jednej strony eliminuje najlepszych specjalistów, a z drugiej znacząco wpływa na efektywność działań firmy.

Apr 13, 2015 - adage.com - 72
Lektury #52 | There Is No More Social Media -- Just Advertising

Fifteen years ago, the provocative musings of Levine, Locke, Searls and Weinberger set the stage for a grand era of social media marketing with the publication of "The Cluetrain Manifesto" and their vigorous declaration of "the end of business as usual."

Apr 13, 2015 - kulturawplot.pl - 77
Lektury #52 | Ta zawstydzająca wpadka reklamowa przeszła do historii

Pod koniec lat 80. firma Nike zdecydowała się na małą odmianę swojego przekazu reklamowego. Zrezygnowawszy z pokazywania w telewizji znanych sportowców czy przeciętnych Amerykanów, zaprosiła do współpracy przedstawicieli kenijskiego plemienia. Pomysł był prosty - zaprezentować urodzonych biegaczy w ich naturalnym otoczeniu, pokazując, że markowe buty są dla każdego i znaleźć je można w każdym zakątku świata.

Apr 13, 2015 - prdaily.com - 70
Lektury #52 | Has social media changed PR?

Odds are you read that headline and clicked on this link with the thought, "Of course social media has changed public relations." You know what, you're right. But stick with me. It's been slightly more than a year since I left the world of journalism and began as a PR pro.

Apr 13, 2015 - nautil.us - 71
Lektury #52 | The Meme as Meme - Issue 23: Dominoes - Nautilus

On April 11, 2012, Zeddie Little appeared on Good Morning America, wearing the radiant, slightly perplexed smile of one enjoying instant fame. About a week earlier, Little had been a normal, if handsome, 25-year-old trying to make it in public relations.

Apr 13, 2015 - blog.bufferapp.com - 68
Lektury #52 | 15 Psychological Studies That Will Boost Your Marketing

How does your audience decide what it wants to click, share, favorite, and purchase? Understanding a bit of behavioral psychology can go a long ways toward a better understanding of your audience and why they do the things they do on social media and on your website.


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