Myślałem, że poprzedni tydzień był najnudniejszym z możliwych, ale jednak się przeliczyłem. Pierwszy tydzień 2015 to coś na kształt podnoszenia się z kaca i próba ogarnięcia gdzie się jest i jaki budżet na ten rok można przeznaczyć na działania marketingowe. Dlatego w dzisiejszym Podsumowaniu również nie wyróżniłem najważniejszych newsów, bo w sumie nie wydarzyło się nic takiego super, mega i w ogóle „jaw dropping”.
Podsumowanie Tygodnia 30.12.2014 - 5.01.2014
Some babies are just too bold for a normal name. A man named Jack Daniels Leathers and his wife, Lydia Leathers of Gray, Louisiana, have named their newborn son Jim Beam, continuing the tradition of naming their family's very classy tradition of naming their children after American alcohol.
Twitter hasn't had the best of years but there's one country where it has performed notably well, and that's Brazil. Twitter's user base grew 25.6 percent in Brazil in 2014, which was the best growth rate in the country since 2010. At the end of 2013 Brazil had an estimated 4.3 percent of Twitter's user base .
The Hobbit: The Battle of Five Armies hit theaters earlier this month, capping off the trilogy of films based on J.R.R Tolkein's book of the same name. For anyone still unfamiliar with the series, Bilbo Baggins, the trilogy's pint-sized protagonist, wields an appropriately diminutive sword called Sting that glows blue when Orcs are nearby, giving him advanced warning if things are about to get hairy.
Leave it to Captain Kirk to stir up trouble. Star Trek actor William Shatner took to Twitter today to complain about - well, Twitter. Their latest advertising move has ruffled some feathers, where the micro-blogging platform is essentially selling your friendship. By putting promoted accounts in your 'Following' list, Twitter is taking an interesting trip down a dark path.
The ad, which must not appear again in its current form, featured a group of friends at a party who "appeared to be posing for a group photo and in high spirits". The image was accompanied by a strapline that said "There's a night out. And there's a night out.
Stay Connected with Us! Follow TechnoBuffalo McDonald's recently partnered with a company named Piper to deploy beacons across several test restaurants for four weeks. The beacons automatically allowed users of the restaurant's Android and iOS apps to receive coupons, alerts and more, if they were in close proximity to a McDonald's location and accepted the beacons.
What do cops and robbers, food porn, high-flying granddaughters, 1970s American TV actors and Motown classics have in common? Not much, except that they're all featured in the best global advertising you didn't see this past year. Mashable compiled a top-seven list of catchy, witty, beautiful, memorable international ads here.
As the year comes to an end, let's forget what went wrong, what could have been done better and what made our jobs harder. Instead, let's focus on what was awesome, on the campaigns that got us excited, on the videos that we loved and we shared and on the innovation which will always be...
Mark Zuckerberg's New Year's resolutions are pretty legendary. The Facebook founder and chief executive is famous for setting himself a "personal challenge" every year, from only eating meat from animals he's killed himself in 2011 to wearing a tie every day in 2009.
Sony is giving PlayStation Plus subscribers who were impacted by the PlayStation Network's downtime this Christmas an extension to their subscriptions, Sony Entertainment Network VP Eric Lempel said on the PlayStation Blog today. The company will also give all PSN users a one-time use 10 percent discount on a PlayStation Store purchase.
Illegal file-sharing site The Pirate Bay could come back online on Feb. 1, based on a countdown clock that suddenly appeared on the site's holding page, Torrent Freak reports. The Pirate Bay, the world's largest file-sharing site, has been offline since police in Stockholm raided a web hosting company on Dec.
It's been a great year for TV lovers on Twitter. This year more than ever, die-hard TV fans who help their favorite shows RT and favorite their way into trending topics have seen networks embrace the hunger for interaction and deliver closer connections to the programs they love.
Lionel Messi and Cristiano Ronaldo are undeniably the greatest footballers of our time, a notion that may be reflected in today's FIFA Ballon d'Or nominee announcement. However, it's Ronaldo, the current holder of the FIFA title, who has also been named the most marketable football player in the world.
ReZigiusz, czyli jeden z najpopularniejszych grających polskich youtuberów postanowił, że całą kwotę, którą zarobi ze sprzedaży swoich kubków, bluz i koszulek z 31 grudnia przekaże na rzecz Wojewódzkiego Szpitala Rehabilitacyjnego dla Dzieci w Jastrzębiu-Zdroju. Chciał uzbierać 5 tysięcy, już 15 byłoby dla niego wielkim sukcesem, a ostatecznie wynik wyniósł ponad 138 tysięcy złotych.
Mark Zuckerberg's New Year's resolution for 2013 was to get face time with more new people. This year, his resolution is to spend more time with books. The Facebook cofounder and CEO revealed in a post on the social network Friday night that he has decided to challenge himself to read a new book every other week this year, "with an emphasis on learning about different cultures, beliefs, histories and technologies."
One of the enduring truisms when it comes to the tech sector is that valuations often get pumped up by pockets of bubble-style enthusiasm, which means we should be careful when making statements like "Snapchat is worth $10 billion" because of a single round of financing.
At Pinterest, our mission is to help people discover things they love and do those things in real life. Millions of people use Pinterest every day to save the inspiration and things they need to carry out plans and pursue their interests.
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well.
Are you wondering what consumers expect from brands when it comes to social media? A series of new reports answers this very question. Consumers have strong expectations for how brands use social channels. In this article, you'll discover findings from studies to help you determine what consumers want to see from you on social media.
Twitter is an amazing tool for marketing. But only a few of us use it to the maximum. Twitter is a multi-dimensional marketing tool and you will only realise its full power once you understand and put in action the 4 C's of great Twitter marketing.
W przedostatni dzień grudnia, jeszcze zanim zaczniecie się szykować do Sylwestra, wrzucam swoje coroczne (czwarte już) podsumowanie roku w branży mediowo-reklamowej. W kolejności alfabetycznej oczywiście. Przygotowując to zestawienie w tym roku, poczułam szczególnie dobitnie, jak bardzo świat internetowy różni się od świata fizycznego, od tradycyjnych mediów.
Podcast: Odtwórz w nowym oknie | Ściągnij (Czas trwania: 1:36:15 - 88.9MB) Jak duże firmy dobierają blogerów do kampanii? Jak się wyceniać? Na co się zgadzać? Czy bloger to celebryta? - o tym wszystkim usłyszysz w podcaście. Ale nie tylko.
In the following post you will find some incredible insights that will help you take results from your social media campaigns to a new level. Contributors to this group interview include some of the most influential and successful people in the marketing space.
Facebook Reachageddon, or the end of organic reach on Facebook, is looming, and soon.Facebook recently announced that January marks the end of organic reach for businesses. This means that any small business owner looking to reach those who 'liked' their page must pay for Facebook ads.
There is a lot of talk between marketers about what brands should actually communicate on Facebook. Many believe that brands should refrain from talking too much about themselves. Other swear that branded content on Facebook is the best way to promote products or services on the platform.
Co wspólnego mają Samsung, Nike i Red Bull? Wszystkie te marki chętnie wykorzystują content marketing i okazuje się, że robią to bardzo skutecznie. Dla wielu osób CM to wciąż przede wszystkim artykuły i zdjęcia, które mają czynić stronę www i profile social media bardziej atrakcyjnymi.
Pijaru Ficzery #38
It appears that Twitter is experimenting with selling ad space in users' lists of accounts they follow, reports Marketing Land. Actor William Shatner made a noise about it a little while ago, tweeting that he noticed that MasterCard's account began showing up on his own Following list, even though he didn't actually follow the credit card company on Twitter.
In a move that could give brands and publishers more insight into what to tweet, today Twitter is rolling out Analytics For Twitter Cards. The dashboard shows impressions, URL clicks, and app installs of a publisher's tweets and mentions by other users, as well as easy ways to measure favorites, retweets, and follows.
One of the features Twitter revealed at its November analyst day has started rolling out. 'While You Were Away' recaps notable tweets that have been published since you last opened up your timeline. As TechCrunch notes, a number of users have spotted the feature in recent days.
Plany na najbliższe tygodnie jeśli chodzi o wpisy już poczyniłem. Tak samo z potencjalnymi współpracami z markami, a być może nawet zmieni się sama formuła mojego bloga. W końcu mam przed sobą cały rok wyzwań, więc warto poeksperymentować. Dajcie znać w komentarzach, czy chcielibyście też trochę poczytać o serialach, grach i książkach, czy jednak Pijaru Koksu Blog widzicie jedynie jako miejsce dotyczące mediów społecznościowych, marketingu i ogólnie bardziej „profesjonalnego” podejścia.