Podsumowanie Tygodnia 30.01-6.02.2017

Lwia część dzisiejszego Podsumowania to oczywiście Super Bowl, ale oczywiście było jeszcze sześć innych dni w których coś się w internecie działo. Chociażby Snapchat ogłosił wejście na giełdę i ujawnił trochę swoich statystyk (z których widać, że Instagram Stories jednak jest godnym konkurentem),  Facebook skończył 13 lat, a Gillette wchodzi w świat esportu.

 

Niestety linkowanie do artykułów Social Media Today działa średnio i nie zaciągają się ani tytuły, ani miniaturki. Mam jednak nadzieję, że nie wpłynie to znacząco na Wasz odbiór Podsumowań.

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Podsumowanie Tygodnia 30.01-6.02.2017

Samsung uruchamia „Studio konesera” – występują Krychowiak, Boberek i Woronowicz (wideo)

„Studio konesera” to żartobliwa parodia programów kulturalnych, w których celebryci rozmawiają o kulturze. W trzech odcinkach zobaczymy Grzegorza Krychowiaka, Jarosława Boberka oraz Adama Woronowicza. Seria promuje usługę Samsung Smart TV.

Positionly i Monitori łączą się w Unamo. Tworzą kompleksową platformę dla e-marketerów

Positionly, startup oferujący narzędzia do monitorowania SEO i wsparcia analizy UX, połączył siły z Monitori – platformą do monitoringu social media oraz internetu. Pod szyldem Unamo, obie firmy oferować będą pierwszy tego typu zestaw narzędzi do prowadzenia działań e-marketingowych.

Agencja VML Poland zwyciężyła w przetargu Samsung Electronics Polska - Biuro prasowe VML Poland

Agencja VML Poland odpowiada za tworzenie strategii i koncepcji kreatywnych komunikacji w obszarze mediów społecznościowych oraz kampanii taktycznych promujących produkty Samsung Electronics. Zakres pracy obejmuje także wdrażanie strategii obecności marki w poszczególnych kanałach social media, takich jak: Facebook, Instagram, LinkedIn, Twitter i YouTube, oraz prowadzenie tam bieżącej komunikacji.

Twitter w Polsce – podsumowanie 2016 r. [INFOGRAFIKA] - Sotrender Blog - Social media marketing tools for brands & ag...

Twitter w Polsce nie ma lekko. Mimo coraz lepszego zrozumienia platformy, nadal często spotyka się głosy, że jest to tylko medium dziennikarzy, polityków i Social Media Marketing Blog.

How Budweiser Created an Epic Immigrant Story to Reclaim the Super Bowl Spotlight

The mud is thick and sticky, the kind that threatens to pull off your boots when you step into it. Flecks of it are splattered on the Victorian-era dresses and suits being worn by two dozen extras. It’s a dreary, drizzly day in mid-January, made grayer by plumes of smoke from a noisy fog machine, and these actors have spent hours wandering in and out of this gummy scene for the first wide shot from director Chris Sargent during the three-day production of Budweiser’s 60-second spot for the Super Bowl on Feb. 5.

Facebook Is Developing Animated Selfie Masks for Brands

Facebook has been working with Hollywood studios to be the first brands to create masks on the social network, as it challenges Snapchat in augmented reality.

Facebook w Polsce – podsumowanie 2016 r. [INFOGRAFIKA] - Sotrender Blog - Social media marketing tools for brands & a...

Co jakiś czas słychać kolejne przepowiednie, że czas Facebooka dobiega właśnie końca. Gdy jednak spojrzymy na dane, widać trend odwrotny. Na Facebooku nie Social Media Marketing Blog.

Facebook, Measurement Partners Get to Work

People are engaging with ads in more places than ever before, which leaves advertisers with two pressing measurement needs: cross-channel comparability and third-party verification. Today, we’re expanding our current measurement partnerships to further address those needs and increase transparency.

The best social media campaigns and stories from January 2017

It was a rather surreal month all round, wasn’t it?

This website finds the perfect reaction GIF to express your selfies

Alex Holachek's Reaction GIF Generator combines Giphy with machine learning and face detection to find the perfect GIF to match your selfies.

Report: Facebook plans to invade your TV screen with its new video app

Facebook is heading to a TV screen near you. The company is developing a video-centric app for television set-top boxes, including Apple TV.

Ikea: Perceptive Banners

Ikea’s created humble banners ads you clicked on by mistake

Wendy’s nie zamraża swojego mięsa. Pierwszy spot marki podczas Super Bowl - NowyMarketing

Jako, że fraza „Where’s the beef?, pochodząca z reklamy telewizyjnej sieci restauracji “Wendy’s” jest z nami ściśle związana, nie mogliśmy...

Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more

Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and..

Lego Life is a social network for kids to share their Lego creations

Sharing the wacky and fun things you built out of Lego is half the fun of playing with the classic construction toy, and the internet has made that even better in a lot of ways, helping Lego fans...

Snapchat Is Worth 25 Billion Dollars

Snapchat will enter the NYSE next March with a valuation of 25 billion US dollars. Far from the 3 billion Facebook wanted to pay just 5 years ago!

Facebook’s Parse developer platform is shutting down today

One year ago Facebook made the surprising announcement that it was shuttering Parse, the development platform that it purchased in 2013.

Dropbox's Paper app leaves beta to take on Google Docs

After more than a year in beta, Dropbox's Paper document creation app is finally ready for prime-time and is available to everyone with an account.

Melissa McCarthy Tries to Save the Planet as an Eco-Warrior in Kia's Fun Super Bowl Ad

The environment could use a little help right now, and Melissa McCarthy tries to oblige in Kia’s amusing Super Bowl commercial, released early Wednesday.

Marki, które poprawiają jakość życia konsumentów, osiągają najlepsze wyniki. Badanie Havas Media Group

Marki zajmujące wysokie pozycje w rankingu „Meaningful Brands 2017” osiągają nawet o 206% lepsze wyniki finansowe od innych marek. To jeden z kluczowych wniosków z tegorocznej edycji globalnego badania Havas Media Group, które łączy marki z jakością życia i dobrym samopoczuciem konsumentów.

Snapchat growth slowed 82% after Instagram Stories launched

Snapchat was flying high in early 2016, but the launch of direct competitor Instagram Stories coincided with a massive drop in how fast Snapchat was growing, judging by new stats in its IPO filing. That aligns with our report that multiple analytic providers and social media talent managers saw a big decline in Snapchat usage after Instagram Stories came out.

Wielki powrót Legendary Mana - nowa kampania Old Spice - NowyMarketing

Old Spice w 2010 roku zadebiutował na Super Bowl reklamą „The Man Your Man Could Smell Like”. Wczoraj marka rozpoczęła w internecie emisję nowego...

Google cooks up advanced recipe search

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Snap Inc. Officially Files for IPO – Reveals User and Revenue Data

Snapchat has now officially filed for an IPO, with the documentation providing new insights into the state of the company.

Facebook’s AI unlocks the ability to search photos by what’s in them

Initially used to improve the experience for visually impaired members of the Facebook community, the company's Lumos computer vision platform is now..

Snapchat now lets you make QR Snapcodes that open websites

Facebook gave businesses the Like button connected to their Page, and now Snapchat is giving websites their own QR Snapcodes. With today's iOS update and..

Google Chrome gets its own QR code & barcode scanner

Here's one more app you can delete from your iPhone: that QR code and barcode scanner you only occasionally use. With an update rolling out today, Google's..

Facebook’s new “Discover People” feature wants to help you make friends

Facebook is rolling out a new section on mobile called “Discover People,” which encourages users to introduce themselves by updating their profile, then scroll through a list of upcoming events to see who else may also be going, as well as browse through lists of people in their city or who share the same employer. The feature, designed to facilitate connections between people who aren’t already Facebook friends, could be used for business networking or even dating purposes, given its design.

Pinterest begins rolling out search ads for keywords and shopping campaigns

Pinterest is adding another piece to its arsenal of advertising services, opening up search advertising to its partners and with companies advertising through the Kenshoo marketing suite.

Kickstarter acquires its live video streaming partner Huzza

Kickstarter has acquired Huzza, a Vancouver-based video streaming company. The two previously partnered last fall to launch Kickstarter Live, a feature that allows campaign creators to host live...

Gwiazda e-sportu ambasadorem Gillette

Gillette wkracza w świat e-sportu w ramach globalnego partnerstwa z ESL jako sponsor turnieju League of Legends Intel Extreme Masters World Championship Katowice 2017

Facebook Q4 Numbers – 1.86 Billion Active Users, 1.23 Billion Logging in Every Day

Facebook has reported another set ot impressive results in their Q4 update.

Instagram may soon let you share multiple photos in one post

Droid Life reports having seen the feature pop up in the latest version of the Instagram app on Android (via @m4au312 on Twitter). We’ve had no luck trying to replicate it, so it’s likely a test that includes a small number of users.

Twitter users may soon know just how many times their videos are watched

Some Twitter users have noticed a view counter next to their videos, and the company confirms it is experimenting with implementing one.

Redesign makes Google Photos easier to navigate on Android

Google Photos recently redesigned the way users access albums, making finding that photo a bit easier on the app.

The Best Super Bowl Commercials, From Avocados to Zelda

Things may have gotten political this year, but that didn't mean the ads were humorless.

These 10 Brands Generated the Most Tweets in the First Half of the Super Bowl

Amobee Brand Intelligence has been pulling in Twitter data about Super Bowl LI marketers, and here’s what they saw from the first half. The top 10 tweeted brands are as follows:

Intel Flew Hundreds of Drones Behind Lady Gaga During Her Super Bowl Halftime Show

For this year’s halftime show, 300 of Intel’s Shooting Star drones flew behind Lady Gaga. Choreographed by lights and shapes in what the company is calling the first-ever drone integration for a Super Bowl or televised event, the drones, each weighing less than a volleyball, transformed into multicolored stars and the U.S. flag.

Verizon Skips Super Bowl Buy, Opting to Slam Rivals' Campaigns on Social Instead

The telecommunications giant, which recently split with lead creative agency Wieden + Kennedy, came into the game ready to fight and responded to its rivals’ ads in order.

Everything Went Wrong on Purpose in Snickers' Live Super Bowl Spot

The effort from creative shop BBDO in New York leaned into Snickers’ core brand messaging—that you shouldn’t do anything important when you’re hungry—with an ad that falls apart just as it starts.

Jeśli nie zaglądaliście na bloga w zeszłym tygodniu, to mam dwie dobre wieści. Przygotowałem Pijaru Kejsa dotyczącego San Escobar (czytamy tutaj) oraz drugą część Przybornika Community Managera, czyli zbioru ciekawych narzędzie marketingowych (do przeczytania tutaj). Ten tydzień z kolei poświęcam na przygotowanie artykułu o socialowej obecności Premier League, a także brandingu i contencie tworzonym przez tę ligę piłkarską. Oczywiście cały czas pracuję też nad pierwszą Biografią Marki i prezentacją na I <3 Marketing.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.

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