Podsumowanie Tygodnia 27.09 – 3.10.2016

Pochwalę się trochę, że dzisiejsze Podsumowanie Tygodnia wypada w rocznicę mojego ślubu. <fanfary> Dziękuję, dziękuję, ale przejdźmy już do nadrabiania zaległości.

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Podsumowanie Tygodnia 27.09 – 3.10.2016

Oct 03, 2016 - marketing-news.pl - 20
Skąd się wzięła Diablica? Allegro prezentuje cover „Alei gwiazd” (wideo)

Zgodnie z zapowiedzią 23 września Allegro w ramach swojej kampanii opublikowało teledysk do coveru przeboju Zdzisławy Sośnickiej. Przedstawiono w nim historię narodzin Diablicy – jednej z bohaterek cyklu reklam „Legendy polskie”.

Oct 03, 2016 - adweek.com - 21
Audi Made One Hell of an Entertaining Ad for Tonight's Debate That Everyone Will Love

There's one thing almost everyone watching Monday night's first presidential debate will be able to agree on—that this new Audi commercial, "Duel," airing during the telecast, is a brilliant bit of perfectly timed entertainment.

Oct 03, 2016 - adweek.com - 24
Ad of the Day: Bad Customer Service Brings Down a Secret Agent in Adobe's New Comedy

Adobe always likes to unveil a comical new spot for Advertising Week. This year is no exception, and this time we get a James Bond-style spot in which a secret agent easily handles almost everything that's thrown at him—but is completely undone by some bad customer service.

Oct 03, 2016 - mashable.com - 20
David Beckham and Kevin Hart on a road trip together is as hilarious as you'd expect

Watch David Beckham and Kevin Hart join forces to take "Beckham: The Musical" to Las Vegas.

Oct 03, 2016 - marketingland.com - 19
Google (finally) launches cross-device retargeting

In a big change, Google enables cross-device remarketing for signed-in users.

Oct 03, 2016 - adweek.com - 23
Jack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads

If you don't know jack about the townsfolk of Lynchburg, Tenn., that's about to change. Lynchburg's most famous resident, Brown-Forman brand Jack Daniel's, puts the spotlight on some of its less-renowned neighbors in new ads from Arnold Worldwide created for the distillery's 150th anniversary.

Oct 03, 2016 - adweek.com - 17
Ikea Says the American Dream Is About More Than Just Buying Stuff

You don't need to look further than the current presidential campaign to glean that the American dream isn't doing so hot right now. Hillary Clinton has proclaimed that "building an economy that works for everyone, not just those at the top, is the central challenge of our time." Donald Trump's view is a bit more blunt.

Oct 03, 2016 - adweek.com - 20
Facebook Allowing Advertisers to Create Rules for Turning Off Ads, Email Alerts

Facebook appears to have given advertisers the ability to establish rules to automatically turn off ad or send email alerts once certain criteria are met.

Oct 03, 2016 - thedrum.com - 17
Adidas claims retention on Snapchat is ‘insane’ compared to YouTube but maintains it’s a ‘work in progress’

Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it’s on the app compared to other platforms.

Oct 03, 2016 - bit.ly - 20
How many videos top publishers post daily to Facebook, YouTube

Top publishers like BuzzFeed, NowThis News and Tastemade are posting more videos a day to Facebook than YouTube. Here's why.

Oct 03, 2016 - adweek.com - 21
Why UFC's New York City Debut Is Such a Big Deal, and How Brands Are Cashing In

The mixed martial arts franchise Ultimate Fighting Championship has never been in such fighting form.

Oct 03, 2016 - adweek.com - 17
McDonald's Is Creating 5,000 Pieces of Marketing Content This Year. Here's Why

As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it cranks out this year. CMO Deborah Wahl talked about the burger-slinger's revamp this morning during the Interactive Advertising Bureau's IAB Mixx Conference.

Oct 03, 2016 - adweek.com - 21
Google's 4 New Advertising Moves Collectively Take Direct Aim at TV Budgets

Google will hold court in multiple sessions at Advertising Week in the coming days, and one message showgoers can expect to hear is how the company's video ads compare with TV.

Oct 03, 2016 - wersm.com - 23
Someone Started An Awesome Book Club On Facebook

Facebook helps reach out millions of people who share the same interests as you. Someone has just had the most brilliant idea - a book club!

Oct 03, 2016 - marketing-news.pl - 21
MC Silk rapuje notatkę prasową Sony (wideo)

Marka Sony rozpoczęła kampanię promocyjną Xperii XZ. Smartfon można kupić w przedsprzedaży. W ramach akcji MC Silk – jeden z najszybszych raperów świata – sparafrazował komunikat prasowy marki.

Oct 03, 2016 - adweek.com - 17
Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing

As video continues to take over social media feeds as the preferred mode of content, Twitter is tracking the nuances of this trend within its own network to help advertising partners get an idea of who's watching what, when they're watching it and whether they're taking in the pre-rolls.

Oct 03, 2016 - theverge.com - 19
Disney is also thinking about buying Twitter

Disney is the latest high-profile name to consider an acquisition offer for Twitter, according to a report today from Bloomberg. While a formal bid has not been placed, Bloomberg says Disney is...

Oct 03, 2016 - marketing-news.pl - 24
Blogerki i blogerzy walczą o tytuł mistrza oszczędzania w kampanii Eurobanku (wideo)

Kto lepiej oszczędza – kobiety czy mężczyźni? Eurobank chce to sprawdzić w ramach kampanii z udziałem popularnych twórców internetowych. Ideą jest popularyzacja oszczędzania wśród konsumentów.

Oct 03, 2016 - wersm.com - 23
Don't Like This Tweet? Tell Twitter And Improve Your Experience

Twitter has introduced a new button - dubbed "I don't like this tweet" - which allows you to give feedback on what you want, and what you don't want, to see on your feed.

Oct 03, 2016 - socialmediatoday.com - 24
An Overview of Twitter&amp;#039;s New Dashboard App

Twitter recently released a new app called Dashboard which provides additional insights and tools for brands.

Oct 03, 2016 - socialmediatoday.com - 17

Question and answer based social network Jelly is back with a new Twitter integration that could significantly boost it's utility.

Oct 03, 2016 - adweek.it - 22
For Love or Money? One Couple Doesn't Have to Choose in This Lovely Spanish Lottery Ad

The lottery may not have much to do with fate, but it's a lot like love—if you don't play, you won't win, says a new ad from Spain.

Oct 03, 2016 - antyweb.pl - 19
Spotify wprowadza spersonalizowane playlisty Daily Mix

Daily Mix to kolejna propozycja Spotify, która ma sprawić, że przestaniemy marnować czas na tworzenie playlist i zaczniemy po prostu słuchać muzyki.

Oct 03, 2016 - venturebeat.com - 22
Facebook: 60 million businesses have Pages, 4 million actively advertise

Facebook has released new numbers around the popularity of its Pages. The social networking company said that more than 60 million businesses now have a Page, a 33 percent increase from September. In addition, 4 million businesses are actively advertising on Facebook, with more than 70 percent marketing outside of the U.S.

Oct 03, 2016 - adweek.com - 17
The Official Name of Volkswagen's New Car Is a Hashtag: #PinkBeetle

It's not every day that an automaker launches a new, brightly colored car based on social media demand. Or names the model after the hashtag that helped bear it.

Oct 03, 2016 - techcrunch.com - 17
Facebook At Work is launching next month

Facebook is ready to make work as addictive as socializing. The company plans to launch its enterprise communication and collaboration network Facebook At..

Oct 03, 2016 - adweek.com - 17
Airbnb Set Up Marnie the Dog in Her Very Own Pet-Friendly Beverly Hills Mansion

Travel can be rough on animals. So, to celebrate National Dog Week (Sept. 19-25) and promote its 600,000 pet-friendly homes, Airbnb shined a light on social media star Marnie the Dog, a senior pet who just moved from New York to sun-soaked Beverly Hills. Fame is packed with perks ... even for dogs.

Oct 03, 2016 - adweek.com - 19
This Snapchat Game From Under Armour Turns You Into Cam Newton and Makes You Dodge Wolves

If you're on Snapchat today scrolling through the sports-centric channels on Discover you're likely to see an invitation from Under Armour to play a game.  That game, It Comes From Below, allows Snapchat users to enter the world created by Droga5's latest ad campaign for Under Armour starring Cam Newton.

Oct 03, 2016 - spidersweb.pl - 23
Google świętuje 18 urodziny! Zobacz, jak się zmieniało

Choć trudno w to uwierzyć, dziś mija 18 lat odkąd Google jest z nami. To niesamowite, jak przez ten czas zmieniła się wyszukiwarka i usługi tej firmy.

Oct 03, 2016 - adsoftheworld.com - 20
BIC: Creative money

BIC® celebrates its 60th birthday with a unique pop-up shop in Amsterdam. The iconic BIC® M10® pen celebrates its 60th birthday this year. For this sp

Oct 03, 2016 - digiday.com - 23

The Diageo-owned whisky brand is the latest marketer to launch on Amazon’s smart speaker Echo, giving you everything from personalized whisky-tasting tours to cocktail recipes. All you have to do is tap Echo’s voice service Alexa and say “Alexa, open Johnnie Walker.”

Oct 03, 2016 - digitaltrends.com - 24
New features headed to Chrome for Android promise to supercharge mobile browsing

The web is great for myriad tasks. You can stay abreast of friends' shenanigans, watch funny cat videos, or check your latest bank statement -- and that's just scratching the surface. But it's difficult to do anything of those things if you're stuck with an unreliable cellular or Wi-Fi connection, and that's why Google is doing the best it can to mitigate such circumstances. At a press conference in Delhi, India, on Tuesday, it announced a new version of Chrome for Android with features focused on connectivity.

Oct 03, 2016 - digiday.com - 20

Absolut Art, an online retail platform for small-batch original edition artworks by global artists created for Absolut, will launch in the U.S. on October 5. Collectors can shop for pieces, which cost between $130 to $10,000, with $20 shipping and free returns. The pieces, pre-framed, ship in an Absolut-branded box within 48 hours. The marketplace launched in Europe last year.

Oct 03, 2016 - inc.com - 22
6 Golden Rules for Creating Marketing Personas in the New Digital World

There are so many ways to create marketing personas. Some are much better than others. Here is some insight on what works in the digital world.

Oct 03, 2016 - thenextweb.com - 24
Google unveils YouTube Go for video junkies on a data budget

At its Google for India event in New Delhi today, the company announced a new mobile app designed with users in India in mind: YouTube Go.

Oct 03, 2016 - digitaltrends.com - 19
Tumblr’s new iMessage app lets you create and share your own GIFs

Tumblr’s new iMessage app is a GIF lover's dream come true. Whether you happen to use the Yahoo-owned blogging platform doesn’t really matter, if you enjoy sharing GIFs (and want to create your own), you can now do so using just your iPhone.

Oct 03, 2016 - adweek.com - 21
U.S. Cellular Made a 7-Hour Preroll Ad That Just Lets You Watch Grass Grow

U.S. Cellular sets a new standard for tedium with this preroll ad that lasts seven hours. It's about as exciting as watching grass grow. In fact, that's mostly what happens during its 420-minute running time: Grass grows ... and grows ... and grows. Imperceptibly. As grass is wont to do.

Oct 03, 2016 - socialmediatoday.com - 20

 Periscope's looking to boost their broadcaster engagement with a new Periscope VIP program which will offer rewards to users based on various goals and metrics.

Oct 03, 2016 - adweek.it - 18
New York City FC's First Brand Spot Is a Gritty Paean to the City It Calls Home

When Major League Soccer began play in 1996, those of us who lived in New York City had only one team to root for—the New York/New Jersey MetroStars. But despite their odd hybrid name, they were pretty solidly a New Jersey team.

Oct 03, 2016 - adweek.com - 22
P&amp;G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better

During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook, despite a report last month to the contrary. Instead, Marc Pritchard said, it's getting smarter about its digital ad targeting.

Oct 03, 2016 - adweek.it - 21
How the Title Sequence Can Become the Single Best Ad for Any TV Show

What makes a good TV title sequence? YouTuber Ryan Hollinger of Screen Smart explores that question in a video of nearly seven minutes, using the starting sequences of American Horror Story, Twin Peaks, Stranger Things, The Sopranos, Mad Men, Game of Thrones and many more.

Oct 03, 2016 - fb.com - 17
Facilitar la creación de anuncios de Canvas

Canvas es una experiencia publicitaria de Facebook para celulares en pantalla completa que se carga prácticamente al instante. Facilitamos la creación de anuncios de Canvas para que los negocios cumplan sus objetivos

Oct 03, 2016 - socialmediatoday.com - 24

The live-streaming app that started the new trend, Meerkat, has returned in the form of a new, multi-participant live-stream app.  

Oct 03, 2016 - socialmediatoday.com - 22

Twitter has announced that from today, all users are now able to create their own Moments on the platform.

Oct 03, 2016 - theverge.com - 24

Spotify is reportedly in advanced talks to purchase SoundCloud, according to a report from the Financial Times. The move would give Spotify a larger library of content — SoundCloud has over 125 million songs — and remove a competitor from the streaming music landscape after SoundCloud launched its own paid service earlier this year. But outside of that the benefits of the acquisition seem limited for Spotify.

Oct 03, 2016 - adweek.com - 19
Twitter Introduces Website Conversions Objective

With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective.

Oct 03, 2016 - thenextweb.com - 18
Instagram files trademark for the word 'gram' to crush abusive third parties

Instagram today filed a trademark application in the European Union with intent to put an end to third-party applications using 'gram' in the name.

Oct 03, 2016 - adweek.com - 22
Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success

We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months. In the years following LonelyGirl15, we learned to be wary of that kind of success.

Oct 03, 2016 - adweek.com - 21
REI's #OptOutside, The Swedish Number Each Win a Pair of Grand Clios

REI's #OptOutside campaign, urging consumers to disengage from consumerism on Black Friday and go enjoy the outdoors, added to its awards haul on Wednesday night, picking up two Grand Clios—in Engagement/Experiential and Public Relations—at the Clio Awards in New York.

Oct 03, 2016 - theverge.com - 19

Pacemaker, the DJ app that allows you to stream and beat-match songs from Spotify, is attempting to resurrect the mixtape. Today the company is introducing the Digital Mixtape, a new feature in version 2.0 of the app that will allow you to use its beat-matching capabilities to create mixtapes that can be shared with friends.

Oct 03, 2016 - adweek.com - 20
Facebook Tests Tagging Products on Pages With Catalogs, Shop Sections

Facebook is testing a feature giving page administrators the ability to tag products in photos, videos and posts on their pages.

Oct 03, 2016 - newswhip.com - 23
Instagram Has Grown Hugely For Top Publishers In 2016

We look at ten publishers to see how their presence and engagement on Instagram has grown since the start of 2016.

Oct 03, 2016 - adweek.com - 21
Periscope Updates Website With Curated Broadcast Channels

With this update, users can browse featured curated channels based on specific topics or events, such as “Police, Race and America” or “NFL: Road to Super Bowl 51.” Users can also browse curated channels based on hashtags such as #Food, #Music or #Talk, among others.

Oct 03, 2016 - jonloomer.com - 24
Target Those Who Share Links to Facebook From Your Website

Facebook appears to be on the verge of adding a new valuable targeting method for publishers: Target users who have shared articles from your website.

Oct 03, 2016 - interaktywnie.com - 23
LifeTube i Fantasy Expo, najszybciej rosnąca agencja gamingowa w Polsce, łączą siły

interaktywnie.com - Jako partnerzy strategiczni stworzą wspólnie nowe możliwości dla marek ze wszystkich sektorów, wprowadzając je w świat e-sportu.

Oct 03, 2016 - spidersweb.pl - 20
Nowy Facebook Messenger! Wielkie zmiany tylko dla Polaków!

Facebook Messenger debiutuje w nowej odłonie. Zmiany są rewolucyjne, a początkowo zobaczą je tylko Polacy. To właśnie w Polsce są testowane nowości.

Oct 03, 2016 - adweek.com - 21
Ad of the Day: South Park Drove These Mobile Billboards to Places They Weren't Wanted

We will never be able to forgive South Park—or thank it enough—for that one time it utterly decimated native advertising in a story arc. But to promote its 20th season, the show briefly took its gaze off current events and launched its own version of a stroll down memory lane.  People got pissed. (Or so Comedy Central claims.

Oct 03, 2016 - wirtualnemedia.pl - 20
„Chce się Ż od 160 lat” w jubileuszowej kampanii piwa Żywiec (wideo)

Informacje na temat prowadzonych najnowszych kampanii reklamowych. Wiadomości w dziale Kampanie Reklamowe

Oct 03, 2016 - adweek.it - 21
Dove Straps Heart Monitors on Men to See How They React to Models, and Their Loved Ones

Imagine you're asked to assess the beauty of airbrushed photos of professional models—and then regular snapshots of your spouse, or a close family member.

Oct 03, 2016 - techcrunch.com - 19
Meerkat, star app of 2015, is officially dead

Remember Meerkat? It came out of nowhere in early 2015 — a star of SXSW, in particular — and was on everyone's tongue for weeks. Then came Periscope, a..

Oct 03, 2016 - tcrn.ch - 18
Atomic is like Google Docs for interface prototyping

Meet Atomic, a prototyping service for your next mobile app or website. It works in your browser, but it’s a lot more powerful than you’d expect. Atomic..

Oct 03, 2016 - socialmediatoday.com - 22

Should you use hashtags on your Facebook posts? There's a lot of conflicting advice - here's a full rundown on the evolution of hashtags on The Social Network and the proven ways to use (or not use) them.

Oct 03, 2016 - wirtualnemedia.pl - 23
Reklamy tygodnia: Activia, H&amp;M, IKEA, Sony Xperia XZ (wideo)

Informacje na temat prowadzonych najnowszych kampanii reklamowych. Wiadomości w dziale Kampanie Reklamowe

Oct 03, 2016 - brief.pl - 21
Coca-Cola i Multikino z angażującą kampanią w mobile’u wykorzystują potencjał influencer marketingu : Brief

Najpopularniejsza sieć kin w Polsce po raz kolejny wykorzystuje potencjał kanału mobilnego, aby w nieszablonowy sposób zaangażować millenialsów. Wraz z bliskim partnerem

Oct 03, 2016 - adsoftheworld.com - 24
IKEA: Catalogue launch
Oct 03, 2016 - theverge.com - 19

Live streaming site Twitch, which is owned by Amazon, today announced an exclusive set of perks for Amazon Prime members, including ad-free viewing and discounts on video games bought on Amazon.com. Twitch CEO Emmett Shear announced the new service, appropriately called Twitch Prime, at the company’s community convention held this year in San Diego. Unlike other Amazon services like Prime Video, Twitch Prime will not be available as a standalone subscription service. Instead, it will only be offered to those who are existing Amazon Prime members or those who are signing up for the first time. Prime, which offers two-day shipping and access to Amazon’s video and music libraries, costs $99 a year.

Oct 03, 2016 - inc.com - 17
Get to Know Alphabet: Google Services, Nest, Access, and More

Discover the many companies that joined Google under the Alphabet umbrella.

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