Podsumowanie Tygodnia 25.10 – 31.10.2016

Nad Vinem wisi wyrok (niektórzy, na przykład Pornhub chcą go uratować), Adidas redefiniuje współprace z influencerami, a Burger King przebrał się za McDonalda. To tylko kilka z newsów, które musicie koniecznie nadrobić.

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Podsumowanie Tygodnia 25.10 – 31.10.2016

Oct 31, 2016 - interaktywnie.com - 23
Yuri Drabent odchodzi z Isobar Polska

interaktywnie.com - Praca w reklamie przestała sprawiać mi frajdę - mówi.

Oct 31, 2016 - theverge.com - 21
Twitch will host a live cooking show with a former Food Network Star winner

Twitch is getting a live cooking show from the winner of 2012's Food Network Star, Variety reports. Justin Warner will host a two-hour show called ChefShock, in which he’ll cook different recipes...

Oct 31, 2016 - thenextweb.com - 19
Twitter is testing relaxed character limits for replies

Last month, Twitter made a major change to its platform: It stopped counting media attachments like photos, videos, GIFs, polls, and quoted tweets toward the 140-character limit per tweet.

Oct 31, 2016 - techcrunch.com - 26
Lifestage, Facebook’s teens-only app, hits Android

Lifestage, Facebook's newer "teens-only" app designed to counteract the Snapchat threat by giving younger users a place to connect outside of Facebook's..

Oct 31, 2016 - techcrunch.com - 22
YouTube launches mobile-friendly “End Screens” feature to keep viewers watching more video

YouTube today officially launched a new feature for video creators called End Screens, which are designed to keep users engaged with the YouTube app and..

Oct 31, 2016 - techcrunch.com - 22
Twitter is shutting down Vine

With Twitter's future still in question following failed attempts at finding an acquirer and the recently announced layoffs of nine percent of its workforce,..

Oct 31, 2016 - blog-media.pl - 20
Raport Polska Blogosfera 2016

Najnowszy raport z badania zrealizowanego przez BLOGmedia: Polska Blogosfera 2016. Analiza blogerów i czytelników blogów.

Oct 31, 2016 - wrc.net.pl - 19
Wraca seria BMW Films!

Wraca seria BMW Films! na Magazyn Rajdowy WRC | Pamiętacie cykl filmów krótkometrażowych The Hire wyprodukowanych przez BMW w latach 2001-2002? Też je dobrze…

Oct 31, 2016 - techcrunch.com - 23
NBA League Pass is launching Mobile View to make it more enjoyable to watch games on your phone

Co-managed by Turner and the NBA, NBA League pass is the league's product that lets users live stream every game all season long. The product costs $199.99..

Oct 31, 2016 - marketing-news.pl - 24
Effie Awards 2016 rozdane

24 października wręczone zostały nagrody Effie. Za najbardziej efektywne kampanie marketingowe w 2015 r. przyznano 57 statuetek w 24 kategoriach: 30 brązowych, 18 srebrnych, 9 złotych oraz Grand Prix dla firmy Play.

Oct 31, 2016 - adweek.com - 25
Hillshire's Ultra-Classy Vending Machine Comes With Its Own Maître d' and Butler

Here's something no marketer has ever tried anywhere before in the history of the universe—a wacky vending machine stunt!

Oct 31, 2016 - mashable.com - 20
Facebook renews efforts to fight bullying with Safety Center relaunch

A relaunch of Facebook's Safety Center now brings comprehensive tools to address bullying and promote safe sharing to all Facebook users.

Oct 31, 2016 - interaktywnie.com - 21
Raport Interaktywnie.com: Reklama w internecie 2016

interaktywnie.com - Dzisiaj nikt już nie zastanawia się, czy wydatki na reklamę w sieci przebiją telewizyjne, ale kiedy tak się stanie. Nie bez powodu. W 2015 roku...

Oct 31, 2016 - adweek.com - 25
Ad of the Day: Stephen Curry Vows to Avenge NBA Finals Loss in Under Armour Spot

Under Armour doesn't seem to mind when its star athletes fall just short of a championship.

Oct 31, 2016 - adweek.com - 21
Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

  Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is not lost. According to a recent study, there's one thing nearly all of us can agree on: We like shopping.

Oct 31, 2016 - adweek.com - 23
The Scavenging Raccoons From Geico's New TV Ad Are Doing Gross Cooking Demos Online

Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or innovative or just plain weird—than the TV work.

Oct 31, 2016 - spidersweb.pl - 24
Najlepszy kanał YouTube sprzedał się TVN-owi i wiele wskazuje na to, że sprzedał się z klasą

Wielkie Teorie Darwina to nowy program wspaniałej, doskonałej, genialnej Grupy Filmowej Darwin, który od 8 listopada będzie emitowany w player.pl

Oct 31, 2016 - adweek.com - 25
WD-40 Makes Your Doors Extra Creaky (for a Change) With This Ingenious Halloween App

We would have loved to see the focus group on this.  You've probably used WD-40 to get creaking to stop. But what if you need those creaks for effect ... like, say, on Halloween?  Never fear.

Oct 31, 2016 - adweek.com - 25
Twitter Launches Hashtag-Triggered Emoji for NBA Teams

Coinciding with the start of the 2016 NBA season on Tuesday, Oct. 25, Twitter and the National Basketball Association launched hashtag-triggered emoji for all 30 NBA teams.

Oct 31, 2016 - techcrunch.com - 25
The Crunchies nominations close soon

Stop procrastinating and nominate your favorite startup, founder or investor for a Crunchie. Nominations will close on Thursday, November 3, 2016. We’re..

Oct 31, 2016 - techcrunch.com - 25
MasterCard users will soon be able to manage their accounts over Facebook Messenger

MasterCard account holders will soon be able to check on their accounts, track their spending, review past purchases and more right in Facebook Messenger...

Oct 31, 2016 - thenextweb.com - 21
Uber's self-driving trucks are now hauling beer

Uber-owned firm Otto, which develops self-driving tech for trucks, has begun transporting beer with its autonomous fleet.

Oct 31, 2016 - thenextweb.com - 25
Facebook is working on its own Prisma-style art effects app for video

Prisma made a splash recently with its AI-powered effects app for photos and video. Now, Facebook is gearing up to beat the company at its own game.

Oct 31, 2016 - thenextweb.com - 22
Pocket makes it easier for avid readers to binge on the Web's best articles

Pocket is introducing a bunch of new features to make it easier for people to find great stories to read in their browser.

Oct 31, 2016 - fastcompany.com - 20
Pocket's Next Frontier: Solving The Internet's Clickbait Problem

While Facebook and Twitter offer an endless parade of links, Pocket wants to promote only the good stuff.

Oct 31, 2016 - adweek.it - 24
Teams From Deutsch and Grey Won the First YouTube Creative Hack With These 6-Second Ads

Seven hours might not seem like much time for two people to conceive and produce three video ads of anything resembling decent strategic quality. But if the spots are short enough, and the creatives are good enough, it's plenty doable. That's the gist of a YouTube victory lap, after a handful of U.S.

Oct 31, 2016 - marketing-news.pl - 27
Swanski w kolejnej odsłonie kampanii „Find Your Magic” marki Axe (wideo)

Paweł Kozłowski, artysta znany pod pseudonimem Swanski, wziął udział w kolejnej odsłonie kampanii „Find Your Magic” marki Axe. W 90-sekundowym filmie opowiada o tym, czym się zajmuje i jak zmieniało się jego życie na przestrzeni lat.

Oct 31, 2016 - adweek.com - 24
This Coffee Is So Black, It's Being Marketed and Sold Through the Darknet

Need a fix? The darknet's got whatever you need. Even coffee.

Oct 31, 2016 - adweek.com - 20
Burger King Dressed Up as the Ghost of McDonald's in This Scary Good Halloween Prank

Now this is a flame-broiled burn. A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald's—covering itself in billowing white sheets and trolling its rival with a special sign that read: "Booooooo!

Oct 31, 2016 - adweek.com - 26
JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series

The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content. "We're flipping the script by becoming the creators," said David Beebe, the head of Marriott International's content studio.

Oct 31, 2016 - blog.bufferapp.com - 26
How to Repost on Instagram

Reposting is an amazing way to fill your feed with interesting content. In this post we share everything you need to know about how to repost on Instagram.

Oct 31, 2016 - adweek.com - 19
Makers of the Famous 'Dear Brother' Johnnie Walker Spec Ad Just Made a Volvo Ad to Die For

Death becomes them. Filmmakers Daniel Titz and Dorian Lebherz came to prominence last year with the breathtaking "Dear Brother" spec ad for Johnnie Walker. That spot, with 7 million views across all platforms, put an evocative spin on the concepts on brotherly love, freedom and the ties that bind this world to the next.

Oct 31, 2016 - adweek.com - 21
Giphy Is Serving Up 1 Billion GIFs a Day, but Is It Making Any Money?

The startup has 100 million daily users. Giphy It's official. GIFs are slowly but surely taking over the world. Today, Giphy announced in a lengthy blog post that it's delivering more than 1 billion of them every day and that viewers spend more than two hours watching the endlessly looping video daily.

Oct 31, 2016 - socialmediatoday.com - 19
Facebook Launching Native Video Masks, Custom Reactions for Halloween

Facebook is launching new Live video masks for Halloween, and a custom set of Reactions for the event.

Oct 31, 2016 - theverge.com - 21

Can you make a large online space where people treat each other like human beings, without sacrificing the freedom of anonymity? It’s a question that social networks like Twitter, which just decimated its workforce in a push for profitability, have been struggling to answer. But a company called Imzy, founded by veterans of Reddit and Twitter, has spent the last several months laying the foundation for what it hopes will be a kinder and more manageable social network. This week, it’s going from an invite-only beta to a fully open platform, after raising $8 million in a funding round led by Index Ventures.

Oct 31, 2016 - adweek.com - 24
27 Million Pinterest Users Pinned Halloween Costumes (Infographic)

Holiday shopping has become a long tail affair for consumers and businesses alike. With the influence of Black Friday spreading into earlier weeks and months, marketers are starting their campaigns sooner and sooner. During this creep, it’s possible that marketers may be forgetting about the truly creepiest holiday of all: Halloween.

Oct 31, 2016 - digitaltrends.com - 25
Facebook now lets verified users make money with sponsored posts

Facebook is extending its branded content policy to allow users with verified profiles to rake in ad revenue from sponsored posts.

Oct 31, 2016 - marketingweek.com - 19
Adidas on redefining influencer marketing through dark social

Dark social squads of hyper-connected brand advocates are fuelling Adidas’ bid to become the “hottest social currency” in football.

Oct 31, 2016 - on.mash.to - 21
This man's flirty exchange with a customer service rep escalated hilariously

A British man has shared an unusual exchange he had on Twitter with a customer service rep from British supermarket Sainsbury's.

Oct 31, 2016 - thenextweb.com - 26
Pornhub lends a hand to Vine with a buyout offer: '6 seconds is more than enough'

Twitter wants nothing to do with Vine, but Pornhub is interested in buying it out – and the porn titan thinks 'six seconds is more than enough'.

Oct 31, 2016 - entrepreneur.com - 24
Pinterest Is Rumored to Add Explore Section

The section will allow placement for publishers and brands to focus on organic content.

Oct 31, 2016 - adweek.com - 24
A+E Networks Expands Its Branded Content With Hearst Magazines Digital Deal

One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded content push.

Oct 31, 2016 - adweek.com - 25
Duracell Picks Wieden + Kennedy as Its New Creative Agency of Record

Duracell, the maker of North America's top-selling batteries, has chosen Wieden + Kennedy New York as its creative agency of record after a review. W+K will develop integrated marketing initiatives across the Duracell family of products including digital, social, TV, experiential and design work.

Oct 31, 2016 - thenextweb.com - 26
WhatsApp can now make video calls on Android

New beta versions of WhatsApp's Android app now include a major feature: Video calls. The feature is currently live only for some users.

Oct 31, 2016 - socialmediatoday.com - 22
Facebook Unveils New Snapchat-Like Camera Option Within Facebook

Facebook has unveiled their latest effort to slow Snapchat, with new camera options built into Facebook proper.

Oct 31, 2016 - strategyonline.ca - 19
South St. Burger ‘better-izes’ dinner

The fast casual brand targets social-savvy consumers, positioning itself as the better choice for the end of day meal.

Oct 31, 2016 - thenextweb.com - 21
I can't stop playing this year's Halloween Google Doodle

Google Doodles are always a good laugh. This year's Halloween one is no exception.

Oct 31, 2016 - wired.co.uk - 23
IBM Watson is about to make Slack's chat bot smarter

The cloud-based workplace messaging system will incorporate IBM Watson’s artificial intelligence smarts to its own bots

Oct 31, 2016 - marketingweek.com - 21
As Mastercard launches AI, research suggests consumers prefer human interactions

Mastercard’s move to launch an artificial intelligence chatbot platform comes despite a new global study suggesting four out of five customers prefer human-based customer service.

Oct 31, 2016 - thedrum.com - 24
Spotify on why it’s launching its first UK brand campaign now

Awareness for Spotify as a music streaming service may be high but it no longer sees itself as just that and is launching its first brand campaign in the UK to prove it.

Oct 31, 2016 - digitalbuzzblog.com - 19
Netflix: The Halloween Doorbell Project

Netflix’s new Halloween Doorbell gives trick-or-treaters a scream while you continue to stream, with the DIY Halloween Doorbell (comes complete with build instructions) transforming your home into a trick-or-treaters’ delight while you never leave the TV…

W najnowszym wpisie przyznałem się, że nie jestem kreatywny – o tutaj, czytajcie i szkalujcie mnie za to wyznanie. Następne wpisy będą dotyczyć Vine’a i kampanii reklamowej Doctora Strange’a. Pewnie jutrzejszy dzień (czyli 1 listopada) poświęcę na pisanie.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.

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