Nad Vinem wisi wyrok (niektórzy, na przykład Pornhub chcą go uratować), Adidas redefiniuje współprace z influencerami, a Burger King przebrał się za McDonalda. To tylko kilka z newsów, które musicie koniecznie nadrobić.
Podsumowanie Tygodnia 25.10 – 31.10.2016
interaktywnie.com - Praca w reklamie przestała sprawiać mi frajdę - mówi.
Twitch is getting a live cooking show from the winner of 2012's Food Network Star, Variety reports. Justin Warner will host a two-hour show called ChefShock, in which he’ll cook different recipes...
Last month, Twitter made a major change to its platform: It stopped counting media attachments like photos, videos, GIFs, polls, and quoted tweets toward the 140-character limit per tweet.
Lifestage, Facebook's newer "teens-only" app designed to counteract the Snapchat threat by giving younger users a place to connect outside of Facebook's..
YouTube today officially launched a new feature for video creators called End Screens, which are designed to keep users engaged with the YouTube app and..
With Twitter's future still in question following failed attempts at finding an acquirer and the recently announced layoffs of nine percent of its workforce,..
Najnowszy raport z badania zrealizowanego przez BLOGmedia: Polska Blogosfera 2016. Analiza blogerów i czytelników blogów.
Wraca seria BMW Films! na Magazyn Rajdowy WRC | Pamiętacie cykl filmów krótkometrażowych The Hire wyprodukowanych przez BMW w latach 2001-2002? Też je dobrze…
Co-managed by Turner and the NBA, NBA League pass is the league's product that lets users live stream every game all season long. The product costs $199.99..
24 października wręczone zostały nagrody Effie. Za najbardziej efektywne kampanie marketingowe w 2015 r. przyznano 57 statuetek w 24 kategoriach: 30 brązowych, 18 srebrnych, 9 złotych oraz Grand Prix dla firmy Play.
Here's something no marketer has ever tried anywhere before in the history of the universe—a wacky vending machine stunt!
A relaunch of Facebook's Safety Center now brings comprehensive tools to address bullying and promote safe sharing to all Facebook users.
interaktywnie.com - Dzisiaj nikt już nie zastanawia się, czy wydatki na reklamę w sieci
przebiją telewizyjne, ale kiedy tak się stanie. Nie bez powodu. W 2015 roku...
Under Armour doesn't seem to mind when its star athletes fall just short of a championship.
Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is not lost. According to a recent study, there's one thing nearly all of us can agree on: We like shopping.
Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or innovative or just plain weird—than the TV work.
Wielkie Teorie Darwina to nowy program wspaniałej, doskonałej, genialnej Grupy Filmowej Darwin, który od 8 listopada będzie emitowany w player.pl
We would have loved to see the focus group on this. You've probably used WD-40 to get creaking to stop. But what if you need those creaks for effect ... like, say, on Halloween? Never fear.
Coinciding with the start of the 2016 NBA season on Tuesday, Oct. 25, Twitter and the National Basketball Association launched hashtag-triggered emoji for all 30 NBA teams.
Stop procrastinating and nominate your favorite startup, founder or investor for a Crunchie. Nominations will close on Thursday, November 3, 2016. We’re..
MasterCard account holders will soon be able to check on their accounts, track their spending, review past purchases and more right in Facebook Messenger...
Uber-owned firm Otto, which develops self-driving tech for trucks, has begun transporting beer with its autonomous fleet.
Prisma made a splash recently with its AI-powered effects app for photos and video. Now, Facebook is gearing up to beat the company at its own game.
Pocket is introducing a bunch of new features to make it easier for people to find great stories to read in their browser.
While Facebook and Twitter offer an endless parade of links, Pocket wants to promote only the good stuff.
Seven hours might not seem like much time for two people to conceive and produce three video ads of anything resembling decent strategic quality. But if the spots are short enough, and the creatives are good enough, it's plenty doable. That's the gist of a YouTube victory lap, after a handful of U.S.
Paweł Kozłowski, artysta znany pod pseudonimem Swanski, wziął udział w kolejnej odsłonie kampanii „Find Your Magic” marki Axe. W 90-sekundowym filmie opowiada o tym, czym się zajmuje i jak zmieniało się jego życie na przestrzeni lat.
Need a fix? The darknet's got whatever you need. Even coffee.
Now this is a flame-broiled burn. A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald's—covering itself in billowing white sheets and trolling its rival with a special sign that read: "Booooooo!
The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content. "We're flipping the script by becoming the creators," said David Beebe, the head of Marriott International's content studio.
Reposting is an amazing way to fill your feed with interesting content. In this post we share everything you need to know about how to repost on Instagram.
Death becomes them. Filmmakers Daniel Titz and Dorian Lebherz came to prominence last year with the breathtaking "Dear Brother" spec ad for Johnnie Walker. That spot, with 7 million views across all platforms, put an evocative spin on the concepts on brotherly love, freedom and the ties that bind this world to the next.
The startup has 100 million daily users. Giphy It's official. GIFs are slowly but surely taking over the world. Today, Giphy announced in a lengthy blog post that it's delivering more than 1 billion of them every day and that viewers spend more than two hours watching the endlessly looping video daily.
Facebook is launching new Live video masks for Halloween, and a custom set of Reactions for the event.
Can you make a large online space where people treat each other like human beings, without sacrificing the freedom of anonymity? It’s a question that social networks like Twitter, which just decimated its workforce in a push for profitability, have been struggling to answer. But a company called Imzy, founded by veterans of Reddit and Twitter, has spent the last several months laying the foundation for what it hopes will be a kinder and more manageable social network. This week, it’s going from an invite-only beta to a fully open platform, after raising $8 million in a funding round led by Index Ventures.
Holiday shopping has become a long tail affair for consumers and businesses alike. With the influence of Black Friday spreading into earlier weeks and months, marketers are starting their campaigns sooner and sooner. During this creep, it’s possible that marketers may be forgetting about the truly creepiest holiday of all: Halloween.
Facebook is extending its branded content policy to allow users with verified profiles to rake in ad revenue from sponsored posts.
Dark social squads of hyper-connected brand advocates are fuelling Adidas’ bid to become the “hottest social currency” in football.
A British man has shared an unusual exchange he had on Twitter with a customer service rep from British supermarket Sainsbury's.
Twitter wants nothing to do with Vine, but Pornhub is interested in buying it out – and the porn titan thinks 'six seconds is more than enough'.
The section will allow placement for publishers and brands to focus on organic content.
One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded content push.
Duracell, the maker of North America's top-selling batteries, has chosen Wieden + Kennedy New York as its creative agency of record after a review. W+K will develop integrated marketing initiatives across the Duracell family of products including digital, social, TV, experiential and design work.
New beta versions of WhatsApp's Android app now include a major feature: Video calls. The feature is currently live only for some users.
Trick or treat?
Facebook has unveiled their latest effort to slow Snapchat, with new camera options built into Facebook proper.
The fast casual brand targets social-savvy consumers, positioning itself as the better choice for the end of day meal.
Google Doodles are always a good laugh. This year's Halloween one is no exception.
The cloud-based workplace messaging system will incorporate IBM Watson’s artificial intelligence smarts to its own bots
Mastercard’s move to launch an artificial intelligence chatbot platform comes despite a new global study suggesting four out of five customers prefer human-based customer service.
Awareness for Spotify as a music streaming service may be high but it no longer sees itself as just that and is launching its first brand campaign in the UK to prove it.
Netflix’s new Halloween Doorbell gives trick-or-treaters a scream while you continue to stream, with the DIY Halloween Doorbell (comes complete with build instructions) transforming your home into a trick-or-treaters’ delight while you never leave the TV…
W najnowszym wpisie przyznałem się, że nie jestem kreatywny – o tutaj, czytajcie i szkalujcie mnie za to wyznanie. Następne wpisy będą dotyczyć Vine’a i kampanii reklamowej Doctora Strange’a. Pewnie jutrzejszy dzień (czyli 1 listopada) poświęcę na pisanie.
Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na firstname.lastname@example.org. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.