Podsumowanie Tygodnia 22.12 – 29.12.2014

Dzisiejsze Podsumowanie Tygodnia wyjątkowo bez wyróżnionej Top Piątki, bo zwyczajnie nie wydarzyło się nic co by zasługiwało na takie miano. Hakowanie Play Station Network to za mało moim zdaniem. Czyli na szczęście Święta minęły w miarę przyjemnie i mogłem odpocząć zamiast śledzić kampanie, czy nagłe narodziny jakiegoś virala. Sprawdźcie co przegapiliście przez święta, ale zaznaczam, że naprawdę nie było tego dużo.

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Podsumowanie Tygodnia 22.12 - 29.12.2014

Dec 29, 2014 - wearesocialmedia.gr - 47
How To Get Millions Of Views On A 10-Minute Pre-Roll

Most companies would think twice about creating a 10-minute advert... But what about running that 10-minute advert as a Pre-Roll on YouTube? Sounds a little crazy, especially since most of us skip after the first seconds? [Tweet "#Corning and #MythBusters may have earned the record of the longest ever Pre-roll ad on #Youtube!"] Well, those...

Dec 29, 2014 - socialbakers.com - 50
The Best of Facebook & Instagram on Christmas

Happy Holidays, everyone! Whether or not you're having a white winter, chances are you're eager to see how your brand and your competitors did with shoppers on the holiday. In true Socialbakers fashion, we've decided to sit by the fire with a glass of eggnog and sort through the presents brands left on Facebook and Instagram.

Dec 29, 2014 - theverge.com - 47
Twitter error kicks Android app users out of their accounts

Something strange is happening to mobile Twitter. The social network's official Android app is currently kicking users out of their accounts, blocking their progress with an error when they try to log back in.

Dec 29, 2014 - mashable.com - 45
Facebook apologizes after 'Year in Review' stirs up bad memories for some users

While scrolling through your Facebook News Feed this holiday season, you probably encountered the typical statuses from friends: photographs of families opening gifts and inevitably, a few "Year in Review" posts, a photo slide of highlights from your Facebook Timeline over the past year.

Dec 29, 2014 - theverge.com - 46
Idris Elba addresses James Bond rumors: 'Isn't 007 supposed to be handsome?'

Daniel Craig is signed on for just one more Bond film after 2015's Spectre , which means a new actor will soon step into the role of 007. And it seems like almost everyone wants to see Idris Elba portray the martini-sipping special agent.

Dec 29, 2014 - weekend.gazeta.pl - 44
Nie oglądaj tego, jeśli jesteś na diecie, czyli kulinarny Instagram po polsku

Polskie internety jedzeniem stoją, można by powiedzieć, wertując kolejne zdjęcia, teksty czy artykuły przewijające się przez rodzimą sieć. Pokochaliśmy gotowanie i całą tę smakowitą otoczkę - od wizyt na bazarach (koniecznie lokalnych!) po układanie sztućców na stole (designerskie albo te z duchem, po babci).

Dec 29, 2014 - snip.ly - 54
New Facebook Features Marketers Will Be Using in 2015 | Sprout Social

Here's a look at the new Facebook features that marketers will aid your strategies in 2015.

Dec 29, 2014 - zombiesamurai.pl - 50
Najładniejsze polskie blogi 2014 / Zombie Samurai

Zestawienie najładniejszych polskich blogów to ranking przygotowywany przeze mnie już od trzech lat i z roku na rok obserwuję coraz wyższy poziom designu rodzimych serwisów. Sprawdźcie co umieściłem w nim tym razem. Zanim przejdę do części właściwej: przypomnę zasady i przedstawię Wam zmiany w nich.

Dec 29, 2014 - tvn24.pl - 39
"Gra o tron" w orędziu Elżbiety II. "Zna serial, jest wspaniała!"

Jak co roku królowa Elżbieta II wygłosiła orędzie bożonarodzeniowe. Mówiła w nim między innymi o rozejmie zawartym podczas I wojny światowej między brytyjskimi a niemieckimi żołnierzami, referendum w sprawie niepodległości Szkocji, a także o Irlandii Północnej i trwającym tam rozejmie pokojowym.

Dec 29, 2014 - dailydot.com - 44
Hackers ruin Christmas gaming fun by taking down Sony and Microsoft's servers

If you found a brand new Xbox One or PlayStation 4 under the tree this morning, boy do we feel sorry for you. For most of Christmas Day, both Microsoft's Xbox Live and Sony's PlayStation Network are offline amid sustained distributed denial-of-service ( DDoS) attacks. Microsoft and Sony have used Twitter to acknowledge the issues.

Dec 29, 2014 - thenextweb.com - 40
Panda Gets Customizable Themes, Preview Mode and More

Sometimes it's hard keeping up with the news you care about when you're busy trying to get work done. Maybe there are just too many sources, or perhaps you don't know where to start. Panda, an aggregated dashboard/homepage, tries to make your life a bit easier by serving you up clutter-free news and design inspiration all in one space.

Dec 29, 2014 - edition.cnn.com - 44
Twitter declares 2014 year of the selfie

The Twitter-verse has spoken. 2014 has officially been declared as the year of the selfie. According to Twitter's top trends of 2014, that is.

Dec 29, 2014 - dailydot.com - 46
114-year-old woman who challenged Facebook's age policy has died

One of social media's oldest users has died. The Daily Dot has been following 114-year-old Anna Stoehr for a few months now, ever since she joined Facebook in October.

Dec 29, 2014 - socialtimes.com - 47
Social Media Newsfeed: Sony May Sue Twitter | Holiday Shopping Goes Social - SocialTimes

Starting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Dec 29, 2014 - mashable.com - 47
Twitter's best reactions to watching 'The Interview'

After weeks of hacking, threats and uncertainty, Sony agreed to release The Interview online, for just $6. And if you thought that was anti-climatic, you clearly haven't streamed the movie yet.

Dec 29, 2014 - adweek.com - 46
Say It With Beer: Brewer Lets You Attach Video Messages to Its Bottles

Breaking a bottle over somebody's head is one way of using beer to deliver a message. Now, Andes has developed a less violent option. Just scan the QR codes-remember those?-on an Andes label to download an app that lets you record a short video and assign it to that bottle.

Dec 29, 2014 - blog.sotrender.com - 53
Najpopularniejsze seriale w social media? O tym się mówi! (INFOGRAFIKA)

Od czasów „Mody na sukces" i „Dynastii" wiele się zmieniło. Dzisiejsze seriale to wielomilionowe produkcje, często z iście hollywoodzkim rozmachem, setki tysięcy oddanych fanów i emocje po wyjątkowo burzliwych zwrotach akcji, widoczne szczególnie w sieci. Razem z Merlin.pl sprawdzamy, które produkcje królują na Facebooku i Twitterze.

Dec 29, 2014 - goal.com - 52
Arsenal become first Premier League side to reach five million Twitter followers - Goal.com

The Gunners are the most popular English team on the social networking website, narrowly leading Chelsea, but still trail Real Madrid and Barcelona by some distance Arsenal has become the first Premier League side to reach five million followers on Twitter.

Dec 29, 2014 - mashable.com - 53
Facebook stock hits another all-time high

Facebook is ending the year on a high note. The company's stock hit a new all-time high of $81.89 a share in midday trading Monday, an increase of about 2.5% on the day, which pushed the social networking company's market cap to nearly $230 billion.

Dec 29, 2014 - mediabistro.com - 48
Twitter Stock Rallies on CEO Resignation Rumor

Twitter shares closed up almost four percent yesterday after rumours began to circulate that Dick Costolo, the company's chief executive, might be stepping down. This was followed by a statement from a leading analyst that there's a "good chance" Costolo won't be leading Twitter's charge for much longer.

Dec 29, 2014 - wearesocialmedia.gr - 44
The Top 10 Social Media News Of 2014

Yes, it is that time of the year. So, instead of publishing our usual "Top 5 Social Media News Of This Week," we thought we would play on the tradition and offer you a look back on the top 10 news that made Social Media this year.

Dec 29, 2014 - allfacebook.com - 43
Facebook Ordered to Stand Trial Over Claims That It Scanned Users' Messages - AllFacebook

U.S. District Judge Phyllis Hamilton in Oakland, Calif., dismissed some claims in a class-action lawsuit against Facebook but ruled that the social network must face claims that it scanned the content of messages sent between users, for advertising purposes, Re/code reported.

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Lektury #19

Dec 29, 2014 - medium.com - 41
How People You've Never Heard of Got To Be the Most Powerful Users on Pinterest

The most popular people on Pinterest aren't famous celebrities or pop-culture icons. In fact, they don't even want you to know them. The second most popular account on Pinterest belongs to an interior decorator named Maryann Rizzo. She's followed by 9.6 million people, has posted 99,000 pins and keeps up nearly 300 boards, which feature bright colors and sparkles in equal doses.

Dec 29, 2014 - mediabistro.com - 44
What Does Your 2015 Twitter Strategy Look Like?

With the new year right around the corner, your resolutions list might be looming pretty large... but does it include any Twitter-specific promises? It should. The new year is a great time to revise, refresh and renew your Twitter strategy.

Dec 29, 2014 - wirtualnemedia.pl - 42
Marek Wajda odchodzi z bloga Orange, ale pozostaje w firmie. „Przełamaliśmy schemat blogów korporacyjnych"

O swojej decyzji Wajda poinformował na Facebooku. - Pięć lat. Jak to szybko minęło. Przez ten czas poznałem mnóstwo ciekawych ludzi, przede wszystkim z pasją. Nie chcę tutaj tagować wszystkich, którzy wywarli na mnie spory wpływ, żeby nie wyszło to na wpis promocyjny;) Ludzi, którym chce się robić coś więcej niż tylko pracować 8 h - napisał między innymi Wajda.

Dec 29, 2014 - jennstrends.com - 38
What Is A Social Media Strategist?

There are a lot of titles out there these days to define those of us who manage Social Media Marketing. We've heard everything from Social Media Evangelist, SM Guru and SM Ninja to SM Manager, SM Coordinator and SM Strategist. Just as the titles vary, so do the job descriptions.

Dec 29, 2014 - slideshare.net - 48
2015 Social Media Predictions From the Experts

We've gathered predictions from some of the top minds in social media. So what will 2015 look like? Learn from the experts!

Dec 29, 2014 - techcrunch.com - 46
Rethinking Work-Life Balance

We all know that having a healthy work-life balance is critical for startup employees - and have read the cautionary tales of how dangerous it can be to have no work-life balance. It's something we should all strive to achieve. It's also a worthless concept as it's typically presented.

Dec 29, 2014 - mashable.com - 45
Twitter: What to expect in 2015

Around this time last year, the big question about Twitter was how much would the social network and the company's culture change after going public. The answer, as we now know, is that it would change quite a bit.

Dec 29, 2014 - wearesocialmedia.gr - 42
What We Learned About Social Media In 2014 [infographic]

In 2014 we have witnessed the explosion of social media on the agenda of every single marketer out there. There is no doubt about it, social media are not just top weapons in the marketer's arsenal, but necessary tools in his everyday marketing activities. It is clear that you will have to learn to swim...

Dec 29, 2014 - socialmediatoday.com - 46
How to Humanize Your Brand on Social Media

Consumers aren't a "KPI", they're people. They have value to brands and they hold the keys to the social media kingdom, not the other way around. Today, marketers play a vital role in how brand content is viewed digitally. But content is only one piece of the sales funnel, there's also direct engagement and community which builds loyalty.

Dec 29, 2014 - dailydot.com - 38
What if 'The Interview' scandal was the greatest marketing ploy in history?

Do you feel that sensation? That painful, jarring, seizure-inducing sensation? That's your head, spinning back and forth trying to keep up with the latest developments surrounding The Interview . Yesterday, in what looks like a kind of endgame, Sony announced the latest news on the film, throwing everything off once again.

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Pijaru Ficzery #37

Dec 29, 2014 - mashable.com - 49
Pinterest opens promoted pins to all advertisers

After initial success with its beta program, Pinterest announced Sunday that it will expand its chief monetization vehicle, promoted pins, to all advertisers, starting Jan. 1. Pinterest introduced the program in June, which offered advertisers the chance to run pins that are targeted to users based on age, sex, location and interests.

Dec 29, 2014 - engadget.com - 53
Google Plus now lets you pin posts to keep them front and center

Ever crafted a Google+ post that was so important that you just had to make sure people saw it? There's now an easy way to do exactly that. Much like Twitter, Google+ on the web now lets you pin a post to the top of your profile, making sure that people will see your screed even if it's technically old news.

Dec 29, 2014 - wearesocialmedia.gr - 48
Pinterest Introduces New Way To Edit Pins

Pinterest is constantly trying to improve user experience and the latest update clearly steers towards this direction. Earlier last week, the social network debuted a new way to edit multiple pins at once. We have the details. Also Read: Pinterest Creates 'Pin Picks' Collection Users can now choose a board and move, copy and delete many pins...

Dec 29, 2014 - thenextweb.com - 53
Google Search Results Now Include Song Lyrics

Looking for the lyrics of your favorite tunes? Well, Google now displays the lyrics to some of your favorite songs directly in the search results. Noticed by this Google+ user, when you search for the lyrics of some songs, you'll see the result presented in a card-style format.

Dec 29, 2014 - techcrunch.com - 53
Facebook Challenges YouTube Channels With New Features For Pages

Twitter's not the only one Facebook is battling for control of news and content distribution. With Pages getting quieted down in the feed, Facebook wants to make its home for businesses less like a newspaper that come to you and more like TV channels you turn on.

Dec 29, 2014 - allfacebook.com - 51
Facebook Adds 'Find Apps' to Flagship Mobile Apps - AllFacebook

Starting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts.

Dec 29, 2014 - socialtimes.com - 44
Ello Adds New Commenting Features, Announces 2015 Redesign - SocialTimes

For those of you still keeping tabs on Ello, they've announced some new features for the new year. You can now reply all in comments, cancel nasty comments, and embed images if you like.


To ostatni wpis na blogu w tym roku. W 2015 szykuję kilka fajnych rzeczy dla Was, szykują się też ciekawe współprace z fajnymi markami (a tym samym ekskluzywny content dla Was, trochę danych oraz case study i być może konkursy). Podsumowanie Roku opublikuję na początku stycznia, jeszcze zbieram materiały i grzebię w pamięci co i kogo powinienem wyróżnić. 2014 był bardzo dobrym rokiem i życzę sobie, a także Wam, żeby kolejny był jeszcze lepszy!

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