Podsumowanie Tygodnia 19.04 – 25.04.2016

Social Media Convent już za mną. Przemyślenia po konferencji walczą w głowie z nowymi pomysłami, które mogę wykorzystać na blogu i w agencyjnej pracy. Zatem zanim to się wszystko tam ułoży, musicie chwilę poczekać. Na szczęście to oczekiwanie zostanie Wam umilone przez nowe Podsumowanie Tygodnia.

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Podsumowanie Tygodnia 19.04 - 25.04.2016

Facebook Has Improved The Way You Embed Posts On Your Site | WeRSM | We Are Social Media

Facebook has been listening to feedback from publishers, and has launched a revamped embedding mechanism with cleaner and more design options, so you can make

Facebook's Changed The 20% Ad Image Text Overlay Rule

Without any fanfare, and certainly no notification to their advertisers, Facebook has removed the 20% text rule on their ads.

Vine Introduces Watch Button Allowing You To Watch A Whole Channel | WeRSM | We Are Social Media

Vine has introduced a "Watch" button, so that instead of manually scrolling through posts, users can just watch an entire channel.

Try Keeping Your Eyes on Gigi Hadid in This Whiplash-Inducing 360° Experience From BMW

If you lose sight of supermodel Gigi Hadid in BMW's new ad, it's probably because you're too distracted by one of the automaker's sexy new M2 sports cars.  The fashion celebrity and popular Instagram personality anchors a new campaign from agencies KBS and Serviceplan, built shamelessly around the fact that she's a looker,

Tiger rusza z nową kampanią

Z branży. Portal Public Relations Newsline.pl oferuje najświeższe wiadomości z branży PR, a ponadto strona udostępnia katalog agencji public relations.

Facebook nie usunie twojego konta - to tylko żart

Jeśli dostałeś wiadomość, że ktoś zgłosił twoje konto Facebook jako fałszywe i w ciągu 24 godzin zostanie ono zamknięte - spokojnie. To tylko żart.

Put Away the Selfie Stick and Live Like a Local, Urges Airbnb's New Campaign

Travelers today, especially those using Airbnb to find lodging around the world, don't want to navigate throngs of other tourists for a glimpse of Times Square or Fisherman's Wharf. According to data from Airbnb, 86 percent of its users pick the platform because they want to live more like a local.

Facebook considers letting users add a tip jar to make money from posts

Facebook is exploring new ways for individual users to profit from their posts on the network, The Verge has learned. A user survey distributed this week hints at a broad range of ways that users...

Google Wants to Prove Its Video Ads Drive Offline Sales for Brands

Three years after running studies to show marketers how their YouTube campaigns lift brand awareness and purchase intent, Google is starting to track sales stats to see if online video can move the needle. Today, YouTube and Oracle Data Cloud are announcing a new partnership to offer consumer-packaged-goods marketers in the U.S.

YouTube ma nowość dla fanów oglądania koncertów i imprez sportowych

„Zwykłe” wideo w 360 stopniach to już za mało. Czas na kolejny krok. YouTube wprowadza streaming wideo w 360 stopniach. W tym wyścigu pojawia się też GoPro.

BMW: Small world - city

Don't let your world become too small. Advertising Agency: FCB, Cape Town, South Africa Excecutive Creative Director: Mike Barnwell Art Director:

Google Analytics gets a facelift, lets you share reports

Google Analytics just got a visual overhaul, bringing it up to speed with Material Design guidelines.

Pinterest Rolls Out Re-Vamped, Faster Loading App to Improve User Experience

Pinterest has started rolling out a re-designed and re-built mobile app, with faster load times and sleek, streamlined features to improve the user-experience. 

Facebook Switches Page Management and Posting Options – What You Need to Know

Facebook's recently changed the way Pages are accessed and managed, which has caused headaches for some social media managers. Here's how the new system works. 

Every Time Stephen Curry Hits A Three, Under Armour Will Run A 3-Second Ad

We could be in for a lot of three-second ads.

Facebook Tests News Hub NewsFeed

It’s that time of the year again - Facebook is testing yet another update on its News Feed. Only this time, the change is going to reshape the way we use the

Facebook Messenger launches Group Calling to become your phone

Jump on the party line or hear the voices of your whole family with Facebook Messenger's latest feature. Rolling out globally over the next 24 hours on..

Facebook has a bug that forces Pages to auto-like their own posts

Facebook Page admins: rest easy and don't fire your intern just yet. If your Page seems to be automatically liking nearly every post you've published, it's

Google's Inbox update makes keeping track of events, newsletters, and articles way easier

Google has announced a few features for its Inbox email client that will help you keep track of events and newsletters, as well keep your links in one plac

Google Chrome hits 1 billion monthly active mobile users

Google Chrome released its 50th update recently, and to celebrate, the company has published an infographic with stats on the popular web browser.

Google Keep gets support for #labels and a new Chrome extension

Keep, Google's note-taking service, is getting an update today that introduces support for hashtag-style labels and an updated Chrome extension that will make..

Giphy launches a full-fledged Android App

Giphy has had a dedicated app on iOS since October, but not the gif-finding platform is finally coming to Android too. To be clear, Giphy did have an app o

More Facebook Ad Spend Goes to Video in Q1 (Report)

Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector.

Snapchat lets you Face-Swap with your camera roll, drops paid replays

Snapchat is done selling you stuff. As of today's update, every snap can be replayed once, but you can no longer buy extra replays. That means people with..

Facebook Releases New Guide to Help Advertisers Maximize Video Ad Performance

Video is where it’s at in social media marketing to

Evernote's Windows app gets a much-needed makeover

Today, Evernote's Windows app has got a major overhaul with a beautiful new interface and improved functionality that makes me want to use it more often.

You Can Now Rank Stories By Facebook Reactions In Spike

We're excited to announce the launch of Facebook Reactions in our Spike platform.

Ikea Just Made One of Its Loveliest Ads Yet About the Beauty of Everyday Life

Ikea drives home the notion that little things mean a lot—and ultimately aren't so little—in "Wonderful Life," an evocative 90-second ad from Mother London. We start with a young couple apparently painting psychedelic designs across the walls of a fantastical studio space back in the swingin' '60s.

Celebrate Earth Day With Earth Porn, Featuring the Sexiest Stock Nature Footage Ever

It's time to love Mother Earth a little harder. Stock film company Framepool, with help from ad agency McKinney, has produced the sexiest of natural landscape videos for Earth Day today—featuring hard rocks, soaking wet water, lots of wood, and a '70s porn soundtrack by Beacon Street.

Snapchat now lets you face swap with pictures from your camera roll

Snapchat's "face swap" feature, which lets users swap faces with someone (or something) else in real time, is so popular (and unsettling) that it has become something of a meme. Now a new update...

Twitter now lets you tag restaurants and other businesses using Yelp

While users in the US have been able to add suggested business locations to a tweet since Twitter did a deal with Foursquare last year, people in (most) ot

Headline for Artykuły 19.04 - 25.04.2016
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Artykuły 19.04 - 25.04.2016

Apr 24, 2016 - blog.bufferapp.com - 45
How Messaging Apps Are Changing Social Media

Everything you need to know about how mobile messaging apps and bots are changing social media. 

Apr 24, 2016 - socialmediatoday.com - 52
5 Ways to Humanize Your Company on Social Media

If you've been struggling to connect with your target audience on social networks, incorporate these 5 ideas to humanize your company and watch your impact grow. 

Apr 24, 2016 - newswhip.com - 40
Inside The Economist's Social Media Strategy

We interview the Community Editor at the Economist, about the site's social media strategy, and their experiments with messaging apps to reach new readers.

Apr 24, 2016 - dreamgrow.com - 48
How to Create an Actionable Content Strategy - DreamGrow

How to Create an Actionable Content Strategy. This guide will give you necessary skills to create an actionable content marketing strategy. Read more...

Apr 24, 2016 - arturjablonski.com - 49
Personalizacja w marketingu to konieczność, nie luksus –...

Konsumenci oczekują personalizowanego doświadczania marki, ponieważ nasz sposób przyswajania treści w sieci taki właśnie jest.

Apr 24, 2016 - techcrunch.com - 46
Everything the tech world says about marketing is wrong

The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.

Apr 24, 2016 - inc.com - 50
How This 10-Minute Routine Will Increase Your Creativity

Learning to channel your thinking--both conscious and subconscious--creates the conditions that make achieving your goals inevitable.

Najnowszym wpisem na blogu jest trzecia część cyklu „Kreatywny Instagram”, znajdziecie w nim kilka świeżych przykładów fajnych i nietypowych kampanii prowadzonych w tym serwisie. Co do kolejnych wpisów, to myślę, że najbliższy będzie dotyczyć real time marketingu związanego z nowym sezonem Gry o Tron.

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