Social Media Convent już za mną. Przemyślenia po konferencji walczą w głowie z nowymi pomysłami, które mogę wykorzystać na blogu i w agencyjnej pracy. Zatem zanim to się wszystko tam ułoży, musicie chwilę poczekać. Na szczęście to oczekiwanie zostanie Wam umilone przez nowe Podsumowanie Tygodnia.
Podsumowanie Tygodnia 19.04 - 25.04.2016
Facebook has been listening to feedback from publishers, and has launched a revamped embedding mechanism with cleaner and more design options, so you can make
Without any fanfare, and certainly no notification to their advertisers, Facebook has removed the 20% text rule on their ads.
Vine has introduced a "Watch" button, so that instead of manually scrolling through posts, users can just watch an entire channel.
If you lose sight of supermodel Gigi Hadid in BMW's new ad, it's probably because you're too distracted by one of the automaker's sexy new M2 sports cars. The fashion celebrity and popular Instagram personality anchors a new campaign from agencies KBS and Serviceplan, built shamelessly around the fact that she's a looker,
Z branży. Portal Public Relations Newsline.pl oferuje najświeższe wiadomości z branży PR, a ponadto strona udostępnia katalog agencji public relations.
Jeśli dostałeś wiadomość, że ktoś zgłosił twoje konto Facebook jako fałszywe i w ciągu 24 godzin zostanie ono zamknięte - spokojnie. To tylko żart.
Travelers today, especially those using Airbnb to find lodging around the world, don't want to navigate throngs of other tourists for a glimpse of Times Square or Fisherman's Wharf. According to data from Airbnb, 86 percent of its users pick the platform because they want to live more like a local.
Facebook is exploring new ways for individual users to profit from their posts on the network, The Verge has learned. A user survey distributed this week hints at a broad range of ways that users...
Three years after running studies to show marketers how their YouTube campaigns lift brand awareness and purchase intent, Google is starting to track sales stats to see if online video can move the needle. Today, YouTube and Oracle Data Cloud are announcing a new partnership to offer consumer-packaged-goods marketers in the U.S.
„Zwykłe” wideo w 360 stopniach to już za mało. Czas na kolejny krok. YouTube wprowadza streaming wideo w 360 stopniach. W tym wyścigu pojawia się też GoPro.
Don't let your world become too small. Advertising Agency: FCB, Cape Town, South Africa Excecutive Creative Director: Mike Barnwell Art Director:
Google Analytics just got a visual overhaul, bringing it up to speed with Material Design guidelines.
Pinterest has started rolling out a re-designed and re-built mobile app, with faster load times and sleek, streamlined features to improve the user-experience.
Facebook's recently changed the way Pages are accessed and managed, which has caused headaches for some social media managers. Here's how the new system works.
We could be in for a lot of three-second ads.
It’s that time of the year again - Facebook is testing yet another update on its News Feed. Only this time, the change is going to reshape the way we use the
Jump on the party line or hear the voices of your whole family with Facebook Messenger's latest feature. Rolling out globally over the next 24 hours on..
Facebook Page admins: rest easy and don't fire your intern just yet. If your Page seems to be automatically liking nearly every post you've published, it's
Google has announced a few features for its Inbox email client that will help you keep track of events and newsletters, as well keep your links in one plac
Google Chrome released its 50th update recently, and to celebrate, the company has published an infographic with stats on the popular web browser.
Keep, Google's note-taking service, is getting an update today that introduces support for hashtag-style labels and an updated Chrome extension that will make..
Giphy has had a dedicated app on iOS since October, but not the gif-finding platform is finally coming to Android too. To be clear, Giphy did have an app o
Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector.
Snapchat is done selling you stuff. As of today's update, every snap can be replayed once, but you can no longer buy extra replays. That means people with..
Video is where it’s at in social media marketing to
Today, Evernote's Windows app has got a major overhaul with a beautiful new interface and improved functionality that makes me want to use it more often.
We're excited to announce the launch of Facebook Reactions in our Spike platform.
Ikea drives home the notion that little things mean a lot—and ultimately aren't so little—in "Wonderful Life," an evocative 90-second ad from Mother London. We start with a young couple apparently painting psychedelic designs across the walls of a fantastical studio space back in the swingin' '60s.
It's time to love Mother Earth a little harder. Stock film company Framepool, with help from ad agency McKinney, has produced the sexiest of natural landscape videos for Earth Day today—featuring hard rocks, soaking wet water, lots of wood, and a '70s porn soundtrack by Beacon Street.
Snapchat's "face swap" feature, which lets users swap faces with someone (or something) else in real time, is so popular (and unsettling) that it has become something of a meme. Now a new update...
While users in the US have been able to add suggested business locations to a tweet since Twitter did a deal with Foursquare last year, people in (most) ot
Artykuły 19.04 - 25.04.2016
Everything you need to know about how mobile messaging apps and bots are changing social media.
If you've been struggling to connect with your target audience on social networks, incorporate these 5 ideas to humanize your company and watch your impact grow.
We interview the Community Editor at the Economist, about the site's social media strategy, and their experiments with messaging apps to reach new readers.
How to Create an Actionable Content Strategy. This guide will give you necessary skills to create an actionable content marketing strategy. Read more...
Konsumenci oczekują personalizowanego doświadczania marki, ponieważ nasz sposób przyswajania treści w sieci taki właśnie jest.
The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.
Learning to channel your thinking--both conscious and subconscious--creates the conditions that make achieving your goals inevitable.
Najnowszym wpisem na blogu jest trzecia część cyklu „Kreatywny Instagram”, znajdziecie w nim kilka świeżych przykładów fajnych i nietypowych kampanii prowadzonych w tym serwisie. Co do kolejnych wpisów, to myślę, że najbliższy będzie dotyczyć real time marketingu związanego z nowym sezonem Gry o Tron.
Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na firstname.lastname@example.org. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.