Podsumowanie Tygodnia 18.10 – 24.10.2016

Znikające polubienia stron, zapowiedź „odchudzonego” Messengera i relacji live na Instagramie. To tylko kilka z ważnych newsów, które znajdziecie poniżej.

Headline for Podsumowanie Tygodnia 18.10 – 24.10.2016
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Podsumowanie Tygodnia 18.10 – 24.10.2016

Oct 24, 2016 - dailyweb.pl - 20
Co tu się wyprawia?! Facebook ukrywa liczbę polubień fanpage | DailyWeb.pl - Blog pasjonatów technologii WWW

Od kilku dni uruchomiliśmy kampanie, promującą nasz profil DailyWeb na Facebooku. Mamy drobny cel, który chcieliśmy tylko organicznie osiągnąć do końca roku, ale postanowiliśmy że małe dopalenie reklamą nie zaszkodzi. Przez to systematycznie zaglądam na profil i patrzę na liczbę lajków jak się zmienia, radując się wielce. Euforia nie trwała długo, gdyż dzisiaj nie znalazłem licznika lajków naszego fanpage, ale byłem przekonany, że to chwilowa czwkawka. Guzik. Okazuje się, że to celowa zmiana Facebooka – usunęli licznik ze stron profilowych.

Oct 24, 2016 - antyweb.pl - 24
Facebook Messenger z funkcją oszczędzania danych

Facebook Messenger może wkrótce pochłaniać znacznie mniej danych. Twórcy testują właśnie funkcję "data saver".

Oct 24, 2016 - socialmediatoday.com - 25
LinkedIn Adds Tools to Help Personalize Your Feed, Save Links for Later

LinkedIn has unveiled a new set of tools to provide additional personalization and functionality within the app.

Oct 24, 2016 - nowymarketing.pl - 23
10 lat Spotify i szanse dla marketerów - NowyMarketing

10-lecie istnienia Spotify – najpopularniejszej na świecie platformy strumieniującej muzykę, to dobry moment na wszelkiego rodzaju podsumowania, także...

Oct 24, 2016 - mirror.co.uk - 23
Pogba features in incredible new adidas advert - leaves everyone with goosebumps

Well if you weren't pumped for Liverpool vs Manchester United before, you will be now

Oct 24, 2016 - adweek.com - 24
How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care

Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service.

Oct 24, 2016 - adweek.com - 27
This Ad's Hilarious View of Motherhood Comes From the Makers of Squatty Potty's Pooping Unicorn

Don't pity the matriarch of this chaotic household, even though her kids are jumping off the roof, shooting arrows through the living room and tossing silverware down the disposal. Just listen to her when she gives you some advice on simplifying your life.

Oct 24, 2016 - facebook.design - 22
Facebook Design — What's on our mind?

A collection of tools and resources from Facebook Design

Oct 24, 2016 - techcrunch.com - 27
Facebook Messenger suggests what to talk about with “Conversation Topics” feature

Facebook Messenger may have already hit the billion-user club this past summer, but the company is always looking for new ways to increase app usage. The..

Oct 24, 2016 - adweek.com - 24
Lincoln Unveils Print Ads Shot by Annie Leibovitz, Her First Photos for an Automaker

The Lincoln Motor Company is out with a new print campaign shot by Annie Leibovitz, the iconic portrait photographer's first ads for a car.

Oct 24, 2016 - venturebeat.com - 24
Google now tells you when to book cheap flights and hotel rooms

Google has released an update to its travel offering that tells you the best time to book a cheap flight and hotel room. With millions expected to travel this holiday season, this new feature should alleviate some of the stress of trip-planning, especially for those doing so through a mobile device.

Oct 24, 2016 - adage.com - 21
Spotify Serves Its First Vertical Video Ads in New 'Branded Moments'

Spotify is serving its first vertical video ads through a new "branded moments" offering that gives people 30 minutes of free music after a commercial message.

Oct 24, 2016 - adsoftheworld.com - 22
Pencil Wings: Lighthouse
Oct 24, 2016 - adsoftheworld.com - 27
AirAsia: Flatbed
Oct 24, 2016 - thenextweb.com - 24
Facebook makes 360 photos much better with one small update

Facebook is making sure 360 photos show up exactly how you want them.

Oct 24, 2016 - dailydot.com - 24
More teens watch YouTube than cable, survey finds

That growth is eating up cable TV viewership like never before.

Oct 24, 2016 - fastcocreate.com - 28
Mads Mikkelsen Is As Intriguing As Ever In This Short Film For New Ford SUV

The brand packs all the elements of a Hollywood blockbuster into eight minutes.

Oct 24, 2016 - thenextweb.com - 24
GTA V publisher officially announces sequel to Red Dead Redemption [Update]

Since Sunday, GTA V developer Rockstar Games has been teasing, albeit subtly so, a sequel to its open-world action title Red Dead Redemption. The 2010 release made a splash on consoles and turned many a PC gamer green with envy.

Oct 24, 2016 - contently.com - 22
Millennials Surprisingly Prefer News Articles Over Videos

If you’ve just fired every writer at your company and replaced them with vloggers and cinematographers, it is with a heavy heart that I must announce you’re not going to reach as many millennials as you think.

Oct 24, 2016 - mashable.com - 21
Duracell stages another epic Star Wars battle in early holiday commercial

A children's hospital is transported to a galaxy far, far away.

Oct 24, 2016 - theverge.com - 24

When YouTube Red launched last year a big emphasis was placed on original programming, and the platform is now stepping up those efforts in a big way by ordering new shows from Dwayne "The Rock" Johnson and Bourne Identity director Doug Liman. Variety reports that YouTube global head of content Susanne Daniels announced the new shows — along with a new series from Community creator Dan Harmon — during a presentation at the Mipcom trade show on Monday.

Oct 24, 2016 - economist.com - 22
Celebrities’ endorsement earnings on social media

Endorsements on social media are a lucrative and rapidly growing business

Oct 24, 2016 - life4style.pl - 24
Jessica Mercedes wśród najbardziej wpływowych osób w Polsce

W zestawieniu pojawiło się aż 19 debiutantów, w tym szafiarka Jessica Mercedes.

Oct 24, 2016 - wired.com - 20
Facebook Recommendations Is Here to Tell You What to Do IRL

The ties that bind---between friends and family, Facebook and businesses.

Oct 24, 2016 - thenextweb.com - 23
Facebook will now let Pages schedule Live Video

TNW uses cookies to personalise content and ads to
make our site easier for you to use.
We do also share that information with third parties for
advertising & analytics.

Oct 24, 2016 - campaignlive.co.uk - 28
Vote for The Marketing Society Brand of the Year 2016

It's time to decide who gets your vote for The Marketing Society Brand of the Year.

Oct 24, 2016 - wersm.com - 24
Frontier Lager's #FindFlavour Makes You Filter Your Way To Win |

The Corner has created a poster campaign for Fuller's Frontier lager where the image needs to be revealed thanks to the right Instagram filter.

Oct 24, 2016 - antyweb.pl - 26
Amazon w języku polskim! Szybsza dostawa i niższy próg darmowej wysyłki

Amazon uruchamia polską wersję językową swojego serwisu. Od teraz klienci mogą skorzystać z dostawy w ciągu 1-2 dni roboczych i bezpłatnej wysyłki.

Oct 24, 2016 - techcrunch.com - 20
Facebook is now testing its Snapchat Stories clone in Australia

Facebook has expanded a test of a Snapchat Stories clone feature, called Messenger Day, to users of its app in Australia. The casual sharing feature lets people send illustrated, filter-enhanced photos and videos to friends which disappear in 24 hours — a la Snapchat.

Oct 24, 2016 - adweek.com - 21
Uber Is Putting Ads on Drones and Having Them Taunt Drivers Stuck in Traffic

Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service yet. A recent ad stunt for UberPOOL saw the company fly drones over gridlocked traffic.

Oct 24, 2016 - techcrunch.com - 24
Microsoft’s new appointment scheduling service Bookings now works with Facebook Pages

Along with a series of new integrations Facebook announced today, which bring features like food ordering and ticketing to Facebook business pages through..

Oct 24, 2016 - thenextweb.com - 23
LinkedIn Endorsements are now marginally less pointless

LinkedIn Endorsements are crap. They’re meaningless. They count for nothing. This, I suppose, is a consequence of its design.

Oct 24, 2016 - wersm.com - 22
Five New Dropbox Features To Help You Be More Productive On The Go |

To help you be a lot more productive while on the go, Dropbox has introduced five new pretty awesome features for iOS users.

Oct 24, 2016 - spidersweb.pl - 26
Facebook Gameroom, czyli Steam dla niedzielnych graczy

Nazywa się Facebook Gameroom i możemy pograć na nim w małe, przyjemne gry, o których nigdy nie słyszeliśmy. No i w Farmville.

Oct 24, 2016 - adsoftheworld.com - 22
Airwick: Laser roses
Oct 24, 2016 - theverge.com - 27

Samsung apparently doesn't see much humor in a Grand Theft Auto V mod that turns the recalled, hazardous Galaxy Note 7 into an in-game weapon. In fact, the company is trying to erase it from the internet completely. Samsung has issued a DMCA takedown targeting a YouTube video that showcased the mod, which gives the Note 7 explosive, grenade-like capabilities. It was a pretty great way of poking fun at Samsung's ongoing PR crisis — and now the company is responding in a terrible way: ridiculous overreach and misuse of the DMCA tool.

Oct 24, 2016 - adweek.com - 21
Pin Collective: Pinterest Connects Best Content Creators With Brands

Pinterest Wednesday announced the formation of the Pin Collective, which is aimed at giving brands access to the social network’s best content creators.

Oct 24, 2016 - tnw.me - 26
Google's Wallpapers brings beautiful backgrounds to your Android device

Wallpaper collections are a dime a dozen on Google Play, but the big G thinks it can do better with its new free Android app.

Oct 24, 2016 - lnkd.in - 25
LinkedIn Unveils The Top Skills That Can Get You Hired In 2017, Offers Free Courses for a Week

According to our data, job applications spike on LinkedIn in October. So chances are you or someone you know is thinking about landing a new gig. That’s why today, we’re revealing the Top Skills of 2016 — our annual list of the skills employers need most in candidates.

Oct 24, 2016 - businessinsider.com.pl - 29
Barbara Sołtysińska sprzedała LifeTube. Fundusz Altus TFI z pakietem kontrolnym

Jeden z największych funduszy inwestycyjnych w Polsce Altus TFI przejął pakiet kontrolny (ponad 51 proc. akcji) sieci partnerskiej LifeTube, założonej przez Barbarę Sołtysińską - dowiedział się Business Insider Polska. Wartość transakcji nie została ujawniona.

Oct 24, 2016 - socialmediatoday.com - 26
Major Publishers Doubling Down on SEO to Replace Lost Facebook Referral Traffic

Publishers are responding to Facebook reach reductions by putting more effort into other areas, like SEO.


Show off videos in style with your all-new profile

Oct 24, 2016 - vimeo.com - 20
Show off videos in style with your all-new profile

Now you can feature up to 10 videos, choose their order, and add a cover video to control your profile’s look and feel.

Oct 24, 2016 - digiday.com - 22

Tasty is not just one of the biggest publishing brands on Facebook; it’s now the driving force behind the BuzzFeed video juggernaut.

Oct 24, 2016 - thenextweb.com - 24
'Go Insta' feature seems to be Instagram's take on live video

TNW uses cookies to personalise content and ads to
make our site easier for you to use.
We do also share that information with third parties for
advertising & analytics.

Oct 24, 2016 - marketingland.com - 22
Facebook now re-ranks News Feed stories in real time on the client side

An architectural change puts an even bigger premium on speed, as content will be ranked while users scroll through their News Feed.

Oct 24, 2016 - adweek.com - 23
Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14

Facebook page administrators: If the figures for Reactions, shares and comments on your pages seemed a bit off between Oct. 4 and 14, here’s why.

Oct 24, 2016 - wersm.com - 24
Could "Marco Polo" Be The Next Big Thing In The World Of Social Apps? |

There's something about this "video walkie-talkie" app. It's called Marco Polo and it suddenly is getting everyone excited in Silicon Valley...

Oct 24, 2016 - fastcompany.com - 20
The NBA Will Broadcast Live Games In VR All Season Long

The games, available to League Pass subscribers, will have multiple camera angles and dedicated commentators.

Oct 24, 2016 - adweek.com - 21
Add Products to Facebook Dynamic Ads via URL

Brands using Facebook’s dynamic ads can now add product images via URL, rather than solely via product catalogs on the social network.

Oct 24, 2016 - adeevee.com - 21
Netflix: #NetflixSwap - Adeevee

Earlier this year, Snapchat released its main used functionality: the filters. One of this filters - the Face Swap - has been a massive success since then. We capitalized on this trend in order to promote Netflix original series. 

Zeszły tydzień był dla mnie całkiem płodny, bo powstały AŻ trzy wpisy. Pierwszy to GIFowa rzeczywistość życia w agencji – czytajcie; druga notka to moja opinia na temat tego co by się stało, gdyby polubienia stron na FB zniknęły na stałe – klik, klik; na sam koniec polecam Wam też krótkie omówienie jak Netflix działa w social media – czytamy tutaj.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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