Podsumowanie Tygodnia 18.08 – 24.08.2015

Wakacje powoli mają się ku końcowi, zatem zaraz pewnie nastąpi prawdziwy zalew kampanii „Back to school”. Póki co jednak w zeszłym tygodniu obserwować mogliśmy zarówno wzloty, jak i upadki marek w social media (chodzi o Volvo i Żytnią oczywiści). Oprócz tego w Podsumowaniu Tygodnia znajdziecie informacje o nowych nabytkach Snapchata oraz ciekawych kampaniach na Instagramie.

Headline for Podsumowanie Tygodnia 18.08 - 24.08.2015
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Podsumowanie Tygodnia 18.08 - 24.08.2015

Aug 24, 2015 - tnw.me - 87
Facebook Notes revamp set to battle Medium and Twitter

Facebook Notes has been one of the sprawling social network's least looked after features. It has sat there for years largely unloved and useless, like Facebook's appendix, serving no purpose yet apt to explode and spill its toxic contents everywhere.

Aug 24, 2015 - media2.pl - 102
Nowy katalog IKEA 2016. Drobne rzeczy nadają życiu smak

Kuchnia to coś więcej niż miejsce przygotowywania posiłków. To przestrzeń, w której krzyżują się drogi wszystkich domowników. W niej toczy się nasze codzienne życie - wspólne chwile spędzone podczas porannej kawy, rodzinnego obiadu czy kolacji z przyjaciółmi. Kuchnia zbliża ludzi.

Aug 24, 2015 - wersm.com - 83
Facebook For iOS Now Fully Integrates With Hyperlapse and Layout

What do Instagram Hyperlapse and the most recent Layout apps all have in common? They all belong to Facebook, yes, that's right. So it probably will not come as a surprise to find out that Hyperlapse - the easiest way to create polished time lapse videos on your iPhone - and Layout - the latest app that...

Aug 24, 2015 - adweek.it - 90
Ad of the Day: Norm Macdonald Is Colonel Sanders, as KFC Campaign Quickly Gets Meta

Darrell Hammond out, Norm Macdonald in. Wieden + Kennedy shook up the musty image of Col. Harland Sanders in its first work for KFC back in May, with Hammond being memorably off-kilter -both reverent and tongue-in-cheek-as the chicken chain's founder.

Aug 24, 2015 - wersm.com - 75
Test-Drive A Mini On Instagram

There is a lot of things a brand can do on Instagram. You can, of course, post awesome visuals that will help build some brand love. Or you can get more creative and look into these 5 awesome ways to do more with Instagram. In Spain, MINI decided to do something different.

Aug 24, 2015 - adweek.it - 88
Baby Brand Tommee Tippee Made Baby Wipes From Reams of Actual Parenting Advice

New parents eventually get so sick of advice, they'll want to wipe their baby's butt with it. And now, infant feeding brand Tommee Tippee has made that possible-with a limited run of baby wipes made from actual parenting advice.

Aug 24, 2015 - adweek.com - 85
How Tinder Told the Thoroughly Modern Tale of a Woman Swiping Right Around the World

Girl meets boy. Girl travels the world with boy. Happiness ensues. Tinder's ad for the paid version of its dating app, Tinder Plus, follows one woman as she travels to some of the most romantic locations with her new online beau.

Aug 24, 2015 - tnw.me - 75
Facebook is now treating public and private events differently

Facebook is getting serious about its Events feature. The company is taking steps to treat public and private events differently, with distinct features and promotions for each. Public events will now have larger header images, and will present more information about the location and event, such as an artist's profile or photos of the venue.

Aug 24, 2015 - adweek.com - 75
Facebook Page Admins Seeing Reach, Clicks Under Page Posts

Some Facebook page administrators are seeing totals for people reached and post clicks accompanying their page posts.

Aug 24, 2015 - engt.co - 98
Android 'M' is for Marshmallow

As is tradition ( Lollipop, KitKat, Jelly Bean, Ice Cream Sandwich, etc.) Google has revealed the version name for the upcoming sixth version of Android with a new statue in front of its Mountain View, CA HQ.

Aug 24, 2015 - thenextweb.com - 99
Last.fm is transitioning its cool beta features to an official full release

After being in an open beta for over two months, Last.fm is finally rolling out its new features to all. The homepage is totally new, promising to surface "all the music you're sure to love" straight away. The new playbar lets you scrape music from multiple sources, like YouTube and Spotify.

Aug 24, 2015 - tnw.me - 92
Google Hangouts finally has its own website

Google Hangouts is finally getting its own dedicated website: hangouts.google.com It's a full-fledged Web client, with access to all the same features you've come to expect from the service, including voice and audio calls. If you've used Hangouts on Gmail before, the interface will be largely similar, with the main difference being a large contacts list and a randomly selected wallpaper.

Aug 24, 2015 - thenextweb.com - 105
Webmaker (Android) lets you create content in local languages

Mozilla's Webmaker app for Android, which lets users create and share multimedia content in regional languages, has now left beta and is available on Google Play. You can use the app to create scrapbooks, photo galleries, how-to manuals memes, comic strips and more using text and images.

Aug 24, 2015 - kotaku.com - 89
Bethesda Is Advertising Fallout On Tinder

Vault Boy probably hopes you're willing to swipe right. Reader Jason Mol sent us a curious screenshot earlier today of a profile he came across while using dating app Tinder. Turns out, Vault Boy himself is on the service. Apparently he's age 25, and if y'all hit it off together, who knows, maybe you can be the next Overseer?

Aug 24, 2015 - wersm.com - 90
Buffer Now Lets You Upload and Schedule Your Video Posts

Buffer lovers we have some excellent news to share! The popular social media scheduler has finally added video posts functionality to its platform. That's right, you can now post videos on your social media accounts through Buffer. Also Read: Buffer Pulls The Plug On Suggestions The process does not differ from what you have been...

Aug 24, 2015 - komputerswiat.pl - 92
Inst-UP!, czyli udostępniaj zdjęcia w Instagramie z przeglądarki | Inst-UP!

Nie ukrywajmy, webowy Instagram względem aplikacji na urządzenia mobilne pozbawiony jest wielu funkcji i rozwiązań. Wśród nich brakuje m.in. możliwości umieszczenia zdjęć w serwisie bezpośrednio z poziomu przeglądarki internetowej komputera. Jeśli szukaliście podobnej funkcji, to z pewnością powinniśmy zainteresować się nową aplikacją webową polskiego programisty, Macieja Wilczyńskiego.

Aug 24, 2015 - antyweb.pl - 97
Nareszcie. PlayStation zaczęło oficjalnie sprzedawać w Polsce ubrania i gadżety - AntyWeb

Sklepy internetowe PlayStation Gear były już obecne w USA, Kanadzie i Wielkiej Brytanii. Teraz przyszła pora na Polskę. Polska waluta, dostawa na terenie całego kraju - to główne korzyści z kupowania w rodzimym oddziale sieciowego sklepu. Może asortyment nie rzuca jeszcze na kolana, ale jak na sam początek funkcjonowania sklepu jest nieźle.

Aug 24, 2015 - brief.pl - 82
Jak polskie marki radzą sobie na YouTubie? Raport Muse za lipiec 2015 : Brief

Firma Muse, która specjalizuje się w analityce YouTube'a, przygotowała raport pokazujący jak polskie marki radzą sobie w tym serwisie. W lipcu szczegółowej obserwacji poddane zostały kanały branż: „Dom i Ogród", „NGO", „Kanały TV", Kluby piłkarskie" oraz „sieci marketów spożywczych". Przeanalizowano tysiące filmów i dziesiątki kanałów. Lipcowy raport okazał się być wyjątkowo interesujący pod względem wyników.

Aug 24, 2015 - on.mash.to - 78
Brands get gangsta for N.W.A. biopic

The World's Most Dangerous Group, meet Twitter's Most Desperate to Please Brands. At the height of their fame in 1988, N.W.A. - the group behind such provocative classics as "Fuck tha Police" - drew FBI warning letters, radio bans and condemnations from politicians.

Aug 24, 2015 - adweek.it - 93
Jack in the Box Has Dropped the Ad Agency Created to Run Its Account

Dick Sittig-the ad industry veteran who created the Energizer Bunny and Jack Box, spent more than two decades crafting campaigns for the Jack in the Box burger chain and founded an agency based on its business-will no longer be the voice of the brand or its mascot.

Aug 24, 2015 - tnw.me - 105
Facebook appears to be testing new profile pages for mobile users

The Facebook app on your phone may soon look a lot different. It seems the company is A/B testing a new profile layout, incorporating some visual changes. As you can see in the picture below ( via Twitter), the profile picture has moved to the center, rather than being docked on the left.

Aug 24, 2015 - socialmediatoday.com - 86
A Timeline of Important Facebook News Feed Updates [Infographic]

The past year has been a busy one in the evolution of Facebook's News Feed. There's been a number of updates - small and large - that have contributed to a better overall experience for Facebook users, but ever-declining organic reach for the brands attempting to connect with them.

Aug 24, 2015 - spidersweb.pl - 99
Volvo wie jak się robi PR na fejsie - dają auto za komentarz, który rozśmieszył internautów

Od rana po Sieci hula niewiadomego pochodzenia zrzut ekranu, na którym widnieje rozmowa anonimowego internauty z fanpage'em Volvo. Przyznaję, że ten krótki dialog rozbawił mnie do łez, a patrząc po rosnącej popularności w Internecie nie tylko mi przypadł do gustu. Zresztą zobaczcie sami: Marketing responsywny!

Aug 24, 2015 - t.co - 91
Facebook Testing New Profile Layout for Mobile Users

As is the golden rule of Facebook, 'change is constant'. In line with this, The Social Network is reportedly testing changes to the way profiles are displayed on mobile. As reported by The Next Web, some users are getting a notification saying their profile has a new look: ( image via The Next Web ) The changes aren't major - but then again, they kind of are, at the same time.

Aug 24, 2015 - mashable.com - 104
Instagram and Pinterest both doubled users over the last 3 years

Social media dynamos Instagram and Pinterest nearly doubled their users between 2012 and 2015, according to a new study - and Pinterest is winning. Pew Research Center, a Washington D.C.-based think tank, surveyed 1,907 adults this spring to learn about their social media habits.

Aug 24, 2015 - techcrunch.com - 89
After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts

Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and acclimating users to video ads, today the company tells me it's relaxing its standards and starting to allow businesses to post GIFs as ads and Page posts.

Aug 24, 2015 - techcrunch.com - 95
Swarm Gets Back Into The Game With Leaderboards

In its quest to add a little fun through your (literal) journey through life, Swarm is launching version 3.0 of the app, bringing in a special new game that lets you compete with your friend network. In short, the Swarm leaderboard rewards users with coins for checking in at various places.

Aug 24, 2015 - thenextweb.com - 84
Flipboard now lets you curate your Cover Stories feed by voting articles up or down

Flipboard is making it easier for users to dictate what they want to see in their Cover Stories feed. A new thumbs up/thumbs down voting scheme will curate more of what you like, and let you banish articles you don't. It's technology pinched from Zite, the popular news reader Flipboard purchased last year.

Aug 24, 2015 - thenextweb.com - 104
Instagram quietly removes option to post to your Photomap, killing stalkers' dreams

It appears that Instagram has quietly removed its "Add to Photomap" option with its most recent update. While you can still tag images with a location, they won't be fed onto the map anymore. You can also finally tag images with locations other than where you are posting from, on iOS anyway.

Aug 24, 2015 - socialmediatoday.com - 101
Twitter Releases New Ad Options, Re-Branded Multi-Platform Offering

Twitter continues to push out updates in its ongoing efforts to improve the functionality of its offerings. In April last year, Twitter unveiled the Twitter Publisher Network, a new advertising option which enabled marketers to drive app installs and engagements both on Twitter's platform and off, through MoPub's mobile app marketplace.

Aug 24, 2015 - bit.ly - 84
Toyota Powers a Car With Lemonade in New 'Fueled by Everything' Film

Toyota and Droga5 have already proved that bull caca can power a car, and now they're showing how lemonade can fuel one too, in the latest film for the brand's hydrogen fuel cell vehicle, the Mirai.

Aug 24, 2015 - tnw.me - 105
A respected literary critic reviews... the IKEA catalogue

"It's a book that aims to endear itself to us, by putting us in a positive frame of mind. The book by IKEA could be criticized for featuring more pictures than characters. It has a lot to say, but much could be considered junk..."

Aug 24, 2015 - adweek.com - 84
The Egyptian Sun God Ra Shines as a Pitchman for SolarCity

Ra, the ancient Egyptian sun god, returns to illuminate mortals about SolarCity's alternative energy solutions in a warped new commercial from Arnold Worldwide. Here, the falcon-faced deity with six-pack abs powers a pair of reading lamps while a husband and wife kick back in bed and peruse their energy bill.

Aug 24, 2015 - wersm.com - 87
Feeling Adventurous? Jump Into Land Rover's Instagram Video Stories

Instagram is at the heart of some of the best creative campaigns lately. And this one from Land Rover USA is nothing less than a superb use of the platform's capacity. So are you feeling adventurous? Also Read: It Now Only Takes A Swipe To Make The Perfect Instagram Land Rover is all about adventure....

Aug 24, 2015 - adweek.com - 105
Peyton and Eli Manning Punk College Kids With a Very Demanding Gatorade Vending Machine

Peyton Manning is back to shame more lazy people into earning their Gatorade with sweat, and this time he's brought his brother with him. In a new reality-style ad series from TBWA\Chiat\Day, Peyton, quarterback of the Denver Broncos, and Eli, quarterback of the New York Giants, play coach to college students who are foolishly trying to use money to get drinks out of a Gatorade vending machine.

Aug 24, 2015 - adweek.com - 87
72andSunny's 72U Just Turned a Vacant Lot in Venice Into a Great Community Meeting Spot

What's inspiring about a dusty patch of ground in Venice, Calif., populated with a few scraggly weeds and hemmed in by a chain link fence? Plenty, according to the team at 72andSunny's in-house creative residency, 72U. The six-member group looked at the forlorn piece of property and saw an opportunity for a community gathering spot and open-air workspace.

Aug 24, 2015 - mashable.com - 92
Why Facebook now sends more traffic to news sites than Google

Google is still the most-viewed website in the world. But when it comes to driving traffic to media sites, Facebook is now the clear winner, according to analytics firm Parse.ly. Facebook accounted for nearly 43% of traffic to its network of media sites - a network that includes over 400 outlets such as Mashable, Reuters and The Atlantic - according to new numbers from Parse.ly.

Aug 24, 2015 - theverge.com - 95
Android phones will now come with fewer pre-installed apps

Android users will soon be getting a little less bloatware on their phones. Android Central reports that Google has relaxed its requirements about which apps have to be permanently installed, which means apps like Google+, Google Play Games, Google Play Books and Google Newsstand will no longer come pre-installed.

Aug 24, 2015 - clickz.com - 104
Twitter Developes Audience Platform for Better Engagements and Video Views

Yuyu Chen | August 21, 2015 | Comments Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all managed clients globally.

Aug 24, 2015 - digitaltrends.com - 103
Move to the beat: This app creates workouts based on the tempo of your favorite songs

Studies prove music makes us move. The One Song Workout iPhone app uses your favorite songs to make custom workouts based on the beat of the track. The app was conceived to make daily workouts more interesting and varied, so you don't end up doing the same thing every day.

Aug 24, 2015 - mashable.com - 86
Snapchat hires media executive to take Discover to next level

Snapchat is doubling down on Discover, the startup's content platform, by hiring James Veraldi as head of strategy and partnerships. Veraldi, who started at Snapchat in July, reports to head of media Nick Bell and brings with him seven years of business development experience.

Aug 24, 2015 - press.pl - 92
Żytnia Extra zaliczyła potężną wpadkę na Facebooku

Specjaliści od mediów społecznościowych i public relations krytykują wykorzystanie przez markę Żytnia Extra (Polmos Bielsko-Biała) na Facebooku zdjęcia mężczyzny śmiertelnie postrzelonego w 1982 roku w Lubinie. Doceniają jednak, że administratorzy profilu Żytnia Extra szybko przyznali się do wpadki i przeprosili. Nie uchroniło ich to jednak przed falą krytyki.


Headline for Lektury #68
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6 items   1 followers   0 votes   467 views

Lektury #68

Aug 24, 2015 - socialmediatoday.com - 78
Get More Traffic to Your Blog with this One Simple (But Powerful) Strategy

The real power of the web for businesses lies in its social nature. The web is built for sharing, collaborating, including. So when starting - or growing - a blog is on your to-do list, social strategies are your best best. Things like SEO, bold headlines, and good visual appeal are great, too.

Aug 24, 2015 - socialmediatoday.com - 79
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media. The past seven years have been so full of mistaken beliefs, poor assumptions and outright misinformation that the time has come to reassess completely what social media is, how it works, how consumers use it and what it means for brands.

Aug 24, 2015 - socialmediaweek.org - 83
I Can't Tell You The Best Time to Post on Social Media - Nobody Can

There's tons of articles and terrific sources that write about the best times during the day to post on social networking sites. Loads of companies and publishers have jumped on the bandwagon. While these articles are packed full of valuable information (don't get me wrong, they are still worth a read) - they should not be taken as gospel without testing on your own audience first.

Aug 24, 2015 - creator.wework.com - 77
Want to Master Social Media? 9 Tips from the Pros

At this point in his life, Shawn Randleman wasn't supposed to be running Smart Venture Concepts. He was supposed to be an architect. Randleman went to college for architecture to appease his parents.

Aug 24, 2015 - linkedin.com - 87
Trzy zapierające dech w piersi historie opowiedziane przez duże marki

Gdybym zapytała Was dziś o to, dlaczego pewne marki wybieracie częściej niż inne, to co byście mi odpowiedzieli? Zapewne padłyby takie słowa: bo sprzedają lepsze produkty, bo przyzwyczaiłem się do nich. Często jednak odpowiedź na to proste w gruncie rzeczy pytanie nie przychodzi do głowy od razu.Nie zastanawiamy się, czemu pewne marki lubimy, uwielbiamy czy nawet kochamy.

Aug 24, 2015 - econsultancy.com - 78
LEGO: why I think they're The Masters of Marketing

With the Masters of Marketing awards rapidly approaching us, rumour has it members of the public are able to nominate their favourite brands for the 'Brand of the Year' category. Never one to miss an opportunity to talk about stuff I love (it certainly makes a nice change from the moaning I do on Twitter) I jumped at the opportunity, and am nominating LEGO for the coveted prize.


Jeśli w zeszłym tygodniu nie śledziliście bacznie moich aktywności blogowych, to przypominam, że opublikowałem artykuł dotyczący promocji filmu Deadpool w social media. Oprócz tego przygotowałem też dwa wpisy na Duchowych Kulturystach. Jeden dotyczący Heroes III i moich wspomnień związanych z tym tytułem oraz krótka rozprawa na temat tego jak to jest być geekiem.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.

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