Podsumowanie Tygodnia 15.12 – 21.12.2015

Coraz bliżej święta, coraz bliżej święta… Mimo tego czuwam i monitoruję internety zbierając dla Was ciekawe newsy i informacje o nowościach. Zapraszam do lektury nowego Podsumowania Tygodnia.

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Podsumowanie Tygodnia 15.12 – 21.12.2015

Dec 21, 2015 - adweek.it - 49
Is This Breathtaking Spec Ad for Johnnie Walker the Best Student Work Ever?

Talk about being your brother's keeper. This haunting Johnnie Walker spec ad from Germany explores that concept in highly memorable fashion-delivering one of the most potent punch lines of the year. Two brothers traverse the fog-kissed, craggy terrain of Scotland's Isle of Skye-their childhood home, apparently-as a voiceover poetically recounts their experiences and depth of feeling for each other.

Dec 21, 2015 - tcrn.ch - 51
Facebook Is Killing Photo Syncing, Asks Users To Download Its "Moments" App Instead

Facebook clearly believes it has its next hit app on its hands to follow Messenger with its private photo-sharing service, Moments. The company has now announced it will soon discontinue support for photo syncing, and is instead asking users to download the Moments app through a pop-up notification that appears at the top of the News Feed.

Dec 21, 2015 - adweek.it - 63
A Toronto Mall's Sexy Santa Is So Hot, Even Adults Want to Sit in His Lap

Toronto readers, you're in luck: At the Yorkdale Shopping Center, one sexy mall Santa is melting the Internet. Time to make a furry new allegiance, Team Jacob. Since the first department store mogul who dressed up like Santa Claus in 1890, retail Santas have been a trusty way to bring in the shoppers (even Walmart is trying to get in on the hustle), but they're usually focused on the family crowd.

Dec 21, 2015 - adweek.it - 51
Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling

One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog years in today's world, so why did this particular ad stop me cold?

Dec 21, 2015 - adweek.com - 50
Canon's Digital Billboards Help New Yorkers Take the Perfect Instagram Picture

Here's a fun way to step up your Instagram game. Starting today, Canon and 360i are setting up pop-up digital billboards around New York's most photographed locations to help people snap their best photos.

Dec 21, 2015 - marketing-news.pl - 57
IAB Polska: W 2015 r. rynek reklamy online może osiągnąć rekordową wartość 3 mld zł - Wiadomości - Marketing przy Kaw...

Jeżeli rynek reklamy online utrzyma dynamikę wzrostu obserwowaną w I półroczu, jego wartość w 2015 r. wyniesie 3 mld zł. W nadchodzącym 2016 r. może to być 3,54 mld zł. To główny wniosek z raportu „Perspektywy rozwojowe reklamy online w Polsce", opublikowanego przez IAB Polska.

Dec 21, 2015 - antyweb.pl - 53
Allegro zrobiło TWARDOWSKY! Genialna obsada i pomysł - AntyWeb

Allegro w ramach swojego cyklu Legendy Polskie opublikowało nowy film pod tytułem TWARDOWSKY. Reżyserował podobnie jak w poprzednim filmie Tomasz Bagiński. W rolach głównych występuje Robert Więckiewicz oraz Aleksandra Kasprzyk. Uwaga! Film dla pełnoletnich, zapraszamy do oglądania : Pan Twardowski, a raczej Pan Twardowsky, siedzi sam jak palec w stacji kosmicznej na księżycu.

Dec 21, 2015 - tnw.me - 55
Spotify will find your Star Wars match using The Force

It's not like there's not enough Star Wars branded things around, right? Apparently not: Spotify is joining Facebook, Google and others with a just launched site that uses The Force to help you find your Star Wars match.

Dec 21, 2015 - kfcconfidential.com - 47
Dec 21, 2015 - marketing-news.pl - 62
Robert Lewandowski na topie - analiza PSMM - Wiadomości - Marketing przy Kawie - praktyczne wskazówki, śmiałe idee

Media kolejny miesiąc nie szczędzą zachwytów Lewandowskiemu. W listopadzie na jego temat ukazało się 323,3 tys. materiałów. Ręce zacierają nie tylko kibice, ale i sponsorzy. Wartość promocyjna publikacji, w których pojawiało się nazwisko sportowca, wyniosła 56 mln zł - wynika z raportu firmy Press Service Monitoring Mediów.

Dec 21, 2015 - gizmo.do - 56
Facebook Is Testing the "Yelp Killer" It Should've Launched Ages Ago

Facebook is testing out a new, unannounced tool that allows you to search for all kinds of services in your area. Can Facebook finally kill Yelp? For all its foibles, Yelp has for years remained the defacto source of information about everything from where to go to dinner to where to get your hair done.

Dec 21, 2015 - spidersweb.pl - 63
Miecz świetlny dla każdego! Google spełnia marzenia

Google ma kolejną niespodziankę dla fanów Gwiezdnych wojen na kilka dni przed premierą najnowszego filmu. Tym razem otrzymaliśmy prostą grę przeglądarkową, która wymaga do działania komputera i smartfona. Telefon możemy zamienić w kontroler i ruszając nim sterować mieczem świetlnym wyświetlanym na ekranie.

Dec 21, 2015 - theverge.com - 59
Facebook will let you add a lightsaber to your profile picture this week

The only force more unstoppable than the Force is ' marketing machine, which, like the universe itself, is continually expanding to places beyond our comprehension. Star Wars is rightfully everywhere this week, and that includes on Facebook, which will now let you add a lightsaber overtop of your profile picture to get you in the mood for the new movie.

Dec 21, 2015 - wersm.com - 53
Tumblr Lets You Send Posts As Messages

Last month, Tumblr brought Instant Messaging to the platform, and the community loved it. This time, Tumblr is taking it a step further, now allowing users to send any existing Tumblr post as a message with the in-app messaging feature. Also Read: Now You Can Easily Make Your Own GIFs In Tumblr Tumblr used to be the coolest...

Dec 21, 2015 - nowymarketing.pl - 57
Nagrody EB Kreator 2015 rozdane - zwycięzcami Clearcode, Fenomem, IKEA, Merix Studio, Grupa PZU i STX Next - NowyMark...

Podczas uroczystej gali 10 grudnia br. wręczono nagrody w II edycji konkursu EB Kreator, organizowanego przez serwis GazetaPraca.pl. Eksperci w dziedzinie mediów, rekrutacji oraz budowania marki pracodawcy przyznali tytuł EB Kreatora 2015 w pięciu kategoriach. Wśród nagrodzonych znalazły się marki: Clearcode, Fenomem, IKEA, Grupa PZU oraz STX Next.

Dec 21, 2015 - adweek.com - 63
Facebook Tweaks Power Editor for Users With Multiple Ad Accounts

Facebook rolled out a new feature for its Power Editor that should greatly speed up the process for users with multiple advertising accounts. Reader Chris Ruberg , social community specialist at OneCommand, alerted SocialTimes about the new feature (and shared the screenshots to the right and below), which enables Power Editor users to seamlessly switch between ad accounts, rather than having to download each one individually.

Dec 21, 2015 - techcrunch.com - 55
Giphy Cam Adds Star Wars Overlays In First Introduction Of Featured Content

Giphy Cam, the app that lets you create and share your own GIFs with a few clicks, is today unveiling its first featured content layer in the form of Star Wars overlays. In other words, users can add Storm Trooper helmets and Light Sabers, among many more Star Wars-themed overlays, to their GIFs in an instant.

Dec 21, 2015 - gizmodo.com - 62
The 20 Best New Apps of 2015

Another year, another couple thousand new apps for you to wade through in a befuddled haze. Which ones should you download? Which ones should you actually pay for? And which ones deserve to take up prime real estate on your home screen?

Dec 21, 2015 - theverge.com - 51
YouTube Music is here, and it's a game changer

YouTube is first and foremost a video portal, the world's largest and most popular online collection of moving images. But it's also a search engine, the world's second largest, trailing only its parent company, Google.

Dec 21, 2015 - theladbible.com - 49
Sainsbury's May Have Won The Christmas Advert Battle This Year | The LAD Bible

Just like last year, Sainsbury's and John Lewis have gone head-to-head for the best Christmas advert of the year. This year's attempt sees a mischievous cat causing absolute chaos around the house similar to you do at 5am when you've just got in from a night out and fancy making some toast.

Dec 21, 2015 - adweek.com - 64
Facebook Search Suggestions From Posts Users Have Read?

Facebook appears to be testing the addition of suggestions to its search function based on posts that users interacted with. Reader Guillaume Baratte shared the screenshot below with SocialTimes, saying: When I clicked on a post link from The Huffington Post about Paris Saint-Germain and came back to my News Feed, Graph Search displayed "one new suggestion" in its bar.

Dec 21, 2015 - adweek.com - 48
Facebook Testing 'Click for More' on Videos From Pages?

Facebook appears to be testing another way to make videos from pages easier for users to discover. Reader Matteo Gamba shared the screenshots below with SocialTimes, in which a video posted by a page contains a "click for more" button, which brings users to a screen listing more videos posted by that page.

Dec 21, 2015 - yourprimer.com - 64
Primer | Marketing Lessons from Google

Primer is a fast, easy way to learn new digital marketing skills. You can take lessons in advertising, content, measurement, and strategy wherever and whenever you have 5 minutes free.

Dec 21, 2015 - blog.sotrender.com - 46
Sombrero, osobisty trener e-marketingu

Sotrender jako aplikacja social media analytics jest przeznaczony przede wszystkim dla tych firm, które już sprawnie i intensywnie prowadzą swój online marketing. Teraz sięgamy po kolejny segment rynku: małe firmy, które same prowadzą swoje działania komunikacyjne. Rozwiązaniem dla nich jest Sombrero, bezpłatna aplikacja mobilna z regularnym planem treningowym, wspierana treściami edukacyjnymi.

Dec 21, 2015 - socialmediatoday.com - 63
Facebook Research Shows Facebook Ads Can Help Boost Results from Search

Does ad exposure increase a user's propensity to then conduct a search for your product, even if they don't necessarily click on your ad? This is a question Facebook's sought to address in a new study which examines how Facebook ads impact search behavior off the platform - and subsequently lead, indirectly, to conversion.

Dec 21, 2015 - gomobi.pl - 46
„Case studies mobile marketing 2015" do pobrania w tym miejscu | GoMobi.pl - marketing mobilny, mobile marketing - bl...

W „Case studies mobile marketing 2015" - rocznej publikacji GoMobi.pl - już po raz trzeci prezentujemy najnowsze trendy w reklamie mobilnej. Celem studium przypadku jest pokazanie koncepcji biznesowo-marketingowych wartych naśladowania. Celem tego wydawnictwa jest także promocja firm, które te koncepcje wymyśliły i wdrożyły. W tegorocznej edycji dużą uwagę skupiamy na kampaniach w nowych social mediach.

Dec 21, 2015 - publicisgroupewishes2016.com - 46
Publicis Groupe 2016 Wishes

Being bored has never been so fun. http://publicisgroupewishes2016.com #TheSkippableWishes

Dec 21, 2015 - on.mash.to - 46
Spire of Dublin turned into giant 'Star Wars' lightsaber

LONDON - There's so much excitement around the release of Star Wars: The Force Awakens that even the buildings have started celebrating. The Spire of Dublin (also known, quite appropriately in this case, as the Monument of Light), is a 121-metre-tall (397-foot) structure in Ireland's capital.

Dec 21, 2015 - thenextweb.com - 58
Facebook's 2015 Year in Review lets you weed out the bad memories

It's that time of the year again: Facebook has launched its 2015 Year in Review tool, and this around it's giving you a bit more control. As with previous years, the tool recaps what Facebook thinks were your highlights of the year - or at least those you shared on social media.

Dec 21, 2015 - socialmediatoday.com - 45
Most Popular Google Searches in 2015

Google released information about the most common searches in 2015. The list reveals what has been part of the public consciousness in the past year. First, I looked at searches within the U.S. Some topics from the news sparked a lot of searches, from the refugee crisis to Marriage Eqaulity.

Dec 21, 2015 - wired.com - 45
Facebook Messenger Lets You Call An Uber In Race to Become Your Window to the World

Need an Uber? Just send a message. Uber and Facebook said today that US users of Facebook Messenger can now sign up for the car-hailing service and request a ride, all without leaving a conversation or downloading the Uber app.

Dec 21, 2015 - spidersweb.pl - 53
Zabierz Spotify na imprezę - nowa funkcja rozkręci domówkę

Najważniejszą z nich jest Spotify Party, czyli możliwość wybierania playlist wyselekcjonowanych przez muzycznych specjalistów takich jak znany DJ i producent Diplo. Nie są to jednak zwykłe playlisty, ponieważ umożliwiają one wybranie aktualnie panującego nastroju i cieszenie się gotowym zestawem muzycznym idealnie dopasowanym do obecnych okoliczności.

Dec 21, 2015 - feeds.inc.com - 49
These Companies Are Racking Up Major 'Star Wars' Sales

As the force awakens, it's also heating up digital sales. The newest chapter of the popular film franchise, Star Wars: The Force Awakens, will hit theaters this weekend, and it's expected to rake in about $223 million in initial ticket sales.

Dec 21, 2015 - thenextweb.com - 48
Social media tool Topsy suddenly shuts down two years after Apple acquisition

Topsy, a popular social media analytics tool, suddenly shut down today almost two years after Apple reportedly acquired the company for more than $200 million. The service provided in depth social media analytics and was a great way to access Twitter's firehose to look at trends.

Dec 21, 2015 - wersm.com - 46
Snapchat's Sponsored Geofilters Hit The UK Market

During the past few months, Snapchat has been giving us sneak peeks of its sponsored geofilters. We knew that the financial bar was set high for brands that wished to use the feature, but with the current price adjustments, we were expecting more and more brands to try on Snapchat's goodies.

Dec 21, 2015 - thenextweb.com - 50
GeometriCam adds crazy, creative effects to your photos, fast

There's no shortage of apps that can apply a filter to your photos and make them look slightly cooler (or maybe just more clichéd). But GeometriCam for iOS is something a bit different. Here are three selfies I took with the app...

Dec 21, 2015 - t.co - 60
League of Legends now owned entirely by Chinese giant Tencent

The developers behind popular multiplayer online battle arena (MOBA) League of Legends now belong entirely to Tencent, the Chinese conglomerate behind similarly popular QQ instant messenger. The news was actually revealed tangentially, when Riot released an article explaining that there would be changes to the company's equity program.

Dec 21, 2015 - mirror.co.uk - 61
Jose Mourinho sacked and Twitter produces the most epic trolling of all time

It's happened. It's the big one. Jose Mourinho's been sacked by Chelsea . Scenes. In one sense, it's surprising he hasn't gone already. Considering Roman Abramovich's record of giving Blues bosses the chop, the fact that it's even got to the point where the side are one point off the relegation zone is quite astounding.

Dec 21, 2015 - t.co - 60
Buffer Has Acquired Social Media Customer Service Tool Respondly! Here's the Full Story

I have some great news: Buffer has acquired Respondly, a social media customer service and brand monitoring tool! We're excited to bring this product into the Buffer family and move into a whole new market that many of you have been encouraging us to explore for years.

Dec 21, 2015 - tcrn.ch - 47
Adobe's New App, Adobe Post, Lets Anyone Create Professional Graphics

Adobe unveiled a new social graphics app today called Adobe Post, which now joins an expanding suite of applications aimed at encouraging mobile creativity, including Adobe Slate, Adobe Voice, and several others.

Dec 21, 2015 - t.co - 45
Slack's Do Not Disturb mode is here

Slack has added a handy Do Not Disturb mode to its team collaboration service. The feature lets you disable alerts of new messages and mentions and is available on the company's Web, desktop and mobile apps. The company had previously hinted that it was going to introduce Do Not Disturb just a week ago.

Dec 21, 2015 - t.co - 51
Flipboard plays catchup with Facebook to woo publishers

It seems like big tech companies all want to make friends with publishers right now. Flipboard has been in that game longer than most and now it's looking to play catchup with the likes of Facebook and Apple, with a stronger offering to the companies that provide most of the content for its apps.

Dec 21, 2015 - wersm.com - 46
This Burger Is So Long It Won't Fit On One Social Platform

On December 10th 2015, Burger King France revealed its new limited edition burgers: The Xtra Long Chili Cheese and the Long Chicken Bacon & Cheese. As you can guess, these burgers are special because they are so.... long. So Burger King asked their agency, Buzzman, to come up with a special idea to promote them...

Dec 21, 2015 - socialmediatoday.com - 55
Facebook Adding New Features to Messenger for the Holidays

There's only one week to go till Santa takes off on his annual flight, and Facebook's getting into the holiday spirit with the announcement of a range of festive-themed additions for Messenger to help spread the seasonal cheer, including improved photo-sharing functionality, customization options for Messenger threads and fun graphic overlays.

Dec 21, 2015 - theverge.com - 59
Vine will now curate a channel of posts it thinks you'll want to see

It can be a pain for new users to find stuff on Twitter, so the company spent a big part of its year trying to show users things from people they don't already follow. Now Vine, which is owned by Twitter, is trying to solve the same problem with a personalized channel called "For You."

Dec 21, 2015 - adweek.com - 47
53 Million Facebook Users Discuss Star Wars: The Force Awakens

Star Wars: The Force Awakens isn't even in theaters yet, but that hasn't stopped 53 million Facebook users from creating 126 million interactions (likes, comments, shares) about the film. Facebook said in an email to SocialTimes that 52 percent of users discussing Star Wars: The Force Awakens are female, with most of them talking about Chewbacca.

Dec 21, 2015 - blog.sotrender.com - 62
Sotrender ma 5 lat i nowe produkty!

Trudno nam w to uwierzyć, ale w ostatnią niedzielę Sotrender skończył pięć lat. To pięć lat wytężonej pracy, by nasi klienci zawsze mieli najświeższe i najdokładniejsze dane. Z tej okazji przedstawiamy dwa nowe produkty. Dla małych firm - Sombrero, trenera e-marketingu, wprowadzającego krok po kroku w świat e-marketingu.

Dec 21, 2015 - wirtualnemedia.pl - 59
Polskie agencje interaktywne podsumowują 2015 rok i prognozują, co wydarzy się w 2016 roku

Wydarzenie roku W Polsce na rynku reklamowym w tym roku nie wydarzyło się wiele znaczących ruchów. Wydarzeniem istotnym i zauważalnym było podtrzymanie trendu przejęć, którym w tym roku nie oparł się Gong. Mijający rok nie obfitował w spektakularne kampanie, czy transfery. Według mojej oceny nie pojawiły się przełomowe narzędzia, czy choćby odmienny sposób wykorzystania znanych kanałów czy sposobów komunikacji.

Dec 21, 2015 - tnw.me - 52
Facebook video players now run on HTML5, continuing Flash's impending extinction

Many tech giants are working to finally kill off Adobe Flash - largely due to the format's vast bugs and security flaws. And, less than six months after Facebook Chief Security Officer called for Flash to get an end-date, the company announced today that all of its videos will load through HTML5 by default.

Dec 21, 2015 - mashable.com - 61
'Star Wars' trailer recreated entirely in Snapchat art

In a new video from YouTube channel Yoda Didn't Die, the trailer for Star Wars: The Force Awakens is redone entirely using Snapchat art. While everything looks a little bit more colorful and blocky than usual, the results are still astoundingly intricate.

Zeszły tydzień trochę przeleniuchowałem, zresztą zbliża się koniec roku, także być może przez święta coś popiszę. Wszak ile można siedzieć przy stole i jeść, prawda? Szykuję też własne podsumowanie roku, także stay tuned!

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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