Podsumowanie Tygodnia 13.12 – 19.12.2016

Poprzedni tydzień to głównie podsumowania, zestawienia trendów na przyszły rok i pewnie to się nie zmieni aż do Sylwestra. Z ciekawszych rzeczy wymienię częściowe zmartwychwstanie Vine’a, nowości w Facebook Messengerze (jeszcze bardziej snapchatowe) oraz aktywacje Knorra i Coca Coli związane z jedzeniem.

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Podsumowanie Tygodnia 13.12 – 19.12.2016

Dec 19, 2016 - brand24.pl - 5
5 Lat Brand24

Zobacz film pokazujący radość, jaką dają nam klienci.

Dec 19, 2016 - spidersweb.pl - 3
Amazon Prime Video oficjalnie dostępne w Polsce!

No nareszcie! Amazon Prime Video oficjalnie w Polsce. W końcu możemy obejrzeć legalnie nowe Grand Tour Jeremy'ego Clarksona.

Dec 19, 2016 - antyweb.pl - 11
Shift - Gmail, Inbox, Kalendarz i Dysk Google w jednym oknie

Shift umożliwia dodanie w jednym oknie kont Gmaila albo Inboksa, ale też poczty Outlook i Kalendarza i Dysku w tym samym oknie.

Dec 19, 2016 - marketing-news.pl - 4
„Jaga” – kolejna z „Legend polskich” Allegro (wideo)

9 grudnia Allegro zaprezentowało kolejny film z serii „Legendy polskie”. To „Jaga” – historia potężnej zielarki. Można zobaczyć w nim m.in. Katarzynę Pośpiech, Tomasza Drabka i Piotra Machalicę.

Dec 19, 2016 - antyweb.pl - 5
Branża PR ma dosyć nieuczciwych przetargów - AntyWeb

Branża PR-owa jednoczy siły w walce z nieuczciwymi praktykami w przetargach. Aż 70 proc. specjalistów z branży PR spotyka się z takimi sytuacjami.

Dec 19, 2016 - wersm.com - 5
Facebook Is Launching Live 360 Video

The experts all agree: 2017 will be the year of Live video. And today, Facebook is launching something even more incredible: live 360 video!

Dec 19, 2016 - adweek.com - 0
Nick Offerman's Hour-Long New Year's Eve Countdown Ad for Lagavulin Couldn't Be Mellower

Last December, Nick Offerman teamed up with his favorite whiskey brand to create a yule-log video that was just 45 minutes of him sitting next to a crackling fire, sipping Lagavulin and staring at the camera. This year, he's reunited with the brand for something new—sort of.

Dec 19, 2016 - techcrunch.com - 0
Signal Media raises £5.8M to help companies monitor and sift through the news

There are a plethora of companies in the “media monitoring” space, such as Cision, Factiva and Meltwater, but London-based Signal Media reckons that it can give them all a run for their money.By employing AI, the company claims to be able to offer more certainty that a news source can be trusted and that a story is relevant, thus helping to reduce the impact of rumor and false stories on business decision-making. Or so the pitch goes.

Dec 19, 2016 - digitaltrends.com - 1
Facebook seeks stronger ties with the media through new exec hire

Facebook is in search of a media industry big gun with more than 20 years of experience to lead its global news partnerships team.

Dec 19, 2016 - techcrunch.com - 4
Facebook Events app comes to Android

Facebook’s standalone Events app that launched in October on iOS is launching on Android today. The Facebook Events app helps you browse nearby happenings, see the dates of your upcoming Facebook Events as well as imported calendars and aggregates wall posts and alerts from Events to declutter your main app’s notifications.

Dec 19, 2016 - adweek.com - 4
Facebook Moments Comes to Desktop (Sort of)

Sarah Perez of TechCrunch reported that the social network is making the desktop version of Moments available to all users, adding that it is accessible via the navigation column on the left-hand side, and that it allows users to view shared photos, but other actions—adding photos to albums, likes, comments, creating slideshows—must be done via the iOS or Android Moments app.

Dec 19, 2016 - digitaltrends.com - 0
Twitch rolls out AutoMod feature to combat user harassment

Amazon's gameplay streaming service Twitch is introducing a new set of automated moderation tools in a bid to reduce user abuse and harassment.

Dec 19, 2016 - theverge.com - 2
UberPool now has a timer so you don’t have to wait for late carpool mates

On Saturday, my boyfriend and I got into an UberPool hoping for the off chance that we don’t get paired with anyone on the short ride between Brooklyn neighborhoods. As suspected, no such luck....

Dec 19, 2016 - techcrunch.com - 1
HBO leads the Golden Globes again, as attention for Netflix and Amazon cools

The top two streaming services won’t be dominating the Golden Globes this year, despite the investments Netflix and Amazon have made into funding their own original content. In fact, Netflix is having a down year — with just five TV nominations, that’s the lowest number of nods it’s received since entering the race three years ago, Variety notes. Amazon also received five nominations for its TV series, while Hulu had none. Amazon and Netflix together received a few film nods, too.

Dec 19, 2016 - digitaltrends.com - 0
It’s been a while coming, but Facebook’s Android app now offers HD video uploads

Facebook's Android app now lets users upload HD video. The capability has been offered to iOS users for some time, but has only just come to Google's mobile platform. The social networking giant is also reported to be testing several other video features.

Dec 19, 2016 - marketing-news.pl - 4
Gemius sprawdził ulubione adresy polskich e-konsumentów

Najpopularniejszym serwisem zakupowym w Polsce jest Allegro.pl – 61 proc. zasięgu wśród internautów. Drugi w rankingu jest Ceneo.pl (35 proc.), a trzeci Euro.com.pl (17 proc.). Firma Gemius przygotowała zestawienie dziesięciu najchętniej odwiedzanych adresów polskiego e-commerce.

Dec 19, 2016 - socialmediatoday.com - 0
Google's Updated Website Testing Tool - What it Means For Everyone

Google recently updated their free website speed test tool.

Dec 19, 2016 - adweek.com - 3
Snapchat Adds 4 New Features, Including Much-Requested Group Chat

() Snapchat today revealed four new features for its app, as it pushes forward to become as popular as possible in the face of increasing competition for the attention of consumers and marketers.  It's the Venice, Calif.-based company's latest product-related move in what's becoming an arms race in terms of which app has the best f

Dec 19, 2016 - blog.sotrender.com - 6
Instagram Trends listopad 2016 - Instagram zapada w zimowy sen - Sotrender Blog - Social media marketing tools for br...

Co ma wspólnego Robert Lewandowski, TEDE i Julia K., znana jako Maffashion? Królują nadal jako najbardziej aktywne i interaktywne postaci polskiego Instagr Social Media Marketing Blog.

Dec 19, 2016 - adweek.com - 1
Ad of the Day: Tinder Is Now on Apple TV, and Your Living Room Will Never Be the Same

Running out of shows to binge-watch with your fam? Here's entertainment that literally never ends. Today in "How to make your holidays even weirder than they're going to be already," Tinder has released a series of digital videos (made in-house) promoting its Apple TV integration.

Dec 19, 2016 - blog.brand24.com - 8
Social Media Trends You Just Can't Miss

Social media constantly change and in order to keep up, you need to change your strategy, too. See some current and future trends you have to keep in mind.

Dec 19, 2016 - nowymarketing.pl - 8
Knorr swata singli w eksperymencie, który musicie zobaczyć - NowyMarketing

Miłość i smak mają wiele wspólnego, a „przez żołądek do serca” to nie tylko czcze powiedzenie, bo okazuje się, że smak może być kluczem do...

Dec 19, 2016 - mashable.com - 0
Imgur unveils new app features so you can finally chat with users

The internet's beloved image sharing community is getting some swanky new features.

Dec 19, 2016 - adweek.com - 2
Pinterest Unveils 100 Ideas to Try in 2017

The Pinterest insights team analyzed the search and save activity from the past year to identify the emerging trends on Pinterest. The final result is our official trend report, the Pinterest 100. It features the top 100 trends across key categories that we predict will be big in 2017. In order for a trend to make it into the report, it must show considerable year-over-year increase, critical mass and a strong upward trend during the final three to six months of the year.

Dec 19, 2016 - thenextweb.com - 1
Slack announced the feature we’ve all been waiting for: Video calling

After announcing voice calling months back, it’s no secret Slack had Google and Microsoft (Hangouts and Skype, respectively) in its crosshairs. Video calling would act as another major nail in the coffin of Hangouts, and it would significantly decrease the reliance on Skype within the workplace.

Dec 19, 2016 - sotrender.com - 1

Sotrender – lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube’a i Twittera.

Dec 19, 2016 - blog.instagram.com - 2
Introducing Saved Posts

Now you’ll see a new bookmark icon underneath posts in your feed. Simply tap it to save a post to a new, private tab on your profile. There you can see all the posts you’ve saved — and they’re only visible to you.

Dec 19, 2016 - adweek.it - 2
Ad of the Day: Dove Does the Mannequin Challenge, but Turns It Upside Down

For the latest installment of its iconic "Real Beauty" campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme. A group of diverse women invade a clothing boutique and turn the challenge upside down. True to the meme, they pose in a complex tableau. Still, it's not really the humans who are asked to accomplish something.

Dec 19, 2016 - tcrn.ch - 1
Instagram surges past 600M users, fueled by algorithmic feed

Instagram has gone through a whirlwind of changes the past few months. Between bookmarks, likable comments, live video, tags, zoom, drafts, Stories and of..

Dec 19, 2016 - techcrunch.com - 3
Facebook exploring creation of its own original video content

Facebook is looking into the possibility of buying its own video content from creative partners, including original scripted and unscripted shows, as well as..

Dec 19, 2016 - wersm.com - 4
Facebook Is Ready To Launch Messenger Payments In Europe

Facebook has just secured an e-money license in Ireland, and that means it could be ready to launch peer-to-peer payments in Europe.

Dec 19, 2016 - wirtualnemedia.pl - 0
Ströer Digital Media i Ad-Vice łączą się, na czele Artur Muszkiet

Marketing internetowy - wiadomości z rynku marketingu internetowego w WirtualneMedia.pl

Dec 19, 2016 - newswhip.com - 3
The Best Publishers On Facebook and Instagram in 2016

NewsWhip rank the best publishers on Facebook and Instagram in 2016.

Dec 19, 2016 - adsoftheworld.com - 1
WD Western Digital: Good memories
Dec 19, 2016 - thenextweb.com - 4
Facebook reveals an actual plan to stop fake news

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Dec 19, 2016 - media2.pl - 3
Coca-Cola uruchomiła smakowitą aplikację SimplyTastly z przepisami blogerów

Z okazji zbliżających się Świąt Coca-Cola zadbała o kulinarne inspiracje na wspólne, rodzinne posiłki. Aplikacja mobilna SimplyTastly powstała z myślą o amatorach i entuzjastach gotowania, którzy znajdą w niej ponad 1000 przepisów na pełne menu: śniadania, obiady, kolacje oraz przekąski.

Dec 19, 2016 - techcrunch.com - 1
Mercedes launches car-sharing service Croove

For something like a century, car makers have sold one car to one person one time and then waited for them to wear out that car and come back to the dealership for another one. Increasingly, that model is outmoded, and Mercedes-Benz is putting another nail in that model’s coffin with Croove.

Dec 19, 2016 - mashable.com - 2
This new Facebook Messenger feature makes it a lot more like Snapchat

You can now add Messenger to the growing list of Facebook-owned services to add a camera feature that looks a lot like Snapchat.

Dec 19, 2016 - techcrunch.com - 1
Marvel just released 5 hours of superhero holiday fireplace videos

If there’s one thing I consistently love and can be trusted to both enjoy free or even pay money for, it’s fireplace videos. Sometimes called yule log videos, too, these are those things you see on Netflix, in the Apple TV App Store and on YouTube that just show a fireplace for a long period of time, often looping a clip and sometimes including music or sound effects. They’re arguably the best televisual content currently available, and Marvel wants in on that red-hot market.

Dec 19, 2016 - socialpress.pl - 9
Najlepsze kampanie social media 2016 – Polska i świat

Jakie kampanie social media 2016 warto zapamiętać? Które marki wyróżniły się swoimi działaniami w bieżącym roku? Swoje typy podali nam przedstawiciele agencji VML Poland, Havas, GoldenSubmarine, Insignia, HyperCrew oraz platformy REACHaBLOGGER.

Dec 19, 2016 - wirtualnemedia.pl - 2
Grupa Netsprint przejmuje WhitePress, chce wejść na zagraniczny rynek content marketingu

Marketing internetowy - wiadomości z rynku marketingu internetowego w WirtualneMedia.pl

Dec 19, 2016 - sotrender.com - 0
Sotrender - Social Media Marketing: Make better decisions

Sotrender - Social Media Marketing: Make better decisions. Analytics, optimisation and data-driven recommendations for Facebook, YouTube and Twitter.

Dec 19, 2016 - newswhip.com - 2
The Best Facebook Live Publishers of 2016

It's been the year of Facebook Live for many publishers on social media. We look at three pages that raised the bar for the format in 2016.

Dec 19, 2016 - techcrunch.com - 1
Facebook admits to another metrics mistake affecting Instant Article publishers

For a metrics powered company, Facebook is pretty bad at metrics. The company just announced its third metrics-related issue in the past two months with today’s reveal that it also experienced problems providing accurate numbers to publishers on its Instant Articles platform.

Dec 19, 2016 - digitaltrends.com - 0
Google now lets users add moving text to GIFs in its Motion Stills app

Google has updated its Motion Stills app for iOS once again, this time allowing users to add moving text to their images.

Dec 19, 2016 - mashable.com - 3
Twitter has a new plan for Vine

One key part of the app will stick around.

Dec 19, 2016 - nowymarketing.pl - 2
Influencer marketing – nowy moduł WhitePress - NowyMarketing

Dobra wiadomość dla blogerów, vlogerów jak też innych twórców i influencerów w social media. Od czerwca platforma WhitePress startuje z modułem...

Najnowszy wpis? Krótkie i subiektywne zestawienie najciekawszych kampanii świątecznych ostatnich lat – klikajcie i oglądajcie. Kolejne wpisy już są w przygotowaniu, także wkrótce otrzymacie Podsumowanie Roku, zestawienie najlepszych reklam oraz kolejne Back to school i Pijaru Kejs.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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