Podsumowanie Tygodnia 12.04 – 18.04.2016

To był dla mnie bardzo dobry weekend. Spotkania ze znajomymi, trochę odpoczynku i bardzo ważny tekst na blogu. Oprócz tego oczywiście przygotowałem dla Was zestawienie najciekawszych newsów z różnych zakątków internetu.

Headline for Podsumowanie Tygodnia 12.04 - 18.04.2016
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Podsumowanie Tygodnia 12.04 - 18.04.2016

Apr 18, 2016 - spidersweb.pl - 49
Legendy polskie wracają! Tomasz Bagiński pokaże trzy nowe filmy

Podobał ci się „Smok” i „Twardowsky” od Platige Image? Cykl Legendy polskie powróci z wieloma nowymi produkcjami!

Apr 18, 2016 - digitaltrends.com - 51
Facebook-Ticketmaster partnership lets you buy tickets right from your news feed

Facebook's business partnership with Ticketmaster will let you buy gig and events tickets from the social network and receive them through Messenger.

Apr 18, 2016 - buff.ly - 45
Reklama dnia: Robert Lewandowski i popularny youtuber - który lepiej panuje nad piłką? Odpowiedź nie jest oczywista! ...

Robert Lewandowski jest niekwestionowaną gwiazdą światowego footballu i bohaterem wielu wielkich kampanii reklamowych. Naszą uwagę przykuł jednak...

Apr 18, 2016 - marketing-news.pl - 45
Popularni twórcy z YouTube w reklamie Coca-Coli (wideo)

Littlemooonster96, Ajgor Ignacy, Rezigiusz, Deynn i Martin Stankiewicz wzięli udział w projekcie Coca-Coli, który miał premierę 1 kwietnia na Snapchacie. Powstał spot oraz 4 filmy pokazujące casting do reklamy marki, współprowadzony przez Stankiewicza.



Apr 18, 2016
Apr 18, 2016 - nowymarketing.pl - 46
Reklama dnia: nie ściągaj apek, kiedy jesteś głodny! Nowa, pomysłowa kampania Snickersa - NowyMarketing

Aplikacja na smartfona, która sprawi, że Twój telefon stanie się w pełni wodoodporny? Wierzysz w to? Lepiej nie ściągaj apek, kiedy jesteś głodny!...

Apr 18, 2016 - adweek.it - 39
Ad of the Day: Kobe Byrant Spars With Michael B. Jordan in Hilarious Ad for Apple TV

As Kobe Bryant prepares to play his final NBA game this Wednesday, the tributes to the legendary Los Angeles Laker keep pouring in, including from brands.

Apr 18, 2016 - adweek.com - 44
Ikea Creates a Photo App That Lets You Take Only One Picture Ever

Ikea Belgium wants to save what it considers the dying art of photography ...

Apr 18, 2016 - marketingland.com - 44
Are longer tweets better tweets? We analyzed 4,700 tweets to find out

A look at 300 of the most-followed Twitter accounts to see how long brands', celebs' and media companies' tweets are and how retweet counts vary by length.

Apr 18, 2016 - tnw.me - 40
Facebook Messenger and Dropbox are now best friends

Facebook Messenger now accepts Dropbox files to be shared directly in-app without having to copy and paste a thing.

Apr 18, 2016 - interaktywnie.com - 42
Kampania Lidl Polska doceniona na Instagramie

interaktywnie.com - Znalazła się w w globalnym zestawieniu najlepszych success stories.

Apr 18, 2016 - adsoftheworld.com - 46
IKEA: Good solutions for bad habits, 2

Advertising Agency: McCann, Tel Aviv, Israel Executive Creative Director: Sigal Abudy Creative Director: Udi Avital Art Director: Kfir Peretz Cop

Apr 18, 2016 - digitaltrends.com - 44
One of Snapchat’s most popular features is coming to Periscope

Periscope confirmed that its testing a new Sketching feature that lets broadcasters doodle on live streams.

Apr 18, 2016 - adweek.com - 48
Facebook Simplifies Power Editor?

It appears that advertisers using Facebook’s Power Editor can now use the same flow during ads creation that they do in Ads Manager.

Apr 18, 2016 - androidauthority.com - 37
Check out Twitter's new Material Design makeover

The official Twitter app is receiving a Material Design makeover. The update is a server-side switch, so keep an eye out for the new UI.

Apr 18, 2016 - antyweb.pl - 43
Facebook uruchamia grupy sprzedaży. Nie sądziłem, że tyle osób tutaj handluje [prasówka] - AntyWeb

Nowa funkcja pojawiła się w bocznej kolumnie, w sekcji „Ulubione”. Kliknięcie umieszczonego tutaj odnośnika przenosi nas na ekran, na którym wyświetlana jest lista pobliskich grup zajmujących się sprzedażą. Są one prezentowane w formie mapki, a także listy. Co to za grupy? Część z nich to informacje dotyczące wynajmu, inne dotyczą wymiany przedmiotów, na jeszcze innych ludzie oddają rzeczy za darmo. Krótko mówiąc, na ekranie agregowane są wszystkie działające na Facebooku grupy, na których użytkownicy publikują ogłoszenia. Muszę przyznać, że nie spodziewałem się, że jest ich tutaj aż tyle. Przy czym wiele z nich liczy po kilkanaście – kilkadziesiat tysięcy członków. Chyba nie tylko ja nie doceniałem roli Facebooka na tej płaszczyźnie.

Apr 18, 2016 - funnycommercialsworld.com - 50
Ikea Campaign: The Divider

Ikea and advertising agency McCann have released this hilarious campaign recently. The videos promote the brand's clever furniture, storage and accessories.

Apr 18, 2016 - techcrunch.com - 42
Telegram beefs up its bot platform

Later today at its f8 developer conference Facebook is expected to unveil a big push into bots on its Messenger platform. So little surprise that rival..

Apr 18, 2016 - thenextweb.com - 50
Facebook officially launches a chatbot API for Messenger

Facebook has officially launched its chatbot API for Messenger, which it’s naming Messenger Platform. Additionally, the Live Chat feature rumored to be hit

Apr 18, 2016 - theverge.com - 43
Microsoft adds QR codes to the Windows 10 Blue Screen of Death

Microsoft is adding QR codes to its Blue Screen of Death (BSOD). It's the biggest change to the BSOD since the software maker removed a lot of crash details in Windows 8 and replaced them with a...

Apr 18, 2016 - thenextweb.com - 38
Facebook wants you to log into other apps using your phone number

For those without a social account, Facebook is introducing Account Kit, which lets users sign in with just a phone number or email.

Apr 18, 2016 - thenextweb.com - 40
Facebook's video hub takes aim at YouTube and Periscope

Facebook is waging an all-out war on YouTube and Periscope. The company announced a new video hub at its F8 conference today, which lives in Facebook.

Apr 18, 2016 - media.fb.com - 44
Crossposted Videos and Total Performance Insights | Facebook Media

Our publishing partners often like to create multiple Pages to engage different audiences on Facebook. Many of these partners reuse the same videos across different posts and Pages, and they’ve told us they’d like to see total performance insights for a single video across all the places it was used.

For example, a media company might want to post a video on their main Page, their international Page, and one of their topical Pages. Then they might also want to repost that same video a few weeks later.

Apr 18, 2016 - media.fb.com - 36
Introducing Rights Manager | Facebook Media

Video has become an important part of the Facebook experience for people around the world, due in large part to the amazing creativity we’re seeing from all kinds of video publishers.

Apr 18, 2016 - tnw.me - 39
Facebook Instant Articles are now available to any publisher

Following up on its promise in February, Facebook has opened up its Instant Articles platform to any publishers looking to take advantage of the format. In

Apr 18, 2016 - techcrunch.com - 51
Facebook starts allowing “Sponsored Messages” ads

Facebook launched its Messenger chatbot platform today, but how will it make money on it? By charging businesses to send re-engagement messages to people..

Apr 18, 2016 - prdaily.com - 45
Pitching app seeks to be Tinder for PR pros and reporters

Communicators can post short pitches accompanied by images hoping to attract journalists' attention. When a reporter swipes right, a messaging feature appears. 

Apr 18, 2016 - socialmediatoday.com - 45

Facebook's F8 Developer conference is underway in San Francisco - here's a rundown of all the key updates and notes announced thus far. 

Apr 18, 2016 - digitaltrends.com - 47
Facebook gets silly with animated profile videos from Vine, Boomerang, and more

Facebook has launched a new Snapchat-style tool that integrates with Vine and other apps to allow users to customize their profiles using animated videos.

Apr 18, 2016 - thenextweb.com - 49
Google Calendar can now help you stick to your goals

Google is celebrating the 10th anniversary of its Calendar service with the launch of a handy new feature to help you find time to meet your personal goals.

Apr 18, 2016 - socialbakers.com - 40
Socialbakers Launches Predictive Analytics - The Future of Data-Driven Social Marketing

Read the article: Socialbakers Launches Predictive Analytics - The Future of Data-Driven Social Marketing | Written by social media specialists from Socialbakers.

Apr 18, 2016 - adweek.it - 38
Nike Stars Line Up to Send Their Love (and a Bit of Hate) to Kobe Bryant on His Last Day

Love and hate is Nike's big theme around the retirement of Kobe Bryant, who will play his 1,346th and final NBA game on Wednesday night. We saw this last week in this Nike spot from Wieden + Kennedy Shanghai in China, where Bryant is revered (but where, in the spot, he urged fans to consider hating him instead of loving him).

Apr 18, 2016 - docs.google.com - 43
Known Bots on Facebook Messenger
Apr 18, 2016 - admonkey.pl - 42
Raport MUSE o kolejnych branżach na YouTube

Raport MUSE o kolejnych branżach na YouTube | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Apr 18, 2016 - antyweb.pl - 48
Nowa usługa Google Save, czyli zapisuj wszystko na później - AntyWeb

Adres Google.com/Save stał się nareszcie aktywny, podobnie jak rozszerzenie dedykowane przeglądarce Chrome. Nowa usługa Google niedostępna jest w innym języku niż angielski, co może sugerować, że wciąż jest to program pilotażowy i Google Save czeka jeszcze okres testowy zanim trafi ona do globalnej społeczności użytkowników. Jeżeli brak języka polskiego Was nie zniechęca, to już dzisiaj możecie zacząć używać Google Save do zapisywania na później wszelakich treści z sieci.

Apr 18, 2016 - antyweb.pl - 42
Debiutuje Wordpress 4.5 z nowym systemem linkowania

Wordpress 4.5 to przede wszystkim nowy system linkowania, lepsza kompresja obrazów, nowe funkcje formatowania i usprawniony edytor wizualny.

Apr 18, 2016 - newsline.pl - 46

Z branży. Portal Public Relations Newsline.pl oferuje najświeższe wiadomości z branży PR, a ponadto strona udostępnia katalog agencji public relations.

Apr 18, 2016 - adweek.it - 41
Snickers Gets Wrapped Up Like Other Candy Bars in Latest 'You're Not You' Ads

BBDO Moscow takes the "You're Not You When You're Hungry" campaign for Snickers into meta territory with these three print ads, in which the Snickers bar isn't itself—it's packaging to look like Mars, Bounty and Twix bars.

Apr 18, 2016 - techcrunch.com - 45
Vine releases a Watch button because scrolling is too much work

Vine, Twitter's social network turned entertainment platform, is today announcing a new way to consume content on the app. The company is introducing a..

Apr 18, 2016 - techcrunch.com - 37
Threaded messaging is coming to Slack

In an interview with Walt Mossberg, Slack CEO Stewart Butterfield said threaded messaging — perhaps one of the service's most important missing components..

Apr 18, 2016 - adweek.com - 40
Instagram Follower Growth Rises in March (Report)

Efforts by brands on Instagram to encourage users to follow them in advance of its shift to a Facebook News Feed-type of algorithm paid off in March.

Apr 18, 2016 - adweek.com - 42
Can Brave Browser Revolutionize the Advertising Experience Online?

Internet users don’t like ads. They’ve long been savvy enough to ignore banner ads, and now they’re growing increasingly resistant to the presence of ads in their social news feeds, pre-roll ads before videos and sponsored content in mobile applications.

Apr 18, 2016 - marketing-news.pl - 39
Rusza platforma sponsoringowa „Orange Sponsors You” z udziałem Zidane (wideo)

Orange rozpoczyna kampanię związaną z Euro 2016. Uruchamia nową platformę sponsoringową – „Orange Sponsors You”. W działania zaangażowano piłkarza Zinedine Zidane, który będzie pomagał wybrać najbardziej zaangażowanych fanów futbolu na świecie.

Apr 18, 2016 - businessinsider.com - 46
KFC deleted a NSFW ad from Twitter after just one hour

KFC Australia backtracked on its latest ad campaign in less than one hour, according to Yahoo News.

Apr 18, 2016 - techcrunch.com - 46
Snapchat augments reality with 3D Stickers

Today Snapchat revealed its new 3D stickers that can be pinned to objects in a video and stick with them no matter how they or your camera move. Add an..

Apr 18, 2016 - adweek.com - 37
Think You Can't Zoom In on an Instagram Photo? Sony Xperia Figured Out a Clever Way

To demonstrate the photographic precision and power of its Xperia Z5 smartphone camera, Sony Mobile has created an Instagram image that you can actually zoom in on. Obviously, Instagram doesn't offer a zoom feature—to the frustration of many a lurking Instagrammer. But French agency Rosbeef made do with what was available.

Apr 18, 2016 - adweek.com - 44
Samsung Wins Cannes Lions Marketer of the Year

Samsung Electronics is already a big winner for this year's Cannes Lions International Festival of Creativity, scoring the award for Marketer of the Year. The brand will be honored during the festival in June.

Apr 18, 2016 - funnycommercialsworld.com - 49
Nike Commercial: Hate Me

Nike and advertising agency W+K have released this cool spot. The video features NBA superstar Kobe Bryant.

Apr 18, 2016 - theverge.com - 50
Instagram makes video an even bigger part of its Explore tab

Just like its parent company Facebook, Instagram has been putting a ton of work into video of late. Users can now record clips up to 60 seconds in length, and today Instagram is rolling out a...

Apr 18, 2016 - socialmediatoday.com - 51

Reports have suggested that people are sharing fewer personal updates on Facebook, which has got Zuck and Co thinking about new ways to prompt more user sharing. 

Apr 18, 2016 - techcrunch.com - 40
RebelMouse’s new Discovery tool helps publishers find the right people to promote their stories

Social media startup RebelMouse has created a new tool for publishers — Rebel Discovery, which helps those publishers identify the social media accounts..

Apr 18, 2016 - adweek.com - 47
Ponder’s ‘Anti-Social Network’ Is Instagram Meets Reddit

Ponder announced the official launch of its “anti-social network” on iOS. The application allows users to swipe up or down on photos and videos like one would upvote or downvote content on Reddit.

Apr 18, 2016 - socialmediatoday.com - 37

Facebook has released a new report this week called ‘Topics to Watch’ which highlights emerging topics of discussion that are gaining momentum across The Social Network.

Apr 18, 2016 - adsoftheworld.com - 40
McDonald's: Screenshot coupons

Advertising Agency: Isobar, Warsaw, Poland Creative Director: Yuri Drabent Art Directors: Asia Biernacka, Adam Zawiasiński Copywriter: Maciek Kozin

Apr 18, 2016 - thenextweb.com - 45
LinkedIn's new app helps students figure out their career paths

Coming to Android and iOS, LinkedIn Students offers college folks a look at the career paths their degrees will afford them once they graduate.

Headline for Artykuły 12.04 - 18.04.2016
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Artykuły 12.04 - 18.04.2016

Apr 18, 2016 - copyblogger.com - 47
What Is a Content Marketing Strategy? - Copyblogger

If you still don't have a documented content marketing strategy to help you achieve your goals, Demian Farnworth shares a simple plan to create one.

Apr 18, 2016 - techcrunch.com - 44
Everything the tech world says about marketing is wrong

The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.

Apr 18, 2016 - medium.com - 44
Mity współpracy z blogerami — Medium po polsku

Najpierw Kamil na swoim blogu napisał kilka słów o tym jak bardzo współpraca z blogerami jest bezsensowna i nie przynosi…

Apr 18, 2016 - poczekalniablog.pl - 41
(Nie)odpowiedzialność blogosfery

Debata na temat wyższości dziennikarzy nad blogerami i odwrotnie trwa już okrutnie długo i podczas gdy obie strony ciągle obrzucają się błotem, Tomek Sulewski z Orange zabrał głos na konferencji PDF w Gdańsku i niezwykle trafnie zdefiniował najważniejsze relacje pomiędzy jednymi i drugimi.

Apr 18, 2016 - arturjablonski.com - 43
Zamknięci w bańce informacyjnej – ArturJablonski.com

Filter bubble - co to znaczy? Czym jest bańka informacyjna i, przede wszystkim, czym grozi? Co ją łączy z błędami poznawczymi?

Apr 18, 2016 - blog.brand24.net - 39
3 Storytelling Strategies To Win Social Media With Your Brand - Social Listening Academy

The most successful brands are often the best storytellers. Learn the 3 Top Storytelling Strategies to Win Social Media and Build a Strong Brand.

Apr 18, 2016 - inc.com - 42
Stephen King Used These 8 Writing Strategies to Sell 350 Million Books

The best-selling novelist shares his secrets to selling so many books.

Apr 18, 2016 - medium.com - 42
Multitasking is Killing Your Brain — Life Learning

Many people believe themselves to be multitasking masters, but could it all be in their heads?

Apr 18, 2016 - blog.trello.com - 47
How To Find Your Most Productive Hours - Trello Blog

Not all hours are created equal. Sometimes an hour is enough to blaze through a massive project, and other times all you manage is to tiredly send a couple of unimportant emails.

Apr 18, 2016 - hbr.org - 47
Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself

The psychology of behavioral targeting.

Z okazji piątych urodzin bloga wrzuciłem dość osobisty tekst, w którym opisałem genezę mojego pisania. Być może Was zainspiruje do tworzenia własnych miejsc w sieci. W kwietniu będzie pewnie też konkurs z fajnymi nagrodami, więc bądźcie czujni.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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