Podsumowanie Tygodnia 10.11 – 16.11.2015

Powoli zabieram się za tworzenie Podsumowań Roku. Zarówno jeśli chodzi o najciekawsze kampanie, jak i liczbowe zestawienia 2015. Także codziennie robię po godzinkę lub dwie researchu, żeby znaleźć jak najciekawsze case’y. Rozważam też poważnie nad tym komu przyznać w tym roku Koksy, ale póki co przejdźmy do najnowszych newsów.

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Podsumowanie Tygodnia 10.11 – 16.11.2015

Heineken wykonał pierwsze selfie z kosmosu

Heineken wykonał pierwsze selfie z kosmosu | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Fanpage Trends 10.2015 - pobierz raport za darmo!

Raport Fanpage Trends. Sotrender - lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube'a i Twittera.

Ależ strzał - Robert Lewandowski twarzą... chińskich smartfonów

Huawei prężnie się rozwija. Chińska marka znana z produkcji smartfonów jeszcze kilka lat temu kojarzyła się z b-brandem i produktami ze średniej półki jakościowej. To się wreszcie zmienia, a Huawei pracuje nie tylko nad produktami, ale też nad ocieplaniem swojego wizerunku. Wśród producentów smartfonów toczy się zażarta walka o trzecie miejsce.

President Obama Finally Has His Own Facebook Page

It's about time. The president of the United States finally has his own Facebook page, nearly 6 months after joining Twitter. Given that it just launched today, the page is pretty well-stocked. It makes full use of Facebook's Timeline feature to highlight his first and second term oaths, as well as earlier milestones including his marriage to Michelle Obama.

Facebook's 'Photo Magic' looks for your friends' faces in your photos

Facebook is using its latest experiment with Messenger to expand the way it uses facial recognition. Facebook is testing a new feature in Messenger called "Photo Magic," which uses face recognition to make it easier for people to share photos with friends right after they shoot them.

Periscope Android update lets you fast-forward and rewind video replays

Periscope, Twitter's live video broadcast app, has rolled out an important update for viewers of the Android and Web versions of its platform, according to the Verge. Aside from broadcasters, who use the app to film their activities, users of Periscope have long requested the option to skip through video replays of broadcasts.

Snapchat takes on Facebook in video views, triples traffic since spring

Snapchat has tripled its daily video views in the last five months to a sizable six billion, according to people with inside knowledge. If the figures are accurate, that's some achievement for the ephemeral messaging app, and will certainly sit well with the startup's bosses as it continues to discuss dates for an expected IPO.

Hate Facebook Events? Soon It'll Actually Be Useful-Really Useful

For a long, long time, there was a really bad word on Facebook. It was often visible on the site where everyone could see it. And you were supposed to click it. But you never did-no one did, really. We just ignored it. It made us feel bad and weird.

Najwięksi wydawcy w br. stracili 32 proc. ruchu z Facebooka

Od stycznia do października br. najwięksi wydawcy zanotowali 32-procentowy spadek ruchu podchodzący z Facebooka na swoich stronach internetowych. Największą obniżkę odwiedzin z Facebooka odczuli Huffington Post, Fox News i BuzzFeed. - Przyczyną mogą być inne formy dzielenia się treściami przez użytkowników i nowe formy publikacji, takie jak Instant Articles - zauważają wydawcy.

Światowy rekord polskiej kampanii: DDB&tribal i OMD z nadzwyczajnym wynikiem działań reklamowych McDonald's na Instag...

Światowy rekord polskiej kampanii: DDB&tribal i OMD z nadzwyczajnym wynikiem działań reklamowych McDonald's na Instagramie | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Deutsch Built a Bot That Will Say Something Nice to 300 Million Twitter Users, One by One

Something nasty or insulting is posted to Twitter every 60 seconds, and not all of it is directed at Justin Bieber. To counteract this, Champions Against Bullying teamed up with Deutsch to add some positivity to the social network-indeed, an avalanche of it.

Air Wick Captures the Scents of Individual Homes for the Seniors Who Are Leaving Them

Here are a few fun facts about our sense of smell: The human nose can detect at least 1 trillion distinct scents. Among the most pleasant are vanilla, citrus, cinnamon, crayons and cookies, say researchers. The nose also recognizes the smell of home, claims this holiday video from Droga5 for Air Wick, whose perfumers custom-created candles to make downsizing less painful for older folks.

Mapy Google właśnie stały się prawdziwą nawigacją samochodową offline

Google realizuje swoją obietnicę i robi ze swoich map wreszcie pełnoprawną nawigację. Czemu dopiero po tylu latach wprowadzona zostaje funkcja pracy offline pozostaje dla mnie tajemnicą, ale użytkownicy mogą się cieszyć, że wreszcie z Google Maps będzie można korzystać też bez połączenia z internetem. Google Maps to jedna z najbardziej użytecznych usług firmy z Mountain View.

The 10 Most Watched Ads on YouTube in October

When Wieden + Kennedy releases a big new Nike commercial on YouTube, the rest of the brands usually just sit around and gawk at the massive numbers. But not in October.

VML Poland w Internecie wspiera nową kampanię marki Bebiko

VML Poland w Internecie wspiera nową kampanię marki Bebiko | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Marki tak dobre, że aż powinny być prawdziwe!

Marki tak dobre, że aż powinny być prawdziwe! | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Apple Music na Androida już dostępne! - AntyWeb

Zgodnie z obietnicą Apple udostępniło w sklepie Google Play klienta swojej usługi muzycznej. Aplikację może pobrać każdy zainteresowany serwisem, korzystając tym samym z 3-miesięcznego okresu próbnego bez żadnych opłat. Apple Music dla Androida jest dostępne w każdym regionie, w którym obecnie można korzystać z muzycznego serwisu firmy z Cupertino.

Pornhub wchodzi do ligi włoskiej? - NowyMarketing

Kilka dni temu włoskie media obiegła informacja o tym, że znany serwis pornograficzny Pornhub chce zostać rocznym sponsorem drużyny piłkarskiej z tego kraju. Wojciech Samborski Redaktor, NowyMarketing Wszystkie teksty autora Zespół, którego sponsorem zostanie Pornhub, będzie miał zapewnione pokrycie wszelkich wydatków klubowych przez rok, a w zamian na koszulkach graczy pojawi się logo serwisu.

Cydr Lubelski - case study - NowyMarketing

Kampania wprowadzenia na rynek Cydru Lubelskiego otrzymała tegoroczną nagrodę Effie Awards w kategorii launch produktu. W konkursie tym nagradza się najbardziej efektywne kampanie marketingowe, mierzone poprzez ocenę stawianych celów, ideę komunikacyjną, działania reklamowe i osiągnięte efekty. Zdjęcie royalty free z Fotolia Za przygotowanie kreatywnej koncepcji graficznej i stworzenie marki odpowiadała pracownia Brandy Design.

How Johnsonville and Uber Got Grandmas in Little Car-Houses to Deliver Sausages in Chicago

If you saw three little houses screaming down the Dan Ryan expressway in Chicago on Sunday, being pulled by pickup trucks, with real Italian grandmas on board, ready to deliver sausages-well, that was a Johnsonville ad campaign.

Instagram Partners With 41 Tech Companies to Improve Advertising Experience

Instagram today unveiled 41 marketing-tech partners that will help it grow its burgeoning advertising business. These first few dozen companies are just the first wave in a larger plan to partner with at least 100 vendors who will focus on improving ad campaign management, interaction with users and content marketing capabilities.

Gett, On A Mission To Take Down Uber, Launches "Surge Sucks" Campaign

Gett ride-sharing platform has spent years now trying to gimmick its way into the same competitive ring as Uber. Last summer, Gett offered flat $10 rides anywhere within Manhattan. But today the gloves are coming off. Rather than undercut their biggest competitor on pricing, the Israel-based company is looking to show users the most integral differentiating quality between Gett and Uber: Surge pricing.

Tumblr Gets Instant Messaging

Tumblr is one step closer to being a true social networking platform. Today, the company announced it will be rolling out instant messaging within the next few weeks, allowing users to engage in discussion from within the platform. Also Read: You Can Now Follow Up To 5,000 Accounts On Twitter Starting today, if you're one of the lucky...

Google's new 'About me' tool quickly shows what personal data you're sharing

Google gets a lot of stick for its data collection practices, and that's little surprise really. I love many of Google's products, but that doesn't stop me being concerned about just how precise a picture the company holds on me from all the data I've willingly handed over.

Huawei Launched The First Finger Race On Snapchat

Even though Snapchat is fast growing in popularity, it remains rare to see a brand launch a proper creative campaign on the platform. Taco Bell had some fun, but it is Huawei that will be remembered as the first real creative use of Snapchat. Also Read: Sorry Facebook, Snapchat Makes Users Happier In France, to...

Likes Lead To More Interactions Than Favs On Twitter

Just last week, Twitter decided to kill the "favourite" button on the platform, and replace it with something instantly recognisable: a heart-shaped "like" button. Now that the first shock has passed, Twitter is sharing the first results after the big change that had everyone up in arms. Also Read: This Guy Created A Full 8-bit RPG On Twitter...

Pizza Hut's Ridiculous Triple Treat Box Gets a Ridiculous Ad to Match, With a Surprise Guest

At first blush, it might look like a trio of neatly stacked compartments of fat, salt and calories. But the new Pizza Hut Triple Treat Box is actually a miniature cardboard taboret. Doesn't that sound better? The chain's holiday-themed packaging stunt, which looks like a wrapped gift, contains two pizzas, bread sticks and an oversized chocolate chip cookie, all for $20.

Spotify wprowadza funkcję Concerts

Nowa funkcja pomoże także artystom na bieżąco informować fanów o organizowanych przez nich wydarzeniach. Aby sprawdzić swoją własną listę koncertową wystarczy wejść w zakładkę Przeglądaj w aplikacji mobilnej Spotify i wybrać Concerts. Podobnie jak Discover Weekly, rekomendacje koncertowe będą tw...

8 People Are Being Abused for the Next 24 Hours on This 'Survival Billboard' in London

Xbox is celebrating the launch of Rise of the Tomb Raider in the U.K. by punishing eight Lara Croft fans with a sadistic stunt-forcing them to stand on a billboard in London for 24 hours and pelting them with harsh weather conditions, as voted for by the public.

Microsoft myśli, że potrafi odczytać emocje z Twojego zdjęcia - AntyWeb

A to ciekawe. Microsoft stworzył narzędzie, dzięki któremu możliwe będzie odczytanie ze zdjęcia emocji. A zatem, jeżeli wrzucimy zdjęcie, na którym jesteśmy szczęśliwi, powinniśmy uzyskać informację o tym, że rzeczywiście jesteśmy radośni na tej i tej grafice. Po tym, jak Microsoft kombinował z HowOld, jestem nieco ostrożny, chociaż nie wydaje mi się, żeby akurat to działało źle w wykonaniu Microsoftu.

YouTube Music is here, and it's a game changer

YouTube is first and foremost a video portal, the world's largest and most popular online collection of moving images. But it's also a search engine, the world's second largest, trailing only its parent company, Google.

Sainsbury's May Have Won The Christmas Advert Battle This Year | The LAD Bible

Just like last year, Sainsbury's and John Lewis have gone head-to-head for the best Christmas advert of the year. This year's attempt sees a mischievous cat causing absolute chaos around the house similar to you do at 5am when you've just got in from a night out and fancy making some toast.

Facebook is testing Snapchat-like disappearing messages in France

Facebook is testing the waters of ephemeral messaging. Users in France have noticed a new feature within the social network's Messenger app that lets you set a message to self-destruct after one hour. The test, first noticed by BuzzFeed today, is currently limited to users in France, but Facebook says it may roll out the feature in its testing phase to other countries down the line.

This app is like Shazam for your beer

for Tech in Asia So many beers, so little time. With so many options between the hoppy, the fruity, the wheats, the stouts, the ales, the seasonal pumpkin brews - and boy, can those go either way - and splices you've never dreamed of, your next mystery bottle could either be sinfully good or horribly awry.

Pocket moves into Twitter territory with a public feed of your recommended reading

Pocket, the service for saving articles and videos to view later, is starting to look a bit more like a social network. The company is now testing a way for you to share your favorite items to a public profile, which others can follow to see your picks in a feed of recommended items. Your saved items are still private by default, but you can now choose to broadcast favorite pieces with your followers.

Google Play Books is getting new features for comic book fans

With apps like ComiXology and Marvel Unlimited, comic book readers already have a few ways to get their fix. But it looks like Google is trying to cater more closely to those customers, as Play Books will soon have new options to make reading and discovering comics easier.

Airbnb makes it easier to turn your home into a hotel

Airbnb is making it easier for hosts to rent out their homes and target business travelers with a new suite of tools announced today. With the new features, users can have their homes certified as "business travel ready," and can automatically adjust nightly prices according to demand in their area.

Uber partners with TomTom after failing to acquire Nokia's maps

Uber will begin using mapping data from the navigation company TomTom, under a partnership announced Thursday. Under the multi-year deal, the San Francisco-based ride-hailing service will license TomTom's maps and traffic data for use in its smartphone app. Financial terms were not disclosed. Uber has made a concerted effort to expand its mapping capabilities in recent months.

Tinder Ditches Moments

Just yesterday, Tinder launched an update that adds employment/education information into the user's profile as well as a revamped inbox, placing new matches in the top bar and current conversations in the lower part of the screen. With the inbox revamp, Moments, the app's Snapchat-like photo-sharing tool, is retiring.

Gmail Will Soon Warn Users When Emails Arrive Over Unencrypted Connections

Soon, you may see a warning in Gmail that tells you that an email has arrived over an unencrypted connection. Gmail already defaults to using HTTPS for the connections between your browser and its servers, but for the longest time, the standard practice for sending email between providers was to leave them unencrypted.

Buffer's most requested feature is finally here

Buffer just announced the release of the much anticipated Social Media Calendar. With it came a handful of new features that should improve the workflow of existing Buffer users all while keeping the intuitive and efficient feel that we've come to expect from the platform.

Snapchat introduces a 'lens store' to adorn your selfies with 99-cent filters

In September, Snapchat introduced Lenses, a way to augment your selfies with silly photos and animations: a monocle and mustache, say, or a violent bolt of lightning coming out of your mouth. There are seven to choose from, and each day a new one takes the place of the oldest.

Pornhub blames the release of a video game for its drop in traffic

As if to confirm suspicions that the audience for video games and that for pornography overlap quite a bit, a popular adult video site is blaming the release of a new game for a dip in its traffic. Pornhub, in a post on its Insights page, said that Fallout 4 was responsible for a 10% drop in the traffic among gamers in...

Google Maps reviewers can now earn 1 TB of free Drive storage

Google has updated its Local Guides program for Google Maps, rewarding people who regularly leave reviews, upload photos, or add information for restaurants, tourist spots, and other locations with increased Google Drive storage and early access to new products.

Canon: A portrait session with a twist | Ads of the World™

Advertising Agency: Leo Burnett, Sydney, Australia Executive Creative Directors: Grant MacAloon, Vince Lagana Creative Director: Kieran Ots Senior

PepsiCo likwiduje globalny Dział Zakupów - NowyMarketing

PepsiCo wprowadza duże zmiany w swoich strukturach. Odpowiedzialność za obecne działania zlikwidowanego globalnego Działu Zakupów przejdzie na poszczególne marki. Wojciech Samborski Redaktor, NowyMarketing Wszystkie teksty autora PepsiCo postanowiło zlikwidować globalny dział zakupów i w ten sposób połączyć jego działania z działaniami marketingowymi poszczególnych marek. Za obowiązki 'zakupowe' odpowiedzialne teraz będą osoby na stanowiskach brand executive.

Playful IKEA ad in the subway of Stockholm - NowyMarketing

Playful IKEA ad in the subway of Stockholm


Zachęcam też do lektury Ultimate Social Team 2016, czyli mojego rankingu osób, które warto obserwować w social media. Liczę na to, że dodacie swoje propozycje „ławki rezerwowych”. W tym tygodniu też powinno coś się ukazać na moim drugim blogu, czyli Duchowych Kulturystach.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.

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