Ledwo napisałem pierwsze Podsumowanie w maju, a już mamy połowę miesiąca. Jak ten czas leci! I zdałem sobie sprawę, że wiele rzeczy planowałem od początku roku i dotąd ich nie zrealizowałem. Także chyba przyjdzie na to czas w drugim półroczu. Wypatrujcie zmian na blogu, a póki co powitajmy poniedziałek garścią newsów.
Podsumowanie Tygodnia 10.05 - 16.05.2016
Here is a quick demo of the upcoming Burger King Facebook Messenger Bot, which in all it’s glory will allow you to order on the fly without ever having to talk to a human. Just hit the bot up, tell it what you want, and it will guide you through an instant ordering process, before asking you what store you want it from, and processing the request.
Najważniejsze dane dotyczącego polskiego Instagrama tylko w Instagram Trends!
Dove's Smart Billboard Turns a Rainy Day Into a Gigantic Times Square Shower
Spotify będzie produkować… własne materiały wideo. Czy Szwedzi rzucają rękawicę Netfliksowi?
The Twitter-owned, live-streaming service Periscope is learning a few new tricks. It'll let you save and search broadcasts, plus stream from a DJI drone.
Local articles sometimes get buried by content from national papers, but Google's launching new tags in Google News to ensure that doesn't happen.
Social networks gaining “inspiration” from features on other social networks is nothing new, and in the latest case, LinkedIn is reportedly developing its answer to Facebook’s Instant Articles.
The Unilever brand launches a grassroots program as part of its overall move to celebrate modern masculinity.
Why the travel company is teaming up with social media stars once again.
In the US, Lowe's are DIY retail specialists. Together with BBDO, they chose to use Snapchat for their new campaign, and have created a series of DIY projects
Robert Lewandowski, kapitan polskiej reprezentacji piłkarskiej, dołączył do grona sportowców współpracujących z Head & Shoulders. Napastnik Bayernu Monachium został nowym ambasadorem marki.
Let's just get this out of the way quickly because you're probably not going to understand it the first time I say it: Budweiser is renaming its beer "America." The beer Budweiser will henceforth...
Amazon unveiled its own plans to compete in the user-generated video market with the launch of a new service called Amazon Video Direct in a surprise..
Samsung has created a smart surfboard. The internet-connected sporting gear is the focus of a new ad from Leo Burnett Tailor Made, featuring Brazilian surfer Gabriel Medina. Obligatory footage of crashing waves give way to Medina striking out into the ocean, under supers lamenting the solitary nature of surfing.
Twinkle, twinkle, little car. Subaru Canada channels the magical feeling of a night drive beneath celestial lights in a new campaign from Red Urban.
New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names.
() Facebook's 360-degree videos have been around for about eight months, and marketers have been diving into the medium ever since.
The world has mourned Prince Rogers Nelson since the musical genius' shocking death on April 21. The tributes have been ongoing for the artist, even as the investigation around his demise continues to generate buzz.
The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram. To capitalize on the app's ecommerce capabilities, Instagram is introducing dynamic ads to the image-centric platform.
An expert in death and social media recommends you start preparing for the digital afterlife right now.
Użytkownik klikając w kolejne zdjęcia wybiera kolejne fragmenty garderoby: buty Reebok Furylite, a także spodnie oraz bluzę z kolekcji Prosto Style.
Pedigree First Meeting, a commercial from Mexico featuring a first meeting between a dog and a man, 30,000 years ago. Spanish tag line: "Alimenta lo bueno"
A team of four Google employees has developed a set of 13 emoji designed to better represent women in the professional world. In a presentation to the Unicode Consortium, the body that approves and...
Tumblr has launched a new program that will let its users text experimental features before they're made available as standard. The initiative — called Tumblr Labs — is available to any Tumblr user...
Slack is trying to outdo Google, Facebook and Twitter with its own app sign-in button.
Instagram will begin implementing Facebook's "dynamic ads," which surfaces links to items left behind in your online shopping cart.
Indiegogo wants to step out of Kickstarter's shadow by embracing commerce beyond crowdfunding. That means helping sell pre-orders and finished products from..
Na Instagramie pojawi się nowy format reklamy, który doskonale sprawdził się już na największym portalu społecznościowym na świecie. Mark Zuckerberg wzbogacił również dwa formaty reklamowe o funkcje, które pozwolą znacznie zwiększyć sprzedaż za pośrednictwem urządzeń mobilnych.
A few days ago Pinterest announced the acquisition of mobile ads intelligence startup URX, which specialises in offering rich, relevant and contextual mobile
Each year at NewFronts, there are a few companies that seem to have deluded themselves into believing they are (or will ever be) a player in the digital space. And on the other end of the spectrum, there's National Geographic, which is a legitimate digital powerhouse and the biggest noncelebrity brand on Instagram.
Following Facebook Moments' expansion to the EU and Canada earlier this week, Google is launching new features on its own photo-sharing service, Google..
Google is making it way easier to translate text on Android: just highlight it.
The new feature is called Tap to Translate, and it arrives in an update to Google Translate for Android this...
Facebook has increasingly made VR an integral part of its platform, so today's announcement isn't a huge surprise: 360 degree photos are coming to your new
YouTube is slowly rolling out a chat service so that you basically never have to leave the YouTube app to discuss the latest viral video with friends.
New Instagram Business Profiles now show you the most popular times and days that your followers are on Instagram, along with follower demographics, post impressions, and more.
Raport Fanpage Trends. Sotrender – lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube’a i Twittera.
Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on a livestreamed billboard at Disneyland. The shenanigans start off subtly enough, with the actor, being filmed in a remote location, doing little more than blinking mischievously.
Automattic has secured the rights to sell and register the new .blog top-level domain, but will anyone buy them?
The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new CFO Kathryn Mikells stressed the need for better ROI from lower marketing spending and said the company had renegotiated media costs in North America,
Hotels.com's amusing jackass of an ad character, Captain Obvious, is leaping across the pond, as the brand is introducing him to the U.K. market for the first time. And to mark the occasion, he's come up with another fun hack of online ads. In a new spot, Captain Obvious explains that he travels a lot, and has picked up a lot of languages.
British cereal brand Alpen sends up sunny start-your-day-right clichés in two fun 30-second ads by BBH London—because a good breakfast cereal can't guarantee you'll have a good day ... but at least you'll enjoy the meal. The first spot, "Cricket," features a man winding up for a big cricket game.
Evernote is getting a lot more powerful today - if you're a Google Drive user. Google and Evernote are announcing a partnership to embed Drive files right
Periscope may soon be able to identify what’s happening in live broadcasts with the help of Twitter’s Cortex, which is developing AI for livestreams.
Two months-shy of a year after launching pretty much all over the world except for Canada and the European Union, Facebook's Moments app is finally here -
Lektury 10.05 - 16.05.2016
Journalists aren't reading your press releases, but never fear: There's a better technique for building an audience for your brand.
Social networking didn't start with Facebook. We examine the history of social networking, from BBSes and Friendster to Diaspora and beyond.
Here's a listing of 10 free tools that can simplify and enhance your content creation efforts.
A social media executive is frustrated with influencers.
najciekawsze infromacje z branży e-commerce
Some of the pros from the world of strategic card gaming share the insights they've earned from years of stacking the deck.
Facebook has released a new report which looks at how news items are distributed through the network, and what factors lead to increased shares.
To był całkiem płodny weekend. Najpierw pisałem o multikanałowowych kampaniach w social media, potem zastanawiałem się nad tym, czy nie przekombinowaliśmy marketingu, a na sam koniec (wisienka na torcie!) spojrzałem z dystansem na to jak wygląda życie social media managera. To dobry wstęp do tego, żeby jednak pisać trochę częściej, bo jednak się rozleniwiłem.
Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na firstname.lastname@example.org. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.