Podsumowanie Tygodnia 10.05 – 16.05.2016

Ledwo napisałem pierwsze Podsumowanie w maju, a już mamy połowę miesiąca. Jak ten czas leci! I zdałem sobie sprawę, że wiele rzeczy planowałem od początku roku i dotąd ich nie zrealizowałem. Także chyba przyjdzie na to czas w drugim półroczu. Wypatrujcie zmian na blogu, a póki co powitajmy poniedziałek garścią newsów.

Headline for Podsumowanie Tygodnia 10.05 - 16.05.2016
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Podsumowanie Tygodnia 10.05 - 16.05.2016

May 15, 2016 - digitalbuzzblog.com - 45
Burger King: Facebook Messenger Bot Demo

Here is a quick demo of the upcoming Burger King Facebook Messenger Bot, which in all it’s glory will allow you to order on the fly without ever having to talk to a human. Just hit the bot up, tell it what you want, and it will guide you through an instant ordering process, before asking you what store you want it from, and processing the request.

May 15, 2016 - blog.sotrender.com - 51
Instagram Trends kwiecień 2016

Najważniejsze dane dotyczącego polskiego Instagrama tylko w Instagram Trends!

May 15, 2016 - bit.ly - 51
Dove's Smart Billboard Turns a Rainy Day Into a Gigantic Times Square Shower

Dove's Smart Billboard Turns a Rainy Day Into a Gigantic Times Square Shower

May 15, 2016 - spidersweb.pl - 54
Spotify będzie teraz produkować własne materiały wideo

Spotify będzie produkować… własne materiały wideo. Czy Szwedzi rzucają rękawicę Netfliksowi?

May 15, 2016 - digitaltrends.com - 49
Periscope to implement new save and search options, drone-based streaming

The Twitter-owned, live-streaming service Periscope is learning a few new tricks. It'll let you save and search broadcasts, plus stream from a DJI drone.

May 15, 2016 - digitaltrends.com - 54
New Google News feature aims to ensure that you never miss a local story

Local articles sometimes get buried by content from national papers, but Google's launching new tags in Google News to ensure that doesn't happen.

May 15, 2016 - adweek.com - 53
LinkedIn Developing Its Own Version of Facebook Instant Articles?

Social networks gaining “inspiration” from features on other social networks is nothing new, and in the latest case, LinkedIn is reportedly developing its answer to Facebook’s Instant Articles.

May 15, 2016 - strategyonline.ca - 41
Axe finds its mentors

The Unilever brand launches a grassroots program as part of its overall move to celebrate modern masculinity.

May 15, 2016 - strategyonline.ca - 41
Contiki’s YouTuber road trip

Why the travel company is teaming up with social media stars once again.

May 15, 2016 - wersm.com - 53
Lowe's: Can You DIY On Snap(chat)?

In the US, Lowe's are DIY retail specialists. Together with BBDO, they chose to use Snapchat for their new campaign, and have created a series of DIY projects

May 15, 2016 - marketing-news.pl - 54
„Na barkach kapitana spoczywa wiele. Tylko nie łupież” – Robert Lewandowski ambasadorem Head & Shoulders (wideo)

Robert Lewandowski, kapitan polskiej reprezentacji piłkarskiej, dołączył do grona sportowców współpracujących z Head & Shoulders. Napastnik Bayernu Monachium został nowym ambasadorem marki.

May 15, 2016 - theverge.com - 53
Budweiser has a new name, and that name is America

Let's just get this out of the way quickly because you're probably not going to understand it the first time I say it: Budweiser is renaming its beer "America." The beer Budweiser will henceforth...

May 15, 2016 - tcrn.ch - 51
Amazon takes on YouTube with launch of Amazon Video Direct

Amazon unveiled its own plans to compete in the user-generated video market with the launch of a new service called Amazon Video Direct in a surprise..

May 15, 2016 - adweek.it - 41
Ad of the Day: Samsung's Digital Surfboard Shows Riders Tweets and Sea Conditions

Samsung has created a smart surfboard. The internet-connected sporting gear is the focus of a new ad from Leo Burnett Tailor Made, featuring Brazilian surfer Gabriel Medina.  Obligatory footage of crashing waves give way to Medina striking out into the ocean, under supers lamenting the solitary nature of surfing.

May 15, 2016 - adweek.it - 50
Subaru Goes Stargazing in Dreamy Campaign Made With Canada's Royal Astronomical Society

Twinkle, twinkle, little car. Subaru Canada channels the magical feeling of a night drive beneath celestial lights in a new campaign from Red Urban.

May 15, 2016 - adweek.com - 45
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends

New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names.

May 15, 2016 - adweek.com - 46
Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands

() Facebook's 360-degree videos have been around for about eight months, and marketers have been diving into the medium ever since.

May 15, 2016 - adweek.com - 45
These Data Visualizations Show How Facebook and Instagram Users Reacted to Prince's Unexpected Death

The world has mourned Prince Rogers Nelson since the musical genius' shocking death on April 21. The tributes have been ongoing for the artist, even as the investigation around his demise continues to generate buzz.

May 15, 2016 - adweek.com - 51
Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed

The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram. To capitalize on the app's ecommerce capabilities, Instagram is introducing dynamic ads to the image-centric platform.

May 15, 2016 - buff.ly - 42
This site lets you control your social media profiles after you've died

An expert in death and social media recommends you start preparing for the digital afterlife right now.

May 15, 2016 - spidersweb.pl - 41
Reebok Furylite, czyli innowacyjna promocja apką na Instagramie

Użytkownik klikając w kolejne zdjęcia wybiera kolejne fragmenty garderoby: buty Reebok Furylite, a także spodnie oraz bluzę z kolekcji Prosto Style.

May 15, 2016 - theinspirationroom.com - 43
Pedigree First Meeting - The Inspiration Room

Pedigree First Meeting, a commercial from Mexico featuring a first meeting between a dog and a man, 30,000 years ago. Spanish tag line: "Alimenta lo bueno"

May 15, 2016 - adeevee.com - 40
Adeevee - Jägermeister: Hunt or Be Hunted
May 15, 2016 - theverge.com - 47
Google proposes new set of emoji to better represent professional women

A team of four Google employees has developed a set of 13 emoji designed to better represent women in the professional world. In a presentation to the Unicode Consortium, the body that approves and...

May 15, 2016 - theverge.com - 45
Tumblr's new Labs program lets users test experimental features

Tumblr has launched a new program that will let its users text experimental features before they're made available as standard. The initiative — called Tumblr Labs — is available to any Tumblr user...

May 15, 2016 - thenextweb.com - 56
Sign-In with Slack now available for developers

Slack is trying to outdo Google, Facebook and Twitter with its own app sign-in button.

May 15, 2016 - thenextweb.com - 54
Your leftover shopping cart items will now show up on Instagram

Instagram will begin implementing Facebook's "dynamic ads," which surfaces links to items left behind in your online shopping cart.

May 15, 2016 - techcrunch.com - 44
Indiegogo acquires assets of Celery to keep selling crowdfunded winners

Indiegogo wants to step out of Kickstarter's shadow by embracing commerce beyond crowdfunding. That means helping sell pre-orders and finished products from..

May 15, 2016 - socialpress.pl - 46
Facebook zaprezentował nowe narzędzia zwiększające sprzedaż za pośrednictwem urządzeń mobilnych

Na Instagramie pojawi się nowy format reklamy, który doskonale sprawdził się już na największym portalu społecznościowym na świecie. Mark Zuckerberg wzbogacił również dwa formaty reklamowe o funkcje, które pozwolą znacznie zwiększyć sprzedaż za pośrednictwem urządzeń mobilnych.

May 15, 2016 - wersm.com - 51
Pinterest Is Ramping Up Its Mobile Advertising Product

A few days ago Pinterest announced the acquisition of mobile ads intelligence startup URX, which specialises in offering rich, relevant and contextual mobile

May 15, 2016 - adweek.com - 41
National Geographic Readies First Instagram Video Series for Its 49 Million Followers

Each year at NewFronts, there are a few companies that seem to have deluded themselves into believing they are (or will ever be) a player in the digital space. And on the other end of the spectrum, there's National Geographic, which is a legitimate digital powerhouse and the biggest noncelebrity brand on Instagram.

May 15, 2016 - techcrunch.com - 39
Google Photos takes on Facebook Moments with improvements to shared albums

Following Facebook Moments' expansion to the EU and Canada earlier this week, Google is launching new features on its own photo-sharing service, Google..

May 15, 2016 - theverge.com - 47
Google Translate now works inside any app on Android

Google is making it way easier to translate text on Android: just highlight it.
The new feature is called Tap to Translate, and it arrives in an update to Google Translate for Android this...

May 15, 2016 - thenextweb.com - 53
Facebook will soon let anyone upload 360-degree photos, no fancy hardware required

Facebook has increasingly made VR an integral part of its platform, so today's announcement isn't a huge surprise: 360 degree photos are coming to your new

May 15, 2016 - thenextweb.com - 55
YouTube is rolling out an in-app chat service

YouTube is slowly rolling out a chat service so that you basically never have to leave the YouTube app to discuss the latest viral video with friends.

May 15, 2016 - blog.later.com - 55
Your First Look at Instagram's New Analytics | Later Blog

New Instagram Business Profiles now show you the most popular times and days that your followers are on Instagram, along with follower demographics, post impressions, and more. 

May 15, 2016 - sotrender.pl - 47
Fanpage Trends 04.2016 - pobierz raport za darmo!

Raport Fanpage Trends. Sotrender – lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube’a i Twittera.

May 15, 2016 - adweek.it - 55
Johnny Depp Delights Disneyland Goers as the Mad Hatter on This Magical Live Billboard

Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on a livestreamed billboard at Disneyland. The shenanigans start off subtly enough, with the actor, being filmed in a remote location, doing little more than blinking mischievously.

May 15, 2016 - tnw.me - 47
.blog domains coming later in 2016, Wordpress says

Automattic has secured the rights to sell and register the new .blog top-level domain, but will anyone buy them?

May 15, 2016 - adweek.com - 39
Diageo's Global Media Agency Review Comes Amid Greater Scrutiny of Costs

The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new CFO Kathryn Mikells stressed the need for better ROI from lower marketing spending and said the company had renegotiated media costs in North America,

May 15, 2016 - adweek.it - 49
Ad of the Day: Captain Obvious Stars in the Ultimate Skippable Ad for Hotels.com

Hotels.com's amusing jackass of an ad character, Captain Obvious, is leaping across the pond, as the brand is introducing him to the U.K. market for the first time. And to mark the occasion, he's come up with another fun hack of online ads. In a new spot, Captain Obvious explains that he travels a lot, and has picked up a lot of languages.

May 15, 2016 - adweek.com - 55
A Cereal Brand Took Real YouTube Fails and Made Ads Imagining What Led Up to Them

British cereal brand Alpen sends up sunny start-your-day-right clichés in two fun 30-second ads by BBH London—because a good breakfast cereal can't guarantee you'll have a good day ... but at least you'll enjoy the meal.  The first spot, "Cricket," features a man winding up for a big cricket game.

May 15, 2016 - thenextweb.com - 44
Evernote can now search and embed your Google Drive files

Evernote is getting a lot more powerful today - if you're a Google Drive user. Google and Evernote are announcing a partnership to embed Drive files right

May 15, 2016 - thenextweb.com - 54
Twitter and Periscope are working on real-time scanning

Periscope may soon be able to identify what’s happening in live broadcasts with the help of Twitter’s Cortex, which is developing AI for livestreams.

May 15, 2016 - wersm.com - 43
Facebook Moments Finally Launches In EU And Canada

Two months-shy of a year after launching pretty much all over the world except for Canada and the European Union, Facebook's Moments app is finally here -

Headline for Lektury 10.05 - 16.05.2016
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Lektury 10.05 - 16.05.2016

May 15, 2016 - inc.com - 45
This Marketing Tactic Is Making Traditional PR Obsolete

Journalists aren't reading your press releases, but never fear: There's a better technique for building an audience for your brand.

May 15, 2016 - digitaltrends.com - 57
The history of social networking

Social networking didn't start with Facebook. We examine the history of social networking, from BBSes and Friendster to Diaspora and beyond.

May 15, 2016 - socialmediatoday.com - 43
10 Free Content Creation Apps You Need Now

Here's a listing of 10 free tools that can simplify and enhance your content creation efforts. 

May 15, 2016 - digiday.com - 48
Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday

A social media executive is frustrated with influencers.

May 15, 2016 - blog.bloomboard.co - 42
152 blogi marketingowe, które szybko przemienią cię w fachowca - Bloomboard Blog

najciekawsze infromacje z branży e-commerce

May 15, 2016 - fastcocreate.com - 48
Deduction, Innovation, and Frog Monsters: Business Lessons From "Magic: The Gathering"

Some of the pros from the world of strategic card gaming share the insights they've earned from years of stacking the deck.

May 15, 2016 - socialmediatoday.com - 49
Facebook Releases New Research into How News Content is Shared

Facebook has released a new report which looks at how news items are distributed through the network, and what factors lead to increased shares.

To był całkiem płodny weekend. Najpierw pisałem o multikanałowowych kampaniach w social media, potem zastanawiałem się nad tym, czy nie przekombinowaliśmy marketingu, a na sam koniec (wisienka na torcie!) spojrzałem z dystansem na to jak wygląda życie social media managera. To dobry wstęp do tego, żeby jednak pisać trochę częściej, bo jednak się rozleniwiłem.

Na koniec przypomnę, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.

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