Podsumowanie Tygodnia 1.03 – 7.03.2016

Powrót po weekendowym evencie (w tym przypadku Intel Extreme Masters) jest zawsze trudny. Mimo tego i różnych przeciwności, udało mi się sklecić dla Was kolejne Podsumowanie Tygodnia. Enjoy!

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Podsumowanie Tygodnia 1.03 - 7.03.2016

Mar 07, 2016 - forbes.pl - 47
Facebook otwiera w Warszawie nowe biuro

Nowe biuro Facebooka w Warszawie? Taką zapowiedź złożył w rozmowie z PAP dyrektor Facebooka na Europę Środkowo-Wschodnią Robert Bednarski. Jak podkreślił, warszawskie biuro ma być ma być siedzibą koncernu na państwa Europy Środkowo-Wschodniej. Koncern chc

Mar 07, 2016 - adweek.it - 57
McDonald's Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets

McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants over the weekends of March 5 and March 12.

Mar 07, 2016 - t.co - 44
Mar 07, 2016 - on.wsj.com - 54
Deloitte Digital Buys Creative Agency Heat

Deloitte Digital, the creative consulting unit of Deloitte, has acquired creative agency Heat, as consulting firms continue to move deep into Madison Avenue’s territory.

Mar 07, 2016 - blog.brand24.net - 56
The Best Real-Time Marketing Reactions To Oscars 2016 (And Leo Finally Getting One) - Social Listening Academy

At the 2016 Academy Awards, not only did the stars shine. Some brands did pretty well themselves, engaging with their communities using content posted in real-time. Let’s take a look at some of the examples.

Mar 07, 2016 - thenextweb.com - 49
Facebook's Moments app now supports video while quietly hitting 400M photos shared

It's easy to think of Twitter first when you see Moments than Facebook's photo-sharing app – but while you're busy figuring out why the Moments tab moved o

Mar 07, 2016 - adweek.com - 56
M&M's Unveils 75th Anniversary Spot Featuring Zedd and Aloe Blacc's 'Candyman'

M&M's turn 75 years old this Thursday, and the Mars brand is beginning a year-long birthday celebration with a musical collaboration between Zedd and Aloe Blacc, who have reinterpreted Sammy Davis Jr.'s 1972 classic "The Candy Man" for a modern audience.

Mar 07, 2016 - creativity-online.com - 53
Burger King Fires Back at McDonald's After Road Sign Stunt

We guessed it was only a matter of time before Burger King fired back after McDonald's last week erected a cheeky road sign

Mar 07, 2016 - newsline.pl - 51

Z branży. Portal Public Relations Newsline.pl oferuje najświeższe wiadomości z branży PR, a ponadto strona udostępnia katalog agencji public relations.

Mar 07, 2016 - techcrunch.com - 57
Buffer Adds Twitter-Based Customer Service Tools

Buffer is best known as a scheduling tool to help marketing teams schedule content on social media, but with the acquisition of Respondly they signaled a plan..

Mar 07, 2016 - adweek.com - 42
Facebook’s 360-Degree Videos Are in Fashion

Much like sports, the fashion industry can provide the types of stunning visual imagery to really capitalize on Facebook’s 360-degree videos.

Mar 07, 2016 - adweek.it - 58
If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers

Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S. marathoner Ryan Hall, and also getting runners to try a treadmill from hell set to a marathoner's pace.

Mar 07, 2016 - adweek.it - 51
Travelocity Has a New Agency but the Same Old Gnome in 'Wander Wisely' Campaign

Travelocity may have parted ways with the agency that created its famous Roaming Gnome character, but the pint-sized spokesman is still a fixture in the online travel agency's advertising—and now he's doling out advice on how to get the most out of a trip.  Campbell Ewald launched its first ad for the brand on Friday after w

Mar 07, 2016 - wersm.com - 43
Pinterest Adds Even More Recipe And Movie Pins

Pinterest has decided to step up its game and bring even more movie and recipe rich Pins.

Mar 07, 2016 - adweek.com - 44
Facebook to Users: Say Thanks for Birthday Wishes

Facebook has come up with several ways to remind users about their friends’ birthdays, and the social network is now reminding those friends to say thank you.

Mar 07, 2016 - socialmediatoday.com - 47
Has Twitter’s Switch to Hearts Worked? Here’s The Data

Late last year, Twitter switched their favorites 'star' icon to a 'heart' in an attempt to boost on-platform engagement. So has it worked? Locowise has the data. 

Mar 07, 2016 - wirtualnemedia.pl - 41
Barbara Sołtysińska uruchomiła indaHash do realizacji kampanii reklamowych z użytkownikami Instagrama

Marketing internetowy - wiadomości z rynku marketingu internetowego w WirtualneMedia.pl

Mar 07, 2016 - polska.newsweek.pl - 44
#Teleexpress. Internet śmieje się z dziwnego opisu „Spotlight”

„Ida” opowiada o spontanicznym wypadzie za miasto, a „Breaking Bad” to serial o życiowych perypetiach nauczyciela chemii? Internauci, zainspirowani opisem fabuły filmu „Spotlight” w poniedziałkowym wydaniu „Teleexpressu”, udowodnią Ci, że wcale nie znasz

Mar 07, 2016 - adweek.com - 53
Facebook Reaches 3 Million Advertisers, Launches Your Business Story Video Tool

More than 3 million businesses are now advertising on Facebook–up from 2.5 million in September 2015 and 2 million last February–and more than 1 billion users are connected to at least one business.

Mar 07, 2016 - adweek.it - 58
Always on Your Phone at Restaurants? These 2 Brands Really Want You to Stop

No one likes trying to have a dinner conversation with someone who's distracted by a screen.

Mar 07, 2016 - tnw.me - 46
Instagram is now blocking links to some rival social networks

The company has pulled the plug on external self-promotion.

Mar 07, 2016 - adweek.com - 50
Apple Finally Joins Twitter With an Eye Toward Socializing Its Customer Service

After years of eschewing social media, Apple has finally joined Twitter.

Mar 07, 2016 - tcrn.ch - 42
Facebook Messenger adds music, starting with Spotify song sharing

First came the Transportation hub with Uber, and now Facebook Messenger is launching "its very first music integration" with Spotify. Inside the Messenger..

Mar 07, 2016 - newsline.pl - 45

Z branży. Portal Public Relations Newsline.pl oferuje najświeższe wiadomości z branży PR, a ponadto strona udostępnia katalog agencji public relations.

Mar 07, 2016 - digiday.com - 54
How L’Occitane is using Facebook Canvas ad units - Digiday

This new mobile ad format may not suit your brand.

Mar 07, 2016 - marketing-news.pl - 50
„Kallaxomierze” pokazują czas dojazdu do Ikei w Warszawie (wideo)

Do Ikei w Jankach i na Targówku można już dojechać znacznie szybciej. Od 1 marca informuje o tym akcja, w której czas dojazdu do tych sklepów pokazywany jest przy ruchliwych skrzyżowaniach w stolicy. Jako zegary służą umocowane na billboardach regały Kallax.

Mar 07, 2016 - fpiec.pl - 55
Facewatch #30 – 10 najciekawszych polskich copywriterów

Często pozostają w cieniu, ale to właśnie ich hasła poruszają wyobraźnię milionów Polaków. Przed wami zestawienie najciekawszych krajowych copywriterów.

Mar 07, 2016 - wirtualnemedia.pl - 46
Marki na Instagramie wolą zamieszczać zdjęcia, a nie wideo


Mar 07, 2016 - recode.net - 47
Meerkat Is Ditching the Livestream — And Chasing a Video Social Network Instead

The darling of SXSW 2015 has decided to pivot.

Mar 07, 2016 - adweek.com - 43
Facebook Updates Guidelines for Pages Messaging

Facebook launched messaging for pages last August, and the social network provided guidelines for page administrators later that month. This week, it added to those guidelines.

Mar 07, 2016 - adweek.it - 54
This Snack Company's Ads Suggest Several Evil Ways Not to Share With Co-Workers

When it comes to snacking, let's be honest. No one really wants to share. If you quibble with that, you're either lying or you're nicer than most people.

Mar 07, 2016 - nowymarketing.pl - 43
Tyskie z nową platformą kreatywną - NowyMarketing

Na polecenie Oberleutnanta Von Steina wysłany został list gończy za dezerterami: Mazurem i Mecenasem uciekającymi w ciężarówce pełnej piwa Tyskie,...

Mar 07, 2016 - marketingland.com - 51
Facebook Plans To Open Messenger To Publishers At F8 In April

Facebook will officially let publishers distribute content through Messenger and will announce the news at its annual developer conference in April.

Mar 07, 2016 - thenextweb.com - 48
Meerkat is giving up on livestreaming to build a social network instead

It was only a matter of time: Meerkat has given up on livestreaming, according to an interview by Recode with CEO Ben Rubin. The app that started the perso

Mar 07, 2016 - adweek.it - 43
Ad of the Day: Pizzeria Uses Periscope-Tracked Delivery Runners to Avoid Carbon Emissions

How do you deliver pizza without hurting the environment? This chain in London got runners to do it. Sodo, a U.K.

Mar 07, 2016 - socialmediaweek.org - 54
Twitter Plans To Change How Tweets, Replies, and Mentions Are Formatted - Social Media Week

Twitter continues to change, and their recent earnings report mentioned (literally) the way Tweets, @replies, and mentions on Twitter are formatted, and how they plan to fix many of the issues surrounding these Tweet styles.

Mar 07, 2016 - spidersweb.pl - 48
WhatsApp z obsługą dokumentów. Komunikator się rozwija

Facebook nie porzuca rozwoju przejętego przez siebie komunikatora. WhatsApp z obsługą dokumentów pozwoli w pierwszej kolejności przesyłać PDF-y.

Mar 07, 2016 - newsline.pl - 51

Z branży. Portal Public Relations Newsline.pl oferuje najświeższe wiadomości z branży PR, a ponadto strona udostępnia katalog agencji public relations.

Mar 07, 2016 - techcrunch.com - 44
Two new apps, Daycap and VideoSlam, help you create GIFs and videos to remember your day

Two recently launched applications, Daycap and VideoSlam, make it easy to summarize your day in the format of videos or GIFs, which can then be shared out..

W tym tygodniu szykuję dla Was kolejne teksty, powinno mi się udać je skończyć do weekendu. Tym razem będzie o grach i być może wpadnie też specjalny wpis, dotyczący bardzo pozytywnej akcji marketingowej. Bądźcie czujni i śledźcie fanpage.

Pamiętajcie również, że możecie mi podsyłać propozycje i sugestie tekstów na pijarukoksu@gmail.com. Jeśli podeślecie newsy do Podsumowania Tygodnia to też będzie super. Jeśli z kolei w końcu dojrzeliście (lub Wasz klient) do współpracy ze mną, to tutaj macie wszystkie szczegóły na temat moich świadczeń, zasięgów i statystyk bloga.


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